Google Analytics Search Terms – Set up site search

Google Analytics Search Terms – Set up site search

Google Analytics Search Terms

Google analytics is one of the most powerful tools for digital marketers. It is an essential part of marketing which can help you in many ways. It gives you data and insights which could help you to develop marketing strategies accordingly. You could get the reports, user data, define goals, track search terms, understand audience, real time users, age of users, time of sessions, session duration and much more.

Frankly, I spent a lot of time in analytics reports to understand what goes wrong and what is right for my website when it comes to create performance matrix. I develop marketing strategies and campaigns after studying the data and reports available in Google Analytics. Today we are going to talk about Google Analytics Search Terms. It is a practice to set up site search and collect the data of search terms used by website visitors to find a product or service while exploring the website.

Yes you got it right, here we are talking about the search option on website. Most of you have seen the search box on different portals. It is for users who are looking for any particular product or service. Let’s take an example of my blog TheSEOGuy.

On my Blog the search bar is available on right hand side menu of every blog post.

site search box
site search box

You can simply write anything in search box and get the results. But there are some benefits of tracking all these searches. Let’s quickly move on to the interesting part and understand the site search before learning google analytics site search setup process.

Site Search

Site search is a practice to understand your user behaviour. It is a great way of identifying what your site visitors are looking in a website. It helps to collect the data of searched keywords on a website which helps to identify the scope of improvement. It is one of the important factors for ecommerce platforms such as Amazon, Alibaba, Snapdeal, Flipkart, Myntra and Limeroad. These are few most commonly used ecommerce platforms where site search played an important role in understand user need by collecting the user search data on website. Let’s take an example of Alibaba here.

searched term in website search box

As you can see in above image, the website has a search bar for users who are looking for product or services. I have written “Digital marketing” and it gave me suggestions such as :

It’s important for website owners to understand what users are typing in search bar and what kind of product or services they are looking for. By enabling Site Search on web, we can do it easily. We can track the user queries which they have written in search bar. On the basis of collected data, you can easily identify which is the favorite product or service of your website users.

It seems that site search is important only for ecommerce where people deliberately type and search products or services. But it is equally important for every website which has search bar on available. Everyone deserves to know what users are looking for.

Now time to move on to the interesting stuff. Let’s learn how to enable site search in Analytics. This practice is called Google Analytics Search Terms.

Set up Google Analytics Search Term

Setting up site search using Google Analytics is easy. All you need to do is follow the basic instructions below.

  • Open Google Analytics
  • Go to Admin
  • Click on View Settings
Img set up site search steps - view settings
  • Scroll Down and look for “Site Search Tracking”
  • Enable the option and enter the search parameter
  • Site search tracking jpg
  • Click on Save

Now important thing to keep in mind while setting up site search. As you can see in the image that you could use up to five parameters so always test the parameters before entering them.

Search Parameters

Every website has different query strings and search parameters which you can test manually. Search parameters are the URL parameters which you might have seen on different websites. For example, whenever users search anything on my website, their queries are usually included in the URL.

If you use search box at my blog TheSEOGuy and search Latest SEO Tips, you see S (my blog’s query parameter) followed by your query:

You can refer the given below screenshot for the same.

search query for keyword latest seo tips

Strip Queries

While setting up the site search, you would see an option of “Strip query parameters out of URL”. This option is to strip the query parameters out and show the search only. For example, while checking up the search data in Behaviour > Site Search> it will show up like this /?s=latest+seo+tips but if we have enabled the option of strip query parameters out of URL then it will remove the query parameters and show the keyword only “Latest SEO Tips”. You can Learn more about Strip Queries here.

Where to find Site searches in Analytics

Once you are done with setup, you could check all the searched terms which people have used while searching for your products or services. For this you can follow given below steps.

  • Open Google Analytics
  • Go to Behavior from left hand side menu
  • Click on Site Search
  • Select “Search Terms”

Set the date range according to your need and you will get all the search terms data in front of you.

Hope this information on setting up site search would help you to enable site search for your website. You may share your feedback on this information by commenting below. If you have any questions from us then do let us know. You could use our Contact Page to reach out to us.

Stay tunes for more amazing information on Digital Marketing. You will learn about SEO Tricks and much more. Keep Exploring TheSEOGuy for Latest SEO Tips and Tricks.

