Inbound Marketing Principle and Strategies for your Business

Inbound Marketing

Inbound Marketing is an interesting topic to talk about this week. Hope you like the previous week article on set up site search where I explained a practice of Google Analytics settings to track every search made by users on your site. Today, I would like to talk about Inbound Marketing. We will learn some insights of Inbound Marketing and benefits of it. Also I will try to share some case studies and best practices which could help you in designing better Inbound Marketing Strategies for your Business.

These Inbound Marketing Principles would help you to understand the process. So before getting into the tips and tricks let’s understand what actually inbound marketing is and how it works.

Inbound Marketing

According to Wikipedia, Inbound marketing is a technique of content marketing which includes social media marketing and Search Engine Optimization along with Branding to drive customers towards products and services. It is simply a method of enhancing your content to attract a stranger, Convert it into a regular user, Close the conversion and Enjoy the success. We are living in a customer driven market where it’s important to stay one step ahead of competition. You can not stand out of the crowd if you don’t have a better marketing strategy for your business.

This is a great method for achieving your goals. Every buyer or potential buyer has enough information about the product or service. There are thousands of internet platforms available where they could find relevant information. In this situation, it is very hard to beat the competition and achieve growth.

Basic Principles of Inbound Marketing

There are four basic principles of Inbound Marketing which you should always keep in your mind.

The four basic principles of inbound marketing are:

Make it scalable

As a company, one has an important to tell about the brand values, internal processes, and market solutions. The standardization component of inbound marketing is really about making sure that the story one is telling remains consistent across the board.

Make it relevant

While standardization involves delivering similar messages, processes, and results to their entire customer base, contextualization involves tailoring those things to resonate with the right people at the right time.
Optimize: make it better:- The principles of inbound aren’t meant to delineate specific steps or processes in any particular order, but ideally, optimization should be the last step that occurs in any inbound marketing campaign.

Make it special

Consumers today are inundated with automated emails, robocalls, and cold, impersonal marketing material. If a particular company can make a prospect feel special, that company’s chance of eventually closing that prospect as a customer will skyrocket.

Make it human

Some marketers are prone to be blinded by the data, but one can’t forget about the human element. When one shows the prospects that they understand their challenges, that they are not alone in those challenges and that one is able and willing to help them overcome those challenges, one forms an emotional connection with those prospects that is difficult to ignore.

Hope this information would help you to understand the principles of inbound marketing. If you still have any question or suggestion and feedback for this information, then you can always share your feedback below.

Comment below and let us know what you think about this information. We are looking to make TheSEOGuy a better SEO information platform for everyone.

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Canonical URL – 2020 SEO Best Practices

Canonical URL

Canonical URL

Canonicalization is an important method to fix content duplicate issues. Today in this topic we are going to learn about Canonical URL and “Rel=Canonical” tags which can help you in achieving better SEO results. But before getting into all techniques, methods and tricks, let’s understand what is Canonical URL and how it can help you in search engine optimization?

Canonical URLs on website:

A canonical URL is nothing but a page which is more representative for search engines and they (Search Engines) believe that webmasters are serving original content under that page instead of similar page which might have duplicate content.

Do you know why search engines such as Google think that web masters are serving duplicate content?

There is no website owner in this world who serves duplicate content under different pages. They serve content under one page only page but sometimes it creates confusion between search engines.

Let’s understand Canonical URL by an Example:

Canonical URL Explanation – 1

In Above image, you can see one post of my facebook page TheSEOGuy. I have opened this post on desktop device. Hence, the URL is pretty much simple and clean. You can see the page name and post ID.

But if I will open the same post using a mobile browser, then content would remain same but the URL will be changed. For example:

Canonical URL Explanation – 2

As you can see above, this is the similar post I have opened but this time I have used mobile device and mobile browsers are adding an extra parameter in URL which is M. For example, this post is appearing as However, when I opened this post on desktop device it was appearing as

According to facebook, both are similar post but search engine bots are not able to understand this because they are not humans, they are robots who simply can’t see the difference.

In order to make the search engines understand, facebook added canonical tag on mobile browser page. If you open the source of mobile browser page, you can simply see the canonical tag.

