Learn the difference between Nofollow and Dofollow links

Nofollow and Dofollow

Difference between Nofollow and Dofollow links

If you are new in Digital Marketing or blogging then you might hear the word nofollow and dofollow very often. It is a pretty common term between digital marketers who work towards website rankings. SEO (search engine optimization) method is almost incomplete without learning nofollow and dofollow links. Today I am going to talk more about these type of links and will share importance & benefits of nofollow and dofollow links in search engine optimization.

No follow links

These links are HTML generated links which are meant to reduce spam. I will try to explain this with one simple example. Hypothetically, you have a business which deals in services and have certain prodeucts. Imagine that a group of people are using your product or services and talking positively about it. Because of this your competitors or business rivals started talking negatively and created a myth between people about your product or services. In order to handle this situation, you would encourage your audience to ignore those rumors and concentrate on services. That’s the same we do when someone attack the website with spam links.

How to deal spam links within website?

Dealing with website spam by using nofollow links is easy. All you need to do is use attribute rel=nofollow Given below is the example.

nofollow and dofollow example 1

You can see that I have added nofollow to all search terms because I don’t want search engines to crawl links generated dynamically by the search keywords. The major benefit of this practice is to reduce number of not found 404 errors. It’s because URL’s generated by search query are actually not pages and if search engines would crawl those URL’s it would give you not found errors in webmaster.

Most of the time we also use nofollow attribute rel=nofollow in comments, testimonials and review pages. Because most of the time we get the spam links, negative reviews and comments there.

How to deal with Spam backlinks?

While generating backlinks, we target the best domains with better DA/PA (Domain authority and Page Authority) but you might see some spam links targeting your website. In this situation you can follow the standard “Disavow” procedure and get rid of spam backlinks. Here is how to use Google disavow tool

Do follow links:

As it reflects, Do follow links are hyperlinks that allow search engine and humans to follow them. I’ve explained the nofollow with a hypothetical situation where you don’t want people to hear rumors by asking them ignore hoax news. It’s exactly the opposite. Do follow links are beneficial for website ranking and you allow search engines to crawl those links.

SEO Benefits of NoFollow links

Mostly this practice is to fight with spam and provide a clean and safe platform for visitors and inform the same to search engines such as google and bing. The lesser spam links on your website or towards your website creates a positive impression and help to gain better domain authority. It could help you in gaining better rankings in SERP (search engine result page).

SEO Benefits of DoFollow links

Major SEO benefit of DoFollow links is good rank. If you are providing better & safe platform for users and sharing quality information then search engine crawlers would give your website or blog a better ranking.

Pro Tip: Getting dofollow backlinks from a platform where you have full control is always good. For example social platforms such as twitter, facebook or tumblr. If you have full control then you can delete, edit or create backlinks according to you.

Hope this information of Nofollow and Dofollow links would help you to understand better about it.

SEO Friendly URL: SEO Best practices

SEO Friendly URL

URL stands for Uniform Resource Locator. We also call it web address. URL is one of the most important part of Digital Marketing. Having a business domain related to your business is always recommended. But we are not here to talk about domain. I have already shared some good information on Importance of Domain name and extension in SEO earlier. Today we are going to talk about SEO friendly URL. We can create the best SEO friendly URLs if we follow the right steps and can get the better SEO results. So before getting into steps let’s understand what is SEO Friendly URL.

SEO Friendly URL

SEO Friendly URL is a well optimized URL which helps search engine crawlers and users to understand web content at the same time. Creating SEO friendly URL is a process of making set of URL’s which is descriptive enough to access and understand by Bots (Search Engine Crawlers) and Humans (Website Visitors). There are certain parameters which we can follow to create or generate the best URL types. Given are few SEO best practices for creating SEO Friendly URL

Using Content in URL

This is not about creating a lengthy URL to describe your content but using accurate word phrases to describe your content. It should be descriptive enough to make users understand about the content by simply reading the web page URL. It is also good for search engine crawlers. They can easily understand your content by going through a clean URL.

