Lazy Loading Examples and Best SEO Practices

Lazy loading

Lazy loading SEO problems are basically for bloggers and people who serve ads on their website or blog. Often lazy loading is considered as image loading problems while surfing internet but it is not what it looks like. Lazy loading is a method of using resources wisely and showing the best possible results. For example, it can delay the initialization process of any image, audio, video or heavy script until it is required. This is a concept for entire web than just loading images on website or blogs.  Today I am going to share more information about lazy loading SEO best practices. It will help you to understand more about this.

What is Lazy loading

It is a technique that defers loading of non-critical resources at page load time. Instead, these non-critical resources are loaded at the moment of need. Where images are concerned, “non-critical” is often synonymous with “off-screen”. It is also known as smart loading is a program which can help in improving your website performance by loading pages faster, reducing resource consumption and contention, and improves view ability rate by pausing the requesting and rendering of ads until they approach the user’s view-port.

Most commonly it is used when you are serving ads on your platform. It can help you in providing better user experience which is an important factor to reduce bounce rate on your platform. For example, if you are using this method, ads would react according to website speed. You don’t need to disable or enable ads every time. It will automatically adjust and show ads when it is relevant. As I told earlier, Lazy loading enables pages to load faster, reducing latency and CPU consumption.

SEO Benefits of Lazy Loading

Website Performance: Most important benefit of using this method is getting a better website response rate. It can help you to provide better user experience by giving good response rate.

Better use of website Content: As you know this method helps to you delay the process of initializing heavy scripts, videos and audios on website which helps you to serve better content. For example, given below are the examples of lighthouse and lazy load.

Lazy loading example

Refer the Lazy Load Guide for detailed information or applying this method in your website or blog. However, you can also check given below sample implementation script of lazy loading.

lazy loading sample script

Hope it would help you to understand briefly about lazy loading and implement in your blog or website.  If you have a monetized blog, then it would be a game changer for you. However, if you have a youtube channel and want to rank your videos on top then you can refer YouTube SEO Tips

Additional Information

With the recent change to the image search results by Google, traffic from image related queries has actually improved a lot. Although you are obviously going to get some traffic in from people who just want to see the image, you do get some people who have more time to invest into your site now.

Hope this information of lazy loading would help you to understand this in a better way.

Keep exploring and keep sharing your feedback and suggestions to provide quality information. Together we can make this ordinary information into an amazing quality masterpiece.

How to report a spam website: Steps with pictures

report a spam website

We all surf internet daily and go through websites which should not be on internet. Sometimes the low quality website creates problems while surfing internet as well. But the question is how and where to report a spam website? Today, I am going to share steps to report a spam website. Whenever you came across any low quality or spam website then you can follow these steps to report those websites. But before getting into steps, first understand what are spam websites and the categories under which we can identify spam websites?

Paid Links

Paid links are generally the advertisement links. Behind these links there are people who make payment to other website owners to show information on particular platform. For example I receive offers from website owners to show content in my platform TheSEOGuy & place a link on my blog that points to another page. That link might be an image ad or a text ad, but it will virtually always be something on my page that links to another page. People who often sell stuff use this method to redirect users from a popular platform to make purchase. i.e. medical services, insurance, games, membership and paid subscriptions.

Objectionable content

Objectionable content is known as content which is specified for adult audience and have word and key phrases which are not suppose to be used to promote content such as Porn, Crime, Death, ammunition, guns and Kill. Search engines would only show the verified links related to this information. If you came across any website or platform which should not be on internet then you can follow the steps to report a spam website.

Malware

According to Wikipedia, “Malware is any software intentionally designed to cause damage to a computer, server, client, or computer network. Malware does the damage after it is implanted or introduced in some way into a target’s computer and can take the form of executable code, scripts, active content, and other software”. You may find these links while exploring internet. You have to be careful while surfing. Most commonly malware links are placed on sites which have software and other downloadable stuff available. You have to double check before downloading stuff from internet. It is always recommended to check spam score of website before downloading any software, audio, video, document or other files from internet.

Personal or Private information

If you find a website which discloses personal or private information without verified sources, then you can consider it as spam. As per Google’s policy, if you are getting a website which discloses false information related to a person or organization or it discloses your personal or private information, then you can file a website spam report. You should always report a spam website.

Copyright and other legal issues

According to its category name, these websites are categorized as spam because of showing copyrighted information. In order to get SERP rankings or more traffic to a particular website or blog, people copy information of other web portals and show it on their personal blogs or websites. Most of the business owners have copyrighted information on their portals which other’s can’t use. If you are a business owner and came across a website which is using your copyrighted information, then always file a web spam report.

Phishing

Usually phishing is a technique used by hackers to collect sensitive information of user. They disguise as trusted website and ask users to provide sensitive or personal information such as Bank Account, User Names, Passwords, Credit Card Details and Social Security or Permanent Account Numbers. It is recommended not to share your information online. However, if you are asked by a verified owner such as government agencies then you can share your information. For example, while applying for Visa, you can open the government website link and fill your passport information, insurance details, Date of Birth, Address and Social Security Numbers. But DO VERIFY THE WEBSITE BEFORE SHARING YOUR INFORMATION. Until it is urgent, do not disclose any sensitive information online.

Now we know the kinds of spam website. It’s time to learn how to report a spam website.

Steps to report a spam website:

Reporting a website is easy and just a matter of click. This process is defined very easy so that every user could file or report a spam website. Given below are the steps to report a spam website.

