Google News- Google algorithm update

google news - latest google updates

Google News- Google algorithm update

Google Algorithm update this is not just a word but another challenge for marketers. Being a digital marketer, I always keep a track on every Google News. Every year we get some exciting Google news related to algorithm updates, product updates and console updates and we work according to them. Today’s topic will cover the recently released Google update. Year 2019 is just half way and we have already witness few major Google updates. But we will talk about the most recent Google update released yesterday i.e. June 3, 2019. Google has named this update as “The June 2019 Core Update”.

The June 2019 Core update

On June 3, 2019 there was official news on verified Google search handle Google SearchLiasion

Google Core Update June 2019

The thread is available here

As you have seen in the thread, it is confirm that from June 4, 2019, the update will be live.

Now the main question is what is inside this update and how it is going to impact SEO. We will learn about this update and I will share few tips by which you can save your website to get a negative impact of this Google Core Update.

I have gone through the official Google blog and tried to understand the update. I found that this update was already announced back in 2018. Here is the official Google Blog update.

According to this update, Google confirmed that they are going to include the page speed as a ranking factor.

google core update june 2019 2

As you can see, according to this update, Google tried to fulfill the user search quality by providing them better and faster results. However, they also confirmed that there’s no tool available by which you can optimize the update affected your website/blog or not.

But few good resources were suggested by the company to optimize your website page speed. Given below are the resources.

  • Chrome User Experience Report, a public dataset of key user experience metrics for popular destinations on the web, as experienced by Chrome users under real-world conditions
  • Lighthouse, an automated tool and a part of Chrome Developer Tools for auditing the quality (performance, accessibility, and more) of web pages
  • PageSpeed Insights, a tool that indicates how well a page performs on the Chrome UX Report and suggests performance optimizations

Out of these resources, personally I like Google Lighthouse. So far it is one of the easiest methods to analyze SEO performance. In lighthouse report, you can see the complete SEO health status within the browser and note down the points to work on. According to June 3, 2019 the most important according to this Google update is Page Speed. You can always analyze the page speed by lighthouse and can write down the insights. If you explore the report, you can also find out the fixes for existing problems.  It will look like this

page speed insight 1

We can navigate between options and collect the data to improve web performance.

page speed insight 2

This was the little insights in Google lighthouse but you can also use the other recommended sources according to your choice.

Pro tips to improve page speed

  1. Avoid redirects: Try to reduce the number of redirects from your website or blog as the redirects could take more time to load which may affect your entire web load time.
  2. HTML5 Frame work: Use HTML 5 framework with CSS3 to make it easy for mobile pages to load faster.
  3. Optimize Images: Always optimize images before uploading it on website or blog. Heavy images could slow down the web page and leave a negative impact. Try to use light images.
  4. Use of CDN Network: Content Delivery Network is a system of distributed servers (network) that deliver web pages and other Web content to a user based on the geographic locations of the user.
  5. Enable Leverage Browser Caching: It is a method of enabling browsers to save website data such as JavaScript, HTML, CSS, Images and other files to improve the re-visit site performance.

Conclusion:

Making little changes to gain page speed will help you to face “The June 2019 Core Update”. As per the Google news, it has been started already and many of sites are getting affected. But if we prepare our work strategy according to update, we can save our website/blog from getting any negative impact.

Hope this Google news about latest Google update will help you to understand its relevance. Now you can start working towards it and can adjust your SEO strategy to avoid getting a negative impact. Or you can create new strategy which can help to you to perform well according to this latest Google update.

If you have more suggestions, or feedback reading this information then do not hesitate. Please comment below your feedback.

Guerilla Marketing Ideas Examples and Strategies

Guerilla Marketing

Guerilla marketing

Being in digital marketing we all have heard the word Guerilla Marketing at least once.  Today I am going to share few insights of Guerilla Marketing. Personally I believe that this is one of the most interesting and creative marketing method.  Let’s quickly start learning about this.

Guerilla Marketing is a method when a company owners use unconventional methods to convey a message or create brand and product awareness. Best part about this method is, it is done in minimal cost and get maximum results. Some people mix Guerilla Marketing with Competitive Marketing methods but actually is can be used in competitive marketing but not solely meant for this. It has various types which we will discuss in today’s topic. It more looks like a creative marketing method than competitive marketing.  Let’s move onto the types of guerrilla marketing quickly and learn the basics of this marketing method.

Types of guerrilla marketing:

Astroturfing

This is a method where business owners ask people to create positive environment for their product or services on different platforms. And they pay people for this. It could be:

  • Creating blogs and writing positive blogs about business.
  • Write positive reviews for services on different platforms.
  • Posting positive comments on different channels
  • Pretend to be a customer and share testimonials

This practice creates miss impression between customers. Sometimes the content is misleading and has less trustworthy information.

Viral Marketing

According to its name, viral marketing is a method of making your content, brand, services or product viral in digital and physical marketplace. It requires a great amount of time and an extra ordinary brain to create digital content and physical marketing idea. For example, you created an offline event which attracted a lot of people and creates a deep impact on their brain. Now they start discussing your product and share information with nearby people.

Similarly, if you create graphics or digital event which makes people share your content, then your goal is achieved. As soon as the engagement grows, your content will go viral in digital marketplace.

Undercover Marketing

Undercover Marketing is an amazing part of Guerilla Marketing method. It is a technique where business owners sell or endorse product without even making a sales pitch or endorsement speech. This method is based on events where business owners create a need of their product. This marketing method also known by the name of Buzz marketing or Stealth marketing.