Use of Keywords

Similar to using content keywords, you can also include best keywords in URL which have good search volume and can describe your content. Preferably you can include long tail keywords related to your website content. It is a best practice to optimize every web page around one keyword, and this keyword should be included in the URL.  You can add the keywords in the beginning of the URL, as search engine bots read & give preference to the keywords in the beginning of URL instead at the end of URLs.

Tip: Do not over stuff URL with keywords. It is not at all recommended or a good practice. It can also cause penalty sometimes. So be careful while stuffing keywords in URLs. Overstuffing keywords can never make SEO Friendly URL.

Special Characters in URL

While creating SEO Friendly URL, it is recommended to hyphens (-) because it helps search engines to read your web URL easily. Hyphens are used to separate words in URL Phrases and create better readability for both users and search engines. But what are the special characters in URL’s and what to avoid?

Special characters are the identifiers or parameters which are used to show data on a web page. For example if you are showing a particular category or page which is fetched by query or code then it will show up the parameters URL’s like “?”, “=”, “%”, “&” “_” and symbols such as + or *. This is very common while we use dynamic URL. The best option to avoid this situation is to create static URLs for your website or blog.

Static URL: https://www.abc.com/category/information-page-1

Dynamic URL: https://www.abc.com/category/testproduct/B012T0S7M6/ref=s9_acsd_top_hd_bw_b29C1vT_c_x_w?pf_rd_m=A1VBAL9TL5WCBF&pf_rd_s=test-search-4&pf_rd_r=X37YGB14RG5KT7YYNA77&pf_rd_r=X37YGB14RG5KT7YYNA77&pf_rd_t=101&pf_rd_p=400c31e7-ba3c-5cde-9e3e-b61425e881ce&pf_rd_p=400c31e7-ba3c-5cde-9e3e-b61425e881ce&pf_rd_i=1968120031

Upper and lowercase in URLs

Always use lowercase in URLs. Never use capitalization in URL while you are working to create SEO Friendly URL. Search engines can decipher from uppercase and lowercase letters in URLs, which can lead to duplicate URLs and loss of page rank.

Refer given below image for example:

seo friendly url lowercase and upper case example

Keep URL Short & Avoid Similar Words

It is good to have descriptive URL with focused keyword but do not exceed the length of URL. However there’s no specified length of URL is defined by search engines. But it is recommended to keep URL between 90 characters for better readability. Do not repeat similar words in URLs if you really want a SEO friendly URL.

For Example:

seo friendly url similar words example

Use of sub-domains

Use sub domain wisely because search engines are bots and it’s hard for them to relate content between domain and sub domain. They can consider the sub-domain content as duplicate content which can affect your SERP rankings. Until it is required, try to use sub folders instead of sub domains.

For example:

seo friendly url subfolder and subdomain example

Limited use of folders and subfolders in URL

Do not include unnecessary folders in URL’s. It is not good for a SEO Friendly URL. Avoid them until you really need to describe your content. The URL should be clear and should have better readability.

seo friendly url use of folders

In above example, you can see the use of folders and subfolders. You can consider them as clean & SEO Friendly URLs.

You may also read about How to change URL Parameters of website.

Pro Tip to create SEO Friendly URL:

Learn better use of Canonicalization method to use it while creating canonical URLs. Also do your keyword research deeply before creating a focus keyword for your content and URL. You can use the tools such as Google Keyword Planner for this. And it would be great if you know how to use breadcrumbs. If you can use breadcrumbs correctly, you can get some additional SEO benefits in SERP Rankings.

Conclusion

Creating SEO Friendly URL is not an easy task. It requires a lot of work to get best output. If we follow right steps then only we can generate a better URL structure. Over-stuffing keywords, special characters, capitalization and dynamic URLs are not recommended for better SEO results. But creating static URLs, use of necessary folders, use of keyword and hyphenization could help you in generating a SEO friendly URL and better results in SERP.

