Advance SEO Marketing Strategies 2020

Business growth depends on your marketing ideas and strategies. It is the strongest ladder to climb high in market and get better results. There are thousands of creative marketing techniques by which company owners generate business but after achieving certain level, they look forward to take their marketing to next level. Same goes with search engine optimization. If you are a business owner or marketing strategists who Aims to take their marketing to next level then today is the right time to land on TheSEOGuy. Today I am going to share some amazing ideas and coolest Advance SEO techniques along with some tips and tricks which can help you to design your marketing strategies and achieve your marketing goals.

Before getting into advance SEO techniques, first understand what it is and how it works.

Advance SEO Techniques

Advance SEO techniques are nothing but few creative and advance website marketing tricks which we apply on internet platforms such as website, social media pages and sub domains such as blogs. As we all know that 80% of searches to the business are driven by search engines in the form of search queries related to business. Every search query contains Keywords (phrases) related to business and search engines provide results according to it. For example if you search for any particular product such as “Red Shoes in (Location) then you might get results of certain e-commerce companies according to their SEO score. In order to boost SEO scores, every company owner design creative SEO strategies. Given below are few.

Target location

We all know about targeting location while defining audience type is must for all the marketing strategies but if you use location wisely, you can drive more benefits to your business. For this you can try simple method of creating location bases pages.

For example, if you are a service provider who can provide services within a certain radius then you can add pages in your website with the action “Fetch Location” and name “Nearby”. Let’s assume you are running an institute which provides educational services and have multiple branches of your institution. Now you are looking to reach out local audience because the searches for “Institute near me or (location)” is having a good conversion rate.

In order to get into SERP for this location based keyword, you can create pages within your main domain and generate content related to services.

Let’s take the case study for an education institute. Given below is the search analysis and proposed design for location based pages.

Advance SEO Techniques 2019 and Marketing Strategies
Advance SEO Techniques 2019 and Marketing Strategies (Search Analysis)

You can that I did a research on keyword based on location searches and collected the best performing keywords. It’s not possible to use all of them but we can use the best keywords while performing on page SEO. We can use those keywords in URL’s, Meta Data and in content.

Advance SEO Techniques 2019 and Marketing Strategies
Advance SEO Techniques 2019 and Marketing Strategies (Design Page)

In Above image you can see the proposed design for location pages so that institute could list all of its branches and target nearby locations.

Advance SEO Techniques 2019 and Marketing Strategies
Advance SEO Techniques 2019 and Marketing Strategies (Results)

Just after using this method for 15 days, Google listing for institute got a boost and ranked on targeted keyword. It bring a lot of local traffic and direct leads for the business.

Curiosity Pages/Campaigns

Sounds strange but the impact of this technique is very high. Creating curiosity between people gives maximum results. Because the number of visits are higher than regular offers, discount and attractive offers. A user could avoid an attractive discount offer but he/she might not miss to visit the website if he/she is curious to know. For example when apple launched its first TV commercial in 1984. Company designed a TV advertisement of duration 45 seconds and out of 45 seconds they talk about brand for 5 seconds and showed their logo for just 3 seconds at the end. It was a huge marketing risk because the found of company Mr. Steve Jobs put more than 80% of his money on this campaign but he knew that it is going to work. Curiosity creates more impressions and brand awareness than any other campaign.

It is a good practice in SEO as well. You can drive more traffic by creating curiosity in audience. For this you can follow given below steps.

Dive into public forums

First step is to get into public forums and start a conversation. Share your product/services and let people talk about it. You can also question services and encourage people to take part in conversation and share their feedback. Create polls and provoke positively to generate curiosity.

Merge your marketing idea with current trend

We all have already heard about following the trend but it’s hard to follow this in SEO practices. In order to follow this technique, we have to create the best marketing strategies. The best option to do this is to create a subdomain or use existing subdomains. On these domains you can create pages and generate content related to trend and divert traffic to main domain. Using MEME Templates, Current affairs, Using controversial stories and creative info-graphics are part of this.

Given below are few examples of merging marketing strategies with current trend.

Image courtesy: Amul
Picture courtesy: Amul
Photo courtesy: Dailymail
Image Courtesy: kenya kfc ad spoof
Image Courtesy: Mad Over Marketing

Challenging audience

Throwing a challenge on your existing audience will give your website an amazing hike in website engagement. You can try creating a promotional temporary page in subdomain where people could come and take part in it. Throw challenge like “You can’t solve it”, “Nobody can solve this”, “Only I can solve it”, “Hey do you have brain more than MR. ABC (Any fictional character name)”, “Do you want to know?” and “ I know you can but it’s hard for you”.

These are few challenges which can be used to encourage audience to take part in challenge and visit your website. These campaigns drive the best engagement.

Tip: It is always recommended to run challenges on subdomains and direct traffic to main domain. For this create temporary promotional pages which can be edit or removed later.

Hope these advance SEO suggestions would help you to design or adjust your marketing strategies and get the best results. However, if you have more suggestions then do comment below. Make your contribution to make it a perfect place where everyone could find accurate SEO Answers.

