Difference between Pogo Sticking in SEO and Bounce Rate in SEO

Pogo Sticking in SEO

Pogo Sticking in SEO

Bounce Rate in SEO and Pogo Sticking in SEO are two different terms and have different values. But it’s not easy to differentiate between these two terms because both the terms have similar impressions. Today I am going to explain you the difference between Bounce Rate in SEO and Pogo Sticking in SEO with examples.  I  hope it would help you to understand the basic difference between these two marketing terms.

Bounce rate: Bounce rates are considered as single page sessions. When we do SEO for blog/website, we analyze bounce rate to understand the audience behavior so that we could deliver the results. It is when the visitors navigate away from the website after viewing only one page and they close the window. You can learn What is Bounce Rate in SEO here.

Pogo Sticking: Pogo Sticking looks like bounce rate but there’s a very thin difference between both of them. In bounce rate, visitor lands on your website and close it that he/she could open another link with same search term but in Pogo Sticking, user with close the website and change the search term and again land on your website.

How it works

Example of Bounce rate: I am looking for SEO Answers, I typed on google and found https://theseoguy.in but this is not what I was looking for so I closed the tab and went back to search results and open another link.

Example of Pogo Sticking: I am looking for SEO Answers, and I follow the same pattern and found https://theseoguy.in and again I am not happy so I went back to search results and typed another keyword. Instead of SEO Answers, I typed “Best SEO Answers” but again I landed on https://theseoguy.in so I closed it again.

Hope this would help you to understand the difference between Bounce Rate in SEO and Pogo Sticking in SEO. Do comment below your feedback for this information.

How to create best 6 second ads

best 6 second ads

Best 6 second ads

Digital marketing is evolving and every day we encounter something new. Being a Digital Marketer myself, I learn new things every day. Today we are going to talk about how you can someone create best 6 second ads. But before talking about creating best 6 second ads, let’s understand what kind of ads are these. All these small ads of small duration are called “Bumper ads”. This is kind of short video but very much effective ad format. It can deliver some extra ordinary results in customer reach and brand awareness.

How does it work?

This small advertisement plays before, during, or after another video. Because of its small duration, the viewers don’t have any option to skip the advertisement.

​What would be payment method for bumper ads?

Advertisers are charged based on advertisement impressions. Bumper ads use CPM (cost-per-thousand impressions) bidding, so the advertisers pay each time their ad is shown 1,000 times.

 

How can I create best 6 second ads?

It is not an easy task to capture someone’s attention in within seconds. It requires out of the box creativity and amazing skills on visual and audio. Creating media for 6 seconds with brand and product information along with visuals required some serious skills. But there are few steps which you can follow while creating bumper ads. If you follow the right steps, you can create best 6 second ads and get amazing results. Given below are few suggestions for creating the best 6 second ads.

  • Don’t compare bumper ads with display ads: Bumper ads are altogether different from other ad types and have it’s own value. It pretty common between marketers to create comparison between ad types. We are supposed to focus on ad campaigns instead of worrying about ad type. This would really help you to understand the better outcome of ad type.
  • Focus on simplicity. Creating ads with simple solutions would be the best option to gain attention of viewer. Being a product/service owner, you should always think about solving problem and delivering a solution to your audience. Don’t get into too much of competition. Focus on your provided solution.
  • Put the clarity & relevancy in your ads: The ad content should be contextually relevant and clear to your targeted audience. Always remember that you are showing your product/services to people who have shown interest in particular category. Try to maintain the relevancy while generating the ad idea.

These were few suggestions by which you can create best 6 second ads. If you have more suggestions then do comment below.

Keep exploring TheSEOGuy for more fresh content.

How to add structured data to your website

Introduction to Structured Data

Every search engine has it’s algorithm to understand website content or data. Crawlers are bots and they better understand your website data or content if you help them read your website content by making it easy to understand. Structured data is a standardized format for providing information about a page and classifying the page content; for example, on an article page, Page title i.e. what is the article content, the name of author, category of article, date published, images, and so on. By the help of organized structured data, you can make crawlers to crawl, display and organize your website content in better way.

