Increase Blog Traffic – Building a blog audience

Increase Blog Traffic

If you are a digital marketers or SEO specialist who runs a blog, then you must be looking to increate blog traffic. Most likely we apply the best marketing techniques to build blog audience so that we could represent our blog to a larger audience. But if we didn’t get results as we expect or according to our work, then we need a better plan to increase blog traffic. Every blogger in the world rely on content and some amazing marketing techniques to increase web traffic. You can do this by creating a strong SEO Strategy and using the entire white hat SEO Tips.

But apart from building SEO Strategy and applying all of your brain in marketing tricks, you can also work on audience type. Building a blog audience is an important technique to increase the audience type so that you could capture broad audience and get traffic boost for your blog. Generating free traffic or you can say organic traffic is one of the best options to keep your blog in SERP.

Today I am going to talk about how can to increase blog traffic by building a blog audience. So let’s start but before that let’s understand what is audience and audience type for a blog or website.

Blog Audience

Blog audience is a group of people who visit a particular blog to find out the information of their interest. For example, TheSEOGuy is a platform for people who are looking for SEO Answers and have interest in digital marketing especially in SEO Techniques, SEO Tips and information on SEO Work. People who visit frequently on my blog are my blog audience. Being a digital marketer I can assume that my audience type would be the people who have interest in digital marketing. But that’s now how we should work. In order to find or review blog audience, I need numbers. And for that I can use tracking tools such as Google Analytics.

Website Audience

Similar to blog audience, it is also the group of people who visit a particular website but not only for information. We can take the example of few highest traffic websites such as e-commerce websites, product platforms and services platforms. Here people often visit to either find out the information or get services or product. This is the basic difference between both the audiences. Blogs contain only information, if you are looking for services or products then you have to visit the corporate website.

Building a Blog Audience

Building a blog audience is easy if you know the basic steps to do it. First understand the behaviour of your visitors and then create strategies.  There are few good steps which you can follow to increase blog traffic by building a larder blog audience.

Step 1: Bloggers Network

Getting into bloggers network and making a contribution worth a lot. You can interact with different bloggers and exchange your knowledge. All you need to do is engage with different bloggers on social platforms and help each other in solving problems. Leaving a helpful comment on other blogs or blogging network platform will give maximum exposure on your blog. It would be great if you take part in same niche community. It will be easier for you to exchange words if you have knowledge about the topic.

Step 2: Make your contribution

Make your contribution on different blogs. You need to identify the blogs with same niche and make a contribution so that you both could get some hike in blog traffic. This is the toughest part where you need to pitch the blog owner and explain the benefit of your contribution. Prepare a strong pitch to explain the benefit and how you can help them.

Step 3: Build better response rate

If you have done a guest post then keep an eye on it and respond to user comments even if the blog owner doesn’t. Keep your visitors engaged to build more trust on your content. It will help you to gain more returning users on your blog and increase blog traffic.

Step 4: Work hard on content

Writing interesting and newsworthy content can lead to build a strong audience. For this you can take help of tools such as Talkwalker Alerts, Google alerts and Buzzsumo. You can collect the information and publish a blog based on interesting and informative content. Give users what they expect from you. Content plays an important role in blogging and you can’t increase blog traffic by using monotonous content.

Step 5: Use of tools

When it comes to increase blog traffic, few people rely on blackhat tools and look for short cuts for internet traffic. It is strongly not recommended to use any automated tool such as website traffic generator or free traffic generator. If you are worried about how to get traffic on blog then rely on your skills and use right tools. Being a SEO Strategist myself, I use Google Analytics for this. Here is how to use Google Analytics to understand audience and built better blog audience.

Steps to analyse audience by using Google Analytics

Login to google analytics

Choose the property (your website)

Click on Audience (left hand side menu)

Select “Overview”

Google Analytics Step 1 -Increase Blog Traffic

As you can see in above image, audience overview will give you a brief about your audience type and you can check basic details such as:

Demographics

  • Language
  • Country
  • City

System

  • Browser
  • Operating System
  • Service Provider

Mobile

  • Operating System
  • Service Provider
  • Screen Resolution

Most important menu is “Interests” under “Audience” in Google analytics. It’s because you can get complete information of your user interests and their behaviour. Majorly there are two types of categories you can find under “interests”.

  1. Affinity Category
  2. In-Market Segment

Google Analytics Step 2 -Increase Blog Traffic

The affinity category represents the lifestyle of audience. For example hoppers/Value Shoppers, Technology/Mobile Enthusiasts, Media & Entertainment/Movie Lovers, Lifestyles & Hobbies/Green Living Enthusiasts, Media & Entertainment/Music Lovers, Food & Dining/Foodies and Food & Dining/Fast Food Cravers. This will help you to choose the promotion platform for your blog.

