Mobile App Marketing tips in India

Mobile App Marketing Tips

Mobile App Marketing

India is a very big market for every business idea. If you are a business owner and have your mobile app available in play store then you can follow few steps to create a strong mobile app marketing strategy for your business. First of all you have to identify USP (Unique Selling Price) of your mobile application. If you know your audience well then it would be easy for you to target the right audience. Today I am going to share few key points to create a strong mobile app marketing strategy.  Developing and marketing a business mobile phone application which can beat the competitive mobile applications is not an easy task for business owners. There are thousands of similar applications available in market. It means you are already getting tough competition for your mobile application and if you want to stand ahead of competition then you should have a systematic approach.

Best Mobile App Marketing Suggestions

Mobile app market has limited options to show your creativity with marketing ideas. But if you follow the right strategy then you could earn a lot of positive results. All you need to do is, just implement small changes. Given below are few mobile app marketing tips.

  • Do the ASO: ASO stands for App store optimization. It is the process of improving the visibility of a mobile application in an application store. Just like SEO (search engine optimization), which is for websites. ASO (App store optimization) is for mobile applications.
  • Mobile App Title: Write the descriptive but quality title for your mobile app. While writing mobile app title, focus on app USP’s, how it works, what it does and put application name if possible. It is always good to create an app title based on common search terms or use a branded name that you can copyright. Keep the user search behavior in your mind while writing about the mobile app.
  • Use of Keywords in Mobile app: When it comes to keywords, focus on relevancy and search volume. Do not forget to do an analysis for keywords to find out which keywords could do the best for your mobile app.
  • Mobile App Description: Curiosity is the key but do not use it excessively. Write first few lines of your mobile app description as an advertisement copy, with the purpose to generate curiosity and build interest in your app. The reason for this is the app store only displays the first 2-3 lines of text before users need to tap on the ‘more’ tab.
  • Mobile app Visuals & Screenshots: When you are showing your mobile app in app store, an attractive icon can play a major role in user engagement. A good icon would add more value to your mobile app presentation and will encouraging users to download your mobile app. same goes with screenshots as well. Screenshots works as banner or posters for your mobile app. You can show your creativity and add the best banner of your mobile app. Try to use screenshots as user manual & banner at the same time and educate users how your mobile app works by the screenshots.

Additional Mobile App Marketing Tips in India

Taking help of influencers: Once you are done with ASO, you can reach out to Blogs and industry experts. Try to generate their interest in your mobile app. Once they are convinced, you can ask them to share your mobile app on their social media handles or their personal blog or website.

Create a list of app review website: Create a list of website or blogs which can write a review of mobile apps. Try to get your mobile app reviews there.

Use Social Platforms:  Write some out of the box high quality content about your mobile application on social platforms. Develop a higher response rate to create better engagement. It is the best option to convert a normal visitor into potential user.

Keep an eye on similar apps: While interacting with people over social platforms, analyze what people are talking about similar mobile applications or category of apps.

Pro tips for Mobile App Marketing in India

Create a teaser website or Blog. Generating curiosity between people always works. Do this systematically. Get a teaser blog or website for your mobile app before one or two months ago before the app launch. Keep the curiosity between people by posting daily updates about your mobile app. The best option would be getting a short explainer video and keep on updating the video content till the app launch date.

Talking on public & social forums about the problem which your app is going to solve would help to drive more engagement & interest towards your mobile app. Research events that touch on the subject your application addresses and appear.

Few good tools for Mobile App Marketing

It is always good to use the better tools for better marketing results. If you are going to launch a mobile application, then it would be good for you to have knowledge about few good mobile app marketing tools. Given below are few good tools which can give a boost to your mobile app marketing strategy.