Mobile Marketing tips and tricks to generate more leads

mobile marketing

Mobile marketing is growing so fast that mobile searches has already took over desktop searches back in 2016. After the android revolution, every company or business owners are working so hard to built better mobile marketing strategies so that they could drive more engagement and fulfill their sales dreams. The number of mobile internet users is continuously growing which creates a big marketplace. Hence it is important for every business owner or company to cater as much as mobile audience by delivering the best results. Today I am going to share few mobile marketing tips and mobile SEO tricks which can help you to generate more leads. But before that first we need to understand what mobile marketing is.

Mobile Marketing

Mobile marketing refers to the marketing method which is focused on a particular audience. By doing mobile marketing companies try to reach out specific audience on their tables, mobile devices and smart mobile by different methods. Majorly the methods are Mobile websites, MMS, SMS, Emails, Social media feeds and mobile applications. These many methods make it a multi channel online marketing method.

Mobile Marketing Tips and Tricks

Every mobile marketing method is unique. In order to perform better results, you can follow given below steps to enhance performance of every marketing method.

Mobile Website SEO

Mobile website SEO is integral part of mobile marketing. Building a mobile friendly website and creating mobile website SEO strategies is the first step of it. Given below are certain key points to remember while working towards mobile website SEO.

  • Build a clean coded website which search engines can index easily and give you faster results.
  • Always test your mobile website page load speed with google speed test tool It is recommended to work through the suggestions offered
  • Built a response website layout.
  • Always use the light content such as images. Compress heavy banners and product images for better website performance.
  • Get a separate sitemap for your mobile website. If you have explainer or product videos on your mobile site then consider having video site maps for them.
  • Mobile searches drive great local traffic so you should focus on local SEO and provide content according to your product or services.
  • AMP (Accelerated Mobile Pages) is another good way to create a better mobile view for visitor and enhance your mobile website engagement. Having less bounce rate and more engagement is key factor of getting SERP ranks.
  • Once you are done with the mobile website, List your site in mobile website directories.
  • While building backlinks for your mobile website, do not compromise with the quality. Build quality backlinks instead of quantity. It will give you better results for a longer term.

MMS (Multi Media Message)

Creative or enhanced text message are always visually better than simple text messages. But while doing mobile marketing, we have to be creative and use it wisely. Graphics Interchange Format is (GIF) is one of the best example here. Given below is one example of GIF image.

Theseoguy gif

You can use different kind of graphics, ino-graphics, texts and creative content to make it descriptive and interesting.

SMS (Short Message Service)

SMS marketing (short message service marketing) is a technique that uses permission-based text messaging to spread promotional messages. Driving promotions by using text messages is another good mobile marketing method. All you need is a creative text which is descriptive and interesting enough to encourage user to raise a query. Queries generated by SMS campaigns are considered potential direct leads which you can convert into sales by putting fewer efforts. The people who are contacting business owners after reading text messages are already aware about product or services. All you need is skills to convert those queries into business.

Email (Electronic Mail)

Email marketing is basically the method of sharing commercial messages over electronic mail platforms such as gmail, hotmail, yahoomail, outlook mail, windows mail and other mailing platforms. By using emails, we can share rich content including images, videos and text. Email marketing helps you to interact with your audience while promoting your brand and increasing sales. Email marketing is the highly effective digital marketing strategy. The first marketing email was sent in 1978. Since then it is considered as the best and highly used marketing methods between small and big business owners.

Social Media Feeds

Social media marketing refers to the process of gaining traffic or attention through social media sites such as facebook, twitter, google plus and many more. As per the survey conducted by Globalwebindex, social media ranked number 2 for product research channels.

mobile marketing global web index
Image Source: Globalwebindex, GWI commerce, Q3 2017.

In above image you can see that people are using social media very frequently for product research. It shows that targeting social media for mobile marketing is a good idea to give a boost to your product searches. Most of the time social media is used on mobile platforms by either using mobile applications or mobile websites.

Mobile App Marketing

Due to increasing population of mobile app users, creating a mobile app and designing mobile app marketing strategy would definitely give you a better reach. Mobile apps have their own marketplace and audience. In order to rank your mobile app you can follow Mobile App Marketing Tips. Here you can learn all the tips and tricks to improve your app store ranking and can learn how to increase app installs.

Google Image SEO Tips: Image Optimization for SEO

Google Image SEO Tips

Recently Google has updated its policy for search engine results for images. Every SEO professional is aware about the importance of Google Image SEO. It gives us an additional option to enhance traffic and generate backlinks in easiest manner. If we build backlinks by using images, we can generate some high quality backlinks which are not at all easy to generate by text or any other format. Because of its importance in web content, search engines built strong metrics and encouraging website owners to optimize images for better SEO results.  Today, I am going to share few amazing Google image SEO tips which can help you drive more traffic.