On the other hand “In-Market Segment” category identifies the groups of users that are in the market for specific product categories. This data can help publishers get advertising revenue from the top in-market categories. It can also help e-commerce companies define exactly what products their visitors are interested in. Keep in mind, though, Google has just started developing In-market categories so the category list and their coverage in certain geographies may be sparse, but over time more categories and coverage will become available.

Once you are done with user’s interest, analyse User’s Flow within the same “Audience” menu in Google analytics.

You can analyse the users flow by adjusting filters for the upper drop down list.

Google Analytics Step 3 -Increase Blog Traffic

As you can see in the picture, I did a small country specific user behaviour analysis for my blog. You can adjust the filters according to your research. Collect all numbers and include it in your Audience Strategy list to prepare a best strategy.

Hope this information on increasing blog traffic by building a blog audience answered the question “How to increase blog traffic”.

If you have feedback or suggestions for this information then do comment blow.

Here is how to find which keywords are performing for your website

performing for your website

Here is how to find which keywords are performing for your website

Digital marketing is not easy and performing while competing with thousands of competitors required a lot of hard work and excellent skills. Search Engine Optimization is a process which can boos t your website performance. And get ranks on search engine result pages. But it’s hard for you to find out the performing keywords for your website. Most of the time people start looking for tools to perform this check. Even there are thousands of tools available which claims that they can find performing keywords for your website. But the question whether you could find performing keywords for your website without any paid tool or not?

The answer is YES, you can find the best performing keywords for your website without using paid tools. Today I am going to share some good steps by which you can find out the keywords which are ranking for your website. For this you don’t need any paid tool. But you can use google webmaster aka Google Search Console and Google Analytics. Both the tools are free and must to have for every SEO Guy.

Step 1 Finding keywords performing for your website by Google Search Console

Login to search Console

Choose the property

Click on “Performance” from the left hand side menu

Step 1 search console

Now scroll down and choose queries

step 2 search console

As you can see in the above image, queries are listed in console which people are using to find out my blog. These queries are basically they keywords performing for my website. If you follow the process, you can find keywords performing for your website.  You can download the data on weekly basis, monthly basis and quarterly basis to conduct a keyword analysis for your website. Download the keywords in excel sheet and analyze which are the best keywords performing for your website.

Step 2 Finding keywords performing for your website by Google Analytics

Login to Google Analytics

Choose the website property & click All website data

Now Click on Acquisition

Select Search Console

Open Queries

step 1 google analytics

Now you can see the keywords which people have used to search your website. You can again export the list of keywords from the console for keyword analysis. While you were collecting the data, you can adjust the dates according to your need. I’ve shown you the data of last 7 days for my blog.

You can adjust the dates according to your choice. All you need to do is go to top right section of the console and select the date range. You can select 7 days, One Month, Today, yesterday and even custom the date for a long date range. It’s totally up to you.

Refer the Screenshot below.

step 2 google analytics

In order to collect more data for performing keywords we can use dates options.

Hope these steps for finding performing keywords for your website would help you to analyze keyword performance in a better way. The best part is, you don’t need any paid tool to do so. You can do it by available Google tools.

Comment below if you could add more options to the list. All the feedback and suggestions are welcome.

Analytical meaning of unique visitors – Web Analytics

Unique Visitors

Identifying unique visitors for a website is a good web analytics practice. It helps you in many ways. Website owners or marketers could use the data to design or adjust marketing strategies based on provided results. By analyzing unique visitors, website owners could understand the user flow, behavior, web content response/engagement, sales-attrition and product performances. It is also the best way of measuring the popularity of website. But the real questions is what is the best way to identify unique visitors for a website? I am going to share some steps by which you can find out the analytical meaning of unique visitors, its importance in web analytics and ways how to identify unique visitors. Before that let’s understand what is unique visitors for a website?

Unique visitors

According to its name, unique visitors are people who visit your website or blog for the first time. Analytical tools such as Google Analytics, Bing Analytics, Yandesk and other tracking tool uses visitor’s IP address, Browser Cookies, Registration ID and Use Agent to identify a unique visitor. These are called the identifiers. As soon as a visitor lands on your website or blog, these analytical tools track the data and record it within the panel. Every user generates sessions which helps website owners to understand user behavior.