How to add Structured Data

In case of Google, it uses defined structured data to analyze your website and find on the website to understand page content. Also it collects information about the website and the world in general. For example, you can refer given below sample JSON-LD

Structured Data

  • Context: Add schema here
  • Type: Define type of your website
  • URL: This represents your business so put your company’s website URL.
  • Name: Put your company name. i.e. TheSEOGuy is my blog name.
  • Contact Point: Define contact point if your website has customer service department
  • Contact Point Type: This would be the type of customer service contact point
  • Telephone: Define the number along with country code i.e. “+91-000-000-0000”,
  • Contact Type: Put the name of contact point type. i.e. Customer service or Helpdesk

This script enables search engines to understand the purpose of your website. Google Search also uses structured data to enable special search result features and enhancements.

Google has defined the its importance and implementation steps in Google Introduction to Structured Data Guide

Benefits of Structured Data on your website

Structured Data is a compulsory option for all the websites. It is one of the most important features to get better results in SERP and gaining more visibility online. It will help you to improve your search engine listing performance and would give your better ranks.

However, it is not at all a ranking factor. There’s no official statement by search engines regarding the same. It can give you benefits in visibility but do not consider structured data as ranking factor. It is a process of providing quality information to search engines so that search engines could show better results to users.

If you have any feedback or suggestion on this information then do comment below or contact us here. I believe in sharing quality information. I am trying to create a better place for people who wanted answers of their SEO problems.

PageJacking in SEO

Pagejacking

What is PageJacking in SEO

There are thousands of SEO techniques and methods which people practice to make their website famous or earn money instantly by running blogs. PageJacking is one of those techniques.  It can drive traffic to your website/blog by fooling search engines.

This is basically a process or illegally copy famous or well settled website content. Mostly by source code & put redirection on traffic so that it can be diverted to another platform/website. To accomplish pagejacking, a fraudulent pagejacker copies a favorite Web page from a reputable site, including its actual HTML code.

People who perform this method illegally direct traffic from the original site to cloned Web pages. Pagejacking method rely on search engines to index bogus site content to enable search result ranking and display with the original site.

How Pagejacking works

If you ever get redirected to a website which you don’t want to open then you have experienced the pagejacking. Mostly we can see these types of techniques on Download niche website. The websites which offer downloads. If the website visitor (user) clicks on download button, he/she get redirected to another website/blog. It works similar to Mousetrapping.  In mousetrapping, website owners create codes which eliminate the ability to close the website. It makes website visitor (user) to stay on website forcefully. When the user tries to click on close button, he/she get redirected to another website/blog.

Use of Pagejacking in SEO

This is a black hat SEO technique used by bloggers, affiliate marketers and people who doesn’t care about long term marketing benefits. This is strictly “NOT RECOMMENDED” method. If you are a digital marketer and looking for long term market results, then never follow any Black Hat SEO technique. This technique has different names such as Trafficjacking, viewsjacking and visitorjacking.

Hope this information would help you to understand pagejacking technique and it’s usage.

However, you have any feedback or suggestion on this post content then please comment below or share your feedback on our Contact Page

Here is how to do SEO Cross linking

SEO Cross Linking

SEO Cross Linking

SEO Cross linking is a method use to exchange links between two different site. It allows users to reference sites with content similar to that which they are already viewing, and may be of further interest to them.

For example Mr. X is a guy who is running a website which is based on Category A and Mr. Y is a guy who is also running a website which is based on similar category (A). The website traffic is almost same on both the websites. In this case Mr. X & Mr. Y can use cross linking to generate better SEO score and more traffic and engagement on their portals.

Things to remember while doing SEO Cross Linking

Rely on Original content and do perform a content check before doing SEO Cross Linking.

During the method of Cross Linking, user gets redirected from point A to Point be so you have to be more specific with content and give user quality and original content so that your purpose of cross linking would accomplished. A user should learn something new or different from the other site. It can be similar in theme and subject, and in fact will promote better link quality through cross linking if it is similar, but it must be unique.

IP addresses & hosting of both the websites should be different

I always prefer myself to be more safety conscious when it comes to SEO. It may be possible that search engine crawlers won’t penalize your web but it is always good to be prepare and keep yourself on safer side.

Avoid Access Cross Linking

Being a user, you won’t like to be redirected to another website/page every time you click on any information. Use the SEO Cross linking method. It means do not use it excessively. Use the method to gain SEO benefits but always keep your website user behavior in your mind.

Anchor Texts plays an important role in better SEO Cross Linking

Try to be creative and if you can use keyword rich anchor text around your cross linking, it will be more appealing to the search engine crawlers. SEO marketing is about combining all kinds of SEO strategies, so using cross linking in conjunction with keyword text is always best.

Don’t get into “link ring”. A link ring is when multiple websites/blogs are cross linking to each other, with no other sites linked into the ring they create. Search engines will penalize this kind of cross linking immediately.

