Happy New Year Wishes 2021 A keyword worth Targeting

Happy New Year Wishes

Happy New Year Wishes.

After the year 2020, everyone is eagerly waiting for year 2021 and we all are excited to say Happy New Year to everyone. This is going to be a big opportunity for event bloggers to work hard and achieve some benefits from the keyword Happy New Year Wishes. Every year thousands of event blogger put their best wishes to rank on Happy New Year Wishes which is an amazing keyword with huge search volume.

Today I was going through this keyword and did a small analysis on Ubersuggest and look what it gave me as results.

The keyword Happy New Year has a massive search volume of 3,68,000 however, Happy New Year Wishes has 74,000 search volume. This massive search volume is enough for an event blogger target this keyword.

Earlier, I have shared few SEO Tricks to make your event successful. You can type Event Blogging Tips and you will get the blog on 1st position.

It’s ranking on 1st because of the quality information I have shared about Event Blogging.

Today, I am going to share some tips and tricks to target New Year Event and achieve ranks on Happy New Year Wishes and Happy New Year keywords.

Tips to Target the keyword

Let’s have a quick look on tips and tricks to target the right keyword for your event.

Keyword Tools

To find a right keyword, you need to invest good amount of time in research and use various platforms to collect keyword data. You can consider following tools

  • Google Keyword Planner
  • Keyword.io
  • Ubersuggest
  • Moz keyword explorer
  • Soovle
  • QSR (Quoted Search Result)
  • Ahref keyword explorer
  • Keywords Everywhere

Every tool is different from each other and the more you research, the better data you will get. Let’s take few examples here.

Ubersuggest tool

Ubersuggest is a great tool for conducting keyword research, especially when you have plans to target keywords with huge search volume. The best thing I like about ubersugget is, it’s filters. You can simply filter the keywords and choose between Suggestions, Related, Questions, Prepositions and Comparison.

This tool make your life easier while conducting research on keywords and pick the right keyword for your event.

Keywords Everywhere

Most important feature of this tool is exact search volume. You can get the exact monthly searches by using Keywords Everywhere and the suggestions on right hand side box are bang on target. It provides amazing data in keywords suggestion box.

Keyword Research Platforms

New Year is always a big event because it’s not limited to any state, region or country. It’s a worldwide event where billions of people say Happy New Year to each other and look for Happy New Year Wishes over internet. There are millions of New Year offers run by companies and there is so much to see during new year week. While looking for the right keyword and working on it, collecting data from different keywords tool is good but taking help of additional internet platforms is always and additional step which helps in keyword research.

Here I am talking about some internet platforms which shows us something more than keyword search volume. Let’s take an example of Google Trends.

Google Trends is a platform where you can see the search trends along with keyword search volume. It’s a great tool to understand the event trends. You can compare the trends with previous year and can even collect the keyword trend data for different countries. You can understand the search trends for different countries which helps you to generate the content according to your target audience.

For example, if you are targeting Indian audience for new year and your focus keyword is Happy New Year Wishes, then you might add New Year Wishes in Hindi, Hindi New Year, New Year wishes Hindi and many more keywords in your list. But make sure to see the trend for these searches and always keep the search volume in your mind while picking up such keywords. Now let’s move on to the next step.

Content for your targeted keyword

Once you are done with your research, now it’s time to come to the most critical part. Yes, I am talking about content creating. While we generate content for any blog or web page, there are few basic things which we need to keep in our mind.

  1. Content Originality
  2. Interesting content
  3. Write for your users not for search engines
  4. Do not feed keywords unnecessarily in your blog posts
  5. Content Representation

If you have plans to target such a big event, you cannot copy your content from here and there. You need to focus on creating original content for your event. Happy New Year Wishes is already a heavy keyword with huge search volume. You will find a lot of big websites generating content for this keyword. If you want to be in SERP, you need original content.

While generating content, you need to focus on quality and keep the interest alive. Your content should not look monotonous. Always put the reader first while generating any sort of content for your blog or web page. Search engines will automatically pick your blog post if you have maintained the quality of content.