Hope this information would help you to create better URL structure for your website or blog. If you have more suggestions or feedback regarding SEO Friendly URL then do comment below and help me in providing quality information. Keep visiting TheSEOGuy for more fresh Search Engine Optimization (SEO) Answers.

How to report a spam website: Steps with pictures

report a spam website

We all surf internet daily and go through websites which should not be on internet. Sometimes the low quality website creates problems while surfing internet as well. But the question is how and where to report a spam website? Today, I am going to share steps to report a spam website. Whenever you came across any low quality or spam website then you can follow these steps to report those websites. But before getting into steps, first understand what are spam websites and the categories under which we can identify spam websites?

Paid Links

Paid links are generally the advertisement links. Behind these links there are people who make payment to other website owners to show information on particular platform. For example I receive offers from website owners to show content in my platform TheSEOGuy & place a link on my blog that points to another page. That link might be an image ad or a text ad, but it will virtually always be something on my page that links to another page. People who often sell stuff use this method to redirect users from a popular platform to make purchase. i.e. medical services, insurance, games, membership and paid subscriptions.

Objectionable content

Objectionable content is known as content which is specified for adult audience and have word and key phrases which are not suppose to be used to promote content such as Porn, Crime, Death, ammunition, guns and Kill. Search engines would only show the verified links related to this information. If you came across any website or platform which should not be on internet then you can follow the steps to report a spam website.

Malware

According to Wikipedia, “Malware is any software intentionally designed to cause damage to a computer, server, client, or computer network. Malware does the damage after it is implanted or introduced in some way into a target’s computer and can take the form of executable code, scripts, active content, and other software”. You may find these links while exploring internet. You have to be careful while surfing. Most commonly malware links are placed on sites which have software and other downloadable stuff available. You have to double check before downloading stuff from internet. It is always recommended to check spam score of website before downloading any software, audio, video, document or other files from internet.

Personal or Private information

If you find a website which discloses personal or private information without verified sources, then you can consider it as spam. As per Google’s policy, if you are getting a website which discloses false information related to a person or organization or it discloses your personal or private information, then you can file a website spam report. You should always report a spam website.

Copyright and other legal issues

According to its category name, these websites are categorized as spam because of showing copyrighted information. In order to get SERP rankings or more traffic to a particular website or blog, people copy information of other web portals and show it on their personal blogs or websites. Most of the business owners have copyrighted information on their portals which other’s can’t use. If you are a business owner and came across a website which is using your copyrighted information, then always file a web spam report.

Phishing

Usually phishing is a technique used by hackers to collect sensitive information of user. They disguise as trusted website and ask users to provide sensitive or personal information such as Bank Account, User Names, Passwords, Credit Card Details and Social Security or Permanent Account Numbers. It is recommended not to share your information online. However, if you are asked by a verified owner such as government agencies then you can share your information. For example, while applying for Visa, you can open the government website link and fill your passport information, insurance details, Date of Birth, Address and Social Security Numbers. But DO VERIFY THE WEBSITE BEFORE SHARING YOUR INFORMATION. Until it is urgent, do not disclose any sensitive information online.

Now we know the kinds of spam website. It’s time to learn how to report a spam website.

Steps to report a spam website:

Reporting a website is easy and just a matter of click. This process is defined very easy so that every user could file or report a spam website. Given below are the steps to report a spam website.

Step 1

Click on https://www.google.com/webmasters/tools/spamreport

report a spam website step 1

Click on “Report Webspam”

Fill the details and verify captcha code

report a spam website step 2

Click on report website spam.

That’s all you need to do in order to report a spam website. After submitting your report, google would review your report and take action accordingly.

Tip: Try to login with your gmail account before submitting the webspam report. Action status would be shared by google on your mail. If google finds any webspam and takes action against website, you will be notified by google.

Hope this information would help you to fight with spam websites.

