Use of Speakable Schema Markup for better SEO

Speakable Schema Markup

What is Spekable Schema Markup

Speakable markup is a form of structured data that highlights sections of an article as useful for text-to-speech (TTS), using an id value reference and either CSS selectors or XPaths.

Voice searches are pretty common between people since “Smart Phone” revolution started. For all digital marketers this is an opportunity to upgrade website marketing strategy. The global leader of search engines “Google” announced an official support statement for the speakable schema markup. This new speakable schema markup is important because it may point to what you’ll need to know to get more traffic should/when Google expands this structured data to all websites. Google is also working to launch the capability in other languages and countries “as soon as a sufficient number of publishers would implement “Speakable Schema Markup.”

How to use Speakable Schema Markup for better SEO results

This new feature is in Beta phase now and only available for registered news websites which are using English as their language. As soon as the testing would finish, it will be available for all website categories. Refer (Speakable Beta) to check eligibility, usage guidelines, technical guidelines, content guidelines and structure data type definition.

Why to implement Speakable Schema?

We have experienced the change in searches. Desktop searches are taken over by mobile searches. Voice searches are just introduced and soon going to create a big space for them in internet searches.  It is always good to be ready for upcoming changes. If you can’t go with the trends then it is not easy for you to stay in market for longer period. Being a brand owner or website manager, you should be ready to be in competition.

You may also like “Best SEO suggestions to improve keyword ranking in 2019”. Do comment below your feedback for this information.

Necessary steps for better off-page SEO

better off-page SEO

 

Before talking about better off page SEO steps, I would like to bust a myth about off-page SEO. Most of the people who start doing digital marketing believe that off-page SEO is to build backlinks only. But in reality, it’s more than just building backlinks. It is a technique of promoting your website content, product and information on multiple internet platforms such as social, personal blogs, media channels, forums and Question & answers platforms. Off page SEO refers to techniques that can help a website owner or digital marketer to improve website position in SERP (Search Engine Results Page). If we perform the better off-page SEO, then we could get better results in website/blog rankings. Given below are few good steps which you can follow to perform better off-page SEO.

Shareable Content Creation

Interesting and informative content always helps to drive more engagement and attracts good number of visitors on website. Quality content is always the KING in search engine optimization. Test your skills with the words and create original and quality content which you can share with people. Content should be descriptive enough and have interesting and some new information. It will help to increase more organic traffic to your website or blog.

Reaching out to Influencer

Reaching out to influencers is always a best practice to reach out to different audience. If you have attractive content then you can always take help of influencers in promoting your website content. It also helps in enhancing your audience type because every influencer has its own audience. If you reach out to multiple influencers then you are expanding your audience and can get boost in your website’s organic traffic.

Pro Tip: Try to reach out influencers with related business category. It will add more value to your website visitors and site engagement.

Make your Contribution

Similar to influencers, you can conduct a research to find out blogs where you can share or write about your website. Target the quality platforms and show your skills. Never get into quantity while finding out the platforms.

Pro Tip: Don’t be repetitive while writing or sharing content. Always use fresh content which should be descriptive enough to attract visitors.

Use of Social Media

Social media plays a major role in many countries such as India. Users spent good amount of time on social media and trust information available on different social media platforms. Social media could be the game changers for you if you can use it correctly. You can target multiple categories such as business, entertainment, politics and many more. The best part about social media is, you can also attach direct links to your website and can get better off-page SEO results.

Pro Tip: Add info-graphics and attach links to your website or blog.

Social Bookmarking

One of the old but still effective off-page SEO techniques is social bookmarking. When you create bookmarks to your webpage or blog post on popular social bookmarking websites, you gain high traffic to your webpage or blog.

Forum Submission

Diving into forum conversations and putting your content wisely is the best use of forums. Initiate a conversation or reply to threats. You can also give your suggestions, advises and share your opinion.

Pro Tip: Always target the “Do-Follow” forums.

Question and Answer

One of the best ways to get better off-page SEO results & high traffic is question and answer websites. For this you can join high PR question and answer sites and search for questions related to your business category. Write your answer and give a link to your website or blog. If you do it wisely then you will definitely get a boost in your organic traffic.

Pro Tip: Never spam the forums with excessively link sharing. Try to be original and write quality answers.