Step 1

Click on https://www.google.com/webmasters/tools/spamreport

report a spam website step 1

Click on “Report Webspam”

Fill the details and verify captcha code

report a spam website step 2

Click on report website spam.

That’s all you need to do in order to report a spam website. After submitting your report, google would review your report and take action accordingly.

Tip: Try to login with your gmail account before submitting the webspam report. Action status would be shared by google on your mail. If google finds any webspam and takes action against website, you will be notified by google.

Hope this information would help you to fight with spam websites.

YouTube SEO Tips to rank your videos on Top

Youtube SEO Tips

Before sharing the youtube SEO tips, I would like to inform that youtube is a platform to share content. It is not a search engine. Search engines shows results of this platform according to keyword query. However, it is a big content platform where you can share your content with world. Digital marketers use this platform as tool to promote their content and get better visibility in search engines. It is one of the easiest content sharing platforms where you can attract visitors easily by showing unique or interesting content. But as soon as it became popular, the competition between providers started growing. Today, I am going to share few interesting and cool YouTube SEO Tips which can help you to rank your videos on top within the platform.

Proper use of Keywords

Using right keywords at right place is the key for getting your video on top within the platform. It is the best useful YouTube SEO Tips amongst all. You can use keywords in your video Title, also use keywords as tags, feed keywords in video description and can use keywords in video optimization before uploading it to your channel.

Use of Keywords in Title

Writing a catchy title is in the trend. It drives curiosity between users and makes them click and watch the video. It is a good technique but apart from writing cheesy titles, you can also use the best keywords to make your video title. Writing a video title which perfectly matches to your video content will be SEO friendly and user friendly both at the same time. In order to write this kind of titles, you can take help of search engines and YouTube itself.

You can use the auto fill option of search engines such as google, bing, duckduckgo , Qwant or Ecosia. Given below are few example of Search Engine Auto Fill

Youtube SEO Tips
Youtube SEO Tips: Google Autofill
youtube seo tips bing auto fill
Youtube SEO tips:  bing auto fill
youtube seo tips DuckDuckGo auto fill
Youtube SEO Tips: DuckDuckGo
youtube seo tips qwant auto fill
Youtube SEO Tips: Qwant Auto fill
Youtube SEO Tips: Ecosia.org auto fill

Take the auto fill results and do proceed with analysis. You can choose the suitable title for your video content according to search engine suggestions. These suggestions are basically the most searched queries or keywords. There’s no harm in using the trending searches as your video title.

Description with Focused Keyword

Write the description with your focused keywords. It is always good to share information for search engines along with your video content. Search engine crawlers can only read the written content. They are not humans who can watch the content and decide which is genuine or interesting. So you should write the content description and put the keywords in it. But don’t over stuff the content with same keyword. Instead, you can chose the similar keywords or add prefix and suffix to differentiate between keywords. For example, if you are creating a guide on YouTube SEO Tips which is for free then you can use words similar to free or represents the same value i.e. No Cost, Absolutely free, Free for all and Prize Null.

Video Optimization: Feeding Keywords

Similar to Image Optimization, we can also perform Video Optimization before uploading raw file to our video channels. For this you can follow simple steps given below.

Locate the video in your system which is ready to upload

Right Click on Video

Choose Details from the top menu

Put the required information

Refer the screen shot below

Step 1

Youtube SEO Tips

Step 2

Youtube SEO Tips

Step 3

Youtube SEO Tips

After feeding the information in video, you are all set to upload it on your YouTube Channel.

Using Tags are Keywords

Final step would be adding tags related to your content. You can repeat the process of keyword research for title, in order to create better SEO Tags for your youtube video content. Follow the auto fill suggestions provided by search engines to generate better tags and use them in your content while uploading.

Tip: Add brand tags along with content tags to generate your own searches. I.e. TheSEOGuy would be my brand tag for upcoming videos.

Suggested Tools for YouTube SEO

After getting the list of YouTube SEO Tips, the next everyone wants is list of tools to perform better YouTube SEO. There are thousands of tools available in market with different USP’s but I personally prefer Keyword Planner provided by google to perform keyword research only. For managing your video content you can use different tools, but for YouTube SEO there are no such tools. You have to rely on your skills and smart use of keywords.

Hope this information of YouTube SEO Tips would help you to create a better SEO Strategy for your upcoming videos. If you have any suggestions or feedback then do comment below.

What are header tags: Here is how to create perfect H1 Tag

header tags

What are Header Tags

Before the internet, we used to read news papers, magazines to find out current affairs and information. We all have heard the word “Headlines”. After the internet revolution, “Headlines” converted into “Header Tags”. It is not wrong if we call header tags as virtual headlines. Drafting content and representing it with better indications and visualization is good practice. It looks great with content. But how can you make the search engines understand the formatting? To solve this problem we can use the HTML Tags to define content formatting. We can use tags to define Title, Heading, Paragraph, font color and text type (bold, italic or strike out). These tags make crawlers to differentiate between the content types and read it according to your representation. Every tag has its own value. Be it title tags, heading tags or paragraph tags.

Given below are examples of Header Tags

HTML headings are defined with the <h1> to <h6> tags:

<h1>Website Heading 1</h1>

<h2>Website Heading 2</h2>

<h3>Website Heading 3</h3>

<h4>Website Heading 4</h4>

<h5>Website Heading 5</h5>

<h6>Website Heading 6</h6>

Importance of header tags

Header tags are the basic HTML tags. These are used to identify content headings and subheadings within your written content from other text types i.e. paragraph text. Search engines recognize the copy in your header tags as more important than the rest. These are important for search engine crawlers to understand structured content and read content systematically. We can do formatting to make humans understand the color, headings, paragraphs and other visual presentation but in order to make search engine crawlers understand the organized data, we have to use these HTML Tags.