Just like the above example, you can place the canonical tag on original post page and let search engines consider that page as original content page. For that you can simply add the following Code in your page header:

<link rel="canonical" href=""/>

Remove yourdomain and put your website’s page address and save it.

This is one of the example, there could be many other reasons that search engines are counting your URL’s are duplicate. Given below are some major reasons.


When we enable pagination on product listing page or blog pages, sometimes it generates Click URL parameters but serves the same content. It will look like this Just like given below example.

Pagination could be a major reason of where you need to implement canonical tag to fix content duplicate issue.

Event Searches

Site search box could be another big reason for creating confusion between search engines to identify the original content URL. For example, if you using search box to find out content on website, it generates another URL parameter and sometimes it is similar to the content page URL. To make it easy to understand I have captured an event search. Let’s have a look at given below example.

As you can see, the page URL similar to this current post URL. In the screenshot, it says (Page URL) (Post URL)

both the URLs are identical and hard for search engines bots to understand. If I will ever get a content duplicate issue by this event search, I know what to do.


Canonical URL – FAQs

What is the use of a canonical URL in SEO?A canonical URL could help you to fix content duplicate issues. You may use this method to tell search engines about your origianl content page so that they could consider it as origin page and treat similar pages as secondary pages.
What is a canonical URL and how do I create one? There are several methods to create canonical tag. The simplest method is to put rel=canonical tag in page header of your original page and put the page URL.
Is there any SEO benefit of using Canonical URLs?Yes, using canonical URLs could leave a positive impact on your SEO performance. It would search engines to understand your content easily and avoid putting unneccessary content duplicate errors on your web.
What is Cross Domain Canonical tag?If you are the owner of multiple domains and have posted similar content, you can pick any one as original post and put the cross domain canonical tag.You can cross-post content across several domains that you own, you can benefit from others republishing your own content, rent or purchase content on other sites, and safely use third-party distribution networks like Medium to spread the word.
Where can I find Canonical errors for my website? Whenever google finds and error on your website, you can easily locate it in Google Search Console. For canonical issues, you can follow given below steps to locate all errors.
  • Go to search console home
  • Login with your webmaster ID and Password
  • Go to index coverage issue
  • Locate “alternate page with proper canonical tag” errors
  • You can get the list of all pages.
What is the difference between 301 redirection and using canonical tag?Canonical tag is a method of telling search engines about the page location and original content placement. In this method you could tell search engines that your which content page URL is original and is representing your website content.
However, 301 redirection is completely different. Adding 301 redirection means you are telling search engines that you have moved the destination of page from one place to another. Most commonly moving page destination causes 404s on your website however, Duplicate content on page doesn’t create 404 but it compile the list of all URLs which looks similar and serve similar content.

Hope these pointers would help you to understand What is Canonical URL and why it is important to use Canonical Tag on website. If you have additional information on canonical URL, do comment below.

Keep exploring TheSEOGuy for Latest SEO Tips and Tricks.

Canonical URL – FAQs

iPhone SEO and Analytic Apps – List of tried and tested applications

iPhone SEO

iPhone SEO seems an interesting term but this term “iPhone SEO” is not at all a technique or method to perform SEO on iPhone. But it’s just a part of sentence iphone SEO and Analytic apps. You heard it right. Today we are going to talk about few applications for iPhone which can help you to optimize SEO score and collect analytic data easily by using your mobile device.

I am going to share some tried and tested applications which can make your life easy. Technology has changed everything. Being a SEO consultant, I remember the struggle few years back when we used to run towards our heavy desktop computers to create reports and collect analytic data.

We got some freedom when laptop and tablet were introduced to the world and we started using them but time has changed and we got iPhone and Android phones in our hands. Let’s use them in a better to increase our productivity. We will start with the apps which can make a difference.


If you have monetized your blog or website and want to keep a track on your earnings then SenseEarn could help you in this. This program lets you track your Google Adsense® earnings on your Apple iPhone. You can install this application and login with your adsense credentials. You will get the data of your earnings.


Just like the android version of Google Analytic App, this is also an analytics app where you get the options to keep a track on your website’s analytics data on your iPhone mobile device. You can install the application and login with your webmaster login credentials and keep a track on your website traffic and analytics data. Whether you’re on the road, in a meeting, or sitting on the throne, Analytics App gives you quick and easy access to your analytics data.


