Instagram SEO Tips 2020 you should know

Instagram seo tips

Having good Instagram fanbase is always good for a brand name. Good number of followers are also useful for personal profiles and people who do influence work over the platform. Today, we are going to learn few methods and techniques to market Instagram page or profiles. Being an SEO expert , I would like to share few methods and proven techniques to do SEO for your Instagram profiles and pages. These are tested techniques on different client and methods are based on real time case studies. It is going to be an interesting information for people who are looking to increase Instagram followers for free and want to make their Instagram viral.

Importance of Instagram for Companies

Instagram is an app which is widely common between users. It has huge user base on Android and iOS platform. Since it is available for mobile device only, it is very easy to use and creates an alternative audience for marketers to market their products. It is so huge that, there were more than one billion active users were available on Instagram. (Sources: Instagram Users Official)

Instagram is an easy to use app and it does not require any desktop or laptop to run your campaigns or post an update on platform. A user just requires a mobile device to handle everything on Instagram. You can simply click pictures, add description and use your hashtags.

Let’s move on to the Instagram SEO Tips which I have collected while working for different clients.

Profile Matters

Your profile matters a lot if you are willing to do SEO for your Instagram Page or Profile. Only the Instagram profile name and description are searchable. So you can understand the importance of profile name and profile description. You should consider your profile description as your resume to show everything you have. Use most of the keywords in bio and make your profile description relevant to your organization or your aim.

After the description, username would be the next important thing which can help you in Instagram SEO. We know that it’s more than one billion users on Instagram and it’s not easy to get the username which you want. It is a big challenge though, but I would suggest you to come up with a profile name which can represent your business or yourself.

Pro Tip: It is suggested to keep a keyword in profile username to represent your brand name or services at the same time. For example @TheSEOGuyIndia is my username for this blog. Although I have never applied any Instagram SEO tips on this profile. But you can see I have used my primary Keyword SEO in username and Location for location.

Use ALT Text on Images

As I have written earlier  in Image SEO tips Alt Text is one of the most important SEO practice for Image SEO. Instagram also has this feature. This feature allows users to write captions for their photos. However, this feature was introduced to help users who are visually impaired. As soon as you ad ALT text on images, Instagram automatically pop up the added ALT text on images.

Understand the Instagram Analytics

Instagram analytics is one of the important tools to improve Instagram SEO. You should know about your page or profile audience in details so that you could design marketing strategies accordingly. You can grow your Instagram fanbase if you can build the right Instagram marketing strategies.

In recent times, social media platforms are turning into marketing platforms which can help you grow your business and generate leads as well. The number of smart phones is growing exponentially and use of social media is increasing. Average time spent on social media is way more than average time spent on searching product or services over search engines.

Since you can understand the importance of this platform, You should know all the Instagram SEO tips to perform better on Instagram as it is becoming a big social media platform with more than one billion users and millions of active users.

Instagram Hashtags

Hashtags are important for Instagram platform also for Instagram SEO. When a hashtag is added, your post is added to the directory of that hashtags. The “#” symbol is added to a word or the combination of words to attract the audiences to your post. When the audiences search hashtags in the search box of Instagram or click on the same hashtag at the post of anyone else, he/she finds your post on the list.

You could choose between multiple relevant hashtags for your Instagram posts. Either choose between auto suggested hashtags or create new according to trending stories and your product/service category.

Pro Tips: Use your services and product to create hashtags in first place. After that focus on relative trending or viral hashtags which could represent your post to a larger audience. Capitalization in words i.e. using first letter capital or defining combination of words with capitalization while converting it into a hashtag would be good.

For example #SearchEngineOptimization in this hashtag, you could see SEO every first letter of word in capital which makes it easy to understand.

Account Linking

Instagram has a feature to link your other social media accounts such as Facebook and Twitter. You should always take this advantage and promote your account thorough other social media channels.

While sharing your account on other platforms, you could receive direct visitors to your profile. It does not have a huge impact on SEO until you have massive number of clicks. But it is always good to generate profile views and gain new followers.

Add Call-To-Action Buttons

Adding a call to action button is a good practice to connect with users directly. Including call-to-action is also a great way to engage audiences in your posts. You can simply ask profile visitors to:

  • Like your photos
  • Tag their Friends
  • Comment on pictures

There are a lot of users who like to see pictures only. You can use this feature as an additional tool to drive engagement as well.