YouTube SEO Tips to rank your videos on Top

Youtube SEO Tips

Before sharing the youtube SEO tips, I would like to inform that youtube is a platform to share content. It is not a search engine. Search engines shows results of this platform according to keyword query. However, it is a big content platform where you can share your content with world. Digital marketers use this platform as tool to promote their content and get better visibility in search engines. It is one of the easiest content sharing platforms where you can attract visitors easily by showing unique or interesting content. But as soon as it became popular, the competition between providers started growing. Today, I am going to share few interesting and cool YouTube SEO Tips which can help you to rank your videos on top within the platform.

Proper use of Keywords

Using right keywords at right place is the key for getting your video on top within the platform. It is the best useful YouTube SEO Tips amongst all. You can use keywords in your video Title, also use keywords as tags, feed keywords in video description and can use keywords in video optimization before uploading it to your channel.

Use of Keywords in Title

Writing a catchy title is in the trend. It drives curiosity between users and makes them click and watch the video. It is a good technique but apart from writing cheesy titles, you can also use the best keywords to make your video title. Writing a video title which perfectly matches to your video content will be SEO friendly and user friendly both at the same time. In order to write this kind of titles, you can take help of search engines and YouTube itself.

You can use the auto fill option of search engines such as google, bing, duckduckgo , Qwant or Ecosia. Given below are few example of Search Engine Auto Fill

Youtube SEO Tips
Youtube SEO Tips: Google Autofill
youtube seo tips bing auto fill
Youtube SEO tips:  bing auto fill
youtube seo tips DuckDuckGo auto fill
Youtube SEO Tips: DuckDuckGo
youtube seo tips qwant auto fill
Youtube SEO Tips: Qwant Auto fill
Youtube SEO Tips: Ecosia.org auto fill

Take the auto fill results and do proceed with analysis. You can choose the suitable title for your video content according to search engine suggestions. These suggestions are basically the most searched queries or keywords. There’s no harm in using the trending searches as your video title.

Description with Focused Keyword

Write the description with your focused keywords. It is always good to share information for search engines along with your video content. Search engine crawlers can only read the written content. They are not humans who can watch the content and decide which is genuine or interesting. So you should write the content description and put the keywords in it. But don’t over stuff the content with same keyword. Instead, you can chose the similar keywords or add prefix and suffix to differentiate between keywords. For example, if you are creating a guide on YouTube SEO Tips which is for free then you can use words similar to free or represents the same value i.e. No Cost, Absolutely free, Free for all and Prize Null.

Video Optimization: Feeding Keywords

Similar to Image Optimization, we can also perform Video Optimization before uploading raw file to our video channels. For this you can follow simple steps given below.

Locate the video in your system which is ready to upload

Right Click on Video

Choose Details from the top menu

Put the required information

Refer the screen shot below

Step 1

Youtube SEO Tips

Step 2

Youtube SEO Tips

Step 3

Youtube SEO Tips

After feeding the information in video, you are all set to upload it on your YouTube Channel.

Using Tags are Keywords

Final step would be adding tags related to your content. You can repeat the process of keyword research for title, in order to create better SEO Tags for your youtube video content. Follow the auto fill suggestions provided by search engines to generate better tags and use them in your content while uploading.

Tip: Add brand tags along with content tags to generate your own searches. I.e. TheSEOGuy would be my brand tag for upcoming videos.

Suggested Tools for YouTube SEO

After getting the list of YouTube SEO Tips, the next everyone wants is list of tools to perform better YouTube SEO. There are thousands of tools available in market with different USP’s but I personally prefer Keyword Planner provided by google to perform keyword research only. For managing your video content you can use different tools, but for YouTube SEO there are no such tools. You have to rely on your skills and smart use of keywords.

Hope this information of YouTube SEO Tips would help you to create a better SEO Strategy for your upcoming videos. If you have any suggestions or feedback then do comment below.

Importance of Domain name and extension in SEO

Importance of Domain name and extension

Domain name and extensions play an important role in your SEO strategies. When creating a website for your business or blog, you have to choose the domain and extensions wisely. It could slightly affect your SERP Rankings. But before getting into importance of domain name and extension in SEO (Search Engine Optimization), we need to understand what the basic types of domains are and how can we use it according to our need.

