Inbound Marketing Strategy for your Business

Inbound Marketing

Inbound Marketing is an interesting topic to talk about this week. Hope you like the previous week article on set up site search where I explained a practice of Google Analytics settings to track every search made by users on your site. Today, I would like to talk about Inbound Marketing. We will learn some insights of Inbound Marketing and benefits of it. Also I will try to share some case studies and best practices which could help you in designing better Inbound Marketing Strategies for your Business.

These Inbound Marketing Principles would help you to understand the process. So before getting into the tips and tricks let’s understand what actually inbound marketing is and how it works.

Inbound Marketing

According to Wikipedia, Inbound marketing is a technique of content marketing which includes social media marketing and Search Engine Optimization along with Branding to drive customers towards products and services. It is simply a method of enhancing your content to attract a stranger, Convert it into a regular user, Close the conversion and Enjoy the success. We are living in a customer driven market where it’s important to stay one step ahead of competition. You can not stand out of the crowd if you don’t have a better marketing strategy for your business.

This is a great method for achieving your goals. Every buyer or potential buyer has enough information about the product or service. There are thousands of internet platforms available where they could find relevant information. In this situation, it is very hard to beat the competition and achieve growth.

Basic Principles of Inbound Marketing

While practicing different marketing strategies and methods, I have collected few insights of Inbound Marketing and given below are few basic principles of Inbound Marketing which could help you to deliver the best outcomes and achieve your goals.

Attract

It’s very important for every business to reach out to maximum number of people and attract the right audience for their business. More likely attracting customers is the first step for any business. In order to start with this, you should have a website which is well optimized. It should be easy to use and have capability to represent your content in a good manner. You have to work on your website SEO. You could either do it yourself or hire a Digital Marketing Expert. Website should have industry keywords, accurate meta data, Headers, Pointers, right images and videos.

Content Creation

You can only optimize your website if you have relevant content available on it. Creating meaningful content which is related to your industry would help visitors to stay on your website. Sharing real time case studies would be the best options to generate meaningful content. Your web visitors are more interested in your achievements and the way you have achieved it.
Another good options of creating neat and useful content are:

  • Blog posts about Industry Trends
  • Writing answers for Frequently Asked questions
  • Creating Video on industry topics
  • Creating set of How to Steps

Use of Social Media

Before talking about Social Media let’s have a quick look over worldwide digital population as of July 2020. Given below are the numbers in billions till month of July 2020.

Source: Statista.com
  • Active Internet users: 4.57 Billions
  • Unique Mobile Internet Users: 4.17 Billions
  • Active Social Media Users: 3.96 Billions
  • Active Mobile Social Media Users: 3.91 Billions

There is a huge number of people using social media. If you can use social media correctly, you have opportunities to achieve new heights. According to Hubspot, 80% of marketers & 60 % of sales professionals have found qualified leads on social media. Creating social media content such as infographics and posts would really help you to achieve positive numbers. However, sharing your web content such as blogs and promotional offers on social media is highly recommended.

Work Towards Conversion

Once a prospect lands on a site, the goal is to convert them into a lead. To be able to to convert them into a lead, it is important to have a call to action such as: click here to get this ebook free. Once the prospect clicks on the the call to action button, they will be directed to a landing page where they will get more information on the ebook. At this point prospects will be asked to enter their name and email address. Once this occurs, they will be directed to a thank you page.

Whenever a user lands on your website, you never know whether the user has potential of buying or not but one thing you could do is, prepare your website keeping your conversion goals in mind. You could follow the basic rules of generating leads.

  • Implementing call to Action Button
    • Having call to action buttons are important to make it easy for visitors to generate query easily. You could place buttons such as Call Back, make a Call, Contact Here, request a demo or make an inquiry. You could enable tracking on these buttons using Google Tag Manager and see which button is performing and helping in generating leads. According to performance, you could switch the button placements.
  • Landing Pages
    • Whenever user clicks on a link or button, it lands on a page. Make sure the page you design should have all the elements which can convert a user into potential buyer. Place the button on page and help user to under what to do. It should be action oriented not instructions like click here or visit here. As you can see in this blog, there is a form which says contact us. All you need to do is, fill this form and hit send. Landing pages are your digital sales representatives which are designed to convert users into leads. Also, you could collect user information by using landing pages.
  • Implementing forms
    • Forms are important as it works as a bridge between sales and enquiry. You should design the form according to your event or promotional offer. Pro Tip: Ask for necessary information only instead of full details. If it is a call back form, then asking for mobile number is enough. Create form of two columns only for this. However, if it is a product enquiry, you could add the relevant fields but make sure to make an easy to fill form.
  • Thank you Pages
    • Greeting your visitor with a Thank you message leaves a good impression. It also helps you in tracking the conversion. You could use thank you page to share additional information about your product or services with users. It is obvious if someone has made a purchase on your website, he is interested in your product and services. If you are showing additional services on thank you page, you are showing his interest items. Use this as an opportunity and take out the best of it.