Presence Marketing

It would like to explain this with an example of branded merchandising. Imagine you are traveling in train and ran out of napkins. Suddenly you got a pack of napkins which has some random companies branding. You will use the napkins and the branding will stay in your brain till the time you have napkins and even after that. Every time you get napkins for you, it will remind you of that branding which you have used earlier.

Presence marketing is cashing the events by clubbing your product or services with different product or service. It is a method of getting into current events and utilizing audience to fulfill their need by clubbing or adding your product or services for them.

Wild Posting

Wild posting is pretty common in Guerilla Marketing and represents it’s most popular side. The method is all about using digital space and physical space both at the same time for creating brand promotion competing head to head. The best example is poster wars and info graphics. To target specific audience business owners create info graphics and posters, physical banners and boards. This method the best use of plastering posters, stickers and other print materials all over a concentrated area to draw attention.

Ambient Marketing

Ambient Marketing is a clever way of putting advertisement where none can expect an advertisement. This method includes techniques to find out unusual places where none can find advertisements and then publish your advertisement over there. It is not focused on product but by this method, business owners try to create brand awareness between people.

Alternative Marketing

This method is slightly inspired by Presence marketing although the prospective is completely different. In this method business owners target the events which are not event related to their business category. The AIM of practicing this method is reaching the broad audience and creating brand awareness in larger audience.

Experiential Marketing

Experiential marketing is an amazing aspect of Guerilla Marketing. It is based on creating emotional connect between users by sharing experiences. The aim is to drive engagement with as many senses as possible. In most cases, the experience is intended to be documented and shared elsewhere, whether it’s online through videos and social media, or through word of mouth. Connect and engagement in this marketing method is little higher and gives better results.

Presume Marketing

Presume Marketing is based on product experiences and thought. People need to feel the presence of the product. The business owners use Presume Marketing for increasing exposure and recognition of their product on public places. And to do this, targeting festivals, popular TV shows or upcoming movies are the best sources. This marketing method can also be applied on internet platforms. For this you need to create visuals, events, notes and stories and share it with people over different internet platforms such as Facebook, Twitter, YouTube, Instagram and other social media platforms.

In simple words Presume Marketing is a method which requires human emotions to connect.

Ambush Marketing

Being a SEO Strategist myself, I have learnt a lot about marketing by practicing this Guerilla Marketing method. Ambush marketing is basically a method which directly involves head to head with competitors. These practices involve finding events of competitor and create yours before them or counter them. For example

(Brand war 1)

(Brand War 2)

As you can see in above examples, the counter campaign for competitor is created. It drives an amazing amount of word of mouth for companies. Depending on customer requirement or interest, companies get results.

Guerilla marketing ideas

As you can understand, Guerilla Marketing is not only the competitive marketing method. It requires a good amount of time and out of the box creativity. You need to generate idea which can drive more engagement for your business. Basically you can divide your marketing strategy into two parts.

  • Product Awareness
  • Brand Awareness

However, If you are going for product awareness then try your luck with Viral Marketing, Presence Marketing and Experiential marketing.

Guerilla marketing examples

So far we have learnt about Guerilla Marketing techniques but when it comes to examples, it is very hard to collect all and share because every example is so unique and incredibly awesome that you can’t ignore them. However, there are few forever examples which can explain guerrilla marketing without a single word. Given below are few of them.

guerilla marketing examples Example 2 Example 3 Example 4 Example 5

 

Benefits of guerrilla marketing

When it comes to benefits, there are few major benefits of this marketing method such as:

  • Cost effectiveness: It is low budget practice based on your creativity level and out of the box thinking. Business owners get a chance to get more views on their business/product/services by practicing this method.
  • Short term results: If you content goes viral, you get amazing results in shorter span of time. You can get fame overnight and became a sensation in market.
  • Highest engagements: The number of engagement in this marketing method is always high. Business owners get engagement from targeted audience and competitors at the same time.
  • Reaching broader audience: Few practices in this method are meant to reach broader audience only. For example Alternative Marketing method is purely based on driving brand awareness and reaching out to people who are not even related to business.

Importance of guerrilla marketing

Guerilla Marketing has major impact on small business and startup companies. This whole marketing method was invented and practiced by small business owners who don’t have enough resources to get into market and create awareness of their product/services/brand. But due to its innovative and creative ways of marketing, it is adapted by big business and became an integral part of growth marketing.

Irrespective of size, every business tries Guerilla Marketing techniques. Since Guerrilla marketing is a practice which involves unpredictable ways for promoting and increasing engagement with product and services, it thus become more memorable and produce a bigger impact.

So this is all we should know about Guerrilla Marketing. If you have any feedback or suggestions for this information then do not hesitate, comment below your feedback.

Also, you can checkout some cool SEO Content Writing Tips and Tricks.

How to write a blog Tips and Tricks by TheSEOGuy

How to write a blog

Blog wiring is not easy. I’ve shred few tips in my earlier post where I tried to explain How to improve SEO Score in blogpost but those tips works when you know about blogging. SEO improvement tips can help you in writing great SEO blog but what if you don’t know much about blogs and blogging. And looking for suggestions on “how to write a blog”? In this situation, you need to understand little bit about blogs and blogging and then start your own blog. Today’s topic is going to be interesting for people who don’t know much about blogging but wanted to explore about it. I am going to share some key points and easy steps on how to write a blog. It will help you to start your blog and write an amazing SEO friendly blog.

How to start writing

Writing could be easy if you know what to write but it’s ten times harder if you don’t know what to write. So the first suggestion is to find out the topic for your blog. During the process, you need to understand every platform and take out the best data for your blog.

Unique blog Ideas

Finding unique blog ideas is the first step towards starting blogging. In order to build your audience, you need interesting topics and unique blog ideas. But the problem is, we run out of topics very fast when it comes to unique ideas. In order to keep the audience engaged, we need unique blog ideas and interesting content. And the content frequency should be good so that people could get more and more fresh content to read.