How to Add Google Analytics Tracking to a Website

Add Google Analytics Tracking

How to Add Google Analytics Tracking to a Website

There are different ways by which you can add Google analytics tracking to a website. And today I am going to share all the steps & procedure to enable Google analytics tracking on your website or blog. Adding Google analytics to your business or personal website gives you better insights of website visitors. You can research on traffic and understand the search behaviour. Not only this, but you can do a lot more things by the help of this tool.

Let’s begin the learning and start from the scratch.

Steps to add Google Analytics Tracking

Step 1: Create Google analytics account:

After getting your website live on internet, you need to register an analytics account to start with. In order to create analytics account you can visit If you have a gmail account then just put the gmail credentials but if you don’t have a gmail account then click on create account and choose between “for myself” & “For my Business“

You can choose between the options according to your need. You will get a new screen where you are supposed to put the information such as first name, last name, email address and password. Here the email address option can be used for custom email addresses. For example if I need to register my corporate email on analytics then I will put my custom email in email address option and proceed with the account.

Google analytics sign up
Google analytics sign up

Once you are done with account setup, proceed to step 2.

Step 2: Generate Tracking Code

In order to generate tracking code, you need to login with your analytics account and follow the steps below.

Open Google Analytics (login)

Go to Admin which is on the bottom left side of the analytics panel.

step 1 google analytics tracking
step 1 google analytics tracking

Click on Create a new Property

step 2 google analytics tracking
step 2 google analytics tracking

Enter the website details

step 3 google analytics tracking
step 3 google analytics tracking

Click on Get Tracking ID

step 4 google analytic tracking
step 4 google analytic tracking

You will get the code for your enabling Google analytics tracking. Now you are almost done with the analytics part. The final step would be copying the code and pasting it in your website header. You can paste this code anywhere in head section.

Let’s make it easy for you. All you need to remember the closing head tag which is </head>. Make sure to paste your Google analytics tracking code before the closing tag of website header.

Once you are done with the process you can check whether the code has been applied or not by going to website sources. Here is how to view the source.

  • Open the website
  • Right click anywhere on web
  • Select View Source

So these were the easy steps you need to follow in order to add Google Analytics Tracking to a website. Hope it would help you in setting up Google Analytics account for your future website or blogs. If you have any feedback or suggestions for the information then do comment below.

Some useful information:

If you are using a free analytics account, then you can add maximum 50 websites under one Google analytics account. You don’t need to create multiple accounts for handling multiple websites.

Pro Tip: Use the same account for other products such as Google Adwords and Google Adsense. It will be easier for you to link account in Google analytics easily.

However, you might be interested in how to increase website visitors. Do visit to learn few useful steps to increase the visitor count on your website for free. Keep exploring TheSEOGuy for more amazing information.

Increase Blog Traffic – Building a blog audience

Increase Blog Traffic

If you are a digital marketers or SEO specialist who runs a blog, then you must be looking to increate blog traffic. Most likely we apply the best marketing techniques to build blog audience so that we could represent our blog to a larger audience. But if we didn’t get results as we expect or according to our work, then we need a better plan to increase blog traffic. Every blogger in the world rely on content and some amazing marketing techniques to increase web traffic. You can do this by creating a strong SEO Strategy and using the entire white hat SEO Tips.

But apart from building SEO Strategy and applying all of your brain in marketing tricks, you can also work on audience type. Building a blog audience is an important technique to increase the audience type so that you could capture broad audience and get traffic boost for your blog. Generating free traffic or you can say organic traffic is one of the best options to keep your blog in SERP.

Today I am going to talk about how can to increase blog traffic by building a blog audience. So let’s start but before that let’s understand what is audience and audience type for a blog or website.

Blog Audience

Blog audience is a group of people who visit a particular blog to find out the information of their interest. For example, TheSEOGuy is a platform for people who are looking for SEO Answers and have interest in digital marketing especially in SEO Techniques, SEO Tips and information on SEO Work. People who visit frequently on my blog are my blog audience. Being a digital marketer I can assume that my audience type would be the people who have interest in digital marketing. But that’s now how we should work. In order to find or review blog audience, I need numbers. And for that I can use tracking tools such as Google Analytics.

Website Audience

Similar to blog audience, it is also the group of people who visit a particular website but not only for information. We can take the example of few highest traffic websites such as e-commerce websites, product platforms and services platforms. Here people often visit to either find out the information or get services or product. This is the basic difference between both the audiences. Blogs contain only information, if you are looking for services or products then you have to visit the corporate website.