Closer

At the final stage, sending an email after completing the conversion is important and is highly recommended. People check their emails regularly and emails could help you to generate better brand awareness. By sending an email, you can also delight your customers. Email is also one of the most economical options of attracting users. Emails would add very less cost in your marketing budget.

This is what I have learnt about inbound marketing during these many years. If you have insights to add then feel free to comment below. I will be more than happy to feature the additional information.

Keep exploring TheSEOGuy for more SEO Tricks and Latest SEO Tips.

Virtual Visiting cards on Google Search

introducing people cards

Virtual Visiting Card

Google always come up with out of the box solutions for users. Today we would like to share an interesting feature of Virtual Visiting Cards. Yes, you heard it right. Google launches Virtual Visiting Cards on Google Search. On August 11 2020, Google shared an update on it’s official Google Blog and told users about People Cards.

People cards are basically the virtual visiting cards which any users can create of themselves. Earlier we have seen such cards for famous personalities i.e. Film Actors, Actresses, Athletes, Politicians and Businessmen. We could say that this feature was only limited for well known personalities. We all have seen such information in knowledge panels (Google Business Box) which appears on right hand side of Google SERP page. For example

introducing people cards virtual visiting card on serp launched by google
introducing people cards virtual visiting card on serp launched by google on august 11 2020

This information is collected from different trusted sources. But have you ever wondered what happens when you search for your own name? What search result would appear for people know are not famous or have you ever tried searching for your name on google? If yes, then you could understand it’s very hard for search engines to collect the right information and show quality results. It’s because there are so many people with similar names and it’s hard to select which one is the right answer for search query.

If you are a famous personality over internet and looking build or boost your online presence, you might already have social media profile, website and reference articles or websites from where users could get information about you and your work and achievements. But if you are willing to start fresh, you might not have these options available with you.

With the new Virtual visiting cards, google is going to solve this problem for users. These People Cards would help an individual to start fresh and create an identity over internet. It is going to be your virtual visiting card in which you could add your skills, education, work, website and social media profiles.

How to create virtual visiting card

Creating a virtual visiting card is simple. All you need to do is follow given below basic steps.

  1. Open Browser
  2. Login to your Gmail account
  3. Now open Google
  4. Type “Add me to search” You may also type https://www.google.com/search/contributions/profile make sure you are logged in while visiting the link. It will land you on your profile page. But it mostly work for people who have contributed in Google Q&A.
  5. And tap on the prompt
  6. Fill your details i.e. Workplace, social media profiles, website (if you have one), education details
  7. Click on Save and you are done.

The best part about these virtual visiting cards is, you can delete them whenever you want. It’s totally up to you whether you want to keep your virtual visiting card or not.

This card will help people to find the right person while searching online. It will be an additional help from google to millions of influencers, self-employed individuals, entrepreneurs, freelancers and anyone who want to seem himself on search engines.

Hope this would be an opportunity for individuals to get a quick identity over internet and showcase their skills.

Pro tip: Use the virtual business card in a right manner. Follow the content guidelines for Virtual Visiting Cards before creating one for yourself. Here are the google guidelines for Virtual Visiting Cards.

I hope this information on Virtual Visiting card would make a difference and useful piece of content for you. If you have any feedback or suggestion for this information, then do comment below. Keep exploring TheSEOGuy for more latest SEO tips and SEO Tricks. Stay tuned and stay updated with digital marketing trends and digital marketing tips.