You are not supposed to write for search engines so do not over optimise your blog with unnecessary keyword stuffing. Use the keyword where it is required. And finally, represent your content in a better way. For this you can use HTML elements such as:

  • Headings
  • Bullet Points
  • Images
  • Table
  • Font formatting (Bold, Underline and Italic along with highlighted area and text colors)

Use the elements wisely to represent your content.

FAQ’s – Happy New Year Wishes

Hope these tips would help you to target the keyword Happy New Year Wishes and let you en cash the opportunity. I believe if you follow the tips, you can make your event successful. Keep exploring TheSEOGuy for more Latest SEO Tips and SEO Tricks.

Comment below and share your valuable feedback with us. All feedback and suggestions are welcome.

YouTube SEO tips 2020: Rank Videos on Top

YouTube SEO

In order to rank videos on top, you must know YouTube SEO. It is a method which can boost your performance within the platform and help you to gain better ranks and can bring more views and engagements on your YouTube Channel. Today we are going to learn about YouTube SEO. I will share few steps and tools to perform SEO for YouTube Videos.

Before getting into tips and tricks, first we need to know about the ranking factors so that we could work according to them.

Social Engagement

Social engagement is form of any type of engagement such as Video comments, Subscribers, Social Shares, Likes/Dislikes, CTR (Click through Rate) and recommendations.

Video Comments

Being a content marketer, it’s not easy for you to make everyone happy. You will see both positive and negative comments on your videos. But you need to understand the importance of it and use it for your betterment. But what if there are no user comments or lesser user comments on your videos? In this situation you need to work hard and encourage people to comment on your videos. Later in this article we will learn about the techniques by which we can make users to comment on videos.


All YouTube channel owners want subscribers on their channel. Apart from asking people to subscribe to your channel there are few methods which could follow to gain subscribers and improve engagement on your channel.

Social Shares

If your videos are being shared by people, it drives great engagement on your videos and channel. It is one of the major factors in YouTube rankings.

Likes and Dislikes

Likes and dislikes are core engagement factors and also helps videos to rank within the platform. These are considered as best engagement metrics for any YouTube video and can help in improving rankings.

CTR (Click through Rate)

Click through rate in YouTube is based on number of times people got the videos on search results divided by number times people click on it to watch. You could improve your CTR by having compelling titles and thumbnails. Choose something that makes your result stand out from the rest.


It is similar to shares by instead of social media platforms; it is done on specific platform or personality. For example, if your video is recommended by celebrity or authorized authority, then engagement break records for your videos.

All these are Social Engagement ranking factors. Let’s move on to next factor which is:

Length of Video

Length of video is important according to your targeted audience and channel category. It is also a good ranking factor. A good length of video would give you better response. According to a study conducted by Backlinko, “The average length of a first page YouTube video is 14 minutes, 50 seconds.”

Video Length

This is the average time of most ranked videos. As I said earlier, you could adjust your video length according to targeted audience. For example, if you are planning to create tutorial videos, then it should be of good length with easy steps to learn. However if you want to attract audience who are looking for quick tips then the length of video should not be long.

video length cooking tips

Keyword Research for YouTube Videos

Keywords play an important role in any form of SEO. While working for YouTube SEO, you need to put maximum efforts to collect best keywords for your videos. In order to conduct keyword research, first you need to set an AIM and find keywords according to it. There are few common things which you need to keep in your mind while doing keyword research for your YouTube videos.


Target the relevant keywords which can describe your videos. Do not choose the keywords on the basis of search volume. Always keep quality in your mind and pick the best keywords which are relatable to your YouTube videos. Let’s take an example of TheSEOGuy. At my platform I provide digital marketing services and I am based out in Delhi. If I would ever create a video, then my focus keywords would be “Digital marketing Services”. In order to find more relevant keywords based on this, I will use YouTube search feature i.e.

relevant keywords

These are the actual search terms used by people while looking for content on YouTube.