How to create perfect Header Tags:

  • While creating header tags, you should keep few things in your mind.
  • Tags should be grammatically correct.
  • Do not over stuff heading with keywords.
  • Put the target keyword in Header tags (Make sure to use one keyword to which is focused on your written content).
  • Relate tags with page title.
  • Focus on H1, H2 and H3 as they have more SEO value.
  • Try using synonyms or similar words of H1 in H2 or H3
  • Placement of tags should be right and relevant. I.e. using header tags before the paragraph is considered as best practice. Using them in the middle of information is not recommended.
  • Try using unique header tags for different pages.

Given below are few examples of heading tags which I have used in my earlier post Best SEO suggestions to improve keyword ranking in 2019

header tags example

As you can see above, I’ve used H1, H2 and H3 header tags because they have the better SEO (Search Engine Optimization) value. If you go through Google Accessibility, then you can find given below information on heading tags.

header tags Google Accessibility

Hope this would help you to understand the importance of H1, H2 and H3 tags. Stay tuned for more SEO answers. Do comment below your feedback on this information.

User Generated Content Strategy and Marketing: Best SEO Ideas

User Generated Content

Generating quality content is the first step of marketing any product or services online. It takes a very long time and a lot of brain storming when it comes to content marketing because content is considered as key point of online marketing. Providing quality information and encouraging user to stay on platform or make a purchase by using words is a big task. Every product or services platform talk about USP’s and try to provide unique and quality information but sometimes it’s not enough. Getting user generated content (UGC) is one of the best option to create better engagement on website/portal. It helps brands to create trust between their users and helps in product branding. But how can we increase user generated content? This is the big question. Today I am going to share few tips by which you can create a better user generated content strategy for your business or product.

Before getting into tips for creating user generated content strategy, let’s know what User Generated Content is and why it is important for online content marketing.

User Generated Content

User generated content also known as content created by users in the form of written text, votes, likes, testimonial videos, images and any form of information related to product or services which is posted online or on services, product or social platforms. You might have seen posts on Facebook, twitter, quora, linkedin, tumblr, mix and many more platforms where users are sharing content while talking about product or services. This is the kind of content which contribute towards your business website or business mobile application. Most commonly this is a public content visible for relative or similar users online.

Why User Generated Content is Important?

User Generated Content is always considered as Original or Genuine content because not everyone on internet behave according to your well maintained staff or content creators. Sometimes you receive positive feedback or a great testimonial and sometimes it’s a negative experience which no company would like to publish online. User behavior is different every time. It totally depends on your product or services quality. If the user is happy then you will get a nice positive feedback but if user is not happy then you might hear words which you never want to hear. Because of its credibility, user generated content always gets special privilege from search engine crawlers. It is not true that every time user generated content is true because there are fake reviews, false testimonials and frustrated remarks but search engine crawlers are not humans they are bots and it’s not easy for them to differentiate between the content.

Tips to Increase User Generated Content

You can follow given below tips to incase user generated content for your website or blog.

Step 1: Go with the trend

Following the trends is first and most important factor to create better engagement. Always use the events such as Holidays, Events, Date Histories and trending hashtags. If you are a service provider and running a discount campaign then merge it with holidays or events. It will encourage user to talk more about your offer on different platforms.

Using Events like New Year or Football Match to run a campaign for your product or services would make the user share or talk about your campaign on multiple social platforms. Number of queries on your product page would go high during the event.

However, using date histories is little different. If you are creating interesting content and merging it with date history, then it would create curiosity between users and can lead to more engagement on your website or blog. For example, 11th January is an interesting date for India, Pakistan and Bangladesh because on 11th January 1972, East Pakistan renames itself Bangladesh.

Step 2: Pick the social network wisely

Using social network to represent your product or services is another option to encourage users to talk about it online. But you have to choose it wisely. The social network you choose should be based on your goals and target audience.

Step 3: Decide what to share according to platform

Writing a lengthy post is not possible on twitter and writing anything without photo is impossible on Instagram but it is possible on facebook. So you have to choose what’s the right platform to share content is. Do a research on your audience type and share content accordingly. Sometimes a normal photo could go viral and create way more user engagement than a quality blog post or product description on website.

Step 4: Work on your response time

Keep monitoring the user generated content and engage with users frequently. It can change user behavior into a random visitor to loyal customer. It will also help you to tackle the false content and negative reviews. If you are working on your brand’s online reputation then it will help you to gain a better brand value and increase trust between users.

Step 5: Encourage users to follow your footsteps

Encourage your users to follow your footsteps and ask them to share what you want. For example, if you are running a campaign on twitter for your product or service then ask users to follow particular hashtag. It has two major benefits. First, you can get easy branding for your product or service and second, it’s easy for you to track between content shared by users.

Step 6: Increase your audience

If you are a service provider or product owner which can cater multiple age groups, gender and groups then run campaigns for all of them. Creating product for multiple age groups would lead more engagement and encourage multiple age group users to talk about your product or service on different internet platforms.

Step 7: Use location according to your need

Engaging with local audience can result better engagement online. It’s easy and can give you better results. For example, if you are running a store business in particular location, then it’s important for you to target local audience. It will boost your Local SEO and sales.