Instagram SEO Tips 2020 you should know

Instagram seo tips

Having good Instagram fanbase is always good for a brand name. Good number of followers are also useful for personal profiles and people who do influence work over the platform. Today, we are going to learn few methods and techniques to market Instagram page or profiles. Being an SEO expert , I would like to share few methods and proven techniques to do SEO for your Instagram profiles and pages. These are tested techniques on different client and methods are based on real time case studies. It is going to be an interesting information for people who are looking to increase Instagram followers for free and want to make their Instagram viral.

Importance of Instagram for Companies

Instagram is an app which is widely common between users. It has huge user base on Android and iOS platform. Since it is available for mobile device only, it is very easy to use and creates an alternative audience for marketers to market their products. It is so huge that, there were more than one billion active users were available on Instagram. (Sources: Instagram Users Official)

Instagram is an easy to use app and it does not require any desktop or laptop to run your campaigns or post an update on platform. A user just requires a mobile device to handle everything on Instagram. You can simply click pictures, add description and use your hashtags.

Let’s move on to the Instagram SEO Tips which I have collected while working for different clients.

Profile Matters

Your profile matters a lot if you are willing to do SEO for your Instagram Page or Profile. Only the Instagram profile name and description are searchable. So you can understand the importance of profile name and profile description. You should consider your profile description as your resume to show everything you have. Use most of the keywords in bio and make your profile description relevant to your organization or your aim.

After the description, username would be the next important thing which can help you in Instagram SEO. We know that it’s more than one billion users on Instagram and it’s not easy to get the username which you want. It is a big challenge though, but I would suggest you to come up with a profile name which can represent your business or yourself.

Pro Tip: It is suggested to keep a keyword in profile username to represent your brand name or services at the same time. For example @TheSEOGuyIndia is my username for this blog. Although I have never applied any Instagram SEO tips on this profile. But you can see I have used my primary Keyword SEO in username and Location for location.

Use ALT Text on Images

As I have written earlier  in Image SEO tips Alt Text is one of the most important SEO practice for Image SEO. Instagram also has this feature. This feature allows users to write captions for their photos. However, this feature was introduced to help users who are visually impaired. As soon as you ad ALT text on images, Instagram automatically pop up the added ALT text on images.

Understand the Instagram Analytics

Instagram analytics is one of the important tools to improve Instagram SEO. You should know about your page or profile audience in details so that you could design marketing strategies accordingly. You can grow your Instagram fanbase if you can build the right Instagram marketing strategies.

In recent times, social media platforms are turning into marketing platforms which can help you grow your business and generate leads as well. The number of smart phones is growing exponentially and use of social media is increasing. Average time spent on social media is way more than average time spent on searching product or services over search engines.

Since you can understand the importance of this platform, You should know all the Instagram SEO tips to perform better on Instagram as it is becoming a big social media platform with more than one billion users and millions of active users.

Instagram Hashtags

Hashtags are important for Instagram platform also for Instagram SEO. When a hashtag is added, your post is added to the directory of that hashtags. The “#” symbol is added to a word or the combination of words to attract the audiences to your post. When the audiences search hashtags in the search box of Instagram or click on the same hashtag at the post of anyone else, he/she finds your post on the list.

You could choose between multiple relevant hashtags for your Instagram posts. Either choose between auto suggested hashtags or create new according to trending stories and your product/service category.

Pro Tips: Use your services and product to create hashtags in first place. After that focus on relative trending or viral hashtags which could represent your post to a larger audience. Capitalization in words i.e. using first letter capital or defining combination of words with capitalization while converting it into a hashtag would be good.

For example #SearchEngineOptimization in this hashtag, you could see SEO every first letter of word in capital which makes it easy to understand.

Account Linking

Instagram has a feature to link your other social media accounts such as Facebook and Twitter. You should always take this advantage and promote your account thorough other social media channels.

While sharing your account on other platforms, you could receive direct visitors to your profile. It does not have a huge impact on SEO until you have massive number of clicks. But it is always good to generate profile views and gain new followers.

Add Call-To-Action Buttons

Adding a call to action button is a good practice to connect with users directly. Including call-to-action is also a great way to engage audiences in your posts. You can simply ask profile visitors to:

  • Like your photos
  • Tag their Friends
  • Comment on pictures

There are a lot of users who like to see pictures only. You can use this feature as an additional tool to drive engagement as well.