Image Submission

Use image submission forums and website to show your creativity. You can also add reference links and attract good amount of visitors towards your blog/website. You can also include info-graphics in the list to get more effective & better off-page SEO results.

Pro Tip: Perform image optimization before posting images on internet platforms.

These were few Necessary steps for better off-page SEO. Hope it would help you to understand the importance of off page SEO and create a better strategy for your website or business. You may also follow Common SEO Mistakes to learn more about SEO mistakes. It will help you to improve your website SEO and generate better SEO results.

Google Launches Sold Here in Local Searches

google-sold-here-in-local-searches

Google released a new update in the month of December 2018. From December 3, 2018, people will be able to see the option of “Sold Here” in the google local listings. According to user search behavior, the listing would show the product information which includes “Sold Here” option. This was a minor update spotted by many SEO strategists in the month of November but it was unconfirmed till December. In the given below screenshot, you can see the changes.

google-sold-here-in-local-searches

Results after update

What would be the affects of this change?

This new update is going to solve problems for users who are struggling with the product line. Most of the listings don’t show product availability and sale status. This update would help the users to understand product sale status. For example, if any user searches for any particular product then the google listings would help him to differentiate between the stores who actually sell the product. After this update user would be able to understand clearly which stores in their area are actually selling the product and which stores are just service centers to provide after sale services like mobile stores and mobile service centers.

You may also like SEO Strategies for Local Business

Keyword Stemming in SEO: How does it work?

Keyword Stemming in SEO

Keyword Stemming in SEO

Every digital marketer wants to show his/her website or blog in SERP results by applying different digital marketing methods. In order to get the ranks, They apply different tricks and follow search engine algorithms to achieve better results. Today I am going to talk about use of Keyword Stemming in SEO. This practice is very common with blog writers and content generators.

Use of Keyword stemming in SEO is very simple. It is a method of using keyword with adding prefix and suffixes. For example, if you are targeting the word “Click” then you could add  post click, clicked, clickable and per-click within the content wisely. It would create the better chances to have traffic on your web for Focused keyword as well as for similar keywords.

Always keep the keyword lantern semantic method in your mind and follow LSI method while using keyword stemming. It would give you better results.

Tip: Learn about LSI keywords before getting into keyword stemming. It would give you a broad idea of using keywords wisely in website/blog content.

How does it work?

Now we know that this is a method of using keyword with adding prefix and suffixes. We can use this method while wring generating website/blog content. It would help you to make your written content rich and SEO friendly with better keyword usage. By using this method you can add lengths and to your write up and target more keywords within your content write-up. It would boost your keyword relevancy.

So this is all about how you can use Keyword Stemming in SEO and how does it work. If you have suggestions or feedback for this information then do comment below. You can also use our Contact-Us page to write to me directly. I will be happier to improve the quality of content.

Difference between Pogo Sticking in SEO and Bounce Rate in SEO

Pogo Sticking in SEO

Pogo Sticking in SEO

Bounce Rate in SEO and Pogo Sticking in SEO are two different terms and have different values. But it’s not easy to differentiate between these two terms because both the terms have similar impressions. Today I am going to explain you the difference between Bounce Rate in SEO and Pogo Sticking in SEO with examples.  I  hope it would help you to understand the basic difference between these two marketing terms.

Bounce rate: Bounce rates are considered as single page sessions. When we do SEO for blog/website, we analyze bounce rate to understand the audience behavior so that we could deliver the results. It is when the visitors navigate away from the website after viewing only one page and they close the window. You can learn What is Bounce Rate in SEO here.

Pogo Sticking: Pogo Sticking looks like bounce rate but there’s a very thin difference between both of them. In bounce rate, visitor lands on your website and close it that he/she could open another link with same search term but in Pogo Sticking, user with close the website and change the search term and again land on your website.

How it works

Example of Bounce rate: I am looking for SEO Answers, I typed on google and found https://theseoguy.in but this is not what I was looking for so I closed the tab and went back to search results and open another link.

Example of Pogo Sticking: I am looking for SEO Answers, and I follow the same pattern and found https://theseoguy.in and again I am not happy so I went back to search results and typed another keyword. Instead of SEO Answers, I typed “Best SEO Answers” but again I landed on https://theseoguy.in so I closed it again.