But the question is how can we find interesting blog ideas?

In order to find interesting and unique blog ideas, you can follow given below steps.

Step 1: Research

By research, I don’t mean the Google search for topics. It is a lengthy process which requires dedication and smart work. Given below are few platforms which can help you to collect already engaged and discussed & interesting topics.

  • Conduct a Google search with various combinations of the keywords. Preferably the long tail keywords.
  • Explore the social platforms such as Twitter for popular hashtags and news. And Facebook to read out the comments and group posts.
  • Take help of some industry expert and request for their opinion.
  • And anything else that you can come up for research. It’s an evolving

Step 2: Review your audience

If you are running a website then understand your website audience and collect data to find out interesting blog ideas. If you analyse the audience behaviour, you can easily understand what kind of information your website audience is looking for. After that you can easily fulfil their expectations and keep them engaged on your website. In order to do this, follow given below steps:

  • Go to https://www.analytics.google.com
  • Login with your Google Analytics ID & Password
  • Select the property
  • Click on Audience from left hand side menu
  • Select Interest
  • Choose Overview
audience overview
Audience Overview

Explore between audience interests and decide what people are important for your blog and what you should write to attract users.

Step 3: Understand the user behavior

This is one of the most important methods to follow while you are looking to provide better content to your website visitors/users. You need to understand user behaviour so that you could give them what they want. The analysing process is simple and all you need to do is, review google analytics data to get this done. Given below are the steps to do so.

  • Go to https://www.analytics.google.com
  • Login with your Google Analytics ID & Password
  • Select the property
  • Click on Behavior
  • Select Site content
  • Choose Landing pages and Exit pages
Interest analysis
Interest analysis

Reviewing exit pages and landing pages could help you to understand what pages are causing your website visitors to make exit. For example, let’s assume you are running an e-commerce website and given below is the exit page ratio for different categories and product pages for your website:

Exit page analysis
Exit page analysis

As you can see, by this small analysis I get to know which pages needs improvement. I can see the pages where my website visitors are taking exit. In this situation, I can try to make these pages more interesting or also replace them with new pages or information.

Now let’s move on to the next step. Since you know what to provide and how to provide to users, next thing is to make it user friendly.

Generate User Friendly blog Content

Generating user friendly content is nothing but type of content which is easy to understand and relative to your website product/services/information. If your website users are able to understand and can relate with content, then you will get better engagement and lesser bounce rate on your website. Given below are few basic key points to remember while generating user friendly blog content.

  • Use simple and easy to understand words so that your website visitors could understand the information easily.
  • Add interesting facts or information which drives interest between users.
  • Focus on Genuine content. Do not copy content from other sources
  • Keep the content accurate and explain it in easy ways.
  • Use infographics or interesting images related to your website.

This would help you to reduce bounce rate and drive better engagement. However, you can refer Tips to reduce Bounce Rate for amazing tips to kill the bounce rate.

These are the basic steps which everyone needs to follow if you wanted to learn about “How to Write a Blog”.

Apart from this, I would like to add few more suggestions to the list.

  • Follow the search engine guidelines.
  • Conduct SEO Analysis before posting the content on web.
  • Focus on original content.
  • Conduct On-Page and Off-page SEO analysis and apply white hat SEO techniques to get ranks in SERP.
  • Share your content on social platforms.
  • Take help of influencers and get your content published on multiple platforms.

Hope these steps would help you to understand how to write a blog. Being a SEO Strategist myself, I have used all of the tips in my blog posts. If you could add more suggestions to the list then do comment below. Let’s make it a better SEO Answers platform for all the SEO questions.

What is Local SEO? Learn Local SEO Tips and tricks

What is Local SEO

In my earlier post “Types of SEO” I tried to cover all types and categories of SEO. Today’s topic is based on one of the type of SEO. I am going to share some deep information on “what is local SEO”. After that few local SEO tips and tricks which can help you to enhance your local business. You don’t need dedicated SEO company or opt in for any particular SEO Course to do that. You can do it on your own and can even perform better than taking SEO Service providers who promise to deliver better SEO Services but failed to do so. Let’s begin the learning and learn what is local SEO and how it works.

What is Local SEO

According to its type, Local SEO is a search engine optimization method specially performed while keeping local business in Mind. The aim of doing Local SEO is to attract local audience and gain visibility in local market. For example, if you are running a business which caters limited locations, then you would prefer your audience from your service area. It is useful and beneficial for your business. It also helps in building positive impression between your business and your potential audience. When we perform SEO we apply so many tricks to get ranks in SERP while Local SEO Tricks are completely different. Here we focus on product performance and local audience. The targeted audience is not that broad.

However, It is incredibly effective way to market your local business online. Business owners can promote their services and products to local customers at the exact time they’re looking for them online. Local markets are reaching out to customer by different methods and creating their own kind of customer type.

Local SEO Tips

We learnt about what is Local SEO, now let’s move onto next step and learn some interesting local SEO Tips and tricks. The list is not very big and hard to understand. You can easily apply these tips and get better SEO performance for your local business. Here is the Local SEO Tip number one.

Identifying your Local audience

The very first step of performing Local SEO for your business is to identifying your local audience. Once you have the understanding, you can deliver your product/service to correct audience. But it brings few questions in mind such as:

  • How to identify local audience?
  • Is there any tool required to do that?
  • Is it Okay to make changes in product or service to perform better in local SEO results?

Here is how to identify local Audience

Identifying local audience is based on your SEO skills and understanding website behaviour. If you have a website then analyse the web traffic including, landing and exit pages and audience behaviour and types of audiences. Dig in between audience overview in Google analytics tool and understand “In market segment” and “affinity Categories”. It will help you to understand in a better way.