Use Instagram Stories

Just like WhatsApp and facebook, Instagram allows it’s users to add stories for 24 hours. But Instagram stories has few advance features such as:

  • Adding Stickers
  • Creating Polls
  • Tag Locations
  • Use emojis
  • Send to Button
  • Questions and Answers

Every feature has its own value. If you use them wisely, you could drive better engagement on your Instagram profile. For example, you could use Q&A option to collect user feedback and suggestions. However, you can tag your location to attract local audience.

You could upload images and videos to create Instagram stories and use additional features in it.

Additional Instagram SEO Tips

So far, we have learnt about few good Instagram SEO Tips. Most of them are good enough to generate positive outcome. You can also consider following additional suggestions to focus on other aspects too, like:

  • Create a posting calendar and to manage post schedule posts
  • Maintain the post frequency to offer your followers more content.
  • Play with hashtags and do your experiments with it.
  • Learn to ask question on Instagram so that you could create direct engagement with users.
  • Work hard on stories and come up with stunning stories.
  • Learn to use fonts, emojis, and characters
  • Online contests and prizes for product or services promotion

Hope these Instagram SEO Tips would help you to grow your Instagram page or profiles. Keep exploring TheSEOGuy for more Latest SEO Tips.

FAQ – Frequently asked questions for Instagram SEO

Is there any impact of posting timings?

Depending on your country, you could choose the posting time. There is no such guidelines for posting on Instagram but you could consider the timings when most users are online using the data available in Instagram analytics. Go to insights > Audience > See Followers (Choose hours). It is the timings when most of the followers have followed your account. Not an exact metrics but it can give you a broad Idea about posting timings.

How do you rank on Instagram?

Instagram is a social media platform not a search engine. Ranking concept is for search engines only. In Instagram you could get featured under different categories. For this you should use multiple set of keywords and convert them into hashtags. People who are following those hashtags could see your posts and might follow your profile.

What is a good reach rate on Instagram?

Instagram reach rate is the number of people who have seen your post divided by the total number of your page or profile followers. As an industry-standard, an engagement rate on Instagram between 1% and 3% is generally good, and it is the average we see on an influencer’s profile. You could grow your page or profile if you are monitoring the reach rate regularly and working to increase it.

How do you do SEO for Instagram?

You can follow given basic practices of Instagram SEO

  • Profile Optimization
  • Use of Alt Text
  • Learn to use Instagram Analytics
  • Create and Use Hashtags
  • Add Call to Action Button
  • Instagram Stories
  • Account Linking
These are few common Instagram SEO tips which are suggested for better outcome.

If you have additional suggestions for above written information, then do comment below. You can also share any sort of feedback or suggestion with me.

Competition Analysis: How to spy on your competitors

competition analysis

Competition Analysis

Competition Analysis is essential part of marketing strategy. Competition analysis and strategic management is an assessment of the weaknesses and strength of existing and potential competitors. Competition Analysis provides both a defensive and an offensive strategic context to identify opportunities and threats. In order to spy on your competitors, first you need to identify who are your competitors are. You may have some in your mind but there may be some more which you don’t even know. The easiest method of identifying competitors is to take help of internet and search for what you do and where you do.

For example, TheSEOGuy is a platform for Digital Marketing services in Delhi NCR. So, I would search for “Digital marketing services in Delhi NCR”, “Best Digital marketing services” or “Digital Marketing company near me”. By this search I could identify who is doing similar business. Also, the location of competitors. I can easily do a quick scan on their web. I could make a spreadsheet of excel file to maintain the record of competitors.

Once the list is prepared, now we could proceed with next step. The next step is to buy their services, register for services or apply for demo. In case of low-cost services, it is recommended to buy services from your competitors else you could apply as a potential customer and inquire about their services so that you could have 10-15 or maybe more proposals of services with you. That’s how I could analyse each and every proposal and match with my services and improve my services.

Spy on their social profiles

Next step is to spy on their social media profiles and understand what kind of content they are using it in order to promote their services or products. That’s how you could stay one step ahead of them. Analyse their social medial advertisements and keep a track on every promotional landing page.

Pro Tip: While analyzing social media content, write down all the URL’s in content. Every landing page is different and if the competitors are using any URL, they are trying to boost specific content. It will be easier for you to create a counter strategy for your social media campaigns. Keep the competition analysis on for minimum 30 days so that you could understand the strategy better. You can either advertise on that area and develop a counter marketing strategy for your brand, service or products.