Hope this would help you to understand the difference between Bounce Rate in SEO and Pogo Sticking in SEO. Do comment below your feedback for this information.

How to create best 6 second ads

best 6 second ads

Best 6 second ads

Digital marketing is evolving and every day we encounter something new. Being a Digital Marketer myself, I learn new things every day. Today we are going to talk about how you can someone create best 6 second ads. But before talking about creating best 6 second ads, let’s understand what kind of ads are these. All these small ads of small duration are called “Bumper ads”. This is kind of short video but very much effective ad format. It can deliver some extra ordinary results in customer reach and brand awareness.

How does it work?

This small advertisement plays before, during, or after another video. Because of its small duration, the viewers don’t have any option to skip the advertisement.

​What would be payment method for bumper ads?

Advertisers are charged based on advertisement impressions. Bumper ads use CPM (cost-per-thousand impressions) bidding, so the advertisers pay each time their ad is shown 1,000 times.

 

How can I create best 6 second ads?

It is not an easy task to capture someone’s attention in within seconds. It requires out of the box creativity and amazing skills on visual and audio. Creating media for 6 seconds with brand and product information along with visuals required some serious skills. But there are few steps which you can follow while creating bumper ads. If you follow the right steps, you can create best 6 second ads and get amazing results. Given below are few suggestions for creating the best 6 second ads.

  • Don’t compare bumper ads with display ads: Bumper ads are altogether different from other ad types and have it’s own value. It pretty common between marketers to create comparison between ad types. We are supposed to focus on ad campaigns instead of worrying about ad type. This would really help you to understand the better outcome of ad type.
  • Focus on simplicity. Creating ads with simple solutions would be the best option to gain attention of viewer. Being a product/service owner, you should always think about solving problem and delivering a solution to your audience. Don’t get into too much of competition. Focus on your provided solution.
  • Put the clarity & relevancy in your ads: The ad content should be contextually relevant and clear to your targeted audience. Always remember that you are showing your product/services to people who have shown interest in particular category. Try to maintain the relevancy while generating the ad idea.

These were few suggestions by which you can create best 6 second ads. If you have more suggestions then do comment below.

Keep exploring TheSEOGuy for more fresh content.

How to add structured data to your website

Introduction to Structured Data

Every search engine has it’s own algorithm to understand website content. Search Engine Crawlers are bots and they can understand your website data in a better way if you make them read the web content easily. In order to do that we use structured data. It is a standardized format for providing information about a page and classifying the page content; for example, on an article page, Page title i.e. what is the article content, the name of author, category of article, date published, images, and so on. By the help of organized structured data, you can make crawlers to crawl, display and organize your website content in better way.

How to add Structured Data

In case of Google, it uses defined structured data to analyze your website and find on the website to understand page content. Also it collects information about the website and the world in general. For example, you can refer given below sample JSON-LD

Structured Data

  • Context: Add schema here
  • Type: Define type of your website
  • URL: This represents your business so put your company’s website URL.
  • Name: Put your company name. i.e. TheSEOGuy is my blog name.
  • Contact Point: Define contact point if your website has customer service department
  • Contact Point Type: This would be the type of customer service contact point
  • Telephone: Define the number along with country code i.e. “+91-000-000-0000”,
  • Contact Type: Put the name of contact point type. i.e. Customer service or Help desk

This script enables search engines to understand the purpose of your website. Google Search also uses this type of data to enable special search result features and enhancements.

Google has defined the its importance and implementation steps in Google Introduction to Structured Data Guide

Benefits of Structured Data on your website

It is a compulsory option for all websites. This is one of the most important features to get better results in SERP and gaining more visibility over internet. It will help you to improve visibility for your business search engine listing and give your better rankings for business keywords.

If you have structured data on your website, search engine crawlers could read the data more effectively and rank your web on product keywords.

Structured data also helps crawlers to differentiate between product pages and information pages. For example, if you type “Titanic” on Google Search you will get multiple type of results such as:

  • Wikipedia page of Titanic the Ship.
  • IMDB listing for Titanic the movie
  • News about Titanic story
  • Blogs based on Titanic both movie and ship.

Without defined structured data, it will be hard for search engine crawlers to differentiate between pages.