It’s nearly impossible to find zero competition on YouTube because whatever you do, you have to deal with competition. Apart from analysing competition in keyword planner tool, I try to collect data from direct competitors by analysing their content and keywords used by them in their video titles and description.

digital marketing youtube seo

Research on multiple Search Engines

You need to collect data from as much as platforms to filter out best keywords for you YouTube Video. It will help you to perform better YouTube SEO. For example, we could use multiple search engines such as bing, duckduckgo, ecosia and many more.

ecosia keywords
bing keywords
google keywords

Pro Tips:

While doing keyword research I always keep in mind that I am going to upload fresh content and it is not at all easy to rank on high competition keywords. So I target the low competition keywords first and try to achieve ranks. Let’s take another example here.

content marketing competition example

In above image I tried to check out keyword worth on YouTube. As you can see there are more than 2,000,000 results for the keyword “Content Marketing”. It is not easy for me to outrank existing videos. So in this case I need to create a plan and target keywords on which I could get ranks and can relate my content with targeted keyword. So I tried “Marketing Tactic”

content marketing competition example-YouTube SEO

As you can see that “Marketing Tactics” has just 41,000 results and if I would work smartly, I could achieve my goal. After following these steps it’s time to take all the keywords on your list and roll them through search and see which ones have a decent competition.

Use of Tags and Filename

Use of quality tags and filename are part of SEO factors for YouTube videos. If you are concerned about YouTube SEO, then you can’t ignore these.

YouTube Tag

YouTube tags are used to highlight video content. It helps viewers to understand video content. However, you have to keep quality in your mind while creating tags for your videos. Tags should be relevant to the content of your videos. Tags can identify the category your video belongs to and help people discover your videos in the sidebar suggestions of “related videos” section.


The video file name should include your main keywords. It would be great if you are have used the similar keyword in video tile and description and tags. Filename should be relevant and descriptive enough to related with video content.

Adding Transcript

Search engines are bots and we all know that they can’t listen to audio, see image and watch videos but they do index texts. So having a transcript on your videos would help you to boost YouTube SEO. A transcript enables search engines to ingest your multimedia content and index it accordingly.

Every video has a title and description but content is blank for search engine bots/crawlers. Transcripts are body text of your video content and helps search engines to read it.

These are few factors of YouTube SEO. If you work smartly, according to above listed ranking factors, you could rank your videos on top.

However, when it comes to YouTube SEO, everyone look for easy options. So let’s talk about few YouTube SEO tools. Tools are always important for better performance if you are using correct tools and using tools wisely.  Given below are few good “YouTube SEO Tools”.

  • TubeBuddy: This tool provides some amazing options to creators such as bulk video editing, Adding quick links, direct upload on social media channels i.e. Facebook, helps in social monitoring and so much more.
  • DrumUp: DrumUp is basically a content discovery tool. It helps you to manage promotions for your YouTube channel or videos.
  • Cyfe: It helps you to analyse and track your video’s performances and stats. You could monitor reports within an easy dashboard. Cyfe lets you easily monitor your overall channel’s performance, as well as performance metrics for each individual level. It lets you check out metrics like views, traffic sources, audience retention, and engagement.
  • Canva: It is a great platform to create useful and effective thumbnails for your YouTube Videos. The best part about this tools is, it has drag-and-drop format and provides access to photographs, vector images, graphics, and fonts. Even if you are not professional in editing photos, you could create great images with the help of this tool.

Hope these steps would help you to get into competition and rank your videos on top. These basic steps could help you to stand out in the crowd and rank your videos on top.

Additional Information

when it comes to YouTube, everyone have list of the favorite videos which they always want to download. If you are one of them and looking for What is the best way to download YouTube videos for free? Given below are steps for you. However, You can always create a playlist of songs and add to your collection or save it to watch later.

But, if you want to download it and looking for ways to download the videos, by simple steps.

Step 1. Open browser in your desktop or mobile device and open YouTube

how to download youtube videos
YouTube Video

Step 2. Click on address bar and write double S i.e. “SS” just after the www.(dot) and hit enter

best way to download youtube videos for free
best way to download youtube videos for free

You will land on savefrom.net with a download button.

easiest way to download youtube videos.

you can choose the quality of video and hit the download button to download youtube video.