Use of ALT attribute for image description

Images are easy to remember by humans and help us to drive engagement and kill the bounce rate at the same time. It’s very easy for us to convey our message to website visitor by placing an image or info-graphic. But search engine crawlers are not humans, they are bots and in order to make them understand about image property we use “ALT” text which is a description of image for crawlers. Google and other major search engines don’t look for all images. Being a website owner it’s your job to let them know about your website images.

Why “ALT” attribute is important in image optimization?

Everyone has internet access and most of the time internet speed is good but imagine a situation when a user is viewing your website on a browser that is slow because of internet speed and unable to show images. Or the browser does not support images. It would be hard for the user to understand web content. For example your website contains steps with pictures and user is not able to see pictures.

Let’s take another example; hypothetically a visitor is using alternative technology such as screen reader which has no function to find images then visitor would not proceed further on your website or blog. But if you are using “ALT” attribute correctly, you can solve this problem with ease.

Avoid Generic Names

There are billions of website which provides information and have images but not every site use customized names for each and every image. Usually website owners upload images with generic names such as image.jpg, pic.jpg, abc.gif, xyz.png and 123.gif and sometime its date formats. Instead of following this practice, use customized names which can give you a chance to use more keywords with images.

But do not over stuff images with keywords. Keep it simple and short for example:

Good practice: seoguy.jpg

Google Image SEO good practice

Bad Practice: best-seo-platform-seoguy.jpg

Google Image SEO bad practice

You should always avoid stuffing additional keywords in image name. It is a myth that adding keywords in image names could give you additional SEO benefits. It is not at all a good practice for Google image SEO

Create Image Sitemap

Creating image sitemap is another way to let Google and other search engines to inform about website images. It helps search engines bots to crawl all images of website. You can follow Google guidelines for Image Sitemap to take help while creating image sitemap.

Deal with Decorative images

Any non productive image is considered as decorative image. For example background images, button images, borders images and image frames. The best option to deal with decorative images is using CSS stylesheets or applying CSS when it is required. Use CSS to define background color and borders. If needed you can create frames and adjust background textures as well.

Pro Google Image SEO Tips:

  1. Use png-8 to cut down the size of a GIF image
  2. Use compressed images instead while using for banners and wallpapers.

So these were few tips for Google Image SEO. Hope this would help you to draft a better SEO Strategy for images on your website. If you have any feedback or suggestion for this article then do comment below. Let’s make it a better SEO Answers platform.


Lazy Loading Examples and Best SEO Practices

Lazy loading

Lazy loading SEO problems are basically for bloggers and people who serve ads on their website or blog. Often lazy loading is considered as image loading problems while surfing internet but it is not what it looks like. Lazy loading is a method of using resources wisely and showing the best possible results. For example, it can delay the initialization process of any image, audio, video or heavy script until it is required. This is a concept for entire web than just loading images on website or blogs.  Today I am going to share more information about lazy loading SEO best practices. It will help you to understand more about this.

What is Lazy loading

It is a technique that defers loading of non-critical resources at page load time. Instead, these non-critical resources are loaded at the moment of need. Where images are concerned, “non-critical” is often synonymous with “off-screen”. It is also known as smart loading is a program which can help in improving your website performance by loading pages faster, reducing resource consumption and contention, and improves view ability rate by pausing the requesting and rendering of ads until they approach the user’s view-port.

Most commonly it is used when you are serving ads on your platform. It can help you in providing better user experience which is an important factor to reduce bounce rate on your platform. For example, if you are using this method, ads would react according to website speed. You don’t need to disable or enable ads every time. It will automatically adjust and show ads when it is relevant. As I told earlier, Lazy loading enables pages to load faster, reducing latency and CPU consumption.

SEO Benefits of Lazy Loading

Website Performance: Most important benefit of using this method is getting a better website response rate. It can help you to provide better user experience by giving good response rate.

Better use of website Content: As you know this method helps to you delay the process of initializing heavy scripts, videos and audios on website which helps you to serve better content. For example, given below are the examples of lighthouse and lazy load.

Lazy loading example

Refer the Lazy Load Guide for detailed information or applying this method in your website or blog. However, you can also check given below sample implementation script of lazy loading.

lazy loading sample script

Hope it would help you to understand briefly about lazy loading and implement in your blog or website.  If you have a monetized blog, then it would be a game changer for you. However, if you have a youtube channel and want to rank your videos on top then you can refer YouTube SEO Tips

Additional Information

With the recent change to the image search results by Google, traffic from image related queries has actually improved a lot. Although you are obviously going to get some traffic in from people who just want to see the image, you do get some people who have more time to invest into your site now.

Hope this information of lazy loading would help you to understand this in a better way.

Keep exploring and keep sharing your feedback and suggestions to provide quality information. Together we can make this ordinary information into an amazing quality masterpiece.

User Generated Content Strategy and Marketing: Best SEO Ideas

User Generated Content

Generating quality content is the first step of marketing any product or services online. It takes a very long time and a lot of brain storming when it comes to content marketing because content is considered as key point of online marketing. Providing quality information and encouraging user to stay on platform or make a purchase by using words is a big task. Every product or services platform talk about USP’s and try to provide unique and quality information but sometimes it’s not enough. Getting user generated content (UGC) is one of the best option to create better engagement on website/portal. It helps brands to create trust between their users and helps in product branding. But how can we increase user generated content? This is the big question. Today I am going to share few tips by which you can create a better user generated content strategy for your business or product.