Use Instagram Stories

Just like WhatsApp and facebook, Instagram allows it’s users to add stories for 24 hours. But Instagram stories has few advance features such as:

  • Adding Stickers
  • Creating Polls
  • Tag Locations
  • Use emojis
  • Send to Button
  • Questions and Answers

Every feature has its own value. If you use them wisely, you could drive better engagement on your Instagram profile. For example, you could use Q&A option to collect user feedback and suggestions. However, you can tag your location to attract local audience.

You could upload images and videos to create Instagram stories and use additional features in it.

Additional Instagram SEO Tips

So far, we have learnt about few good Instagram SEO Tips. Most of them are good enough to generate positive outcome. You can also consider following additional suggestions to focus on other aspects too, like:

  • Create a posting calendar and to manage post schedule posts
  • Maintain the post frequency to offer your followers more content.
  • Play with hashtags and do your experiments with it.
  • Learn to ask question on Instagram so that you could create direct engagement with users.
  • Work hard on stories and come up with stunning stories.
  • Learn to use fonts, emojis, and characters
  • Online contests and prizes for product or services promotion

Hope these Instagram SEO Tips would help you to grow your Instagram page or profiles. Keep exploring TheSEOGuy for more Latest SEO Tips.

Instagram SEO- FAQ – Frequently asked questions

Instagram SEO – Frequently Asked Questions(FAQ)

Is there any impact of posting timings?

Depending on your country, you could choose the posting time. There is no such guidelines for posting on Instagram but you could consider the timings when most users are online using the data available in Instagram analytics. Go to insights > Audience > See Followers (Choose hours). It is the timings when most of the followers have followed your account. Not an exact metrics but it can give you a broad Idea about posting timings.

How do you rank on Instagram?

Instagram is a social media platform not a search engine. Ranking concept is for search engines only. In Instagram you could get featured under different categories. For this you should use multiple set of keywords and convert them into hashtags. People who are following those hashtags could see your posts and might follow your profile.

What is a good reach rate on Instagram?

Instagram reach rate is the number of people who have seen your post divided by the total number of your page or profile followers. As an industry-standard, an engagement rate on Instagram between 1% and 3% is generally good, and it is the average we see on an influencer’s profile. You could grow your page or profile if you are monitoring the reach rate regularly and working to increase it.

How do you do SEO for Instagram?

You can follow given basic practices of Instagram SEO:
  • Profile Optimization
  • Use of Alt Text
  • Learn to use Instagram Analytics
  • Create and Use Hashtags
  • Add Call to Action Button
  • Instagram Stories
  • Account Linking
  • These are few common Instagram SEO tips which are suggested for better outcome.

If you have additional suggestions for above written information, then do comment below. You can also share any sort of feedback or suggestion with me.

Competition Analysis: How to spy on your competitors

competition analysis

Competition Analysis

Competition Analysis is essential part of marketing strategy. Competition analysis and strategic management is an assessment of the weaknesses and strength of existing and potential competitors. Competition Analysis provides both a defensive and an offensive strategic context to identify opportunities and threats. In order to spy on your competitors, first you need to identify who are your competitors are. You may have some in your mind but there may be some more which you don’t even know. The easiest method of identifying competitors is to take help of internet and search for what you do and where you do.

For example, TheSEOGuy is a platform for Digital Marketing services in Delhi NCR. So, I would search for “Digital marketing services in Delhi NCR”, “Best Digital marketing services” or “Digital Marketing company near me”. By this search I could identify who is doing similar business. Also, the location of competitors. I can easily do a quick scan on their web. I could make a spreadsheet of excel file to maintain the record of competitors.

Once the list is prepared, now we could proceed with next step. The next step is to buy their services, register for services or apply for demo. In case of low-cost services, it is recommended to buy services from your competitors else you could apply as a potential customer and inquire about their services so that you could have 10-15 or maybe more proposals of services with you. That’s how I could analyse each and every proposal and match with my services and improve my services.

Spy on their social profiles

Next step is to spy on their social media profiles and understand what kind of content they are using it in order to promote their services or products. That’s how you could stay one step ahead of them. Analyse their social medial advertisements and keep a track on every promotional landing page.