During this process, you don’t require any software or application to download youtube videos. You can download the video by using SS method.

However, this technique doesn’t work on every video of YouTube, you might get error “The Download Link Not Found“. It happens with videos which are either not public or have copyright material. It could be any sort of material.

download link not found for youtube video

Once you get this error, you might face similar issues with other methods as well. But there’s another way to save video.

You can install screen recording app in your machine and record the entire video and save the recording in your PC. If you are using windows 10 then there’s a built in feature of xbox game bar which can help you to record the screen along with audio so that you can download the youtube video.

However, you can also install third party applications to complete the process.

Keep exploring TheSEOGuy for latest SEO tips and SEO Tricks.

Importance of SEO during covid-19

Importance of SEO during covid-19 outbreat latest seo tips by ravi kumar rana

Importance of SEO

Today we are going to talk about importance of SEO during COVID-19 in 2020. We will try to understand how it became so much popular and gained new heights during pandemic. Search Engine Optimization also known as SEO became an important aspect in 2020. Every business in the world is understanding the importance of SEO. Everything was normal and every business was focussed on implementing new things. Everyone was looking for new technologies, trying automation, developing industry events and busy in creating innovative ideas to analysing market competition before 2020.

And then 2020 came, everything was normal until one fine day there was a bad new of Coronavirus (COVID19). World Health Organization (WHO) declared COVID-19 a pandemic on March 11 2020 as more than 118,000 cases of COVID-19 were reported in more than 110 countries across the world. (Sources: Time).

Nearly every business was shut down overnight. Everyone was asked to stay at home and worldwide lockdown was suggested. Most of the countries declared complete lockdown with immediate effect and some declared within next few days.

Everything was changed overnight on March-11-2020. People were asked to stay at home and every business stopped functioning except e-commerce. While everyone was home, only e-commerce and online industry was available for people.

Importance of SEO for small businesses

During this hard time of pandemic, big businesses were able to manage the losses, but small business can’t take the burden of continuous loss. They need to run their business, but they can’t do so because of country wide lock down.

In this situation, they only left with the option to market their product and gain better visibility over internet to boost online sales. It can be possible by doing right SEO for the brand. While physical stores were closed and people were relying on online solutions, Digital Marketing became need of small business. Majorly because of low investment and positive results. Every other marketing method requires funds and monthly investment budget but in SEO (Search Engine Optimization) very less amount of money is required. It is purely skills-based marketing method. Investments are very low, but results are always high.

Importance of local SEO

In my earlier article, I have explained what is local SEO. If you would go through the article, you will get to know the importance of Local SEO. The aim of doing Local SEO is to attract local audience and gain visibility in local market. During the COVID-19 times, it became important and every business want to attract it’s local audience to keep the business running.

Use of SEO by Big Brands

When the online was only platform available for every kind of business in the world, every big brand started using SEO methods to build the brand value and generate leads. Every big brand across the world started aimed the organic search results and started building SEO strategies for their business. While sales was on hold, it was the right time to grow the brand value and gain positive organic results on SERP (Search Engine Result Page).

If you are looking for better SEO results, then you can refer given below proven methods to grow organic traffic for your website.  

I Hope these Latest SEO tips would help you to design better SEO strategies for your business during this Pandemic.

If you could contribute more information in the list of importance of SEO during COVID-19 in 2020, then do mention your suggestions below.

Personal Branding- Strategies for building personal brand

Personal Branding

Personal Branding

Today I am going to talk about a method which is a part of Digital Market. In this Article, I am going to write about personal branding which has so many confusions, myths and misinformation. I am going to put some light on Personal Branding today from my personal experience in Digital Marketing. In this post we will learn about following topics.

What is Personal Branding
Myths about Personal Branding
How to build your personal brand and Personal Branding Strategies
Importance of Personal Branding
Who Needs Personal Branding

What is Personal Branding

Personal branding is all about how you represent yourself and showing your understanding of skills and talent to people over digital platforms. It is a method of creating an image or persona of you on internet platforms. It is a method of developing an image between people’s mind about you by using different internet channels. I would like to explain this with an example.