Building a Blog Audience

Building a blog audience is easy if you know the basic steps to do it. First understand the behaviour of your visitors and then create strategies.  There are few good steps which you can follow to increase blog traffic by building a larder blog audience.

Step 1: Bloggers Network

Getting into bloggers network and making a contribution worth a lot. You can interact with different bloggers and exchange your knowledge. All you need to do is engage with different bloggers on social platforms and help each other in solving problems. Leaving a helpful comment on other blogs or blogging network platform will give maximum exposure on your blog. It would be great if you take part in same niche community. It will be easier for you to exchange words if you have knowledge about the topic.

Step 2: Make your contribution

Make your contribution on different blogs. You need to identify the blogs with same niche and make a contribution so that you both could get some hike in blog traffic. This is the toughest part where you need to pitch the blog owner and explain the benefit of your contribution. Prepare a strong pitch to explain the benefit and how you can help them.

Step 3: Build better response rate

If you have done a guest post then keep an eye on it and respond to user comments even if the blog owner doesn’t. Keep your visitors engaged to build more trust on your content. It will help you to gain more returning users on your blog and increase blog traffic.

Step 4: Work hard on content

Writing interesting and newsworthy content can lead to build a strong audience. For this you can take help of tools such as Talkwalker Alerts, Google alerts and Buzzsumo. You can collect the information and publish a blog based on interesting and informative content. Give users what they expect from you. Content plays an important role in blogging and you can’t increase blog traffic by using monotonous content.

Step 5: Use of tools

When it comes to increase blog traffic, few people rely on blackhat tools and look for short cuts for internet traffic. It is strongly not recommended to use any automated tool such as website traffic generator or free traffic generator. If you are worried about how to get traffic on blog then rely on your skills and use right tools. Being a SEO Strategist myself, I use Google Analytics for this. Here is how to use Google Analytics to understand audience and built better blog audience.

Steps to analyse audience by using Google Analytics

Login to google analytics

Choose the property (your website)

Click on Audience (left hand side menu)

Select “Overview”

Google Analytics Step 1 -Increase Blog Traffic

As you can see in above image, audience overview will give you a brief about your audience type and you can check basic details such as:


  • Language
  • Country
  • City


  • Browser
  • Operating System
  • Service Provider


  • Operating System
  • Service Provider
  • Screen Resolution

Most important menu is “Interests” under “Audience” in Google analytics. It’s because you can get complete information of your user interests and their behaviour. Majorly there are two types of categories you can find under “interests”.

  1. Affinity Category
  2. In-Market Segment

Google Analytics Step 2 -Increase Blog Traffic

The affinity category represents the lifestyle of audience. For example hoppers/Value Shoppers, Technology/Mobile Enthusiasts, Media & Entertainment/Movie Lovers, Lifestyles & Hobbies/Green Living Enthusiasts, Media & Entertainment/Music Lovers, Food & Dining/Foodies and Food & Dining/Fast Food Cravers. This will help you to choose the promotion platform for your blog.

On the other hand “In-Market Segment” category identifies the groups of users that are in the market for specific product categories. This data can help publishers get advertising revenue from the top in-market categories. It can also help e-commerce companies define exactly what products their visitors are interested in. Keep in mind, though, Google has just started developing In-market categories so the category list and their coverage in certain geographies may be sparse, but over time more categories and coverage will become available.

Once you are done with user’s interest, analyse User’s Flow within the same “Audience” menu in Google analytics.

You can analyse the users flow by adjusting filters for the upper drop down list.

Google Analytics Step 3 -Increase Blog Traffic

As you can see in the picture, I did a small country specific user behaviour analysis for my blog. You can adjust the filters according to your research. Collect all numbers and include it in your Audience Strategy list to prepare a best strategy.

Hope this information on increasing blog traffic by building a blog audience answered the question “How to increase blog traffic”.

If you have feedback or suggestions for this information then do comment blow.

Here is how to find which keywords are performing for your website

performing for your website

Here is how to find which keywords are performing for your website

Digital marketing is not easy and performing while competing with thousands of competitors required a lot of hard work and excellent skills. Search Engine Optimization is a process which can boos t your website performance. And get ranks on search engine result pages. But it’s hard for you to find out the performing keywords for your website. Most of the time people start looking for tools to perform this check. Even there are thousands of tools available which claims that they can find performing keywords for your website. But the question whether you could find performing keywords for your website without any paid tool or not?