Step 8: Encourage users to share feedback, reviews and suggestions

Taking feedback and working on them to provide a better product or service would automatically built trust between your website users and you. Encourage your users to share their public opinion, feedback, reviews for your product and suggestions to build a better product or service and interaction between your brand and your visitors.

Step 9: Ask positive provoking questions

Provoke your customers by asking positive questions. This method works on your creativity or skills in playing with words. If you do a single mistake, then your audience could misunderstand it completely. It may cause a lot of negative impression so be careful while provoking customers.

Step 10: Identify Customer Needs and design a contest for them

Do a small research on your audience type and review your previous user generated content and design content for them. Encourage them to take part in it. Here you can add incentives such as discounts, free merchandises and badges. It will crease better engagement for your brand.

Tips to Manage user Generated Content

Before pushing for more user generated content you should have a content policy. Write and publish a content policy so your users know what’s allowed and what’s not. Follow the public guidelines while creating content policy to avoid future problems.

Step 1: Keep an eye on top pages

Always keep an eye on pages where users are talking about your product and creating engagement. It is important to know what users are sharing and what kind of content you are receiving. It will help you to adjust your content policy accordingly. For example, if you are getting positive reviews for a particular product or service, then you can create or add more similar product or services and encourage users to land on that page. It will help you to tackle two major SEO problems. First is bounce rate and second page session.

Step 2: Put security on pages to handle spam bots

Adding captcha code is the first option to handle bots and spam comments. Or you can create similar programs or put a code in your website backend to verify user credibility before allowing the content post. Asking for verification by email or mobile number is second best option to handle spam on portal.

Step 3:  Use Content Filtering

Use content filtering to avoid particular key phrases or words to create a positive space for users. You can create in-house content filtering for better results and can avoid copyrighted content, adult content and offensive words.  If in-house option is not available then take help of any software which can do it for you.

Step 4: Use third party plugins or tools for commenting on your portal

Allowing user by using third party plugins i.e. comment by singin up with facebook, twitter or gmail would be another option to increase credibility of content. These apps or plugins automatically do the security check and don’t allow content which is not allowed in their content policy. However, if you find any offensive content then it’s way more easier to get it removed by reporting it to particular third party i.e. facebook, twitter or google.

Step 5: Provide Flag or Violation option for users

Provide “Flag Comment” or “Report Violation” option for users to built trust and provide them a better platform to talk. It allows your website users to report the content to site admin or to you as potentially problematic. Make sure to regularly review and act on those reports.

Conclusion

Designing a customer centric marketing strategy is good for brand marketing. Providing a better platform helps us to built trust and engaging with users by responding to their comments helps to retain old customers and convert new visitors into loyal customers. Hope these tips of user generated content would help you to design your marketing strategy and increase number of users on your platform.

Importance of Domain name and extension in SEO

Importance of Domain name and extension

Domain name and extensions play an important role in your SEO strategies. When creating a website for your business or blog, you have to choose the domain and extensions wisely. It could slightly affect your SERP Rankings. But before getting into importance of domain name and extension in SEO (Search Engine Optimization), we need to understand what the basic types of domains are and how can we use it according to our need.

 Types of Domain

Majorly there are seven different types of domain which contains:

  • TLD (Top Level Domain)
  • ccTLD (Country Code Top Level Domain)
  • gTLD (Generic Top Level Domain)
  • rTLD (Restricted Top Level Domain)
  • IDN ccTLD (Internationalized country code top level domain)
  • Second Level Domain
  • Third Level Domain or Sub-Domain

Top Level Domain

Top Level Domains are those which can be easily identified by the extension just after the (dot.) of domain name. We can take the example of .com, .net, .org, .biz, .info, and .ws. These are few common top level domains. Every top level domain has certain rules & guidelines, but commonly available to any registrant, anywhere in the world.

Country Code Top Level Domain (ccTLD)

According to the name, these are the top level domains which represent the country. It specifies the national domicile for an address. For example:

(Dot).in stands for Indian domain and the registrant of this domain should be located in India.

(Dot).eu stands for Europe and the registrant of this domain should be located in Europe.

(Dot).au represents Australia and the registrant should be in Australia at the time of registering the domain.

(Dot).pk represents Pakistan and the registrant should be located in Pakistan.

(Dot).it represents Italy and the registrant should be located in Italy.

(Dot).fr for France registrants.

Generic Top level Domain (gTLD)

It is basically the top level domain which specifies the domain class such as (dot).org for NPO (non-profit organizations) and industry groups. (dot).gov for government agencies and government bodies. (dot).edu for educational groups and institutions.

Restricted Top Level Domain (rTLD)

Restricted top level domains are basically for people or departments which represents a specified identity. For example (Dot).museum represents the museum and the website should represent the same. (Dot).mil represents the military and the website content should represent military information. (Dot).name belongs to individuals and should represent an individual while (Dot).biz represents business and could be used by anyone to represent his/her business. In this category you can clearly observe the Importance of Domain name and extension.

Internationalized country code top level domain (IDN ccTLD)

Internationalized country code top level domain is another top level domain in DNS (Domain Name System) which is encoded to display native language script or alphabet. For example the Chinese Characters, Arabica alphabets and non-alphabetic writing system.  According to Wikipedia article As of August 2018 there are 59 approved internationalized country code top-level domains, of them at least 47 used. The most used are .рф (Russia) with over 900,000 domains names, .台灣 (Taiwan) with around 500,000 and .中国 (China) with over 200,000 domains.[1] Still as of 2018 around 20 countries using non-Latin script do not have an internationalized country code top-level domain, including Israel and Japan.