  • App Annie
  • Gummicube
  • App Radar
  • Lab Cave
  • PreApps
  • Tune
  • Appfigures
  • SensorTower
  • StoreMaven
  • TheTool
  • AppTopia
  • PrioriData
  • ASODesk
  • AppCodes
  • Mobile Action
  • AppTweak
  • SearchMan
  • Keyword Tool
  • appScatter
  • SplitMetrics
  • RankMyApps

Hope this information would help you to get a better mobile app marketing strategy for your upcoming mobile app or existing mobile app. You may also like Innovative ways to increase traffic to your website for free however, if you have any suggestion or feedback for this information then do comment below. You can help me in sharing the right and quality information with everyone.

Best examples of Canonicalization in SEO

Canonicalization in SEO

What is a canonicalization

Before we learn about usage of canonicalization, first we should understand what canonicalization in SEO is. Today I will be sharing few best examples of canonization in SEO. Canonicalization is a method which works on canonical tag or code. It is a process of making search engines aware about the URL. It means by the use of canonical tag, you can actually inform search engines to crawl your website or blog URL’s according to you. A canonical tag could tell search engines which version of a URL you want to appear in search results.

Code sample

code sample

What is the use of Canonicalization in SEO?

We know how canonical works. Now I would tell you SEO (Search Engine Optimization) benefits of using canonical tag. The best use of canonicalization is to “Deal with duplicate content”. Canonicalization is a process which informs search engine crawlers about duplicate content and let them understand the content between website pages. Dealing with duplicate content problem is not an easy task for webmasters. Whenever search engines visit your website and crawl multiple URLs with identical (or very similar) content, it can cause a number of SEO problems.

Crawlers are bots and it’s a challenge for them to understand content deeply. They might consider a lot of similar information on website as duplicate content and because of this, crawlers might miss some of your unique content on website. Apart from that if crawlers are getting duplicate content on larger scale, they might shrunk the ranking ability of your website or blog. Also, even if your content does rank, search engines may pick the wrong URL as the “original”. But you can get rid of all these SEO problems if you are using the right canonical tags.

Why crawlers consider content as Duplicate?

It is the first question in every SEO beginner who is learning about canonicalization. Most of the time it is hard to understand for beginners that “Why crawlers consider content as duplicate content when there’s no duplicate page on website?” As I informed earlier, Crawlers are BOT they are not humans. Being a human, we can understand the page concept but for crawlers, every unique URL is a unique page which should have unique content in it.

Given below are few good examples of URL’s by which search crawlers could reach to your website or blog.

  • http://www.example.com
  • https://www.example.com
  • http://example.com
  • http://example.com/index.php
  • https://example.com/index.php

For all humans, all of the above listed URL’s are representing one website or we can say one website homepage. But for a search crawler, every single one of these URLs is a unique “page.”

Difference between Canonical tags and 301 redirect

Often people get confused between the 301 redirect and canonicalization because of their working method. I have very simple example which can make you understand the basic difference between canonical tag and 301 redirect.

While using canonical tags, we make search crawlers to read the URL to specific limitation to help them understand between the page content where 301 redirect represents the permanent redirection where we request search crawlers to read the URL content on another location. For example in canonicalization we request crawling bots to read urls like <link rel canonical =https://example.com/category/test-page/”> for the page https://example.com/category/test-page/caonical-tags-and-its-seo-benefits

However, in 301 redirects we request crawlers to read the url content on another location i.s. https://example.com/category/real-page/canonical-tags-and-its-seo-benefits fot he page https://example.com/category/test-page/caonical-tags-and-its-seo-benefits here you can see that the category “Test-page” has been replaced with “Real-Page” which is another destination in website. Hope this would help you to understand the benefits of canonicalization in SEO.

 

Small Business SEO Strategy for better results

Small Business SEO Strategy

Every business owner requires maximum business exposure over internet these days. Big companies have resources and funds by which they can manage to get that but it’s very hard for small business owners to get the same business exposure. There are few problems which most of the small business owners face when they start doing digital marketing for their business especially when they are creating SEO strategies. SEO for small business cannot be completed without struggle and challenges. Today I am going to talk about those struggles and challenges. I would share some ideas by which you can create best small business SEO Strategy.