Before getting into tips for creating user generated content strategy, let’s know what User Generated Content is and why it is important for online content marketing.

User Generated Content

User generated content also known as content created by users in the form of written text, votes, likes, testimonial videos, images and any form of information related to product or services which is posted online or on services, product or social platforms. You might have seen posts on Facebook, twitter, quora, linkedin, tumblr, mix and many more platforms where users are sharing content while talking about product or services. This is the kind of content which contribute towards your business website or business mobile application. Most commonly this is a public content visible for relative or similar users online.

Why User Generated Content is Important?

User Generated Content is always considered as Original or Genuine content because not everyone on internet behave according to your well maintained staff or content creators. Sometimes you receive positive feedback or a great testimonial and sometimes it’s a negative experience which no company would like to publish online. User behavior is different every time. It totally depends on your product or services quality. If the user is happy then you will get a nice positive feedback but if user is not happy then you might hear words which you never want to hear. Because of its credibility, user generated content always gets special privilege from search engine crawlers. It is not true that every time user generated content is true because there are fake reviews, false testimonials and frustrated remarks but search engine crawlers are not humans they are bots and it’s not easy for them to differentiate between the content.

Tips to Increase User Generated Content

You can follow given below tips to incase user generated content for your website or blog.

Step 1: Go with the trend

Following the trends is first and most important factor to create better engagement. Always use the events such as Holidays, Events, Date Histories and trending hashtags. If you are a service provider and running a discount campaign then merge it with holidays or events. It will encourage user to talk more about your offer on different platforms.

Using Events like New Year or Football Match to run a campaign for your product or services would make the user share or talk about your campaign on multiple social platforms. Number of queries on your product page would go high during the event.

However, using date histories is little different. If you are creating interesting content and merging it with date history, then it would create curiosity between users and can lead to more engagement on your website or blog. For example, 11th January is an interesting date for India, Pakistan and Bangladesh because on 11th January 1972, East Pakistan renames itself Bangladesh.

Step 2: Pick the social network wisely

Using social network to represent your product or services is another option to encourage users to talk about it online. But you have to choose it wisely. The social network you choose should be based on your goals and target audience.

Step 3: Decide what to share according to platform

Writing a lengthy post is not possible on twitter and writing anything without photo is impossible on Instagram but it is possible on facebook. So you have to choose what’s the right platform to share content is. Do a research on your audience type and share content accordingly. Sometimes a normal photo could go viral and create way more user engagement than a quality blog post or product description on website.

Step 4: Work on your response time

Keep monitoring the user generated content and engage with users frequently. It can change user behavior into a random visitor to loyal customer. It will also help you to tackle the false content and negative reviews. If you are working on your brand’s online reputation then it will help you to gain a better brand value and increase trust between users.

Step 5: Encourage users to follow your footsteps

Encourage your users to follow your footsteps and ask them to share what you want. For example, if you are running a campaign on twitter for your product or service then ask users to follow particular hashtag. It has two major benefits. First, you can get easy branding for your product or service and second, it’s easy for you to track between content shared by users.

Step 6: Increase your audience

If you are a service provider or product owner which can cater multiple age groups, gender and groups then run campaigns for all of them. Creating product for multiple age groups would lead more engagement and encourage multiple age group users to talk about your product or service on different internet platforms.

Step 7: Use location according to your need

Engaging with local audience can result better engagement online. It’s easy and can give you better results. For example, if you are running a store business in particular location, then it’s important for you to target local audience. It will boost your Local SEO and sales.

Step 8: Encourage users to share feedback, reviews and suggestions

Taking feedback and working on them to provide a better product or service would automatically built trust between your website users and you. Encourage your users to share their public opinion, feedback, reviews for your product and suggestions to build a better product or service and interaction between your brand and your visitors.

Step 9: Ask positive provoking questions

Provoke your customers by asking positive questions. This method works on your creativity or skills in playing with words. If you do a single mistake, then your audience could misunderstand it completely. It may cause a lot of negative impression so be careful while provoking customers.

Step 10: Identify Customer Needs and design a contest for them

Do a small research on your audience type and review your previous user generated content and design content for them. Encourage them to take part in it. Here you can add incentives such as discounts, free merchandises and badges. It will crease better engagement for your brand.

Tips to Manage user Generated Content

Before pushing for more user generated content you should have a content policy. Write and publish a content policy so your users know what’s allowed and what’s not. Follow the public guidelines while creating content policy to avoid future problems.

Step 1: Keep an eye on top pages

Always keep an eye on pages where users are talking about your product and creating engagement. It is important to know what users are sharing and what kind of content you are receiving. It will help you to adjust your content policy accordingly. For example, if you are getting positive reviews for a particular product or service, then you can create or add more similar product or services and encourage users to land on that page. It will help you to tackle two major SEO problems. First is bounce rate and second page session.