Personal Branding Examples

In above image, you could see 1 person in two different personas. There are two different perceptions which come in people’s mind when they see both the images separately. He is very famous Rapper Snoop Dogg who has millions of followers. Not every got a chance to meet him but everyone has his or her own brand image for him.

Your personal brand is a combination of your unique talent, skills and experiences which express about you only.

Myths about Personal Branding

Let’s understand few common myths about personal branding. There are misconceptions between people about personal branding and often they get confused between company branding and personal branding. Let’s burst the bubble and understand the difference.

Personal Branding can help in building an identity from scratch

Personal identity is more about what you actually do and who you actually are. It helps you to create an identity based on your skills and talent. You simply cannot build fake identity by using this method. You have to rely on true facts and use the right information while working on building a personal brand for yourself.

Personal Branding is a Short Term Strategy

It is a common misconception that personal brands stay for shorter span of time. But in reality it doesn’t work this way. A brand image stays for a longer time and we should focus on building personal brand with positive approach and future focus mind. Once you build a successful personal brand, it stays forever.

Personal Image is good but not necessary

We are living in a century in which all the information about person or any particular brand is available on internet. One single click could reveal all of such information within seconds. If you believe it is not necessary, then you need to rethink about this. Internet revolution has brought a big change in digital space and people have multiple resources to find information.

It’s impossible to fix a personal brand once it’s broken

It doesn’t matter what goes wrong and how it goes wrong, there’s always a way to fix it. There is always something which you could do in order to improve your personal brand. It require professional consultancy. All you need is a Digital Marketing Expert who could help you in this task.

There’s no option of changing Personal Brand

It’s a common belief that once the personal brand image is built, none has an option to change it. But in reality, it is possible to adapt the change and re-brand or rebuilt your personal brand. Let’s take an example of a guy who did it successfully Mr. Alfred Nobel . He was a Swedish who did multiple things. He was a businessman, a chemist, an engineer, an inventor and a philanthropist. But he was named as “merchant of death” by the media because of his invention of dynamites. In order to change this, he decided to invent Nobel Prize which recognizes those who benefit humankind.

According to Carmen Nobel  these are Brand Lessons From the Nobel Prize

Strategies to build your personal brand

In order to build a successful personal brand, you could try the suggestions given below.

Define your Audience

You have to define your audience first and understand what they really want to hear about you. Prepare a list of your talents and skills which could help you in setting up your personal brand. If you are a job seeker or freelancer, then it’s important for you to showcase your talent. In order to do that you need to focus on audience type because every personal brand attracts a targeted audience type. According to your personal brand image, you could attract audience.

Create a vision for brand image

Your vision should be clear while working on your personal brand image. Focus on skills what you really have. Don’t be the Jack of all and master of none. Instead of getting into quantity, focus on quality and use the skills which suit your persona. A digital identity should not be based on fake information.

Learn to accept

Test your skills on internet platforms by taking part in conversation and accept the critic responses on your talent or skills. Work hard to make yourself perfect by accepting all feedback and suggestions. You could only stand out from the queue if you have extra ordinary talent. So work on your skills and those critic responses would definitely help you out in this.

Optimize your profiles on social and other digital platforms

It is most important to keep your social and other digital media profiles updated. Optimize all your profiles, handles and pages and list your original information. Always use the correct information on your profiles. A Personal Identity could be much more than just self-promotions. It helps in increasing your credibility on internet.

Showcase your achievements

Internet is a place where it’s very hard to lie because every piece of information is available easily. In order to build a successful brand image, you need to showcase your achievements by telling the success stories. These success stories play an important role in self-branding. Number of case studies, achievements and milestones built a trust between you and people who follow you.

Importance of Personal Branding

When it comes to self-branding, I could say from experience that people don’t invest in product but they invest in brands. Similarly investors don’t invest in your company they invest in you. And you could only gain this much of credibility by doing self-branding. If you are looking for growth in career or business, you should take personal branding seriously and start working out on it. Let’s take few examples here.