 Types of Domain

Majorly there are seven different types of domain which contains:

  • TLD (Top Level Domain)
  • ccTLD (Country Code Top Level Domain)
  • gTLD (Generic Top Level Domain)
  • rTLD (Restricted Top Level Domain)
  • IDN ccTLD (Internationalized country code top level domain)
  • Second Level Domain
  • Third Level Domain or Sub-Domain

Top Level Domain

Top Level Domains are those which can be easily identified by the extension just after the (dot.) of domain name. We can take the example of .com, .net, .org, .biz, .info, and .ws. These are few common top level domains. Every top level domain has certain rules & guidelines, but commonly available to any registrant, anywhere in the world.

Country Code Top Level Domain (ccTLD)

According to the name, these are the top level domains which represent the country. It specifies the national domicile for an address. For example:

(Dot).in stands for Indian domain and the registrant of this domain should be located in India.

(Dot).eu stands for Europe and the registrant of this domain should be located in Europe.

(Dot).au represents Australia and the registrant should be in Australia at the time of registering the domain.

(Dot).pk represents Pakistan and the registrant should be located in Pakistan.

(Dot).it represents Italy and the registrant should be located in Italy.

(Dot).fr for France registrants.

Generic Top level Domain (gTLD)

It is basically the top level domain which specifies the domain class such as (dot).org for NPO (non-profit organizations) and industry groups. (dot).gov for government agencies and government bodies. (dot).edu for educational groups and institutions.

Restricted Top Level Domain (rTLD)

Restricted top level domains are basically for people or departments which represents a specified identity. For example (Dot).museum represents the museum and the website should represent the same. (Dot).mil represents the military and the website content should represent military information. (Dot).name belongs to individuals and should represent an individual while (Dot).biz represents business and could be used by anyone to represent his/her business. In this category you can clearly observe the Importance of Domain name and extension.

Internationalized country code top level domain (IDN ccTLD)

Internationalized country code top level domain is another top level domain in DNS (Domain Name System) which is encoded to display native language script or alphabet. For example the Chinese Characters, Arabica alphabets and non-alphabetic writing system.  According to Wikipedia article As of August 2018 there are 59 approved internationalized country code top-level domains, of them at least 47 used. The most used are .рф (Russia) with over 900,000 domains names, .台灣 (Taiwan) with around 500,000 and .中国 (China) with over 200,000 domains.[1] Still as of 2018 around 20 countries using non-Latin script do not have an internationalized country code top-level domain, including Israel and Japan.

Second Level Domain

According to DNS (Domain Name System) hierarchy, a second-level domain (SLD or 2LD) is a domain that is directly below a top-level domain (TLD). For example, in theseoguy.in, theseoguy is the second-level domain of the .in TLD. However, in India (dot).in domain allows unlimited second-level registrations under (dot).in. Unlimited registrations under the previously structured existing zones are also allowed:

  • (dot).in (available to everyone in India. It can be used by organizations, Individuals and companies in India)
  • (dot).co.in (intended for registered trademarks, companies and banks)
  • (dot).firm.in (intended for shops, partnerships, liaison offices, sole proprietorships)
  • (dot).net.in (intended for Internet service providers)
  • (dot).org.in (intended for nonprofit organisations)
  • (dot).gen.in (intended for general/miscellaneous use)
  • (dot).ind.in (intended for individuals)

Third Level Domain or Sub-Domains

Third level domains are basically the part of Top Level Domains (TLD’s) to specify particular use of domain. For example we all know that after (dot). It’s TLD and before (dot) it’s SLD. Following the pattern before SLD (Second Level Domain) we can see Third Level Domain for example. www.theseoguy.in here .in is the top level domain, theseoguy is second level domain and www represents the third level domain. Often we can see big brands are using third level domain such as support.google.com where support is the third level domain and specify a particular use of domain. Organizations use third level domain very commonly. Few examples of third level domains are www1, www2, help, blog, ftp, news, jewelry, support and career etc. You might have seen career.domain.com, support.domain.com, blog.domain.com, www1.domain.com and www2.domain.com these are the third level domains. Now you know the importance of domain name and extension in third level domains. Mainly third level domains are referred as sub-domains.