Step 2: Put security on pages to handle spam bots

Adding captcha code is the first option to handle bots and spam comments. Or you can create similar programs or put a code in your website backend to verify user credibility before allowing the content post. Asking for verification by email or mobile number is second best option to handle spam on portal.

Step 3:  Use Content Filtering

Use content filtering to avoid particular key phrases or words to create a positive space for users. You can create in-house content filtering for better results and can avoid copyrighted content, adult content and offensive words.  If in-house option is not available then take help of any software which can do it for you.

Step 4: Use third party plugins or tools for commenting on your portal

Allowing user by using third party plugins i.e. comment by singin up with facebook, twitter or gmail would be another option to increase credibility of content. These apps or plugins automatically do the security check and don’t allow content which is not allowed in their content policy. However, if you find any offensive content then it’s way more easier to get it removed by reporting it to particular third party i.e. facebook, twitter or google.

Step 5: Provide Flag or Violation option for users

Provide “Flag Comment” or “Report Violation” option for users to built trust and provide them a better platform to talk. It allows your website users to report the content to site admin or to you as potentially problematic. Make sure to regularly review and act on those reports.


Designing a customer centric marketing strategy is good for brand marketing. Providing a better platform helps us to built trust and engaging with users by responding to their comments helps to retain old customers and convert new visitors into loyal customers. Hope these tips of user generated content would help you to design your marketing strategy and increase number of users on your platform.

How to reduce bounce rate- Best SEO Techniques

reduce bounce rate

You are doing right if you are getting visitors on your website or blog. But you need to worry when visitors are not spending time while exploring the web. Instead they are closing web and going back to search engine and performing another search to find relative information. This would be the bounce rate for your website/blog. Increasing bounce rate on website or blog is big reason to worry for webmasters and digital marketers. Today we will learn few SEO techniques which can help you to reduce bounce rate.

What is Bounce Rate

In SEO we call it Single Page Session. Bounce rate is percentage of visitors who lands on your website but instead of continuing they leave or close the website/page. It is when the visitors navigate away from the website after viewing only one page and they close the window. This is what we call “Bounce Rate in SEO”. It is like when you accidentally click on wrong URL and close it instantly without checking.

Tips to reduce Bounce rate

When it comes to reduce bounce rate, we apply different methods. You can also try following suggestions to get rid of bounce rate.

Content Readability:

Major reason behind bounce rate is content readability. People often close website which are not interesting and the content seems monotonous. If your website/blog doesn’t have interesting information with creative representation, you might see visitors bouncing back. It is important to provide quality information to keep the visitor on website/blog.

How to improve content readability?

  • Write short and informative paragraphs with images and facts. It will improve your content representation and create interest between your website visitors.
  • Represent your content with descriptive headers and add interesting facts or case studies to keep user engaged.
  • Add formatting where it is required. Put Bold, Italic and (►) bullet points to represent your content clearly.
  • Add internal and external links to add value in your content.
  • Engage with your visitors by asking questions and creating curiosity.
  • At the end of content, encourage users to share their feedback or add your conclusion for the information provided on your website/blog.
  • Adding screen shots, charts and expert reviews would help you to build trust between your website or blog visitors and help you to get better word of mouth.

Creative Writing

Writing creative content is the key to create engagement between users. If you are a good story teller then the listener or reader will never go to sleep or find your content monotonous. While representing content, show your creativity and represent content in best possible creative manner.

Things to follow to represent content creatively

Add your brand while telling the story. Give citations and reference to your brand analysis, surveys and searches. When you do that, visitors often check the analysis provided by you. This practice generates curiosity between readers and helps to reduce bounce rate.

If possible then add interactive content which encourage user to take part in your questions, suggestions and polls created by you.

Create Genuine Content

Writing catchy headlines are good but do not forget to relate your content headline with content information. Wiring false or fake information would lead to a negative impression and is not good for your website marketing strategies. Always rely on facts and write the truth. You may use your words to represent content but the information should be correct.

Technical SEO Suggestions to reduce bounce Rate

Generate Meta Content: First step of on-page SEO to build audience and attract both users and search engines to your website or blog. Writing descriptive Meta data along with focus keyword would give your better results.

Focus on Devices: While generating content always keep your audience type in your mind and review devices and user behavior. Go to Google Analytics and go to Acquisition>Search Console>Devices. This report would help you to understand what types of devices are used to explore your website.

After this you can decide your content strategies and make it user friendly according to devices used to visit your platform.

Use of right keywords: Every digital marketer or blogger conduct a keyword research before writing content for website or blog. But if we use the right keywords then it would add more value to our content and help users to stay for a longer period of time. For example, if you are running an information platform then you should focus on keywords which are non-commercial and related to information only. I.e. TheSEOGuy is based on information and using keywords like “reduce bounce rate” is relatable for content but using “Tools to reduce bounce rate” is not for my audience. If you are running a commercial platform then you can consider the commercial keywords.

Using high value keywords along with brand keywords would add more value to your content and generate better SEO results.