SEO Edge is an ultimate app for iPhone users to keep a track on their website rankings. It’s very important for webmasters to rank their website on top of search engine result pages hence it is important to keep a track on rankings. You may not have the access of your laptop or desktop every time. But this app could solve this problem. You can use SEOEdge to continuously monitor your website rankings anytime, anywhere you want. It will help you identify successful SEO campaigns and find potential problems. Search Engine Optimization is not an easy task. It requires regular monitoring.


While working on website marketing, social media plays and important role. You might not want to stand in the last of row. It doesn’t matter whether your business lands under a competitive niche or not. You need a strong social media presence. This app lets you do that easily with your iPhone device. You can manage your campaigns, schedule posts and keep a track on engagement data. You can do almost everything you could do on a desktop or laptop device for better social media management.


Podio works like virtual office with your iPhone device. But it is more than just an office. It includes messaging, project management, handling sales leads, tracking job candidates and scheduling meetings, just to name a few. And, it’s free. You can enjoy every feature of this app without paying any cost. You can install this app and work on it anytime, anywhere you want. With content, conversations, and processes structured and together on one tool, Podio creates the focus and clarity your people need to get their best work done.

This is the list of iphone SEO and analytics apps which can help you to work on SEO with your iPhone device. If you know more applications, then do let us know. You can comment your suggestions below. We will pick the best one and include them in our list of iPhone SEO and analytics applications suggestions.

Feel free to share your feedback and suggestions for this information. We will be glad to share the quality information with our reader. Keep exploring TheSEOGuy for more exciting Latest SEO tips and tricks.

FAQs- iPhone SEO

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YouTube SEO tips 2020: Rank Videos on Top

YouTube SEO

In order to rank videos on top, you must know YouTube SEO. It is a method which can boost your performance within the platform and help you to gain better ranks and can bring more views and engagements on your YouTube Channel. Today we are going to learn about YouTube SEO. I will share few steps and tools to perform SEO for YouTube Videos.

Before getting into tips and tricks, first we need to know about the ranking factors so that we could work according to them.

Social Engagement

Social engagement is form of any type of engagement such as Video comments, Subscribers, Social Shares, Likes/Dislikes, CTR (Click through Rate) and recommendations.

Video Comments

Being a content marketer, it’s not easy for you to make everyone happy. You will see both positive and negative comments on your videos. But you need to understand the importance of it and use it for your betterment. But what if there are no user comments or lesser user comments on your videos? In this situation you need to work hard and encourage people to comment on your videos. Later in this article we will learn about the techniques by which we can make users to comment on videos.


All YouTube channel owners want subscribers on their channel. Apart from asking people to subscribe to your channel there are few methods which could follow to gain subscribers and improve engagement on your channel.

Social Shares

If your videos are being shared by people, it drives great engagement on your videos and channel. It is one of the major factors in YouTube rankings.

Likes and Dislikes

Likes and dislikes are core engagement factors and also helps videos to rank within the platform. These are considered as best engagement metrics for any YouTube video and can help in improving rankings.

CTR (Click through Rate)

Click through rate in YouTube is based on number of times people got the videos on search results divided by number times people click on it to watch. You could improve your CTR by having compelling titles and thumbnails. Choose something that makes your result stand out from the rest.


It is similar to shares by instead of social media platforms; it is done on specific platform or personality. For example, if your video is recommended by celebrity or authorized authority, then engagement break records for your videos.

All these are Social Engagement ranking factors. Let’s move on to next factor which is:

Length of Video

Length of video is important according to your targeted audience and channel category. It is also a good ranking factor. A good length of video would give you better response. According to a study conducted by Backlinko, “The average length of a first page YouTube video is 14 minutes, 50 seconds.”

Video Length

This is the average time of most ranked videos. As I said earlier, you could adjust your video length according to targeted audience. For example, if you are planning to create tutorial videos, then it should be of good length with easy steps to learn. However if you want to attract audience who are looking for quick tips then the length of video should not be long.

video length cooking tips

Keyword Research for YouTube Videos

Keywords play an important role in any form of SEO. While working for YouTube SEO, you need to put maximum efforts to collect best keywords for your videos. In order to conduct keyword research, first you need to set an AIM and find keywords according to it. There are few common things which you need to keep in your mind while doing keyword research for your YouTube videos.