Challenges & Struggles during creating Small Business SEO Strategy

Good SEO relies on great quality (and good quantity) content as well as getting links back to your site. The problem for small businesses is that they often don’t have the financial and employee resources to keep up with it all. SEO requires daily involvement to do it well, or at least many, many hours devoted to it weekly. So, your small business either has to do it all, at the expense of other important tasks (like product development, customer support, etc.), or you need to spend large amounts of money to get it done (often by people who don’t understand your biz very well).

Here’s what you can do:

Decide what really needs to be done on priority. Always remember, your biz is all about fulfilling your customer’s needs. Therefore, focusing on developing a great content plan is essential. Start pushing out content that helps your customers, on a regular basis (preferably, at least weekly).

You can also start by setting up a calendar with topics a month or two in advance and make it a priority to get each piece of content done.

Additionally, get your blog streamlined from the beginning so it looks nice and encourages readers to click on other articles as well. As a small biz, you can’t do it all! Get help or at least narrow down what needs to be done. As far as SEO goes, providing great content is the number one place to start.

Probably one of the biggest problems is going to be finding competitive keywords. Small businesses are going to be competing for space with larger companies that have dominance in many ways.

Finding the best keywords to use within the market, ones that are popular but without a large quantity of use is going to be a big struggle, and will require some research time. Hope you will find this information useful. Now you can built a better small business SEO Strategy.

You can also follow SEO Strategies for Local Business

Fore more fresh updates, keep exploring TheSEOGuy.

SEO Strategies for Local Business

SEO Strategies for Local Business

SEO Strategies for Local Business

Local SEO plays an important role in your business growth if you are catering local audience. For example, if you have a store website then your first priority would be reaching out to nearby customers. That can be done by performing better Local SEO. Local search engine optimization aka Local SEO is similar to normal SEO. If you are into service industry and wanted to reach more people then you should design better SEO strategies for local business. You have to follow few steps to boost local SEO and get some growth in your business. Today I am going to talk about how can you create best SEO strategies for local business. Given below are few best practices to boost your local SEO.

Optimization of Google My Business Page

My business page represents your business and its product information on google listings. You can get the verification done and reach more audience by using it correctly. If Google can verify your business as authentic, it will potentially reward you with a coveted sidebar space in Google local search. If your business has multiple locations then you can add all of your locations and get more visibility in listings for different locations. Few Benefits of my business page

• You can create high quality content and share it on google my business page.
• Share interior and exterior images of your business.
• Respond to customer reviews on your business. It would help you to generate better trust score.
• Update products details and prices.
• Use additional features such as text messaging.

Enable Rich Cards and Structured Data

Enabling rich cards and structured data would help the search engines to understand your business and products. If you have defined the categories and product information correctly, then you will get better views in map views and listing views. It would also help you in getting a google business box. Google business box is the box which appears at right hand side of the search page. Google business box contains information following information of your business.
• Website Address
• Map link
• Business Address
• Phone number
• Product posts
• User Reviews
• Similar Businesses
• Social Handles

This information is quite helpful to drive better local traffic.

Fix On Page SEO Errors

It is common practice but it gives better results when it comes to Local SEO. Work on your websites URL Structure, Create descriptive Title Tags and Generate Meta data which should be good enough to describe your products or services. You can also work on website interlinking and make it easier for search engines to understand your website data including products, services, business category and USP’s.

Use local listing channels

You can find out the local business listing channels where you can get listing for your business. Create descriptive listing and share as much as information you can while creating business listings. Check if the listing channel is providing “DoFollow” links. This would be an additional benefit for your business. Given below are few good local listing websites to get a listing for your business.