Pro Tip: While analyzing social media content, write down all the URL’s in content. Every landing page is different and if the competitors are using any URL, they are trying to boost specific content. It will be easier for you to create a counter strategy for your social media campaigns. Keep the competition analysis on for minimum 30 days so that you could understand the strategy better. You can either advertise on that area and develop a counter marketing strategy for your brand, service or products.

Spy on Twitter

Twitter is very useful and powerful digital platform where you could drive great engagement for your product or services. You can also use it as one of your contact points as part of customer service and communications. Also, twitter is most powerful tool for managing ORM (Online Reputation Management) for your brand.

In order to spy your competitors on twitter, you could simply use the feature “Lists” and get information of your competitors. Lists are basically the folders which you could create on twitter to keep information according to your need. You could have multiple lists which you could categorized according to you. You could follow the instructions below to create a list.

  1. Go to Twitter
  2. Click on lists from left hand side menu
  3. Click on Create new list
  4. Name your list
  5. Add a description
  6. Check Make Private option so that only you could see it and your competitors would not be notified about your list
  7. Add your direct/indirect competitors in the list
Spy on twitter - Steps by TheSEOGuy
Competition Analysis steps to spy on twitter

Pro tip: Conduct a monthly analysis on your list to see what your competitors are doing and what offers they are putting on social media. You could easily understand the strategy and stay one step ahead of them.

Spy on Linkedin

For B2B business category, linkedin is one of the finest platforms for marketers. It is a business-oriented platform where you could get genuine lead for your business. The best part about this platform is, you can spy on your competitor company along with profiles related to your business. You can spy on Managing Directors, Trainers, Marketing consultants and every possible individual which either are your competitors or working for competitor company.

But the challenge is, you have to do it quietly so that they will not get any notification of your activities. It’s because linkedin is a platform where people get notified when someone view their profile. This is not a good idea to do it because your competitors would know that you are spying on them. Let’s follow the steps perform a competition analysis on linkedin without notifying your competitors.

  1. Login to Linkedin
  2. Go to profiles
  3. Click on Settings and Privacy
  4. Choose the option who can see your connections
  5. Choose “Only Me”
  6. Now scroll down and look for “Profile Viewing Options”
  7. Select the option Private Mode
competitor analysis steps to spy on linked in step 1
competitor analysis steps to spy on linked in step 2

This is how you could stalk on linkedin profiles. The person who you are stalking will get a notification of an anonymous profile instead of your profile. Seems pretty easy stuff. You are right it is easy. Conducting a competitor analysis require few smart moves and you are all done.

You could get back to normal privacy settings once you are done with stalking your competitors.

There are multiple tools available such as SEMRush, SpyFu, MOZ, ahref and Wordstream which could help you in spying on website performance and traffic. All you need to do is, sign-up on these platforms and conduct a search on competitors. You could get detailed information about competition web traffic.

 

FAQs – Competition Analysis

What is an SEO competitive analysis?SEO competitor analysis is a method of understanding and analyzing what your competitors are doing. Given below are basic points to remember while conducting SEO Competitor Analysis.
  • Understand type of keywords targeted by your competitor.
  • Analyze the competitor techniques used for On-page SEO?
  • Analyze the competitor backlinks and review all Backlinking platforms
  • Go through all social media platforms used by competitors and analyze the performance.
  • Keep a close look on web content and blogs to understand content strategy.

With the help of competitor analysis, you can create strategies for better SEO results.

What are the latest Competitor Analysis tools for SEO? There are so many tools available which can help you in analyzing competition. Given below are few tested tools.
Search Engine Performance
  • SEMrush
  • ahrefs
  • Searchmetric Essentials
For link Popularity
  • Open Site Explorer
  • Majestic SEO
For Traffic and Visitor Activity
  • SimilarWeb
  • Compete.com
  • alexa.com
PS: To explore all features, get paid subscription of these tools and get deep data insights.

Pro Tip: While conducting Competition Analysis, make sure to write down every piece of information you collect. It will help you to identify key points and make better Strategy for your business.

Hope these Competition Analysis tips would help you to identify your true competitors and create a strong digital marketing strategy for your business. If you have any feedback or suggestions for this information, then do comment below.