The answer is YES, you can find the best performing keywords for your website without using paid tools. Today I am going to share some good steps by which you can find out the keywords which are ranking for your website. For this you don’t need any paid tool. But you can use google webmaster aka Google Search Console and Google Analytics. Both the tools are free and must to have for every SEO Guy.

Step 1 Finding keywords performing for your website by Google Search Console

Login to search Console

Choose the property

Click on “Performance” from the left hand side menu

Step 1 search console

Now scroll down and choose queries

step 2 search console

As you can see in the above image, queries are listed in console which people are using to find out my blog. These queries are basically they keywords performing for my website. If you follow the process, you can find keywords performing for your website.  You can download the data on weekly basis, monthly basis and quarterly basis to conduct a keyword analysis for your website. Download the keywords in excel sheet and analyze which are the best keywords performing for your website.

Step 2 Finding keywords performing for your website by Google Analytics

Login to Google Analytics

Choose the website property & click All website data

Now Click on Acquisition

Select Search Console

Open Queries

step 1 google analytics

Now you can see the keywords which people have used to search your website. You can again export the list of keywords from the console for keyword analysis. While you were collecting the data, you can adjust the dates according to your need. I’ve shown you the data of last 7 days for my blog.

You can adjust the dates according to your choice. All you need to do is go to top right section of the console and select the date range. You can select 7 days, One Month, Today, yesterday and even custom the date for a long date range. It’s totally up to you.

Refer the Screenshot below.

step 2 google analytics

In order to collect more data for performing keywords we can use dates options.

Hope these steps for finding performing keywords for your website would help you to analyze keyword performance in a better way. The best part is, you don’t need any paid tool to do so. You can do it by available Google tools.

Comment below if you could add more options to the list. All the feedback and suggestions are welcome.

Analytical meaning of unique visitors – Web Analytics

Unique Visitors

Identifying unique visitors for a website is a good web analytics practice. It helps you in many ways. Website owners or marketers could use the data to design or adjust marketing strategies based on provided results. By analyzing unique visitors, website owners could understand the user flow, behavior, web content response/engagement, sales-attrition and product performances. It is also the best way of measuring the popularity of website. But the real questions is what is the best way to identify unique visitors for a website? I am going to share some steps by which you can find out the analytical meaning of unique visitors, its importance in web analytics and ways how to identify unique visitors. Before that let’s understand what is unique visitors for a website?

Unique visitors

According to its name, unique visitors are people who visit your website or blog for the first time. Analytical tools such as Google Analytics, Bing Analytics, Yandesk and other tracking tool uses visitor’s IP address, Browser Cookies, Registration ID and Use Agent to identify a unique visitor. These are called the identifiers. As soon as a visitor lands on your website or blog, these analytical tools track the data and record it within the panel. Every user generates sessions which helps website owners to understand user behavior.

Please note that a single user could create multiple sessions. While navigating the website or blog, users explore multiple pages which creates multiple sessions. Here is how you can analyze Page Sessions in Google analytics.

Identify unique visits in Google Analytics

In order to identify unique visits in Google Analytics tool you can follow given below steps.

  1. Open Google Analytics
  2. Click on Audience from the left hand side menu
  3. Choose Overview
  4. Set the date range from when till when you want the data.

Unique Visitors Audience overview step 1

That’s how you could get an overview of new visitors on your web. However, in order to analyze the behavior and deep understanding, you can explore the audience section in google analytics tool. All you need to do is click on “Behavior” and choose “New vs. Returning” under audience report menu. You will get the data. You can adjust the dates to shrink or broaden the data.

Unique Visitors Audience overview step 2

If you would explore the audience report, you can actually do the better analysis on user behavior.

You can also identify the unique visitors by doing regular traffic check under acquisition. All you need to do is, Click on “Acquisition” in top left menu on choose “All Traffic” & select “Source/Medium”. The moment you get report, you will get a column name “New Users”.

Unique Visitors Acquisition overview step 1

Along with users, you can get detailed traffic report under this option.

Benefits of analyzing unique visitors

As stated above, analyzing unique visitors helps us to understand the user behavior & user flow. By collecting the data, you can design your marketing campaigns. Also get maximum exposure by adjusting or re-designing marketing strategies according to data. Few major benefits of analyzing unique visits are:

  1. It helps us in designing re-marketing campaigns.
  2. Identify the attrition rate.
  3. Measure website popularity.
  4. It can help us in understanding user behavior/engagement.
  5. You can enhance the performance of product/services page by identifying new visits.

Comment below if you find this information useful. However, you can also share your feedback or suggestions for this information.