Second Level Domain

According to DNS (Domain Name System) hierarchy, a second-level domain (SLD or 2LD) is a domain that is directly below a top-level domain (TLD). For example, in theseoguy.in, theseoguy is the second-level domain of the .in TLD. However, in India (dot).in domain allows unlimited second-level registrations under (dot).in. Unlimited registrations under the previously structured existing zones are also allowed:

  • (dot).in (available to everyone in India. It can be used by organizations, Individuals and companies in India)
  • (dot).co.in (intended for registered trademarks, companies and banks)
  • (dot).firm.in (intended for shops, partnerships, liaison offices, sole proprietorships)
  • (dot).net.in (intended for Internet service providers)
  • (dot).org.in (intended for nonprofit organisations)
  • (dot).gen.in (intended for general/miscellaneous use)
  • (dot).ind.in (intended for individuals)

Third Level Domain or Sub-Domains

Third level domains are basically the part of Top Level Domains (TLD’s) to specify particular use of domain. For example we all know that after (dot). It’s TLD and before (dot) it’s SLD. Following the pattern before SLD (Second Level Domain) we can see Third Level Domain for example. www.theseoguy.in here .in is the top level domain, theseoguy is second level domain and www represents the third level domain. Often we can see big brands are using third level domain such as support.google.com where support is the third level domain and specify a particular use of domain. Organizations use third level domain very commonly. Few examples of third level domains are www1, www2, help, blog, ftp, news, jewelry, support and career etc. You might have seen career.domain.com, support.domain.com, blog.domain.com, www1.domain.com and www2.domain.com these are the third level domains. Now you know the importance of domain name and extension in third level domains. Mainly third level domains are referred as sub-domains.

SEO Benefits and importance of domain name and extension

Choices between top level domains are pretty wide and choosing a TLD with right extension would be the first step to represent your business. Few major SEO benefits of domain name and extensions are:

Extensions Benefit

Extensions are useful to make users understand business and search engine crawlers the category. For example if you are running a store and want to have a website for the same then you can get domain.store for your business which will reflect your business to user and at the same time, business category to search engine crawlers.

Geographical Benefit

As we know that ccTLD’s are enough to explain your business location to both user and search engines. It plays an important role in showing geographic results on internet. While doing Local SEO it is one of the most important factor and enhance the importance of domain name and extension.

Stand out of the crowd

If you represent a business which doesn’t require commercial domain (dot).com then you can pick your extension according to your business and stand out of the crowd. For example if you have specialization in a particular skill and wanted to serve over internet then you can get (dot).expert or in India you can get (dot)ind.in to represent yourself individually. Similar to (dot).store which is for any kind of business which has physical or online store.

Special Favors from Search Engines

If you represent a verified business or organization such as architectural firms, educational institutions or government body then you will get special favors from search engines in rankings. According to google, the trust score of these websites is little high because they represent a verified category and information. It means if you have a website for verified business, you will get special privilege in SERP (Search Engine Result Page) rankings.

Create a better space for users by using sub-domains

Using sub-domains or third level domains wisely could get you more benefits than the commercial domain. You can have pages for support, feedback, vendors, existing users, social groups and payments. It would help you to focus on marketing strategy of your commercial domain.

Get a mobile site for your business

Search revolution has been started already. Desktop searches are slowly diverting to mobile searches and now it’s a good thing for business owners if they have mobile site for their business. If you are providing mobile friendly experience to your visitors then you might get better results for your product and services. Also the mobile indexing and desktop indexing is separated by google back in 2018.

Hope you liked the Importance of Domain name and extension and SEO benefits. If you have suggestions for this content then please comment below.

How 301 redirect work – Steps to add 301 redirect

Steps to add 301 redirect

Wondering what is permanent redirection or 301 redirect & how it works? Also looking for steps to add 301 redirect? Today I will show you the use of permanent redirect (301) and steps to add 301 redirect (permanent redirection) to your website or blog. But before that we should know what is 301 redirect later I will explain how it works and it’s benefits in SEO (Search Engine Optimization).

301 Redirect Definition

301 is hyper text transfer protocol (http) response code status. It shows that the destination page (URL) is moved permanently to another location or destination. This is the best practice when you are moving your site from non secure server i.e. http to a secure server https. Both search engines Bing and Google recommend using a 301 redirect to change the URL of a page as it is shown in search engine results, providing that URL will permanently change and is not due to be changed again anytime soon.

Steps to add 301 redirect

You can add permanent redirection by using different methods.  

WordPress redirect by using .htaccess file.

Open/download .htaccess file

# BEGIN WordPress

<IfModule mod_rewrite.c>

RewriteEngine On

RewriteBase /

RewriteRule ^index\.php$ – [L]

RewriteCond %{REQUEST_FILENAME} !-f

RewriteCond %{REQUEST_FILENAME} !-d

RewriteRule . /index.php [L]

</IfModule>

# END WordPress

# BEGING 301 Redirects

Redirect 301 /blog-post-1/ https://domain.com/category/blog-post-1/

# End 301 Redirects

ASP .NET Redirect

<script runat=”server”>

private void Page_Load(object sender, System.EventArgs e)

{

Response.Status = “301 Moved Permanently”;

Response.AddHeader(“Location”,”http://www.newexampleurl.com”);

}

</script>

ASP Redirect

<%@ Language=VBScript %>

<%

Response.Status=”301 Moved Permanently”

Response.AddHeader “Location”,”http://www.newexampleurl.com/”

%>

PHP Redirect

<?