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Understanding Landing and Exit Pages

While understanding what Local SEO is, it is important to have knowledge about audience behaviour as I explained above. But it is equally important to know your website behaviour as well. The best option to do is analysing landing pages and exit pages. Basically landing pages are those pages where visitors land either organically or by advertisement. You can always know the source of traffic. Let’s take the example from given below screenshot.

Local SEO Landing Pages
Landing Pages

As you can see in the above image, I can clearly see the landing pages on my website. These are the pages on which visitors land. If you look closely, then you will realize that most of the visitors are looking for Latest SEO Tips category and pages which comes under this category. It is very easy for me to understand what my website visitors are looking on my website. If I would add a secondary dimension to identify what are the sources of traffic then it will give me clearer picture. To do this just go to secondary dimensions located above the title of columns and select the dimension according to me.

local seo secondary dimensions
Secondary dimensions

As you can see in above image, dimensions are helpful to understand from where you are getting traffic and what kind of traffic is driving more engagement on your portal.  Now let’s move on to question number two. Is there any tool required to identify local audience.

Tools to identify local audience

When it comes to tools, I always rely on google provided tools. However, as per your convenience you can use many other analytic tools such as:

  • Bing
  • Yandex
  • Adobe Analytics
  • Clicky
  • Piwik
  • Mixpanel
  • Woopra

These tools would make it easy for you to collect the data and create a better SEO Plan for your local business.

Now let’s move on to the final question, “Is it okay to make changes in product or services to boost Local SEO?

Changes in product or services

So far we have learnt what Local SEO is and how to analyse it by using tools. It is enough to understand that if we are able to understand audience behaviour and can analyse website performance, we can make changes in our SEO Strategies. It is always good to make small changes to attract more local audience. For example, if you are running a store in particular area and you know what your website visitors are looking for. Now you can focus on that particular product or services and try to make your audience happy.

This is what I do with my blog. I know most of the website visitors are curious to know about latest SEO tips and I try my level best to provide them what they are looking on my blog.

Why Local SEO is important

Local SEO is important because it is powerful, easy and can generate better marketing results quickly. Potential of local audience is always much more than wide range audience. It is much easier to generate direct sales by performing well in Local SEO. Mobile platforms are one of the biggest factors in success of Local SEO. Just because of mobile devices, only 20% of Adults Get News from Print Newspapers. It’s because more and more people are turning to the internet for their local news and information about local businesses.

Hope now you could understand What is Local SEO and how to perform better in Local SEO. Do comment below whether this information is useful for you or not. Or share your views to make it more valuable for people who don’t know what is local SEO and looking to learn about it.

Common SEO Mistakes to avoid for better SEO results

Common SEO Mistakes

Common SEO Mistakes to avoid for better SEO results

It is pretty common to make mistakes and we all do it while working. In digital marketing world, a mistake could cost you a lot if you don’t fix it before it’s too late. Being a SEO Strategist myself, I learned from my mistakes and today I am going to talk about few common SEO mistakes. After going through this information, I hope you will be able to avoid all these common SEO mistakes.

Let’s start with Common SEO mistakes in On Page SEO

Title Optimization

Not optimizing title is pretty common SEO mistake for beginners. Most of the time we don’t work on the home page title tag which is very important. If you are the one who have not optimized title tag for your blog/website homepage then you need a new title tag that incorporates your business or priority keyword as well as your brand name.

Once you are done with the home page, you can follow the process and apply the same method for other priority pages. Here you can consider your product pages, services page, Contact Information or about the organization pages. You need to write title tags that incorporate relevant keyword associated with that page’s contents. It would be great if you could add your brand name at the end of the title tag.

Note that title tags should only be 50-60 characters in length (65 max), so you have limited space to work with.

Duplicate Pages

Duplicate pages are generally the pages with different URL and same content. Most commonly business websites face these problems after creating multiple promotional landing pages. If you are a business owner and having a website with an on-going promotion then you need a promotional landing page. But you need to be very careful while using same content on different pages. For example, you are offering discount or cashback and running an advertisement campaign for the same, your users are landing on your promotional page but if you are planning to re-launch campaign after certain period of time, then you need a new promotional landing page with fresh content related to campaign.

Pro Tip: You can also use noindex tag to avoid such problems on promotional pages. It is a good practice to avoid getting promotional pages cached.

Missing Contact Information

Internet is a virtual world where you need to create trust between your website visitors or users. If you are running a product/services website then providing proper contact information is mandatory for you. However, if you are running a blog or informative portal then you can provide basic contact information such as email or alternative contact resources as such social pages. Create a contact page according to your website/blog and provide relevant information to your website visitors/users.

The ideal position of providing contact information is at the header section of website or at the footer of every page on your website. That way any visitors to the site can easily get in contact with you when they’re looking at your homepage or a product/service page.

Missing or Template Meta data

Creating Meta data is one of the most important tasks while working for better SEO results. This is one of the most common SEO mistakes which people made while creating content pages. You need to create unique Meta data for every page you have on your website. Using same Meta description would be counted as duplicate Meta description. Never use Meta description templates for pages.

Pro Tip: If you have uploaded images on your blog/website then do the Image Optimization to avoid getting errors of duplicate Meta. In earlier version of Google Webmaster Tool, we used to get reports of duplicate Meta tags under “HTML Improvements” which is scheduled to be removed by March 29 2019.

Common SEO Mistakes - Duplicate Meta

But unfortunately, these reports are removed and now we can third party tools to track down the duplicate Meta data.

Once you start working on these on page SEO Mistakes, you will get the best possible outcome.