You may also like:

Keep Exploring TheSEOGuy for more latest SEO Tips.

Here are the Competition Analysis complete steps for you to download.

Important SEO tips for 2020 you need to know

seo tips for 2020

Every day we are experiencing changes in digital market. There are so many new methods and evolving technologies which are leaving a big impact on digital market place. Change is the only thing which is permanent and when it comes to Search Engine Optimization (SEO), We cannot rely on old techniques and methods. We have to learn new things every day to perform well and set up the goals to achieve more.

Few years ago, there were lesser tools and methods available and the technology was limited. It was little easier for a SEO (Search Engine Optimization) strategist to rank a website. But in recent few years, everything is changed. Search Engines became more smart and using more and more technologies to provide quality search results to users. Every year we see major changes in algorithm of search engines. Digital market turned into a competitive market. Where SEO experts need skills in different SEO methods and evolving SEO technologies.

SEO Trends in 2020

In this article we will learn about important SEO tips for 2020. New Year is about to come and we should be prepared for upcoming year. As we all know that SEO trends are not constant. To perform well, we should have good knowledge about upcoming SEO trends so that we could create SEO strategies for future.  You have to plan about future success and think outside the box. Take your thinking to beyond the boundaries and understand the future of SEO. We need to think like a machine, understand users, and deliver the best experience in web marketing and brand marketing.

There are different search engines and the competition is getting high. Most of the countries in the world don’t have their own search engine and they rely on Google. But the trend is changing now. Google is facing competition with Baidu, Bing, Yahoo, Yandex, AOL, Ask.com and DuckDuckGo. It is dominating in most of the places but the competition is also growing. Google is most successful search engine because of its quality and use of technologies. Google keeps the trends and need of users in mind and update the algorithm accordingly. We are in last month of 2019 and soon we will celebrate New Year 2020. As soon as we land in 2020, it’s our responsibility to be prepared for upcoming SEO trends.

Let’s get into the SEO tips for 2020 and understand what needs to be prepared.

Future of SEO

Future of SEO is going to have different technologies and AI (Artificial Intelligence) is going to play a major role in it. Artificial Intelligence is going to be the future of SEO. Every search engine is working to provide quality results to users. And very soon they are going to use Artificial Intelligence for maintaining the quality of searches. Almost every search engine including Google is implementing Artificial Intelligence and understanding human behaviour so that it could provide better search results.

Future SEO Technologies

I remember the days when Artificial Intelligence was considered as fiction and people used to believe that there’s no use of Artificial Intelligence in Digital Market. But in recent few years, the trend has changed completely. If we talk about future SEO technologies, Artificial Intelligence is not the only tech which brings a change in Digital market. Given below are few more examples of Future SEO Technologies.

  • Virtual Assistants such as Alexa, Siri and Cortana
  • Speakable Structured Data (Speakable Schema)
  • Mobile Voice Searches

Searches are not limited to devices or search platforms. Now users are getting different platforms and technologies to conduct searches. Being a digital marketer myself, I keep an eye on every technology which could bring a change in Digital market. From my personal experience and analysis, I could say that virtual assistants are going to play a major role to understand people’s search behaviour to improve quality of search results. Now let’s move on to SEO tips for upcoming year.

SEO Tips for 2020

Mobile voice searches, Speakable Structured data and Virtual Assistants are signalling towards the importance of mobile searches. Numbers of mobile users are increasing every day. Mobile searches took over desktop searches back in May2015. In order to achieve better SEO results in 2020, we need to focus on mobile technologies.

Work on Business listings

Since the mobile users are growing, business owners are required to work on their business listings and provide sufficient information for users. Using features such as:

  • Request a quote button
  • Product listing on Google My Business Listing
  • Services listing on Google Business listing Page
  • Work on Reviews and Ratings
  • Adding Virtual Tours
  • Using Exact Location Markup
  • Provide Sufficient business information

Request a Quote

It is a feature for mobile users while checking business listing. If you have enabled this feature, users can directly message you for free. Here is how to enable messaging.