Target the relevant keywords which can describe your videos. Do not choose the keywords on the basis of search volume. Always keep quality in your mind and pick the best keywords which are relatable to your YouTube videos. Let’s take an example of TheSEOGuy. At my platform I provide digital marketing services and I am based out in Delhi. If I would ever create a video, then my focus keywords would be “Digital marketing Services”. In order to find more relevant keywords based on this, I will use YouTube search feature i.e.

relevant keywords

These are the actual search terms used by people while looking for content on YouTube.


It’s nearly impossible to find zero competition on YouTube because whatever you do, you have to deal with competition. Apart from analysing competition in keyword planner tool, I try to collect data from direct competitors by analysing their content and keywords used by them in their video titles and description.

digital marketing youtube seo

Research on multiple Search Engines

You need to collect data from as much as platforms to filter out best keywords for you YouTube Video. It will help you to perform better YouTube SEO. For example, we could use multiple search engines such as bing, duckduckgo, ecosia and many more.

ecosia keywords
bing keywords
google keywords

Pro Tips:

While doing keyword research I always keep in mind that I am going to upload fresh content and it is not at all easy to rank on high competition keywords. So I target the low competition keywords first and try to achieve ranks. Let’s take another example here.

content marketing competition example

In above image I tried to check out keyword worth on YouTube. As you can see there are more than 2,000,000 results for the keyword “Content Marketing”. It is not easy for me to outrank existing videos. So in this case I need to create a plan and target keywords on which I could get ranks and can relate my content with targeted keyword. So I tried “Marketing Tactic”

content marketing competition example-YouTube SEO

As you can see that “Marketing Tactics” has just 41,000 results and if I would work smartly, I could achieve my goal. After following these steps it’s time to take all the keywords on your list and roll them through search and see which ones have a decent competition.

Use of Tags and Filename

Use of quality tags and filename are part of SEO factors for YouTube videos. If you are concerned about YouTube SEO, then you can’t ignore these.

YouTube Tag

YouTube tags are used to highlight video content. It helps viewers to understand video content. However, you have to keep quality in your mind while creating tags for your videos. Tags should be relevant to the content of your videos. Tags can identify the category your video belongs to and help people discover your videos in the sidebar suggestions of “related videos” section.


The video file name should include your main keywords. It would be great if you are have used the similar keyword in video tile and description and tags. Filename should be relevant and descriptive enough to related with video content.

Adding Transcript

Search engines are bots and we all know that they can’t listen to audio, see image and watch videos but they do index texts. So having a transcript on your videos would help you to boost YouTube SEO. A transcript enables search engines to ingest your multimedia content and index it accordingly.

Every video has a title and description but content is blank for search engine bots/crawlers. Transcripts are body text of your video content and helps search engines to read it.

These are few factors of YouTube SEO. If you work smartly, according to above listed ranking factors, you could rank your videos on top.

However, when it comes to YouTube SEO, everyone look for easy options. So let’s talk about few YouTube SEO tools. Tools are always important for better performance if you are using correct tools and using tools wisely.  Given below are few good “YouTube SEO Tools”.

  • TubeBuddy: This tool provides some amazing options to creators such as bulk video editing, Adding quick links, direct upload on social media channels i.e. Facebook, helps in social monitoring and so much more.
  • DrumUp: DrumUp is basically a content discovery tool. It helps you to manage promotions for your YouTube channel or videos.
  • Cyfe: It helps you to analyse and track your video’s performances and stats. You could monitor reports within an easy dashboard. Cyfe lets you easily monitor your overall channel’s performance, as well as performance metrics for each individual level. It lets you check out metrics like views, traffic sources, audience retention, and engagement.
  • Canva: It is a great platform to create useful and effective thumbnails for your YouTube Videos. The best part about this tools is, it has drag-and-drop format and provides access to photographs, vector images, graphics, and fonts. Even if you are not professional in editing photos, you could create great images with the help of this tool.