Focus on right audience type: Targeting the right audience is the first rule while working to reduce bounce rate. If you are targeting the right audience type then the chances of getting higher bounce rate automatically reduce. Take help of google analytics to analyze audience type and see interests while drafting your content.

Off site work (Backlinks): If you have done everything right and followed the right steps for on-page then you are left with off-page work only.

Key points to remember while building backlinks to reduce bounce rate

Use of Anchor Text: Using anchor text wisely while building backlinks would certainly help you to reduce bounce rate. Genuine information with right anchor text leads to more traffic and trust.

Tip: Target the Do Follow platforms to generate backlinks. Always prefer quality over quantity for long time results.

Set External links to open in new window: It is a Small but effective trick to avoid bounce rate. If the user is staying on your website even after clicking on a link, then sessions would continue instead of bounce back and creating another page view. Users can easily switch between windows and get back to where they were while exploring your website or blog.

Improve website loading speed: Work on your website loading speed to cater every visitor. If your website or blog would take time to load then it would increase the bounce rate. Every visitor expects a web page to load instantly or within a second or two. If the website is taking more than 8 seconds to load then it is a problem for you. The slower your website’s landing pages load, the higher your bounce rate will be. And, search engines are also concerned about site speed – you can slip in rankings, if your site is consistently slow to load, resulting in a higher bounce rate. Nobody Likes a Slow Website

Tips to improve website loading speed

  • Try to get in touch with hosting provider and ask for better speed
  • Compress Images
  • Use lesser plugins ( WordPress only)
  • Avoid URL redirects
  • Use Cookie free domain

Hope this information on how to “Reduce Bounce Rate” would help you to create a strategy for your website or blog. And you will be able to reduce bounce rate. Do let us know if you find this information useful. Comment below your feedback or suggestions.

Best ways to market android app & iOS app

Best ways to market android

Internet searches are changing so fast. It has completely shifted from Desktop to Mobile in past few years. Now the internet platforms are attracted towards mobile apps. It brings some more hard work for website owners and business owners. Now it is important to create marketing strategy for mobile app marketing as well thus every marketer is looking for best ways to market android app & iOS app. Today we are going to learn few best ways to market android app and iOS app.

Originality is the Key:

Chances of getting people’s attention are very low if you are just copying ideas. You should create an app with original idea. Your app should solve problem of people. Or you could be the first developer to come outwith your type of app or Present an existing category of app in a new, unique way. You should always do your market research at first, and then create pre-launch and post-launch campaigns according to your marketing strategy.

APP Store Optimization

As we have discussed in Mobile App Marketing tips, ASO is one of the strongest methods to optimize your app performance and create a better marketing strategy. It will help you to understand user behavior so that you could adjust your marketing campaigns according to it and get the best out of it. ASO stands for App store optimization. It is the process of improving the visibility of a mobile application in an application store. Just like SEO (search engine optimization), which is for websites. ASO (App store optimization) is for mobile applications.

Use of Electronic Media

You can use free press release for your app installation by inviting your potential users. Give them a chance to play with your app and test on their own. Share your app by giving viewers some high-resolution views of the product. Another ways is to conduct Quiz Contests related to your app business category and engage users. Distributing prizes would definitely attract users to take part and increase the app installs.

Build a micro-site

Having a micro-site would help you to use multiple internet platforms. You can share your app USP’s on website and share link on uncountable number of internet platforms. You can get into discussion groups and initiate a conversation, you can share website link on social media platforms such as facebook, twitter, linkedin, quora, reddit & tumblr.

Reviews & Feedback

The very first thing user checks before installing an app is reviews. So you should have some good reviews on your app feedback page. But while promoting app you could get help of different internet platforms where people could see your app reviews. For example you can use ProductHunt & Betalist. You could also involve influencers and bloggers who can write app& website reviews on their platform. This is the easiest and best ways to market android app.

Invest your time in studying the competition

Pre- launch marketing strategy starts with stalking competitive apps and understanding their success algorithm. Do your deep research and find key points to target. It is not going to easy to beat competition with same app idea. However, it also helps if you are going to launch an original idea. You can review the similar apps and get better vision of handling upcoming user feedback/suggestions and problems.

So this was the list of few best ways to market android app& iOS app. Hope it would help you in your upcoming business idea. If you have any suggestions then do comment below. You can also share the information with others.

Mobile App Marketing tips in India

Mobile App Marketing Tips

Mobile App Marketing

India is a very big market for every business idea. If you are a business owner and have your own mobile app available in play store or app store then you can follow few steps to bring a change in business results. You could create a strong mobile app marketing strategy for your business. Today I am going to share few steps which could help you to develop better mobile app marketing strategy. So let’s start learning.

First of all you have to identify USP (Unique Selling Price) of your mobile application. If you know your audience well then it would be easy for you to target the right audience. Today I am going to share few key points to create a strong mobile app marketing strategy.  Developing and marketing a business mobile phone application which can beat the competitive mobile applications is not an easy task for business owners. There are thousands of similar applications available in market. It means you are already getting tough competition for your mobile application and if you want to stand ahead of competition then you should have a systematic approach.