  1. Open the Google My Business app
  2. Open the location you’d like to manage
  3. Tap Customers
  4. Now tap on Messages
  5. Turn on Messaging

Product Listing on Google My Business

You could list all of your products on Google my business listing and let the users explore products at the very first interaction. In order to list your product you could visit business.google.com and choose the business listing (Location).

Choose products from left hand side menu and add details. Refer the Screenshot Below

Google My Business products

Services Listing on Google My Business

Just like the products, business owners could add the services in Google My Business listing. Given below are the steps to do it.

  • Login to Google My business.
  • Choose the location you want to manage.
  • Click on Services.
  • Add Services.
  • Given below is the screenshot which you can refer.
google my business services

Content is always king

Unique and original content is always important. Every search engine prefers original content. Business owners need to generate original content to get better SEO results. In my previous article I have explained how to write SEO friendly Content if you go through the article you will get to know the importance of content and steps to write SEO friendly content for your business. Never compromise the quality of content for quantity. Rely on quality for long term results. SEO trend for 2020 might change but if you have maintained the quality of content, you will keep on getting positive results.

Conclusion

Testing and implementing latest technologies in SEO process will help you to perform better in upcoming year 2020. Understand the use of technology in Digital Market and implement in your business and marketing strategy for better results. Hope these important SEO Tips for 2020 would help you to perform well.

Keep Exploring TheSEOGuy for more search engine optimization tricks.

Negative Publicity-Remove Negative Search Results from Google

negative publicity

Internet revolution has created many opportunities for business owners to market their business on different online platforms. Every business in this world is available on different internet platforms. Internet is the easiest way to drive more business and create product awareness between audiences. There are so many positive effects of internet marketing for businesses. But today we are going to learn more about negative publicity.

Dealing with bad publicity is not at all an easy task. It requires a lot of efforts and different online reputation management methods. If you don’t manage your business online presence, negative brand publicity can harm you and your business reputation to a great extent.  Every business owner need to learn proactive responses for consumer reviews and complaints on different internet platforms. The most important this is to resolve the issue Instead of getting into argument without losing your cool.

Today we will learn about some SEO Strategies to push down negative search results. We will learn about Reverse SEO which is a strategy to deal with Negative online Publicity. But before that let’s understand what Negative Publicity is and how it affects your business.

Negative Publicity

Whenever users talk negatively about Brand, Product, Services or a person over internet is considered as negative publicity. It is done by users who are not happy with services, product or a particular brand. Negative user reviews are one of the examples. In order to understand more let’s take an example of Negative Brand Publicity.

Negative Brand Publicity

When users are not happy with particular brand or have complaints, they talk negatively about brands on multiple internet platforms such as social media. Let’s take an example here. Hypothetically I have a brand with the name Brand-A. I have provided services under this brand but the user is not happy with the service or product which they received. Now they launched a complaint in in grievance department of Brand-A but didn’t receive satisfactory response from the team. In this situation, the user would take help of internet platforms and write negatively about Brand-A it includes:

  • Google Ratings (Google My Business)
  • Product or services reviews on product listing sites
  • Negative comments on social media
  • Creating parody or deceptive brand website

Negative Publicity for Services

Negative services publicity is when users are not happy with services. Let’s take another example here. Hypothetically my Brand-A is providing paid services such as monthly newsletters for Digital marketing updates. But the users are not getting latest updates as promised under paid services. Instead they are receiving better information from another free platform. In this situation the users would contact Brand-A and let them know that they are not getting better services under paid subscription. If they start receiving better services, they will continue else they will start talking negatively about services on internet.

Negative Product Publicity

Negative product publicity is little different from Brand & Services. Because sometimes users are happy with brand and services but have something negative to talk about product. Let’s take an example again. Hypothetically, Brand-A is an E-Commerce platform from where people get the stuff. If any customer receives a faulty product, they will complain about the product only. If the product is originally created by Brand-A then it can be solved easily but if the product is listed by any third party vendor on Brand-A, then it will create complicated situations in providing resolution to customer. In this situation, the customer would share negative thoughts about product only.

Let’s take another example for negative product publicity. If customers are loyal users of any brand and for one instance, they received faulty product, they will complaint it to brand but will not talk negatively about brand.

Negative Publicities for Person

Person’s negative publicity is represents negative online presence of public figures & famous personalities such as Politicians, Actors and Athletes or sportsmen.  Person negative publicity is completely different from all the above listed types. In this type of publicity, it is based on user belief instead of user experience. Let’s take an example of Politicians.