Let’s discuss some Common SEO Mistake in while doing Off Page SEO

Not Optimizing Toxic Backlinks

This is of the most common SEO mistakes we do while doing Off-Page SEO. It gives us a great feeling when we see number of backlinks in search console under “Top linking sites”. But it is equally important to filter the results and find out toxic backlinks and get rid of them as quick as possible. For this you need to check the spam score of the referring domain and if you find it less trustworthy then use disavow tool to get rid of that link. (Here is how to use Disavow Tool)

Common SEO mistakes - Optimizing Toxic links

In Above image you can see few toxic links which I need to get rid for better backlinking results. You can also optimize your backlinks on regular basis to get better performance. It will also help you to decrease the chances of search engine penalty and spam attacks.

Mobile Friendliness

According to significant growth in mobile traffic, it is important for every website/blog owner to create a mobile friendly website. Having a good UI/UX would work on desktop and laptop devices but it won’t work on mobile device until you get a responsive or mobile friendly portal. Mobile searches are taking over desktop searches and very soon the difference between mobile searches and desktop searches would be huge. So you should always consider your audience preferred device. If you are not sure about the most preferred device used for your website then you can take help of google analytics.

Here is how you can find which device is used to surf your website or blog.

Login to google analytics

Go to “Audience” from left hand side menu

Choose Mobile and select “Overview”

Refer the screenshot below:

Common SEO Mistakes - Devices overview

As you can see in the image, I can easily identify which device is used by user to surf my website by the help of google analytics.

Blocking Script

Not everyone is doing this but few website owners user this method to avoid search engines to read huge CSS or Java Script. They put Disallow tag in robots.txt file so that crawlers could skip the script and read HTML only. Fooling crawlers is not a good idea if you are looking for long term growth. If you are worried about the heavy scripts then try to minify them and increase the use of HTML as much as possible.

Incorrect use of NoFollow

It is also one of the common SEO mistakes which we do if we have user generated content on domain or subdomains or external links. If you are running a website and have external links such as partners, sponsors, affiliations, recommendations then you can put the nofollow tag on those external links. Basically it is the concept to inform search engines about the links which are not related to your website/business. But I have seen people using the same technique on social pages and sub-domain user generated data in the form of comments and feedbacks.

So this was the list of few common SEO mistakes which we do while doing SEO. Do comment below your feedback and share your suggestions if you want to add some more points in it. Hope this information would help you to avoid these mistakes and perform better SEO for your website or blog.

Increase Blog Traffic – Building a blog audience

Increase Blog Traffic

If you are a digital marketers or SEO specialist who runs a blog, then you must be looking to increate blog traffic. Most likely we apply the best marketing techniques to build blog audience so that we could represent our blog to a larger audience. But if we didn’t get results as we expect or according to our work, then we need a better plan to increase blog traffic. Every blogger in the world rely on content and some amazing marketing techniques to increase web traffic. You can do this by creating a strong SEO Strategy and using the entire white hat SEO Tips.

But apart from building SEO Strategy and applying all of your brain in marketing tricks, you can also work on audience type. Building a blog audience is an important technique to increase the audience type so that you could capture broad audience and get traffic boost for your blog. Generating free traffic or you can say organic traffic is one of the best options to keep your blog in SERP.

Today I am going to talk about how can to increase blog traffic by building a blog audience. So let’s start but before that let’s understand what is audience and audience type for a blog or website.

Blog Audience

Blog audience is a group of people who visit a particular blog to find out the information of their interest. For example, TheSEOGuy is a platform for people who are looking for SEO Answers and have interest in digital marketing especially in SEO Techniques, SEO Tips and information on SEO Work. People who visit frequently on my blog are my blog audience. Being a digital marketer I can assume that my audience type would be the people who have interest in digital marketing. But that’s now how we should work. In order to find or review blog audience, I need numbers. And for that I can use tracking tools such as Google Analytics.

Website Audience

Similar to blog audience, it is also the group of people who visit a particular website but not only for information. We can take the example of few highest traffic websites such as e-commerce websites, product platforms and services platforms. Here people often visit to either find out the information or get services or product. This is the basic difference between both the audiences. Blogs contain only information, if you are looking for services or products then you have to visit the corporate website.

Building a Blog Audience

Building a blog audience is easy if you know the basic steps to do it. First understand the behaviour of your visitors and then create strategies.  There are few good steps which you can follow to increase blog traffic by building a larder blog audience.

Step 1: Bloggers Network

Getting into bloggers network and making a contribution worth a lot. You can interact with different bloggers and exchange your knowledge. All you need to do is engage with different bloggers on social platforms and help each other in solving problems. Leaving a helpful comment on other blogs or blogging network platform will give maximum exposure on your blog. It would be great if you take part in same niche community. It will be easier for you to exchange words if you have knowledge about the topic.

Step 2: Make your contribution

Make your contribution on different blogs. You need to identify the blogs with same niche and make a contribution so that you both could get some hike in blog traffic. This is the toughest part where you need to pitch the blog owner and explain the benefit of your contribution. Prepare a strong pitch to explain the benefit and how you can help them.

Step 3: Build better response rate

If you have done a guest post then keep an eye on it and respond to user comments even if the blog owner doesn’t. Keep your visitors engaged to build more trust on your content. It will help you to gain more returning users on your blog and increase blog traffic.

Step 4: Work hard on content

Writing interesting and newsworthy content can lead to build a strong audience. For this you can take help of tools such as Talkwalker Alerts, Google alerts and Buzzsumo. You can collect the information and publish a blog based on interesting and informative content. Give users what they expect from you. Content plays an important role in blogging and you can’t increase blog traffic by using monotonous content.