Best Mobile App Marketing Suggestions

Mobile app market has limited options to show your creativity with marketing ideas. But if you follow the right strategy then you could earn a lot of positive results. All you need to do is, just implement small changes. Given below are few mobile app marketing tips.

  • Do the ASO: ASO stands for App store optimization. It is the process of improving the visibility of a mobile application in an application store. Just like SEO (search engine optimization), which is for websites. ASO (App store optimization) is for mobile applications.
  • Mobile App Title: Write the descriptive but quality title for your mobile app. While writing mobile app title, focus on app USP’s, how it works, what it does and put application name if possible. It is always good to create an app title based on common search terms or use a branded name that you can copyright. Keep the user search behavior in your mind while writing about the mobile app.
  • Use of Keywords in Mobile app: When it comes to keywords, focus on relevancy and search volume. Do not forget to do an analysis for keywords to find out which keywords could do the best for your mobile app.
  • Mobile App Description: Curiosity is the key but do not use it excessively. Write first few lines of your mobile app description as an advertisement copy, with the purpose to generate curiosity and build interest in your app. The reason for this is the app store only displays the first 2-3 lines of text before users need to tap on the ‘more’ tab.
  • Mobile app Visuals & Screenshots: When you are showing your mobile app in app store, an attractive icon can play a major role in user engagement. A good icon would add more value to your mobile app presentation and will encouraging users to download your mobile app. same goes with screenshots as well. Screenshots works as banner or posters for your mobile app. You can show your creativity and add the best banner of your mobile app. Try to use screenshots as user manual & banner at the same time and educate users how your mobile app works by the screenshots.

Additional Mobile App Marketing Tips in India

Taking help of influencer’s: Once you are done with ASO (App Store Optimization), you can reach out to Blogs and industry experts. Try to generate their interest in your mobile app. Once they are convinced, you can ask them to share your mobile app on their social media handles or their personal blog or website.

Create a list of app review website: Create a list of website or blogs which can write a review of mobile apps. Try to get your mobile app reviews there.

Use Social Platforms:  Write some out of the box high quality content about your mobile application on social platforms. Develop a higher response rate to create better engagement. It is the best option to convert a normal visitor into potential user.

Keep an eye on similar apps: While interacting with people over social platforms, analyze what people are talking about similar mobile applications or category of apps.

Pro tips for Mobile App Marketing in India

Create a teaser website or Blog. Generating curiosity between people always works. Do this systematically. Get a teaser blog or website for your mobile app before one or two months ago before the app launch. Keep the curiosity between people by posting daily updates about your mobile app. The best option would be getting a short explainer video and keep on updating the video content till the app launch date.

Talking on public & social forums about the problem which your app is going to solve would help to drive more engagement & interest towards your mobile app. Research events that touch on the subject your application addresses and appear.

Few good tools for Mobile App Marketing

It is always good to use the better tools for better marketing results. If you are going to launch a mobile application, then it would be good for you to have knowledge about few good mobile app marketing tools. Given below are few good tools which can give a boost to your mobile app marketing strategy.

  • App Annie
  • Gummicube
  • App Radar
  • Lab Cave
  • PreApps
  • Tune
  • Appfigures
  • SensorTower
  • StoreMaven
  • TheTool
  • AppTopia
  • PrioriData
  • ASODesk
  • AppCodes
  • Mobile Action
  • AppTweak
  • SearchMan
  • Keyword Tool
  • appScatter
  • SplitMetrics
  • RankMyApps

Hope this information would help you to get a better mobile app marketing strategy for your upcoming mobile app or existing mobile app. You may also like Innovative ways to increase traffic to your website for free.

However, if you have any suggestion or feedback for this information then do comment below. You can help me in sharing the right and quality information with everyone.

Also, don’t forget to share this information. Share with people who are looking for mobile app marketing tips.

Best examples of Canonicalization in SEO

Canonicalization in SEO

What is a canonicalization

Before we learn about use of canonicalization in SEO, first we should understand what canonicalization and how it works in SEO. Today I will share few examples of canonization in SEO. It will help you to understand the method and make best use of it while working for website SEO.


It is a process of informing Search Engine Crawlers about the URL length. By using canonical tag, you can actually control crawlers and make them crawl the URL according to your need. A canonical tag could tell search engines crawlers what you want them to crawl and what you don’t want them to crawl. For example: If you have a very long URL for your page because of sub directories or categories, then you can use this method to inform search engine crawlers to read URL to a certain length. let’s take an example.

Imagine you have a dynamic URL like In case of dynamic URL’s, where the data is coming from backend, we can’t control the URL’s because it adds, extra queries in URLs. In this situation, we can take help of this method. We can use this tag and get the URL index according to our SEO Strategy. Given below is the example code for Canonicalization.

Code sample

code sample

What is the use of Canonicalization in SEO?