Politicians have huge public following in which some support them and some oppose them. People who support them put their positive thoughts on internet. But people who don’t like them write about their personal views and talk negatively about them. Most commonly used platform for this kind of publicity is Social Media. People follow given below practices:

  • Creating Negative Social Media Pages
  • Negative Web Pages including Personality Name
  • Negative content blog posts on different platforms
  • Paid Promotions on social media

So far we have learned about type of different negative publicities and tactics followed by users under each category. Let’s move on to the impact of negative content over internet. Let’s understand how negative content could impact your business.

Impact of Negative Publicity on Business

impact of negative publicity

impact of negative publicity

There are several bad impacts of negative publicity on business. It is not restricted to bad sales impact but it can damage a lot of things apart from sales.

Impact on Brand Equity

Brand equity could suffer a lot because of negative articles on different internet platforms and search result page. Sometimes brand has to recall their products because of such information but it create a negative image of brand and it’s product between audiences. It leaves a huge impact on brand equity for a longer term.

Trust Loss

It require great amount of time and efforts to gain user trust but one simple mistake could ruin it. Act fast on complaints and user reviews before it completely destroy trust between users. Once a brand loses its trust, it became a tedious task to regain the trust. Losing trust would directly affect your brand image and product sales.

Effect on Sales

Every negative word on internet directly affects sales. The more you receive negative reviews, ratings and social media mentions, the more you see negative impact on sales. Word of mouth and words on internet plays an important role in brand reputation and driving more sales. If you are not taking complaints or user reviews seriously, you may see a big impact on your sales.

Impact on Brand Reputation

Negative articles about brands leave a huge impact on brand reputation. Losing brand reputation is the most serious concern for business owners. If users are searching about your brand and they are getting articles against your brand or services, it will destroy your brand reputation.

Remove Negative Search Results from Google

We have got enough information about Negative Publicity and its impact on business. It’s time to move on to the resolutions. Let’s understand how to deal with negative publicity and remove Negative Search Results from Google.

Create Multiple Social Media Pages

This is the most effective method to deal with negative articles on search results. If any negative article is ranking in Search Result page for your brand then try to push down the article by creating multiple social media pages for your brand. Famous social media platforms such as twitter, Facebook, LinkedIn and Pinterest could significantly help in pushing down the effects of negative links.

Build Strong Business Profiles

List your business on different channels such as Google Business, Bing, Yahoo and Yelp. Try to capture the SERP (Search Engine Result Page) on your brand keyword with multiple results by using these multiple business  platforms. It will expose your business to larger audience and help you in developing better brand image for your business.

Use PR Channels

If you have something exciting related to your business which you want to share with your audience then use press release. You could also approach PR channels to cover your story. Good number of news articles about your business would rank down the negative articles from search results.

Report Spam Websites

If a blog or website created by using your brand name which has objectionable content then you could report the website or blog. Once you report such content, search engines would only show the verified links related to this information. Here is how to report a spam website. You can follow the steps to file your report.

Additional steps

Apart from above listed steps, you could put in your efforts in additional steps to get rid of negative links from search results.

  • Address your customers timely
  • Create engaging content on web
  • Use sub domains to capture SERP
  • Create a buzz by getting mentions from non-business platforms by organizing events such as sponsoring events, charity and social causes.

Negative Publicity – FAQs

How Negative Publicity affects the business? Negative publicity creates a wrong image of a brand or business in customers mind which directly impact the sales and brand reputation. It may cause serious damage in business if you don’t work it out and get rid of negative publicity.
What are the reasons of Negative Publicity? There could be multiple reasons of Negative Publicity such as Disillusioned (ex) employee. Angry customers, Misleading interpretations of blogs/forum posts/interview excerpts, Lack of proactive responses and average customer service.
Is negative publicity good?If the business is established and has a brand value, Negative publicity is not at all good. However, in some cases Negative publicity is good because it can increase sales when a product or company is relatively unknown simply because it stimulates product awareness
How to remove Negative Search Results from Google?In order to get rid of Negative Searches from Google, you have to work really hard. Get help of a Latest SEO Tips and Tricks.