SEO Benefits and importance of domain name and extension

Choices between top level domains are pretty wide and choosing a TLD with right extension would be the first step to represent your business. Few major SEO benefits of domain name and extensions are:

Extensions Benefit

Extensions are useful to make users understand business and search engine crawlers the category. For example if you are running a store and want to have a website for the same then you can get domain.store for your business which will reflect your business to user and at the same time, business category to search engine crawlers.

Geographical Benefit

As we know that ccTLD’s are enough to explain your business location to both user and search engines. It plays an important role in showing geographic results on internet. While doing Local SEO it is one of the most important factor and enhance the importance of domain name and extension.

Stand out of the crowd

If you represent a business which doesn’t require commercial domain (dot).com then you can pick your extension according to your business and stand out of the crowd. For example if you have specialization in a particular skill and wanted to serve over internet then you can get (dot).expert or in India you can get (dot)ind.in to represent yourself individually. Similar to (dot).store which is for any kind of business which has physical or online store.

Special Favors from Search Engines

If you represent a verified business or organization such as architectural firms, educational institutions or government body then you will get special favors from search engines in rankings. According to google, the trust score of these websites is little high because they represent a verified category and information. It means if you have a website for verified business, you will get special privilege in SERP (Search Engine Result Page) rankings.

Create a better space for users by using sub-domains

Using sub-domains or third level domains wisely could get you more benefits than the commercial domain. You can have pages for support, feedback, vendors, existing users, social groups and payments. It would help you to focus on marketing strategy of your commercial domain.

Get a mobile site for your business

Search revolution has been started already. Desktop searches are slowly diverting to mobile searches and now it’s a good thing for business owners if they have mobile site for their business. If you are providing mobile friendly experience to your visitors then you might get better results for your product and services. Also the mobile indexing and desktop indexing is separated by google back in 2018.

Hope you liked the Importance of Domain name and extension and SEO benefits. If you have suggestions for this content then please comment below.

Tips to appear in Google Answer Box

Google Answer Box

What is Google Answer Box?

Before we start about tips to appear in Google answer box, we need to understand what it is and how it works. Google is always focused and working to provide quality results for users. As a result, in 2015 Google introduced a new rich featured snippet to their SERP results. The feature was Google Answer Box. This new feature was introduced to provide better quality & fast results to user without exploring multiple SERP pages. Irrespective of Pagerank, results are shown to users. Whenever we post questions in Google search box, we get results along with a small box of suggestions which includes similar questions and answers. In the three years since its debut in SERP, Google Answer Box has become a top target for search engine optimization strategists. That’s not surprising, because content featured in the answer box has the highest CTR of any piece of content on the SERP.

How Google Answer Box works?

Google’s Answer box falls under Knowledge graph of Google. This algorithm answers users exactly on the search results page. To display the most relevant information, it uses side boxes, carousels, lists, answer boxes and tables.

Why Google Answer Box is important?

Most important reason to think about Google answer box is, it is focused on quality content rather than SERP ranks. It doesn’t matter what rank you got for content but if you are providing quality content then you can get featured in Google answer box for particular search query.

It leaves a big impact on CRO and page traffic. It’s because the traffic generated by search box is purely organic.

We all know that Internet searches are diverted from Desktop devices to Mobile. The internet users are growing exponentially and internet became an important part of life. Social, Information, Education and every other category can see the influence of internet. Apart from this another big reason to work for google answer box is, digital assistants. Yes, most of the digital assistants like Siri, Cortana and Alexa are pulling results from Google Answer Box.

Voice search is getting into trends and soon leave a big impact on internet search type.

Tips to appear in Google Search Box

Research Google Answer Box Keywords: Do a research on keywords which are already in google search box. It will be more easy for you to provide answers if you already know the question. So do your research and provide the best quality content.