Athletes got endorsement projects not because of playing particular sport, but they got it based out on their talent and how they played.

Actors, politicians, company CEO’s and every person who got some talent could built a self-brand and showcase the talent he/she has. Digital platforms allow each of us to publish what we have and share our story. Your personal brand is not just what you think or share about you but it is about what other people think, share and talk about you. Your brand identity is the totality of what people perceive about you and is defined by everything you do, based on what they find when they search about you on different search engines.

Who Needs Personal Branding

Self-Branding is something which everyone deserves. If you have talent and skills then you definitely need personal branding. You could achieve more in terms of profession and career if you work on self-branding.

You could be any person or professional such as athlete, sportsman, sportswoman, lawyer, doctor, engineer, Digital marketer, entrepreneur, Teacher, working professional, Actor, Politician, Actress, Writer, Dancer, Singer, personal coach, trainer, an expert or anyone who gained more than average skills. Self-Branding is for everyone.


Personal Branding is not a niche, but it’s a right for everyone. Self-Branding is not restricted to any specified category. It belongs to everyone who want to create a brand. I hope above listed tips on personal branding would help you to develop your own personal brand or create marketing strategies for personal branding.

Keep exploring TheSEOGuy for more SEO Tricks and Latest SEO Tips.

Increase Instagram Followers for Free

increase instagram followers

Instagram is another social media platform which is commonly used by people for sharing their photos with creative hashtags. But instagram is gaining new popularity because of increasing influencer’s activities on it. Because of these many activities, it’s very important for people to get real followers. But It’s not an easy task to increase instagram followers. Everybody likes to have good numbers of followers, subscribers or engagement such as likes & comments on their instagram posts. It creates a connection between owner of account and followers.

Today in this topic we will learn about few methods and tips to increase instagram followers for free. Yes you heard it absolutely right; you could get more followers on your instagram account without investing your money. But before getting into tips and tricks let’s understand why account owners work to get followers on instagram.

Importance of Instagram followers

Followers are important for people who are willing to earn money from their instagram accounts. Instagram influencers earn money and followers are most important part to monetize instagram accounts. An influencer could turn regular Instagram followers into a potential customer of any particular brand. Every business has a goal of increasing sales by using different methods and using influence market is one of them. It can help you to grow your sales revenues. As an online business owners or marketer, even if you have a brilliant social media strategy, you should always have an extra ordinary e-commerce strategy for instagram. The best part about instagram influence market is that you don’t need special skill sets to improve your sales. It’s so easy that you could even perform without using any special tools. All you need is, little bit understanding of your audience and market you are going to target.

Tips to increase Instagram followers

Let’s understand few tips which can help you to get followers on instagram. You can gain real followers by practicing right methods in right ways. There are common myths about instagram market which we are going to bust today. So let’s understand how we can get real followers without using our money.

Connect with People

Create a connection between people by sharing relatable images. For example, if you are sharing a picture with your Dog, you could actually attract people who either have a dog or had a dog and the connection between pet owners and their pet is very strong.

Tip: You could take the reference from most popular accounts and note down the common factors before posting your image on instagram. Make sure to create your own original images instead of sharing copied content. By sharing this type of content on your account, you’re building a connection between your audiences. That’s how you could attract more people towards your account.

Correct Timings

Always choose the right time to post your content on instagram. For example, if you want to share a picture of doing Yoga, then try to post it in morning. It will give you better views and engagement rather than posting it in evening. Majority of users explore instagram when they have little extra time such as when they get up in the morning, when they are on break during office, while traveling to school, college or office and on free time during holidays. You need to understand that a post appears on user’s screen for a limited time and it gets lost as soon as time goes. Users follow multiple accounts and according to number of followed accounts, they get the posts in their news feed.

In order to handle this situation, always choose the best time to post your content on instagram.