However, structure data is not at all a ranking factor. There’s no official statement by any search engines regarding the same. It can give you benefits in visibility but do not consider structured data as ranking factor. It is a process of providing quality information to search engines so that search engines could show better results to users.

Structured data helps to search engines to rank pages in relevant product category.

Conclusion

If you have a product or services website, then you should implement structured data in your website to showcase your products and services easily. Use the correct category for your product and services. It is not a ranking factor but can help search engines to provide quality results to users who are looking for similar product or services  which you have on your website.

Hope this information would help you to understand the importance of structured data and some benefits of using it. If you have any feedback or suggestion on this information then do comment below or share your valuable feedback here. I believe in sharing quality information. I am trying to create a better place for people who wanted answers of their SEO problems. Together we can make it a better platform for everyone.

Keep exploring TheSEOGuy for more amazing Digital Marketing Tips and Tricks.

PageJacking in SEO

Pagejacking

What is PageJacking in SEO

There are thousands of SEO techniques & methods which Marketers are practicing to make their website famous over internet or earn money instantly. It includes creating blogs and monetizing it for earning purpose. But earning can only be start if site owners are getting traffic on their blog or websites. In order to increase more traffic, we apply multiple tricks. PageJacking is one of those techniques.  It can drive traffic to your website/blog by fooling search engines. I am never going to recommend this technique to anyone. It’s because it falls under BlackHAT SEO methods. Today I am going to share few insights of this technique so that you could learn and avoid falling into PageJacking while building traffic to your website or blog.

This is a method in which people try to illegally copy content from famous or well performing websites. Mostly by source code & put redirection on traffic so that it can be diverted to another platform/website. To accomplish pagejacking, a fraudulent pagejacker copies a favorite Web page from a reputable site, including its actual HTML code. People who perform this method illegally direct traffic from the original site to cloned Web pages. Pagejacking method rely on search engines to index bogus site content to enable search result ranking and display with the original site.

How Pagejacking works

As I explained earlier, it is a method of copying content and redirecting user to a web which he has not opened. Let’s take an example here. If you are surfing internet and looking for some product or services. While searching, you will click on SERP results which will open a website for you. But within website when you click on any product or service, you got redirected to another website or blog. This practice is very common on websites which offers download services such as music downloads, video downloads, software downloads and application download. It works similar to Mousetrapping.  In mousetrapping, website owners create codes which eliminate the ability to close the website. It makes website visitor (user) to stay on website forcefully. When user try to click on close button, he/she get redirect to another website/blog.

Use of Pagejacking in SEO

This is a black hat SEO technique. Bloggers, affiliate marketers and people who doesn’t care about long term marketing benefits, use this method for instant traffic hike. This is strictly “NOT RECOMMENDED” method. This technique has different names such as Trafficjacking, viewsjacking and visitorjacking. If you are a digital marketer and looking for long term market results, then never follow any Black Hat SEO technique.

Hope this information would help you to understand pagejacking technique and it’s usage.

However, you have any feedback or suggestion on this post content then please comment below or share your feedback on my Contact Page. Keep exploring TheSEOGuy for more amazing content and SEO Tips.

Here is how to do SEO Cross linking

SEO Cross Linking

SEO Cross Linking

SEO Cross linking is a method use to exchange links between two different site. It allows users to reference sites with content similar to that which they are already viewing, and may be of further interest to them.

For example Mr. X is a guy who is running a website which is based on Category A and Mr. Y is a guy who is also running a website which is based on similar category (A). The website traffic is almost same on both the websites. In this case Mr. X & Mr. Y can use cross linking to generate better SEO score and more traffic and engagement on their portals.

Things to remember while doing SEO Cross Linking

Rely on Original content and do perform a content check before doing SEO Cross Linking.

During the method of Cross Linking, user gets redirected from point A to Point be so you have to be more specific with content and give user quality and original content so that your purpose of cross linking would accomplished. A user should learn something new or different from the other site. It can be similar in theme and subject, and in fact will promote better link quality through cross linking if it is similar, but it must be unique.

IP addresses & hosting of both the websites should be different

I always prefer myself to be more safety conscious when it comes to SEO. It may be possible that search engine crawlers won’t penalize your web but it is always good to be prepare and keep yourself on safer side.