FAQs – YouTube SEO

What are the benefits of YouTube SEO? If you optimize your channel and youtube videos, you could get better engagement and views. It is very important for channels to attract more audience. YouTube SEO could help you to build your brand more aggressively.
What is Importance of YouTube SEO? The channel owners could generate better engagement on their content. By applying YouTube SEO Tips, channel owners can rank their videos on top and reach out to more people.
How do you do SEO on YouTube?Given below are few best practices for YouTube SEO.
  • Use correct name for your video file while uploading it on YouTube
  • Put the keywords in Video Title but do not over optimize use it naturally
  • Work on Video Description and put a brief description about video and use your targeted keyword in there.
  • Upload the video under correct category to reach out targeted audience.
  • Create customized thumbnail for your videos.
  • It would be great if you could upload SRT file to add and display subtitles and captions.
  • Insert Cards and End Screen to work on your channel branding.
How can I made my YouTube Videos Viral?YouTube SEO could help you to boost your performance in terms of searches but in order to create viral content, you have to come up with unique and original content idea. Follow the tips mentioned above and work accordingly.
What is the video best practices?In order to find out best practices for your video optimization, please follow the guidelines available on support forum. You can refer the guidelines by visiting
Frequently Asked Questions – YouTube SEO

Hope these steps would help you to get into competition and rank your videos on top. These basic steps could help you to stand out in the crowd and rank your videos on top.

Keep Exploring TheSEOGuy for more latest SEO tips and tricks.

Importance of SEO during covid-19

Importance of SEO during covid-19 outbreat latest seo tips by ravi kumar rana

Importance of SEO

Today we are going to talk about importance of SEO during COVID-19 in 2020. We will try to understand how it became so much popular and gained new heights during pandemic. Search Engine Optimization also known as SEO became an important aspect in 2020. Every business in the world is understanding the importance of SEO. Everything was normal and every business was focussed on implementing new things. Everyone was looking for new technologies, trying automation, developing industry events and busy in creating innovative ideas to analysing market competition before 2020.

And then 2020 came, everything was normal until one fine day there was a bad new of Coronavirus (COVID19). World Health Organization (WHO) declared COVID-19 a pandemic on March 11 2020 as more than 118,000 cases of COVID-19 were reported in more than 110 countries across the world. (Sources: Time).

Nearly every business was shut down overnight. Everyone was asked to stay at home and worldwide lockdown was suggested. Most of the countries declared complete lockdown with immediate effect and some declared within next few days.

Everything was changed overnight on March-11-2020. People were asked to stay at home and every business stopped functioning except e-commerce. While everyone was home, only e-commerce and online industry was available for people.

Importance of SEO for small businesses

During this hard time of pandemic, big businesses were able to manage the losses, but small business can’t take the burden of continuous loss. They need to run their business, but they can’t do so because of country wide lock down.

In this situation, they only left with the option to market their product and gain better visibility over internet to boost online sales. It can be possible by doing right SEO for the brand. While physical stores were closed and people were relying on online solutions, Digital Marketing became need of small business. Majorly because of low investment and positive results. Every other marketing method requires funds and monthly investment budget but in SEO (Search Engine Optimization) very less amount of money is required. It is purely skills-based marketing method. Investments are very low, but results are always high.

Importance of local SEO

In my earlier article, I have explained what is local SEO. If you would go through the article, you will get to know the importance of Local SEO. The aim of doing Local SEO is to attract local audience and gain visibility in local market. During the COVID-19 times, it became important and every business want to attract it’s local audience to keep the business running.

Use of SEO by Big Brands

When the online was only platform available for every kind of business in the world, every big brand started using SEO methods to build the brand value and generate leads. Every big brand across the world started aimed the organic search results and started building SEO strategies for their business. While sales was on hold, it was the right time to grow the brand value and gain positive organic results on SERP (Search Engine Result Page).

If you are looking for better SEO results, then you can refer given below proven methods to grow organic traffic for your website.  

I Hope these Latest SEO tips would help you to design better SEO strategies for your business during this Pandemic.

If you could contribute more information in the list of importance of SEO during COVID-19 in 2020, then do mention your suggestions below.