If you are an SEO specialist and looking to built quality backlinks then you can also check How to create high quality backlinks for any website

Event Blogging Secrets and Tips

Event Blogging Secrets and Tips

Event Blogging Secrets and Tips

Every event or festival brings an opportunity for event bloggers to make money and get better visibility for their blogs. As soon as the event date comes, every event blogger start doing their hard work. But for people who are new and looking for event blogging secrets and tips, I have something for them. Today I am going to share some event blogging secrets and tips with you all. You can follow given below steps to know all event blogging secrets and tips and create better marketing strategy.

Step 1 Look at seasonal factors

While designing marketing strategy for festivals, you should always keep in mind that every festival, event or holiday has its own characteristics and quirks. You should understand the consumer needs according to the market changes. Search trends changes every year and you should always relate your keywords with current market searches related to products. It really pays off and helps you to better understand the keywords.

Step 2 Analyze your niche (Category)

You need some critical marketplace data before you can start your create marketing strategy. For example, event bloggers should have the search trends data and current product information which they are displaying on their blogs. Strong product information with right keywords would drive better engagement on your blog.

Step 3 Small E-commerce Event search tracking

Personally, this is one of my favorite types of analysis for Even blogging. All you need to do is, visit different e-commerce portals and type your keywords in the search box. Get the list of related keywords and see if the company is offering discount or running any promotional campaign for products. You can get the list of best performing and most searched keywords by this way. After collecting the data, you can do a keyword analysis on collected keywords and use them in your campaigns.

Step 4 Understand your audience behavior and areas of interest

Spent some time in Google analytics and review the audience report deeply. You can get the idea of your audience behavior and their areas of interest which could help you to design better marketing strategy for upcoming event. There are an estimated 500 million internet users in India, and nearly all of them use mobile phones to access the internet at some point or the other. Nearly four-fifths of all internet browsing takes place through mobile devices

Hope this would help you to design better marketing strategy. If you know more about even blogging and wanted to share with others, then do comment below.

You can use our Contact Page to share your knowledge about event blogging.

Here is how to improve SEO Score in Blogpost

Improve SEO Score

Improve SEO Score

While we work on blogs or website content, it’s our first priority. We all wanted to improve SEO Score for our blog posts. Be it any blogging platform, there are few key points to remember while drafting the post. If you follow the points religiously, you can get better results and can easily improve SEO score for your draft. These steps would work on your free blogging platform as well. Given below are few good steps to follow while working on blog rank.

Basic On Page suggestions to improve SEO Score

  • Create a focus keyword for each blog post and make sure that your focus keyword should appear in SEO title in & post title too.
  • Create the meta description for your posts and put the Focus Keyword to your SEO Meta Description. Also, make sure the focus keyword appears in the SEO description too.
  • It would be a good practice if you can add the focus keyword in your blog post URL. Include the focus keyword in the slug (permalink) of the blogpost.
  • While drafting the post, make it easier for crawler to understand the content. Try to put the Focus Keyword at the beginning of your content. The first 10% of the content should contain the Focus Keyword preferably at the beginning.
  • Try to use Focus Keyword in the content. It is recommended to make the focus keyword appear in the post content too.
  • Content should be 600-2500 words long. Minimum recommended content length should be 600 words.

Additional

  • Try to be descriptive but make sure to count the URL characters. It is good to have URL less than 70 characters.
  • Make good use of your focused keyword in headings and sub headings. Use Focus Keyword in subheading(s) like H2, H3, H4, etc.. It is recommended to add the focus keyword as part of one or more subheadings in the content.
  • Be more creative and put attractive & descriptive images in your blog posts. Try to add an image with your Focus Keyword as alt text. It is recommended to add the focus keyword in the alt attribute of one or more images.
  • Cite the sources and mention external links within your blogpost with do-follow. It helps visitors read more about a topic and prevents pogosticking.
  • Go to html Editor and add rel=”nofollow” for the links which you don’t want to get followed by crawlers. PageRank Sculpting no longer works. Your posts should have a mix of nofollow and DoFollow links.
  • Maintain the Keyword Density. It should be less than 2.5% in your blogpost. There is no ideal keyword density percentage, but it should not be too high. The most important thing is to keep the copy natural.
  • Add internal links in your content. Internal links decrease your bounce rate and improve SEO.