Please note that a single user could create multiple sessions. While navigating the website or blog, users explore multiple pages which creates multiple sessions. Here is how you can analyze Page Sessions in Google analytics.

Identify unique visits in Google Analytics

In order to identify unique visits in Google Analytics tool you can follow given below steps.

  1. Open Google Analytics
  2. Click on Audience from the left hand side menu
  3. Choose Overview
  4. Set the date range from when till when you want the data.

Unique Visitors Audience overview step 1

That’s how you could get an overview of new visitors on your web. However, in order to analyze the behavior and deep understanding, you can explore the audience section in google analytics tool. All you need to do is click on “Behavior” and choose “New vs. Returning” under audience report menu. You will get the data. You can adjust the dates to shrink or broaden the data.

Unique Visitors Audience overview step 2

If you would explore the audience report, you can actually do the better analysis on user behavior.

You can also identify the unique visitors by doing regular traffic check under acquisition. All you need to do is, Click on “Acquisition” in top left menu on choose “All Traffic” & select “Source/Medium”. The moment you get report, you will get a column name “New Users”.

Unique Visitors Acquisition overview step 1

Along with users, you can get detailed traffic report under this option.

Benefits of analyzing unique visitors

As stated above, analyzing unique visitors helps us to understand the user behavior & user flow. By collecting the data, you can design your marketing campaigns. Also get maximum exposure by adjusting or re-designing marketing strategies according to data. Few major benefits of analyzing unique visits are:

  1. It helps us in designing re-marketing campaigns.
  2. Identify the attrition rate.
  3. Measure website popularity.
  4. It can help us in understanding user behavior/engagement.
  5. You can enhance the performance of product/services page by identifying new visits.

Comment below if you find this information useful. However, you can also share your feedback or suggestions for this information.

Page Sessions in Google analytics

Page sessions in google analytics

Page Sessions: Page session in analytic is basically the user interactions on your webiste/blog for a limited time period. When we open a website, we create one session and as soon as we start exploring the website and open multiple page, events, do transactions & fill forms we create multiple sessions. In simple words, a single user can create multiple sessions on website which we can see in google analytics. Basically there are two major methods by which a session ends:

Time-based expiration & Campaign Change. In time based expiration, a session could expire after 30 minutes of inactivity or at midnight. However the campaign change is when you land on a website by clicking on promotional campaign and leave the website. After some time of just after closing the web, you land on same website by different campaign. In this situation there would be two sessions for the website.

How it works?

Time Bases Expirations: When a user land on your website and start exploring user time starts there. For example if you open a website at 09:00AM then your session expiration time on website is set at 09:31AM. But if you continue to explore the website then your expiration time will adjust accordingly. If you continue on website till 09:07AM then your expiration time will move from 09:31AM to 09:38AM.

However, if you open a website and then your switch tab without closing the website for 30 minutes then analytic would consider page sessions as expired automatically after 30 minutes. If you switch back to the website after 30 minutes then there would be two sessions by single user in Google Analytics.

Also you can see page sessions change after midnight. If you visit a website at on October 13 2018 at 11:45PM and continue to explore web till October 14 2018 00:07AM then again there would be two sessions in analytics.

How to find out age of website visitors

How to find out age of website visitors

How to find out age of website visitors

Finding user age is an important factor for you if you are working on a dedicated product which caters particular age. You can use do your research on keywords by using tools provided by Google. There are two options to find out the age of website visitors for particular keywords.

  1. Google Analytics
  2. GoogleAds

Google Analytics: If you are using the premium version of Google analytics then you need to explore the menu to get the data. Follow the steps below

  • Login to Analytics
  • Choose the property
  • Go to Audience from left hand side menu
  • Choose Demographic
  • Click on Age
  • Refer the screenshot below

google analytic trick step one

After choosing the age you can add the secondary dimension of “Keywords”

google analytic trick step two

You will get the results of particular keywords and age of users in the data.

google analytic trick step three

Since I am using the free version of analytics, I am not getting the keywords but it is showing not provided and not set. But if you are using the premium version of Google analytics, you will get the complete list.

Google Ads: Create a campaign and choose the audience and define age of your expected customers. Run the campaign for a while and analyze the performance report. Under the keywords, you can go to search terms and see what people are actually searching for. This is one of the common practices by marketers to find out the age of website visitors. You can try it on your own and see the results.

Tip: It is always suggested to put 3 ads in one campaign. You can design your ads according to campaign and go live. Keeping limited keywords in campaign would help you to analyze keyword performance in a better way. Stuffing keyword in your campaign would cost you a lot so be careful while designing campaigns.