Step 5: Use of tools

When it comes to increase blog traffic, few people rely on blackhat tools and look for short cuts for internet traffic. It is strongly not recommended to use any automated tool such as website traffic generator or free traffic generator. If you are worried about how to get traffic on blog then rely on your skills and use right tools. Being a SEO Strategist myself, I use Google Analytics for this. Here is how to use Google Analytics to understand audience and built better blog audience.

Steps to analyse audience by using Google Analytics

Login to google analytics

Choose the property (your website)

Click on Audience (left hand side menu)

Select “Overview”

Google Analytics Step 1 -Increase Blog Traffic

As you can see in above image, audience overview will give you a brief about your audience type and you can check basic details such as:

Demographics

  • Language
  • Country
  • City

System

  • Browser
  • Operating System
  • Service Provider

Mobile

  • Operating System
  • Service Provider
  • Screen Resolution

Most important menu is “Interests” under “Audience” in Google analytics. It’s because you can get complete information of your user interests and their behaviour. Majorly there are two types of categories you can find under “interests”.

  1. Affinity Category
  2. In-Market Segment

Google Analytics Step 2 -Increase Blog Traffic

The affinity category represents the lifestyle of audience. For example hoppers/Value Shoppers, Technology/Mobile Enthusiasts, Media & Entertainment/Movie Lovers, Lifestyles & Hobbies/Green Living Enthusiasts, Media & Entertainment/Music Lovers, Food & Dining/Foodies and Food & Dining/Fast Food Cravers. This will help you to choose the promotion platform for your blog.

On the other hand “In-Market Segment” category identifies the groups of users that are in the market for specific product categories. This data can help publishers get advertising revenue from the top in-market categories. It can also help e-commerce companies define exactly what products their visitors are interested in. Keep in mind, though, Google has just started developing In-market categories so the category list and their coverage in certain geographies may be sparse, but over time more categories and coverage will become available.

Once you are done with user’s interest, analyse User’s Flow within the same “Audience” menu in Google analytics.

You can analyse the users flow by adjusting filters for the upper drop down list.

Google Analytics Step 3 -Increase Blog Traffic

As you can see in the picture, I did a small country specific user behaviour analysis for my blog. You can adjust the filters according to your research. Collect all numbers and include it in your Audience Strategy list to prepare a best strategy.

Hope this information on increasing blog traffic by building a blog audience answered the question “How to increase blog traffic”.

If you have feedback or suggestions for this information then do comment blow.

Here is how to find which keywords are performing for your website

performing for your website

Here is how to find which keywords are performing for your website

Digital marketing is not easy and performing while competing with thousands of competitors required a lot of hard work and excellent skills. Search Engine Optimization is a process which can boos t your website performance. And get ranks on search engine result pages. But it’s hard for you to find out the performing keywords for your website. Most of the time people start looking for tools to perform this check. Even there are thousands of tools available which claims that they can find performing keywords for your website. But the question whether you could find performing keywords for your website without any paid tool or not?

The answer is YES, you can find the best performing keywords for your website without using paid tools. Today I am going to share some good steps by which you can find out the keywords which are ranking for your website. For this you don’t need any paid tool. But you can use google webmaster aka Google Search Console and Google Analytics. Both the tools are free and must to have for every SEO Guy.

Step 1 Finding keywords performing for your website by Google Search Console

Login to search Console

Choose the property

Click on “Performance” from the left hand side menu

Step 1 search console

Now scroll down and choose queries

step 2 search console

As you can see in the above image, queries are listed in console which people are using to find out my blog. These queries are basically they keywords performing for my website. If you follow the process, you can find keywords performing for your website.  You can download the data on weekly basis, monthly basis and quarterly basis to conduct a keyword analysis for your website. Download the keywords in excel sheet and analyze which are the best keywords performing for your website.

Step 2 Finding keywords performing for your website by Google Analytics

Login to Google Analytics

Choose the website property & click All website data

Now Click on Acquisition

Select Search Console

Open Queries

step 1 google analytics

Now you can see the keywords which people have used to search your website. You can again export the list of keywords from the console for keyword analysis. While you were collecting the data, you can adjust the dates according to your need. I’ve shown you the data of last 7 days for my blog.

You can adjust the dates according to your choice. All you need to do is go to top right section of the console and select the date range. You can select 7 days, One Month, Today, yesterday and even custom the date for a long date range. It’s totally up to you.

Refer the Screenshot below.

step 2 google analytics

In order to collect more data for performing keywords we can use dates options.

Hope these steps for finding performing keywords for your website would help you to analyze keyword performance in a better way. The best part is, you don’t need any paid tool to do so. You can do it by available Google tools.

Comment below if you could add more options to the list. All the feedback and suggestions are welcome.

Advance SEO techniques 2019 and Marketing Strategies

Business growth depends on your marketing ideas and strategies. It is the strongest ladder to climb high in market and get better results. There are thousands of creative marketing techniques by which company owners generate business but after achieving certain level, they look forward to take their marketing to next level. Same goes with search engine optimization. If you are a business owner or marketing strategists who Aims to take their marketing to next level then today is the right time to land on TheSEOGuy. Today I am going to share some amazing ideas and coolest Advance SEO techniques along with some tips and tricks which can help you to design your marketing strategies and achieve your marketing goals.

Before getting into advance SEO techniques, first understand what it is and how it works.

Advance SEO Techniques

Advance SEO techniques are nothing but few creative and advance website marketing tricks which we apply on internet platforms such as website, social media pages and sub domains such as blogs. As we all know that 80% of searches to the business are driven by search engines in the form of search queries related to business. Every search query contains Keywords (phrases) related to business and search engines provide results according to it. For example if you search for any particular product such as “Red Shoes in (Location) then you might get results of certain e-commerce companies according to their SEO score. In order to boost SEO scores, every company owner design creative SEO strategies. Given below are few.