Header( “HTTP/1.1 301 Moved Permanently” );

Header( “Location: http://www.newexampleurl.com” );

?>

JSP (Java) Redirect

<%

response.setStatus(301);

response.setHeader( “Location”, “http://www.newexampleurl.com/” );

response.setHeader( “Connection”, “close” );

%>

CGI PERL Redirect

$q = new CGI;

print $q->redirect(“http://www.newexampleurl.com/”);

Ruby on Rails Redirect

def old_action

headers[“Status”] = “301 Moved Permanently”

redirect_to “http://www.newexampleurl.com/”

end

SEO Benefits of using 301 permanent redirection

Major benefit of using 301 redirect is automatically sending website visitors who landed on a 404 (not found) pages straight to 200 (Active) pages. It helps to maintain user experience without even letting user know about it.

It also helps webmasters to reduce the number of 404 (not found)pages in search console and boost website performance.

A301 redirect tells web browsers and search engines that the page is permanently shifted or moved to another location.

Also, it helps in performing better search engine optimization results. It helps in getting more link juice if we are doing it in corrective manner. According to Moz, a 301 redirect “passes between 90-99% of link juice (ranking power) to the redirected page.”

When we require to add 301 redirect?

We all know that we add redirection when we move or shift location of web page or url to another location or destination. Given below are few situations where we can use 301 redirect.

 Updating link structure or slug: If you are running a website which shows as https://www.example.com and you want it as https://example.com then you can use this method on your website. It also goes with your blog posts when you want to update it according to your need. For example, if your blog posts looks like https://www.example.com/blog-post-1 and you wanted to show it as https://www.example.com/category/blog-post-1 then also you can use this method to create better user experience and can avoid 404 errors.

 Adding Secure Socket Layer to your website: If you have a website or blog which is on non secure server i.e. http and wanted to move it on secure server i.e. https then adding 301 redirect is the best option for you to move site without losing your SEO score in SERP.

Tip: Make sure to add a 301 redirect to send all unsecured traffic to the SSL version of your site.

Upgrading or Changing domain name: If you have plans to upgrade your domain name or change it without losing your rankings in SERP then you can use 301 redirect for this. It will redirect your usual traffic to your new domain without harming your SEO Score.

It is one of the best options to fix index coverage issues in Google search console. I hope now you know all the steps to add 301 redirect and will be able to use it to solve your SEO problem. If you have further suggestions and feedback then do comment below.

How to reduce bounce rate- Best SEO Techniques

reduce bounce rate

You are doing right if you are getting visitors on your website or blog. But you need to worry when visitors are not spending time while exploring the web. Instead they are closing web and going back to search engine and performing another search to find relative information. This would be the bounce rate for your website/blog. Increasing bounce rate on website or blog is big reason to worry for webmasters and digital marketers. Today we will learn few SEO techniques which can help you to reduce bounce rate.

What is Bounce Rate

In SEO we call it Single Page Session. Bounce rate is percentage of visitors who lands on your website but instead of continuing they leave or close the website/page. It is when the visitors navigate away from the website after viewing only one page and they close the window. This is what we call “Bounce Rate in SEO”. It is like when you accidentally click on wrong URL and close it instantly without checking.

Tips to reduce Bounce rate

When it comes to reduce bounce rate, we apply different methods. You can also try following suggestions to get rid of bounce rate.

Content Readability:

Major reason behind bounce rate is content readability. People often close website which are not interesting and the content seems monotonous. If your website/blog doesn’t have interesting information with creative representation, you might see visitors bouncing back. It is important to provide quality information to keep the visitor on website/blog.

How to improve content readability?

  • Write short and informative paragraphs with images and facts. It will improve your content representation and create interest between your website visitors.
  • Represent your content with descriptive headers and add interesting facts or case studies to keep user engaged.
  • Add formatting where it is required. Put Bold, Italic and (►) bullet points to represent your content clearly.
  • Add internal and external links to add value in your content.
  • Engage with your visitors by asking questions and creating curiosity.
  • At the end of content, encourage users to share their feedback or add your conclusion for the information provided on your website/blog.
  • Adding screen shots, charts and expert reviews would help you to build trust between your website or blog visitors and help you to get better word of mouth.

Creative Writing

Writing creative content is the key to create engagement between users. If you are a good story teller then the listener or reader will never go to sleep or find your content monotonous. While representing content, show your creativity and represent content in best possible creative manner.

Things to follow to represent content creatively

Add your brand while telling the story. Give citations and reference to your brand analysis, surveys and searches. When you do that, visitors often check the analysis provided by you. This practice generates curiosity between readers and helps to reduce bounce rate.

If possible then add interactive content which encourage user to take part in your questions, suggestions and polls created by you.

Create Genuine Content

Writing catchy headlines are good but do not forget to relate your content headline with content information. Wiring false or fake information would lead to a negative impression and is not good for your website marketing strategies. Always rely on facts and write the truth. You may use your words to represent content but the information should be correct.

Technical SEO Suggestions to reduce bounce Rate

Generate Meta Content: First step of on-page SEO to build audience and attract both users and search engines to your website or blog. Writing descriptive Meta data along with focus keyword would give your better results.