Target the questions as Keywords: The answer box is responsible to provide answers. It means you can add questions keywords in your website/blog content and write answers. Do your research and find out the questions which are related to your business/website/blog category. Once you are done, write the perfect quality answer.


Tip: Represent your content as question answer & add header tags i.e. H1, H2 and H3 in question.

Write Short, Clear and quality answer: Show your creativity while answering the question. Google Search Box will pick the best answer but it should be clear enough. Most of the time answers within 100 words are picked. However, it is not confirmed by google neither any update on word count. It is a personal experiment which shows that maximum 74 words (356 Characters with space) can be shown in Google Answer Box.

Include bullet list or number list in Answers: Using bullet points are the best indicator to show steps in answers. It will help Google knowledge graph to understand the question and steps written in answer. For example most of the questions contains why, how, when, what and who and most of the answers have suggestions and steps to describe answers. Almost every how-to question has answers with bullet list.

Pro Tip

Always keep location in your mind while writing answers. You don’t want to get into competition for location where you don’t serve or have reach. Locations always have a big impact on searches. It can help you to gain better results if you target the right location while working to win Google answer box

Hope this information would help you to achieve your task. If you have more suggestions and feedback then comment below your suggestions and help us in providing quality information.

Use of Speakable Schema Markup for better SEO

Speakable Schema Markup

What is Spekable Schema Markup

Speakable markup is a form of structured data that highlights sections of an article as useful for text-to-speech (TTS), using an id value reference and either CSS selectors or XPaths.

Voice searches are pretty common between people since “Smart Phone” revolution started. For all digital marketers this is an opportunity to upgrade website marketing strategy. The global leader of search engines “Google” announced an official support statement for the speakable schema markup. This new speakable schema markup is important because it may point to what you’ll need to know to get more traffic should/when Google expands this structured data to all websites. Google is also working to launch the capability in other languages and countries “as soon as a sufficient number of publishers would implement “Speakable Schema Markup.”

How to use Speakable Schema Markup for better SEO results

This new feature is in Beta phase now and only available for registered news websites which are using English as their language. As soon as the testing would finish, it will be available for all website categories. Refer (Speakable Beta) to check eligibility, usage guidelines, technical guidelines, content guidelines and structure data type definition.

Why to implement Speakable Schema?

We have experienced the change in searches. Desktop searches are taken over by mobile searches. Voice searches are just introduced and soon going to create a big space for them in internet searches.  It is always good to be ready for upcoming changes. If you can’t go with the trends then it is not easy for you to stay in market for longer period. Being a brand owner or website manager, you should be ready to be in competition.

You may also like “Best SEO suggestions to improve keyword ranking in 2019”. Do comment below your feedback for this information.

Necessary steps for better off-page SEO

better off-page SEO

Before talking about better off page SEO steps, I would like to bust a myth about off-page SEO. Most of the people who start doing digital marketing believe that off-page SEO is to build backlinks only. But in reality, it’s more than just building backlinks. It is a technique of promoting your website content, product and information on multiple internet platforms such as social, personal blogs, media channels, forums and Question & answers platforms. Off page SEO refers to techniques that can help a website owner or digital marketer to improve website position in SERP (Search Engine Results Page). If we perform the better off-page SEO, then we could get better results in website/blog rankings. Given below are few good steps which you can follow to perform better off-page SEO.

Shareable Content Creation

Interesting and informative content always helps to drive more engagement and attracts good number of visitors on website. Quality content is always the KING in search engine optimization. Test your skills with the words and create original and quality content which you can share with people. Content should be descriptive enough and have interesting and some new information. It will help to increase more organic traffic to your website or blog.

Reaching out to Influencer

Reaching out to influencers is always a best practice to reach out to different audience. If you have attractive content then you can always take help of influencers in promoting your website content. It also helps in enhancing your audience type because every influencer has its own audience. If you reach out to multiple influencers then you are expanding your audience and can get boost in your website’s organic traffic.

Pro Tip: Try to reach out influencers with related business category. It will add more value to your website visitors and site engagement.