Use of Hashtags

When it comes to instagram hashtags, people are confused in choosing the right hashtag for their post. Let me make it easier for you. It is a common myth that hashtags with maximum number of public posts are useful to gain more followers. It is little surprising but true. In order to gain followers, we don’t need hashtags with maximum public posts but we need hashtags which are related to our content. Whenever you are using hashtags, make sure to use the tags which you can relate to your content.

Myth Busting Fact

I would like to bust this hashtag myth with an example. Let’s assume my Instagram page TheSEOGuy was created to sell physical products such as Shoes. Now if I use hashtags related to my product, then I could attract people who are interested in similar product or business. For example #ShoesForSale which has 1792719 public posts and #ShoeLovers which has 771660 public posts.  Now imagine if I am using hashtags such as #Bollywood which has 21212363 public posts and #Hollywood which has 30894300 public posts. Out of these four hashtags, only two could generate genuine followers on my account. It’s because the likes which I would generate from non-business hashtags are not my targeted audience and the interest of this audience is not based on my business.

Work on your Interaction

Follow the rules of reciprocation. It is very common between social media platform. If someone has liked your content, you could also like theirs. Sometimes, you have to show your interaction to gain real followers instead of just uploading your image and waiting others to like it. Put yourself on work if you really want to increase instagram followers. Maintain a good interaction rate and share content with similar accounts.

Pro Tip: If you tag accounts which share similar content as yours, you will receive mentions from them. It works like you scratch my back and I scratch yours but always an effective method of targeting larger audience.

Follow a trending and your account related hashtag to find out similar content and accounts.

Encourage your Audience

Encourage your audience to interact with you. For this you could follow two most effective methods.

  1. Ask Questions: Write your questions in your post caption and ask from your audience to answer. You may see a positive hike in your post engagements after posting images with questions. It may help you to generate more likes and surely a great engagement on your content.

Pro Tip: Use the trendy hashtags so that it is easily available for users and share your content on other social media platforms to reach out more people who could possible write answers.

  1. Host Contests: Hosting contents for users is another best method to drive engagement on your instagram account. Let’s take an example here. Hypothetically, you have posted an image of your school days and you thought of making it a contest where your followers could post their school memories while using Hashtag started by you or mentioning your account.

Pro Tip: Try to host contests on special occasions such as festivals. Most of the business accounts run the contests during that time so it’s a great opportunity to reach out broader audience.

Maintain Frequency

It is always important to have interesting and unique content on accounts. If you have interesting and something new for your audience then you have higher possibilities of gaining fresh followers. Try to maintain the content frequency but not too much. Use the correct timings and post according to it. Do not create bulk content. One quality post could perform much better than hundreds of quantity posts. Always keep the quality in your mind while maintaining post frequency.

Use your Instagram Bio

An interesting Bio always attracts audience towards account. You could use your bio to increase instagram followers for free. Just use this option wisely. Bio is the only section where you could show your creativity so always invest your time in it. It would be great if you conduct a research to create account Bio. Research for bio seems surprising. Let’s take an example of analyzing similar accounts for creating a bio.

Try to do a research on similar accounts which could be your potential competition. Understand their engagement and text content on images. It will help you to create good bio for your account. Bio box is the only place where you could put a link so put the link of your social or business website so that users could explore more about you or your product.

This is how you could increase instagram followers for free. I have few additional suggestions for you. There are thousands of tools available which claims that they could help in increasing followers on your instagram account. Don’t fall for it. Try few tools to make your instagram account look good. I have used few tools which can also help you to make your instagram look perfect.

  • Music Stickers: It helps you to add music to your images on instagram stories.
  • Boomerang: You could create small GIF by using this tool.
  • Word Swag: Create text over images by using Word Swag. You could convert and ordinary image into a master piece quote with your image.
  • Banner Pic: Split one picture into six or more pictures to create a massive portrait on your Instagram page


Choosing a right strategy is more important than choose between tools. Use the right methods instead of relying on tools.

Hope these tips would help you to add more followers to your instagram. All these methods can be performed without investing money. You can increase instagram followers for free by using above written tips.

If you have additional tips, feedback or suggestions for this topic then do comment below. You may also learn How to Rank YouTube Videos on Top