Focus on Devices: While generating content always keep your audience type in your mind and review devices and user behavior. Go to Google Analytics and go to Acquisition>Search Console>Devices. This report would help you to understand what types of devices are used to explore your website.

After this you can decide your content strategies and make it user friendly according to devices used to visit your platform.

Use of right keywords: Every digital marketer or blogger conduct a keyword research before writing content for website or blog. But if we use the right keywords then it would add more value to our content and help users to stay for a longer period of time. For example, if you are running an information platform then you should focus on keywords which are non-commercial and related to information only. I.e. TheSEOGuy is based on information and using keywords like “reduce bounce rate” is relatable for content but using “Tools to reduce bounce rate” is not for my audience. If you are running a commercial platform then you can consider the commercial keywords.

Using high value keywords along with brand keywords would add more value to your content and generate better SEO results.

Focus on right audience type: Targeting the right audience is the first rule while working to reduce bounce rate. If you are targeting the right audience type then the chances of getting higher bounce rate automatically reduce. Take help of google analytics to analyze audience type and see interests while drafting your content.

Off site work (Backlinks): If you have done everything right and followed the right steps for on-page then you are left with off-page work only.

Key points to remember while building backlinks to reduce bounce rate

Use of Anchor Text: Using anchor text wisely while building backlinks would certainly help you to reduce bounce rate. Genuine information with right anchor text leads to more traffic and trust.

Tip: Target the Do Follow platforms to generate backlinks. Always prefer quality over quantity for long time results.

Set External links to open in new window: It is a Small but effective trick to avoid bounce rate. If the user is staying on your website even after clicking on a link, then sessions would continue instead of bounce back and creating another page view. Users can easily switch between windows and get back to where they were while exploring your website or blog.

Improve website loading speed: Work on your website loading speed to cater every visitor. If your website or blog would take time to load then it would increase the bounce rate. Every visitor expects a web page to load instantly or within a second or two. If the website is taking more than 8 seconds to load then it is a problem for you. The slower your website’s landing pages load, the higher your bounce rate will be. And, search engines are also concerned about site speed – you can slip in rankings, if your site is consistently slow to load, resulting in a higher bounce rate. Nobody Likes a Slow Website

Tips to improve website loading speed

  • Try to get in touch with hosting provider and ask for better speed
  • Compress Images
  • Use lesser plugins ( WordPress only)
  • Avoid URL redirects
  • Use Cookie free domain

Hope this information on how to “Reduce Bounce Rate” would help you to create a strategy for your website or blog. And you will be able to reduce bounce rate. Do let us know if you find this information useful. Comment below your feedback or suggestions.

Tips to appear in Google Answer Box

Google Answer Box

What is Google Answer Box?

Before we start about tips to appear in Google answer box, we need to understand what it is and how it works. Google is always focused and working to provide quality results for users. As a result, in 2015 Google introduced a new rich featured snippet to their SERP results. The feature was Google Answer Box. This new feature was introduced to provide better quality & fast results to user without exploring multiple SERP pages. Irrespective of Pagerank, results are shown to users. Whenever we post questions in Google search box, we get results along with a small box of suggestions which includes similar questions and answers. In the three years since its debut in SERP, Google Answer Box has become a top target for search engine optimization strategists. That’s not surprising, because content featured in the answer box has the highest CTR of any piece of content on the SERP.

How Google Answer Box works?

Google’s Answer box falls under Knowledge graph of Google. This algorithm answers users exactly on the search results page. To display the most relevant information, it uses side boxes, carousels, lists, answer boxes and tables.

Why Google Answer Box is important?

Most important reason to think about Google answer box is, it is focused on quality content rather than SERP ranks. It doesn’t matter what rank you got for content but if you are providing quality content then you can get featured in Google answer box for particular search query.

It leaves a big impact on CRO and page traffic. It’s because the traffic generated by search box is purely organic.

We all know that Internet searches are diverted from Desktop devices to Mobile. The internet users are growing exponentially and internet became an important part of life. Social, Information, Education and every other category can see the influence of internet. Apart from this another big reason to work for google answer box is, digital assistants. Yes, most of the digital assistants like Siri, Cortana and Alexa are pulling results from Google Answer Box.

Voice search is getting into trends and soon leave a big impact on internet search type.

Tips to appear in Google Search Box

Research Google Answer Box Keywords: Do a research on keywords which are already in google search box. It will be more easy for you to provide answers if you already know the question. So do your research and provide the best quality content.

Target the questions as Keywords: The answer box is responsible to provide answers. It means you can add questions keywords in your website/blog content and write answers. Do your research and find out the questions which are related to your business/website/blog category. Once you are done, write the perfect quality answer.


Tip: Represent your content as question answer & add header tags i.e. H1, H2 and H3 in question.

Write Short, Clear and quality answer: Show your creativity while answering the question. Google Search Box will pick the best answer but it should be clear enough. Most of the time answers within 100 words are picked. However, it is not confirmed by google neither any update on word count. It is a personal experiment which shows that maximum 74 words (356 Characters with space) can be shown in Google Answer Box.

Include bullet list or number list in Answers: Using bullet points are the best indicator to show steps in answers. It will help Google knowledge graph to understand the question and steps written in answer. For example most of the questions contains why, how, when, what and who and most of the answers have suggestions and steps to describe answers. Almost every how-to question has answers with bullet list.