Target location

We all know about targeting location while defining audience type is must for all the marketing strategies but if you use location wisely, you can drive more benefits to your business. For this you can try simple method of creating location bases pages.

For example, if you are a service provider who can provide services within a certain radius then you can add pages in your website with the action “Fetch Location” and name “Nearby”. Let’s assume you are running an institute which provides educational services and have multiple branches of your institution. Now you are looking to reach out local audience because the searches for “Institute near me or (location)” is having a good conversion rate.

In order to get into SERP for this location based keyword, you can create pages within your main domain and generate content related to services.

Let’s take the case study for an education institute. Given below is the search analysis and proposed design for location based pages.

Advance SEO Techniques 2019 and Marketing Strategies
Advance SEO Techniques 2019 and Marketing Strategies (Search Analysis)

You can that I did a research on keyword based on location searches and collected the best performing keywords. It’s not possible to use all of them but we can use the best keywords while performing on page SEO. We can use those keywords in URL’s, Meta Data and in content.

Advance SEO Techniques 2019 and Marketing Strategies
Advance SEO Techniques 2019 and Marketing Strategies (Design Page)

In Above image you can see the proposed design for location pages so that institute could list all of its branches and target nearby locations.

Advance SEO Techniques 2019 and Marketing Strategies
Advance SEO Techniques 2019 and Marketing Strategies (Results)

Just after using this method for 15 days, Google listing for institute got a boost and ranked on targeted keyword. It bring a lot of local traffic and direct leads for the business.

Curiosity Pages/Campaigns

Sounds strange but the impact of this technique is very high. Creating curiosity between people gives maximum results. Because the number of visits are higher than regular offers, discount and attractive offers. A user could avoid an attractive discount offer but he/she might not miss to visit the website if he/she is curious to know. For example when apple launched its first TV commercial in 1984. Company designed a TV advertisement of duration 45 seconds and out of 45 seconds they talk about brand for 5 seconds and showed their logo for just 3 seconds at the end. It was a huge marketing risk because the found of company Mr. Steve Jobs put more than 80% of his money on this campaign but he knew that it is going to work. Curiosity creates more impressions and brand awareness than any other campaign.

It is a good practice in SEO as well. You can drive more traffic by creating curiosity in audience. For this you can follow given below steps.

Dive into public forums

First step is to get into public forums and start a conversation. Share your product/services and let people talk about it. You can also question services and encourage people to take part in conversation and share their feedback. Create polls and provoke positively to generate curiosity.

Merge your marketing idea with current trend

We all have already heard about following the trend but it’s hard to follow this in SEO practices. In order to follow this technique, we have to create the best marketing strategies. The best option to do this is to create a subdomain or use existing subdomains. On these domains you can create pages and generate content related to trend and divert traffic to main domain. Using MEME Templates, Current affairs, Using controversial stories and creative info-graphics are part of this.

Given below are few examples of merging marketing strategies with current trend.

Image courtesy: Amul
Picture courtesy: Amul
Photo courtesy: Dailymail
Image Courtesy: kenya kfc ad spoof
Image Courtesy: Mad Over Marketing

Challenging audience

Throwing a challenge on your existing audience will give your website an amazing hike in website engagement. You can try creating a promotional temporary page in subdomain where people could come and take part in it. Throw challenge like “You can’t solve it”, “Nobody can solve this”, “Only I can solve it”, “Hey do you have brain more than MR. ABC (Any fictional character name)”, “Do you want to know?” and “ I know you can but it’s hard for you”.

These are few challenges which can be used to encourage audience to take part in challenge and visit your website. These campaigns drive the best engagement.

Tip: It is always recommended to run challenges on subdomains and direct traffic to main domain. For this create temporary promotional pages which can be edit or removed later.

Hope these advance SEO suggestions would help you to design or adjust your marketing strategies and get the best results. However, if you have more suggestions then do comment below. Make your contribution to make it a perfect place where everyone could find accurate SEO Answers.

Mobile Marketing tips and tricks to generate more leads

mobile marketing

Mobile marketing is growing so fast that mobile searches has already took over desktop searches back in 2016. After the android revolution, every company or business owners are working so hard to built better mobile marketing strategies so that they could drive more engagement and fulfill their sales dreams. The number of mobile internet users is continuously growing which creates a big marketplace. Hence it is important for every business owner or company to cater as much as mobile audience by delivering the best results. Today I am going to share few mobile marketing tips and mobile SEO tricks which can help you to generate more leads. But before that first we need to understand what mobile marketing is.

Mobile Marketing

Mobile marketing refers to the marketing method which is focused on a particular audience. By doing mobile marketing companies try to reach out specific audience on their tables, mobile devices and smart mobile by different methods. Majorly the methods are Mobile websites, MMS, SMS, Emails, Social media feeds and mobile applications. These many methods make it a multi channel online marketing method.

Mobile Marketing Tips and Tricks

Every mobile marketing method is unique. In order to perform better results, you can follow given below steps to enhance performance of every marketing method.

Mobile Website SEO

Mobile website SEO is integral part of mobile marketing. Building a mobile friendly website and creating mobile website SEO strategies is the first step of it. Given below are certain key points to remember while working towards mobile website SEO.