Spy on Twitter

Twitter is very useful and powerful digital platform where you could drive great engagement for your product or services. You can also use it as one of your contact points as part of customer service and communications. Also, twitter is most powerful tool for managing ORM (Online Reputation Management) for your brand.

In order to spy your competitors on twitter, you could simply use the feature “Lists” and get information of your competitors. Lists are basically the folders which you could create on twitter to keep information according to your need. You could have multiple lists which you could categorized according to you. You could follow the instructions below to create a list.

  1. Go to Twitter
  2. Click on lists from left hand side menu
  3. Click on Create new list
  4. Name your list
  5. Add a description
  6. Check Make Private option so that only you could see it and your competitors would not be notified about your list
  7. Add your direct/indirect competitors in the list
Spy on twitter - Steps by TheSEOGuy
Competition Analysis steps to spy on twitter

Pro tip: Conduct a monthly analysis on your list to see what your competitors are doing and what offers they are putting on social media. You could easily understand the strategy and stay one step ahead of them.

Spy on Linkedin

For B2B business category, linkedin is one of the finest platforms for marketers. It is a business-oriented platform where you could get genuine lead for your business. The best part about this platform is, you can spy on your competitor company along with profiles related to your business. You can spy on Managing Directors, Trainers, Marketing consultants and every possible individual which either are your competitors or working for competitor company.

But the challenge is, you have to do it quietly so that they will not get any notification of your activities. It’s because linkedin is a platform where people get notified when someone view their profile. This is not a good idea to do it because your competitors would know that you are spying on them. Let’s follow the steps perform a competition analysis on linkedin without notifying your competitors.

  1. Login to Linkedin
  2. Go to profiles
  3. Click on Settings and Privacy
  4. Choose the option who can see your connections
  5. Choose “Only Me”
  6. Now scroll down and look for “Profile Viewing Options”
  7. Select the option Private Mode
competitor analysis steps to spy on linked in step 1
competitor analysis steps to spy on linked in step 2

This is how you could stalk on linkedin profiles. The person who you are stalking will get a notification of an anonymous profile instead of your profile. Seems pretty easy stuff. You are right it is easy. Conducting a competitor analysis require few smart moves and you are all done.

You could get back to normal privacy settings once you are done with stalking your competitors.

There are multiple tools available such as SEMRush, SpyFu, MOZ, ahref and Wordstream which could help you in spying on website performance and traffic. All you need to do is, sign-up on these platforms and conduct a search on competitors. You could get detailed information about competition web traffic.

Pro Tip: While conducting Competition Analysis, make sure to write down every piece of information you collect. It will help you to identify key points and make better Strategy for your business.

FAQs- Frequently Asked Questions Competition Analysis

What is an SEO competitive analysis?

SEO competitor analysis is a method of understanding and analyzing what your competitors are doing. Given below are basic points to remember while conducting SEO Competitor Analysis.

• Understand type of keywords targeted by your competitor.
• Analyze the competitor techniques used for On-page SEO?
• Analyze the competitor backlinks and review all Backlinking platforms.
• Go through all social media platforms used by competitors and analyze the performance.
• Keep a close look on web content and blogs to understand content strategy.

With the help of competitor analysis, you can create strategies for better SEO results.

What are the latest Competitor Analysis tools for SEO?

There are so many tools available which can help you in analyzing competition. Given below are few tested tools.
Search Engine Performance
• SEMrush
• ahrefs
• Searchmetrics Essentials
For Link Popularity
• Open Site Explorer
• Majestic SEO
For Traffic and Visitor Activity
• SimilarWeb
• Compete(dot)com
• Alexa(dot)com

PS: To explore all features, get paid subscription of these tools and get deep data insights.

Hope these Competition Analysis tips would help you to identify your true competitors and create a strong digital marketing strategy for your business. If you have any feedback or suggestions for this information, then do comment below.

You may also like:

Personal Branding- Strategies for building personal brand

Negative Publicity

Important SEO tips for 2020 you need to know

Keep Exploring TheSEOGuy for more latest SEO Tips.

Here are the Competition Analysis complete steps for you to download.