Title Readability

  • Use the Focus Keyword near the beginning of SEO title. The SEO page title should contain the Focus Keyword preferably at the beginning.
  • Your title has a positive or a negative sentiment.
  • If possible then use power words in title. Your title doesn’t contain a power word. Add at least one. Magnet Words are tried-and-true words that copywriters use to attract more clicks.

Off Page suggestions to improve SEO Score

Once you are done with On-page, work on off page & built good number of backlinks for your blog. Generate social signals and start responding to comments. Use all white hat methods to generate high quality backlinks. Take part in forum discussions and share your blog post withing related topics. Create engagement by responding to comment threads.

If you are more into blogging then you can visit How to Write SEO Friendly Content

How to recover from Google Penalty

Google Penalty

Google Penalty

A Google penalty is the negative impact on a website’s search rankings based on updates to Google’s search algorithms or manual review. The penalty can be a by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques. During the Digital Marketing for individual project or corporate project, every digital marketer is worried about Google Penalty. Most of the Digital Marketers are aware about the situations where Google can penalize the website. However, few people still apply the shortcuts to achieve ranks quickly. We all need to understand that getting a rank in search engines takes time. We have to keep the patience and work according to marketing strategies. Applying Black hat techniques or shortcuts would land you in trouble.

Few Reasons of Google Penalty

1. Unnatural backlinks to your website:

Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.

2. UGC Spam

UGC (User Generate Content) are most commonly filtered by the webmasters but it’s internet & you can’t control everything. You can only control the UGC in your website/blog but it’s hard to control entire internet. People willingly or unwillingly share website links to portals/forums which are considered as spam by search engines.

3. Hidden text or keyword stuffing

Keyword stuffing is an outdated technique of getting ranks after the quality parameter update of google. But if you are still doing it then you might see a Google Penalty on your web. Instead of stuffing keywords, focus on quality. Always keep LSI Keywords method in your mind while generating content. It would help you to avoid spam.

Keyword stemming is also one of the best technique for using keywords wisely.

4. Cloaking or sneaky redirects

Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user’s browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page.

How to check Google Penalty

There are two types of Google penalties:

(1) Manual penalty

(2) Algorithmic penalty.

Algorithmic penalty could be of given below reasons. You c

an be identified penalties when:

(A) A Number of pages have been De-indexed.
(B) Your page rank has been decreased
(C) your site is not ranking for your brand name anymore
(D) your site has been De-index from google.

Manual Penalty: In order to check the manual google penalty, you can follow given below instructions

  1. Login to Webmaster (Search Console)
  2. Choose the property (Website)
  3. Go to Search Traffic from left hand side menu
  4. Choose "Manual Actions"

If there's any penalty on your website/blog, you will get to see the notification there. Refer the screenshot below.

How to remove Google Penalty

If you got an Algorithmic penalty, then you would find a fix by google itself. You can see "How to fix" option provided by google within the penalty notification. You can follow the instructions/steps to get it removed.

However, if it is a manual penalty then the best thing to do is, track the spam links in webmaster and get rid of them ASAP.

You can use Google Disavow tool to get rid of spam links. Here is how to use Google Disavow Tool

After removing the links by using disavow tool, wait till you get the notification from google that links are removed. Once it is done, start doing "White Hat SEO" and request for re-indexing. Make sure that you generate quality content this time. Keep patience during the process.

Less Famous Google Search Engines

Less Famous Google Search Engines

Google is one of the most famous search engines in the world. Most of the countries have their own search engines but countries which doesn’t has their own search engine, are using google only. But there are few less famous Google search engines which people don’t know. Today we are going to talk about those search engines or services provided by google which can give you better search results.

Google Scholar

Google Scholar

If you are a student and looking for study material or wanted to conduct a research for your study projects then you should know about Google Scholar search engine. According to its name, Google Scholar Search Engine is designed to help students. It can help students to conduct their study researches by providing them right study material based search results.

Don’t get confused between search results and papers because it will give you information but not the exact papers of any institute or university. Most of the study material provided by this search engine is available publicly. But it is good to have a search engine which will give you the exact results which are you looking. If you go by generic google search, you might get results which are not relevant for you. But it can filter results for you. People can also adjust filters and create custom alerts. The custom alerts would notify you when there’s a research available according to your project or requirement.

Google Patent ‘Search

Google patent search

As the word “Patent” represents, this search engine is based on patent searches. You can find out the patent searches by searching the inventor name. For example, if you put any keyword in patent search engine, you will get the real information and originator/inventor name of particular search. I searched for “SEO” and got Lary Kim on top. Given below is the example.