  • Build a clean coded website which search engines can index easily and give you faster results.
  • Always test your mobile website page load speed with google speed test tool https://developers.google.com/speed/pagespeed/ It is recommended to work through the suggestions offered
  • Built a response website layout.
  • Always use the light content such as images. Compress heavy banners and product images for better website performance.
  • Get a separate sitemap for your mobile website. If you have explainer or product videos on your mobile site then consider having video site maps for them.
  • Mobile searches drive great local traffic so you should focus on local SEO and provide content according to your product or services.
  • AMP (Accelerated Mobile Pages) is another good way to create a better mobile view for visitor and enhance your mobile website engagement. Having less bounce rate and more engagement is key factor of getting SERP ranks.
  • Once you are done with the mobile website, List your site in mobile website directories.
  • While building backlinks for your mobile website, do not compromise with the quality. Build quality backlinks instead of quantity. It will give you better results for a longer term.

MMS (Multi Media Message)

Creative or enhanced text message are always visually better than simple text messages. But while doing mobile marketing, we have to be creative and use it wisely. Graphics Interchange Format is (GIF) is one of the best example here. Given below is one example of GIF image.

Theseoguy gif

You can use different kind of graphics, ino-graphics, texts and creative content to make it descriptive and interesting.

SMS (Short Message Service)

SMS marketing (short message service marketing) is a technique that uses permission-based text messaging to spread promotional messages. Driving promotions by using text messages is another good mobile marketing method. All you need is a creative text which is descriptive and interesting enough to encourage user to raise a query. Queries generated by SMS campaigns are considered potential direct leads which you can convert into sales by putting fewer efforts. The people who are contacting business owners after reading text messages are already aware about product or services. All you need is skills to convert those queries into business.

Email (Electronic Mail)

Email marketing is basically the method of sharing commercial messages over electronic mail platforms such as gmail, hotmail, yahoomail, outlook mail, windows mail and other mailing platforms. By using emails, we can share rich content including images, videos and text. Email marketing helps you to interact with your audience while promoting your brand and increasing sales. Email marketing is the highly effective digital marketing strategy. The first marketing email was sent in 1978. Since then it is considered as the best and highly used marketing methods between small and big business owners.

Social Media Feeds

Social media marketing refers to the process of gaining traffic or attention through social media sites such as facebook, twitter, google plus and many more. As per the survey conducted by Globalwebindex, social media ranked number 2 for product research channels.

mobile marketing global web index
Image Source: Globalwebindex, GWI commerce, Q3 2017.

In above image you can see that people are using social media very frequently for product research. It shows that targeting social media for mobile marketing is a good idea to give a boost to your product searches. Most of the time social media is used on mobile platforms by either using mobile applications or mobile websites.

Mobile App Marketing

Due to increasing population of mobile app users, creating a mobile app and designing mobile app marketing strategy would definitely give you a better reach. Mobile apps have their own marketplace and audience. In order to rank your mobile app you can follow Mobile App Marketing Tips. Here you can learn all the tips and tricks to improve your app store ranking and can learn how to increase app installs.

Google Image SEO Tips: Image Optimization for SEO

Google Image SEO Tips

Recently Google has updated its policy for search engine results for images. Every SEO professional is aware about the importance of Google Image SEO. It gives us an additional option to enhance traffic and generate backlinks in easiest manner. If we build backlinks by using images, we can generate some high quality backlinks which are not at all easy to generate by text or any other format. Because of its importance in web content, search engines built strong metrics and encouraging website owners to optimize images for better SEO results.  Today, I am going to share few amazing Google image SEO tips which can help you drive more traffic.

Use of ALT attribute for image description

Images are easy to remember by humans and help us to drive engagement and kill the bounce rate at the same time. It’s very easy for us to convey our message to website visitor by placing an image or info-graphic. But search engine crawlers are not humans, they are bots and in order to make them understand about image property we use “ALT” text which is a description of image for crawlers. Google and other major search engines don’t look for all images. Being a website owner it’s your job to let them know about your website images.

Why “ALT” attribute is important in image optimization?

Everyone has internet access and most of the time internet speed is good but imagine a situation when a user is viewing your website on a browser that is slow because of internet speed and unable to show images. Or the browser does not support images. It would be hard for the user to understand web content. For example your website contains steps with pictures and user is not able to see pictures.

Let’s take another example; hypothetically a visitor is using alternative technology such as screen reader which has no function to find images then visitor would not proceed further on your website or blog. But if you are using “ALT” attribute correctly, you can solve this problem with ease.

Avoid Generic Names

There are billions of website which provides information and have images but not every site use customized names for each and every image. Usually website owners upload images with generic names such as image.jpg, pic.jpg, abc.gif, xyz.png and 123.gif and sometime its date formats. Instead of following this practice, use customized names which can give you a chance to use more keywords with images.

But do not over stuff images with keywords. Keep it simple and short for example:

Good practice: seoguy.jpg

Google Image SEO good practice

Bad Practice: best-seo-platform-seoguy.jpg

Google Image SEO bad practice

You should always avoid stuffing additional keywords in image name. It is a myth that adding keywords in image names could give you additional SEO benefits. It is not at all a good practice for Google image SEO

Create Image Sitemap

Creating image sitemap is another way to let Google and other search engines to inform about website images. It helps search engines bots to crawl all images of website. You can follow Google guidelines for Image Sitemap to take help while creating image sitemap.

Deal with Decorative images

Any non productive image is considered as decorative image. For example background images, button images, borders images and image frames. The best option to deal with decorative images is using CSS stylesheets or applying CSS when it is required. Use CSS to define background color and borders. If needed you can create frames and adjust background textures as well.

Pro Google Image SEO Tips:

  1. Use png-8 to cut down the size of a GIF image
  2. Use compressed images instead while using for banners and wallpapers.

So these were few tips for Google Image SEO. Hope this would help you to draft a better SEO Strategy for images on your website. If you have any feedback or suggestion for this article then do comment below. Let’s make it a better SEO Answers platform.