Pro Tip

Always keep location in your mind while writing answers. You don’t want to get into competition for location where you don’t serve or have reach. Locations always have a big impact on searches. It can help you to gain better results if you target the right location while working to win Google answer box

Hope this information would help you to achieve your task. If you have more suggestions and feedback then comment below your suggestions and help us in providing quality information.

Types of SEO: Search Engine Optimization

Types of SEO

Search Engine Optimization aka SEO is a marketing method. But it has many shades. Every digital marketer is aware about SEO and its different shades. Today I am going to share the types of SEO and categories of SEO along with their usage in digital marketing. We can generate amazing results for our business or marketing platform such as website, blogs and mobile apps by using different types of SEO.

Majorly SEO (Search Engine Optimization) has three types and four major categories which are:

  • On-Page SEO (Type of SEO)
  • Off-Page SEO (Type of SEO)
  • Local SEO (Type of SEO)
  • White Hat SEO (Category of SEO)
  • Grey Hat SEO (Category of SEO)
  • Black Hat SEO (Category of SEO)
  • Negative SEO (Category of SEO)

On-Page SEO

On Page SEO refers to the actions taken inside website or at website backend. It majorly includes website/blog/app optimization & analysis. While doing On-Page SEO webmasters and marketers synchronize their work to get better results in SERP (Search Engine Result Page). On-Page SEO includes both content and source optimization and analysis.

On-Page SEO Checklist

  • HTML Informer (HTML Type)
  • Website Title (Length & Pixels)
  • Meta Description (Type and data)
  • Meta Keywords (Relevant industry keywords related to web content)
  • URL Parameter (Length and Structure)
  • Schema Implementation (Website Category, type and information)
  • Web Page Size (Use light html pages)
  • Site Speed (Fast loading speed)
  • Move site to Secure Server (https)
  • Content Optimization (use of right keywords in content and content relevancy)
  • Heading Tags (Use of H1, H2, H3, H4, H5 & H6)
  • Deep-linking or In-links (Internal linking)
  • Optimizing bounce Rate
  • Analyzing of audience type and collecting remarketing data

Off-Page SEO

Off-Page SEO aka Off-Site SEO refers to actions taken outside of your own website or blog to impact the website rankings within search engine results pages. Off-Page SEO works like a helping hand and create website strength for website or blogs. Majorly it refers to website promotion on multiple platforms. Often people get confused it with link building but off-page is not just building backlinks for website. It’s a method of creating website strength and gaining visitors by creating engagement on multiple internet platforms.

Off-Page SEO Checklist

  • Backlinks Building (Quality or DoFollow backlinks for website)
  • Forum Submission (Profiling & content sharing)
  • Directory Submission (Content sharing on directories)
  • Web2.0 support (Micro blogs and Web2.0 referrals)
  • Q&A posts (Question and Answer with using website/blog content)
  • User Generate Content (Generating or encouraging for UGC)
  • Social Signals (Posting content on social platforms such as Facebook, twitter, linkedin & quora)
  • Referral Traffic (Creating referral from similar business industry)
  • Online PR (Online Brand Reputation Management by using public or private internet platforms)
  • Apart from these two major types of SEO, we have some more types in the list.
  • Optimizing referral website (checking spam score and DA/PA or referring domain)

Local SEO

Local SEO (Search Engine Optimization) is one of the best methods for you if you have a product for local audience. Since the internet revolution has started every market need digital marketing. It is an incredibly effective way to market your local business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them online. Local market’s are reaching out to customer by different methods and creating their own kind of customer type.

Local SEO plays a very important role in your business. Local search engine optimization aka Local SEO is similar to standard SEO. If you are into service industry and wanted to reach more people then you should design better SEO strategies for local business. You have to follow few steps to boost local SEO for your business.

Local SEO Checklist

  • Optimization of Google My Business Page
  • Enable Rich Cards and Structured Data
  • Fix On Page SEO Errors
  • Use local listing channels
  • Engage with users

White Hat SEO

According to its name, White Hat SEO refers to the techniques which strictly adhere to search engine guidelines. It is the combination of guidelines and skills to get rankings on SERP. If we practice White Hat SEO, then the results stays for longer period of time. Until there’s any update on search engine algorithm or parameters or you mistakenly do something wrong, website results are safe. It’s not easy to loss rankings gained by doing White Hat SEO. All the major types of SEO provide better results with White Hat SEO. It includes writing relevant, quality and useful content which is providing quality results to website visitors. Sharing or promoting content on social media channels for better exposure.

Black Hat SEO

Exact opposite of White Hat SEO, black hat is a method which doesn’t adhere to search engine guidelines. It is a combination of strictly not recommended techniques. It may be possible that ranks would reflect early but the risk is so high. Even it has an extra risk of getting the website or blog banned from search engine or get it de-indexed from search engine index. Black Hat SEO include practices such as keyword stuffing, paid backlinks, cloaking, Pagejacking, White/hidden text, use of PBN (Private Blog Networks).

Grey Hat SEO

Grey Hat SEO is the method which fall in-between white hat and black hat SEO techniques. It is the smartest way of doing SEO by using black hath techniques by landing in Search Engine Guidelines. For example spin or slightly altered content, link exchanges and paying users for posting positive reviews.

Negative SEO

Negative SEO is a method which is done for other websites or competitors. It includes the blackhat techniques which are performed on other websites or competitor’s websites to bring down their rankings in SERP. Most commonly Negative SEO includes building un-natural links focusing on competitor website. Also posting negative reviews, altering their website content and sometimes hacking their website to modify or delete their content.