Make your Contribution

Similar to influencers, you can conduct a research to find out blogs where you can share or write about your website. Target the quality platforms and show your skills. Never get into quantity while finding out the platforms.

Pro Tip: Don’t be repetitive while writing or sharing content. Always use fresh content which should be descriptive enough to attract visitors.

Use of Social Media

Social media plays a major role in many countries such as India. Users spent good amount of time on social media and trust information available on different social media platforms. Social media could be the game changers for you if you can use it correctly. You can target multiple categories such as business, entertainment, politics and many more. The best part about social media is, you can also attach direct links to your website and can get better off-page SEO results.

Pro Tip: Add info-graphics and attach links to your website or blog.

Social Bookmarking

One of the old but still effective off-page SEO techniques is social bookmarking. When you create bookmarks to your webpage or blog post on popular social bookmarking websites, you gain high traffic to your webpage or blog.

Forum Submission

Diving into forum conversations and putting your content wisely is the best use of forums. Initiate a conversation or reply to threats. You can also give your suggestions, advises and share your opinion.

Pro Tip: Always target the “Do-Follow” forums.

Question and Answer

One of the best ways to get better off-page SEO results & high traffic is question and answer websites. For this you can join high PR question and answer sites and search for questions related to your business category. Write your answer and give a link to your website or blog. If you do it wisely then you will definitely get a boost in your organic traffic.

Pro Tip: Never spam the forums with excessively link sharing. Try to be original and write quality answers.

Image Submission

Use image submission forums and website to show your creativity. You can also add reference links and attract good amount of visitors towards your blog/website. You can also include info-graphics in the list to get more effective & better off-page SEO results.

Pro Tip: Perform image optimization before posting images on internet platforms.

Google Launches Sold Here in Local Searches

google-sold-here-in-local-searches

Google released a new update in the month of December 2018. From December 3, 2018, people will be able to see the option of “Sold Here” in the google local listings. According to user search behavior, the listing would show the product information which includes “Sold Here” option. This was a minor update spotted by many SEO strategists in the month of November but it was unconfirmed till December. In the given below screenshot, you can see the changes.

google-sold-here-in-local-searches

Results after update

What would be the affects of this change?

This new update is going to solve problems for users who are struggling with the product line. Most of the listings don’t show product availability and sale status. This update would help the users to understand product sale status. For example, if any user searches for any particular product then the google listings would help him to differentiate between the stores who actually sell the product. After this update user would be able to understand clearly which stores in their area are actually selling the product and which stores are just service centers to provide after sale services like mobile stores and mobile service centers.

You may also like SEO Strategies for Local Business

Keyword Stemming in SEO: How does it work?

Keyword Stemming in SEO

Keyword Stemming in SEO

Every digital marketer wants to show his/her website or blog in SERP results by applying different digital marketing methods. In order to get the ranks, They apply different tricks and follow search engine algorithms to achieve better results. Today I am going to talk about use of Keyword Stemming in SEO. This practice is very common with blog writers and content generators.

Use of Keyword stemming in SEO is very simple. It is a method of using keyword with adding prefix and suffixes. For example, if you are targeting the word “Click” then you could add  post click, clicked, clickable and per-click within the content wisely. It would create the better chances to have traffic on your web for Focused keyword as well as for similar keywords.

Always keep the keyword lantern semantic method in your mind and follow LSI method while using keyword stemming. It would give you better results.

Tip: Learn about LSI keywords before getting into keyword stemming. It would give you a broad idea of using keywords wisely in website/blog content.

How does it work?

Now we know that this is a method of using keyword with adding prefix and suffixes. We can use this method while wring generating website/blog content. It would help you to make your written content rich and SEO friendly with better keyword usage. By using this method you can add lengths and to your write up and target more keywords within your content write-up. It would boost your keyword relevancy.

So this is all about how you can use Keyword Stemming in SEO and how does it work. If you have suggestions or feedback for this information then do comment below. You can also use our Contact-Us page to write to me directly. I will be happier to improve the quality of content.