Avoid Access Cross Linking

Being a user, you won’t like to be redirected to another website/page every time you click on any information. Use the SEO Cross linking method. It means do not use it excessively. Use the method to gain SEO benefits but always keep your website user behavior in your mind.

Anchor Texts plays an important role in better SEO Cross Linking

Try to be creative and if you can use keyword rich anchor text around your cross linking, it will be more appealing to the search engine crawlers. SEO marketing is about combining all kinds of SEO strategies, so using cross linking in conjunction with keyword text is always best.

Don’t get into “link ring”. A link ring is when multiple websites/blogs are cross linking to each other, with no other sites linked into the ring they create. Search engines will penalize this kind of cross linking immediately.

If you are an SEO specialist and looking to built quality backlinks then you can also check How to create high quality backlinks for any website

Event Blogging Secrets and Tips

event blogging secrets

Event Blogging Secrets and Tips

Every event or festival brings an opportunity for event bloggers to make money and get better visibility for their blogs. As soon as the event date comes, every event blogger start doing their hard work. But for people who are new to event blogging and not sure what are event blogging secrets and tips, I have something for you. Today I am going to share some event blogging secrets and tips with you all. You can follow the tips and tricks to generate more organic traffic and make your event successful. Given below steps which can help you to improve your results and create better marketing strategy.

Step 1 Look at seasonal factors

While designing marketing strategy for festivals, you should always keep in mind that every festival, event or holiday has its own characteristics and quirks. You should understand the audience behaviour and plan your event according to the audience and its behaviour. Search trends changes every year and you should always relate your keywords with current market searches related to products. It really pays off and helps you to better understand the keywords.

You could take the help of few free tools to analyse the search trends. But the best tool would be Google Trends.

  • Open trends.google.com
  • Choose the country from top right section
  • Put the event keyword in search box. i.e. Here we are discussing event blogging so you can put the name of any upcoming event or festival in search box and hit “Search”.

It will give you an overview of the search for that particular keyword. And you can analyse which related searches are there and from which location this keyword is getting better engagement.  See the screenshot below

This is a sample image for a particular event on which I have written few articles. You can get the data according to your search query.

Step 2 Analyze your niche (Category)

You need some critical marketplace data before you can start your create marketing strategy. For example, event bloggers should have the search trends data and current product information which they are displaying on their blogs. Strong product information with right keywords would drive better engagement on your blog. Collect the data from multiple sources and do your research properly.

Step 3 Small E-commerce Event search tracking

Personally, this is one of my favorite types of analysis for Event blogging. All you need to do is, visit different e-commerce portals and type your keywords in the search box. Get the list of related keywords and see if the company is offering discount or running any promotional campaign for products. You can get the list of best performing and most searched keywords by this way. After collecting the data, you can do a keyword analysis on collected keywords and use them in your campaigns. If you are facing difficulties in finalizing e-commerce portal, then simply put the keyword in google search box and see which websites are offering discount on particular event. For example, I tried to search for “Adidas Shoes” on google and I got few ads by E-Commerce companies which are bidding on this keyword. Now I know which all e-commerce portals to target for event search tracking.

discount example

Step 4 Understand your audience behavior and areas of interest

Spent some time in Google analytics and review the audience report deeply. You can get the idea of your audience behavior and their areas of interest which could help you to design better marketing strategy for upcoming event. There are an estimated 500 million internet users in India, and nearly all of them use mobile phones to access the internet at some point or the other. Nearly four-fifths of all internet browsing takes place through mobile devices

Hope this would help you to design better marketing strategy. If you know more about even blogging and wanted to share with others, then do comment below.

Step 5 Use of interesting Content

We all know the that SEO Friendly Content could get us better results but apart from focusing on SEO, you could also create interesting content for your website visitors. After all every event has something interesting which makes people to search about it. Try putting interesting information for users so that they would visit your website or blog and keep themselves engaged while exploring the web. Try putting interesting facts, Important dates related to event or any news which creates curiosity and interest both at the same time. It will help you to get rid of monotonous while reading article information.

Apart form these 5 major Event blogging Secrets, there are few steps which need to follow to improve SERP results. Which includes On-Page SEO, Off-Page SEO and Social media Optimization (SMO). I hope after this you will be able to execute your event blog positively and get better results.

However, you all are welcome to share your feedback on this information. Do comment below and let me know how can I improve this.