Analytical meaning of unique visitors – Web Analytics

Unique Visitors

Identifying unique visitors for a website is a good web analytics practice. It helps you in many ways. Website owners or marketers could use the data to design or adjust marketing strategies based on provided results. By analyzing unique visitors, website owners could understand the user flow, behavior, web content response/engagement, sales-attrition and product performances. It is also the best way of measuring the popularity of website. But the real questions is what is the best way to identify unique visitors for a website? I am going to share some steps by which you can find out the analytical meaning of unique visitors, its importance in web analytics and ways how to identify unique visitors. Before that let’s understand what is unique visitors for a website?

Unique visitors

According to its name, unique visitors are people who visit your website or blog for the first time. Analytical tools such as Google Analytics, Bing Analytics, Yandesk and other tracking tool uses visitor’s IP address, Browser Cookies, Registration ID and Use Agent to identify a unique visitor. These are called the identifiers. As soon as a visitor lands on your website or blog, these analytical tools track the data and record it within the panel. Every user generates sessions which helps website owners to understand user behavior.

Please note that a single user could create multiple sessions. While navigating the website or blog, users explore multiple pages which creates multiple sessions. Here is how you can analyze Page Sessions in Google analytics.

Identify unique visits in Google Analytics

In order to identify unique visits in Google Analytics tool you can follow given below steps.

  1. Open Google Analytics
  2. Click on Audience from the left hand side menu
  3. Choose Overview
  4. Set the date range from when till when you want the data.

Unique Visitors Audience overview step 1

That’s how you could get an overview of new visitors on your web. However, in order to analyze the behavior and deep understanding, you can explore the audience section in google analytics tool. All you need to do is click on “Behavior” and choose “New vs. Returning” under audience report menu. You will get the data. You can adjust the dates to shrink or broaden the data.

Unique Visitors Audience overview step 2

If you would explore the audience report, you can actually do the better analysis on user behavior.

You can also identify the unique visitors by doing regular traffic check under acquisition. All you need to do is, Click on “Acquisition” in top left menu on choose “All Traffic” & select “Source/Medium”. The moment you get report, you will get a column name “New Users”.

Unique Visitors Acquisition overview step 1

Along with users, you can get detailed traffic report under this option.

Benefits of analyzing unique visitors

As stated above, analyzing unique visitors helps us to understand the user behavior & user flow. By collecting the data, you can design your marketing campaigns. Also get maximum exposure by adjusting or re-designing marketing strategies according to data. Few major benefits of analyzing unique visits are:

  1. It helps us in designing re-marketing campaigns.
  2. Identify the attrition rate.
  3. Measure website popularity.
  4. It can help us in understanding user behavior/engagement.
  5. You can enhance the performance of product/services page by identifying new visits.

Comment below if you find this information useful. However, you can also share your feedback or suggestions for this information.

Page Sessions in Google analytics

Page sessions in google analytics

Page Sessions: Page session in analytic is basically the user interactions on your webiste/blog for a limited time period. When we open a website, we create one session and as soon as we start exploring the website and open multiple page, events, do transactions & fill forms we create multiple sessions. In simple words, a single user can create multiple sessions on website which we can see in google analytics. Basically there are two major methods by which a session ends:

Time-based expiration & Campaign Change. In time based expiration, a session could expire after 30 minutes of inactivity or at midnight. However the campaign change is when you land on a website by clicking on promotional campaign and leave the website. After some time of just after closing the web, you land on same website by different campaign. In this situation there would be two sessions for the website.

How it works?

Time Bases Expirations: When a user land on your website and start exploring user time starts there. For example if you open a website at 09:00AM then your session expiration time on website is set at 09:31AM. But if you continue to explore the website then your expiration time will adjust accordingly. If you continue on website till 09:07AM then your expiration time will move from 09:31AM to 09:38AM.

However, if you open a website and then your switch tab without closing the website for 30 minutes then analytic would consider page sessions as expired automatically after 30 minutes. If you switch back to the website after 30 minutes then there would be two sessions by single user in Google Analytics.

Also you can see page sessions change after midnight. If you visit a website at on October 13 2018 at 11:45PM and continue to explore web till October 14 2018 00:07AM then again there would be two sessions in analytics.

How to find out age of website visitors

How to find out age of website visitors

How to find out age of website visitors

Finding user age is an important factor for you if you are working on a dedicated product which caters particular age. You can use do your research on keywords by using tools provided by Google. There are two options to find out the age of website visitors for particular keywords.

  1. Google Analytics
  2. GoogleAds

Google Analytics: If you are using the premium version of Google analytics then you need to explore the menu to get the data. Follow the steps below

  • Login to Analytics
  • Choose the property
  • Go to Audience from left hand side menu
  • Choose Demographic
  • Click on Age
  • Refer the screenshot below

google analytic trick step one

After choosing the age you can add the secondary dimension of “Keywords”

google analytic trick step two

You will get the results of particular keywords and age of users in the data.

google analytic trick step three

Since I am using the free version of analytics, I am not getting the keywords but it is showing not provided and not set. But if you are using the premium version of Google analytics, you will get the complete list.

Google Ads: Create a campaign and choose the audience and define age of your expected customers. Run the campaign for a while and analyze the performance report. Under the keywords, you can go to search terms and see what people are actually searching for. This is one of the common practices by marketers to find out the age of website visitors. You can try it on your own and see the results.

Tip: It is always suggested to put 3 ads in one campaign. You can design your ads according to campaign and go live. Keeping limited keywords in campaign would help you to analyze keyword performance in a better way. Stuffing keyword in your campaign would cost you a lot so be careful while designing campaigns.