The best use of canonicalization is to “Deal with duplicate content”. Canonicalization is a process which informs search engine crawlers about duplicate content and let them understand the content between website pages. Dealing with duplicate content problem is not an easy task for webmasters. Whenever search engines visit your website and crawl multiple URLs with identical (or very similar) content, it can cause a number of SEO problems.

Crawlers are bots and it’s a challenge for them to understand content deeply. They might consider a lot of similar information on website as duplicate content. And because of this, crawlers might miss unique content on a website. Apart from this, if crawlers are getting duplicate content on larger scale, they might shrunk the ranking ability of your website or blog.

Also, even if your content does rank, search engines may pick the wrong URL as the “original”. But you can get rid of all these SEO problems if you are using the right canonical tags.

Why crawlers consider content as Duplicate?

It is the first question in every SEO beginner who is learning about canonicalization. Most of the time it is hard to understand for beginners that “Why crawlers consider content as duplicate content when there’s no duplicate page on website?” As I informed earlier, Crawlers are BOT they are not humans. Being a human, we can understand the page concept but for crawlers, every unique URL is a unique page which should have unique content in it.

Given below are few good examples of URL’s by which search crawlers could reach to your website or blog.


For all humans, all of the above listed URL’s are representing one website or we can say one website homepage. But for a search crawler, every single one of these URLs is a unique “page.”

Difference between Canonical tags and 301 redirect

Often people get confused between the 301 redirect and canonicalization because of their working method. I have very simple example which can make you understand the basic difference between canonical tag and 301 redirect.

While using canonical tags, we make search crawlers to read the URL to specific limitation to help them understand between the page content where 301 redirect represents the permanent redirection where we request search crawlers to read the URL content on another location. For example in canonicalization we request crawling bots to read urls like <link rel canonical =”> for the page

However, in 301 redirects we request crawlers to read the url content on another location i.s. fot he page here you can see that the category “Test-page” has been replaced with “Real-Page” which is another destination in website.

Hope this information on Canonicalization in SEO would help you to understand the benefits of canonicalization in SEO. Do comment below your feedback and suggestions for this content. I am working to provide a better place for SEO information for everyone at the same time I am learning better SEO methods. We can grow together and help each other. Do not hesitate if you have anything in your mind. Share your suggestions as I personally review all the suggestions and feedback.

Small Business SEO Strategy for better results

Small Business SEO Strategy

Every business owner requires maximum business exposure over internet these days. Big companies have resources and funds by which they can manage to get easy exposure over internet. But it’s very hard for small business owners to get maximum exposure. There are a lot of hurdles which every small business owners has to face. When the small business owners start with digital marketing for their business, the biggest challenge is to create right marketing strategy. Especially the SEO strategies. SEO for small business cannot be completed without struggle and challenges. Today I am going to talk about those struggles and challenges. Being a SEO Strategist myself, I worked with different startup companies and have faced these challenges. Today, I would like to share some ideas by which you can create best small business SEO Strategy.

Challenges & Struggles during creating Small Business SEO Strategy

Good SEO relies on great quality and good quantity content as well as getting links back to your site. The problem for small businesses is that they often don’t have the strong network, easy PR and better financial resources to start with it. SEO (Search Engine Optimization) requires daily involvement to get better results. Fighting with big competition with less resources requires a lot of hard work and maximum efforts. On top of that, they need strongest strategies to achieve their goals. Let’s move on to the steps to follow to create amazing small business SEO Strategies. 

Here’s what you can do:


Decide what really needs to be done on priority. Always remember, your biz is all about fulfilling your customer’s needs. Therefore, focusing on developing a great content plan is essential. Start pushing out content that helps your customers, on a regular basis (preferably, at least weekly).

You can also start by setting up a calendar with topics a month or two in advance and make it a priority to get each piece of content done.


Get your blog streamlined from the beginning so it looks nice and encourages readers to click on other articles as well. As a small business, you can’t do it all! Get help or at least narrow down what needs to be done. As far as SEO goes, providing great content is the number one place to start. Create interest between users and provide what they are looking for. Understand your audience and start serving content according to your website/business audience. You may try the steps mentioned in SEO Content Writing Tips


Probably one of the biggest problems is to find best keywords. It is hard for small business owners to find keywords for their business because most of the time industry keywords are already been captured by big brands and competitors. But it’s not impossible to get ranks on those keywords. All you need is better understanding of SEO and you can achieve your goals. You can refer SEO suggestions to improve keyword ranking 

Create a Buzz

Use social platforms wisely and create a buzz about your business. Setup multiple social platforms and publish your content. Generate curiosity between users and make them visit your business website. For example, if you are going to launch a mobile app for your business then invite users for beta testing, ask for feedback and let them contribute. Creating similar events for your business/services would give you better engagement and exposure over internet.

Lean from other’s mistakes

Learn from other’s mistakes and do not commit those mistakes while doing SEO for your business website. There are few Common SEO Mistakes which you need to avoid. Little awareness could give your amazing positive results.

These were few tips to create Small Business SEO Strategies. Hope it would help you to get better results for your business website. If you have any feedback for this information then do comment below.

Share your feedback to make it a better platform for all kind of SEO answers.