Larry Kim

According to your search parameter, you can adjust the filters to get exact results.

Google Shopping

Google Shopping

Google shopping was previously known as Froogle. It is product based search engine where you can find only products. No blog, informative article or affiliate would interrupt your shopping. You can explore product only URL’s and enjoy your shopping without getting distracted.

The results are completely based on products which included local & online both places. However, you might see the list of online providers often and very less local providers. It happens because of lack of retail stores information. Inventory update, price changes and discount offers take time to get updated but most of the online providers provide information proactively. I know you could have complaints about this but this is how it works.

Google Finance

Google Finance

This looks like just a service of google but it can help users to keep a track on market without scrolling though thousands of links. You can get the instant stock updates, quotes and financial news. With the help of google finance, you can keep an eye on specific companies, view trends and also you can keep a track of your personal portfolio. Use the URL : https://www.google.com/finance

Google News

Google News

Most common question about Google News (https://news.google.com/) is, what’s the difference between news search and google news. Well the only difference is, you would news information by visiting google news. As you can see in the left hand side menu, we can customize our news search. It will only give us the latest news and right information instead of a blog post written by unknown blogger. We can customize my news search on the basis of our interest, location or requirement.

Google Trends

Google trends is the search engine for search engines. Seems pretty strange but yes it works like this. Earlier we used to call it Google Zeitgeist. After the rebranding, now we call it Google Trends. The basic role of Google Trends is to measure fluctuation and relative popularity of search terms over time. The trend searches could be based on recent trends according to location or any particular product or category. For example, Football/soccer is the most popular search during Fifa World cup.

Google Trends

You can put the filters according to your requirement. Select between options. Add comparison between search terms (Keywords) and collect performance data.

Google Flights

You can search most of the lights on google flights. In order to provide better information to it’s users, google purchased “ITA” Google built this “Google Flights” by integrating ITA. You can save your time in exploring applications by using Google Trends. Most of the airline companies are sharing their data here. However, some airlines, like Southwest, opt not to participate in results.

Google Flights

People can custom their searches and get the latest information of flights, prices, flight duration, number of stops during flight journey and time of flight departure and arrival.

Google Books

Google Books

Google books platform would help you to find out information about printed books and books in electronic format. You can find out a lot of free google e-book by using this book search engine. It can save your time and give you better search results. You can download, read or share books by using this.

Google Videos

Google Videos

The story of Google Video is very interesting. Google created this platform in competition with YouTube. But instead of building the platform, google end up with buying YouTube. It was announced in October 9, 2006, that google would buy YouTube and for US$1.65 billion in stock, which was completed on November 13 2006. Even after purchasing YouTube, Google didn’t gave up the idea of video sharing platform. They folded the video streaming features from Google Videos into YouTube and relaunched Google Videos as a video search engine. 

Now Google Video search engine is pretty cool platform. You can search a lot of videos from other streaming sites as well. Apart from YouTube you can get video results from Vimeo, Vine, and multiple other streaming video services. 

Apart from all these search engines, google also has one more search engine. We call it Custom Search Engines. Check out What are Custom Search Engines.

What are Quality Backlinks in SEO

Quality Backlinks

Quality Backlinks

The best quality links are those “DoFollow Links” which you are getting from a High DA/PA website. This is the simplest definition of quality backlinks in link building strategy.

During the process of building backlinks, we follow different techniques to share our links. Be it social, web2.0 or blog commenting. Every marketer likes to share his promotional/blog/website link. But website owners are not giving any benefit of it by making all the shared links as “NoFollow”. A Nofollow link refers to backlinks that tell the search engines to not go any further, hence “nofollow”. By adding the no follow tag in a backlink, these links don’t transfer link juice.

How to check Nofollow or Dofollow

Well either you can use the firefox plugin of nofollow dofollow or try the given below steps.

  1. visit the website where you have shared the link
  2. Right click on your shared link
  3. Select “Inspect Element” from the optoins
  4. Track the link and see if “rel=”nofollow” added before href.
  5. Refer the screenshot below

You can see the website owner has added “Nofollow” to the comments. You can get “DoFollow” links either by searching for “DoFollow” websites which is very hard to find or by making payments to website owners. You can purchase the dofollow links from big portals such as BBC.

However, it is always recommended to find out the best do follow forums and make your contribution. Instead of spamming their forum/portals, use your skills and write something meaningful and get quality backlinks to your blog/website.