• indiamart.com
• mapquest.com
• sulekha.com
• yellowpages.webindia123.com
• targetstudy.com
• yellowpages.cybo.com
• grotal.com
• asklaila.com
• aimoon.com
• burrp.com
• yellow.place1
• resources.afaqs.com
• biz.prlog.org
• in.wowcity.com
• infoline.com
• in.enrollbusiness.com
• directory.edugorilla.com
• fullhyderabad.com
• in.ypgo.net
• whereincity.com
• findglocal.com
• kudzu.com
• indiaonline.in
• nfoisinfo.co.in
• yelloyello.com
• vcsdata.com
• jantareview.com
• in.99nearby.com
• hotfrog.in
• indianindustry.com
• freelistingindia.in
• starofservice.in
• startlocal.in
• driveat.com
• zonalinfo.com
• tuugo.in
• cylex.in42
• indiabook.com
• addyp.com
• clickedindia.net
• yellowpages.in
• indiacatalog.com
• indisearch.com
• threebestrated.in
• ncrcities.com
• urbanhomez.com
• mysheriff.co.in
• 99localsearch.com
• dealerbaba.com
• zoompo.com
• entireindia.com
• rajb2b.com
• clickblue.in
• yelu.in
• localfrog.in
• dialindia.com
• biz15.co.in
• justvisitonline.com
• bizzduniya.com
• place123.net
• lemonhunt.com
• firstdial.in
• finddigitally.com
• orapages.com
• needfinder.in
• jimyellowpages.com
• ncrpages.in
• sharelocalbusiness.com
• indiaontrade.com
• tradesights.com
• onestopb2b.com
• sabmilega.com
• sabmilega.com
• indiabusinessenquiry.com
• dialyou.com
• serviceindia.com
• indyapages.com
• callme.co.in
• indyapages.com
• mybusinesslive.in
• zipleaf.in
• attamarketonline.com
• searchrunners.com
• edigitalyouth.com
• goodlinksindia.in
• indianindustriesdirectory.com
• gostartups.in
• findshops.in
• greaternoidadirectory.com
• altaindia.com
• adroitdirectory.com
• xploremycity.com
• khojinindia.com
• indiabizdir.com
• gurgaononcall.com
• indiabusinessindex.com
• sevanow.com
• easy4dial.com
• gogurucool.com
• toplocal.in19
• wannapreneur2entrepreneur.com
• businesspeeps.com
• parentpuddle.com
• khargharcity.com
• oncallbiz.com
• getinfoonline.com
• pepdeck.com
• eqlic.com
• yellowpagesdir.in
• addressenquiry.com
• turantdial.com
• businessmention.in
• topyellowpage.com
• dailyees.com
• indiaplayschools.com
• puchojee.com

Engage with users

Create better engagement with users by responding to user reviews and feedback. Always respond to your business users and website visitors. It will help to create better impression and generate better user generated content. Number of high positive feedback would also help you to gain better ratings and search views for your business listing.

These are the steps which you can follow to design better SEO strategies for local business. Hope it will help you to create strategies for your business.

However, if you still have any question, feedback or suggestion on how to create “SEO Strategies for local business” then do comment below of write to us here

Geo Meta Tags : Usage & its importance

Geo Meta Tags

Geo Meta Tags

Geo Meta tags are basically used to define the location of website. It tells the search engines the physical address and location of your business or website. For example if you are running a business online, then you will be having the physical address. During the time of adding your listing on search engines, you can use this method.

Use of Geo Meta Tags

If you are running a website which caters local audience, this method will help you to gain more visibility. It will help you to boos the local SEO for your products and services performance. Overall it doesn’t have any impact on website SEO. But it is useful if you are aiming to boost local SEO for your website.

Here is how to implement GEO meta tags in your website. 

  • <meta name=”geo.region” content=”IN-DL” /> (Here IN represents the country and DL represents the state. It is good to define geo details clearly)
  • <meta name=”geo.placename” content=”Delhi” /> (Here you can put the City name which you wanted to represent)
  • <meta name=”geo.position” content=”00.000000;00.000000″ /> (put the city coordinates)
  • <meta name=”TheSEOGuy” content=”00.000000, 00.000000″ /> (add the location coordinates here)

Pro Tip for First time Users: Always get the business listing with search engines along with GEO Meta Tags. It would be more clear for search engines to understand your business and location.

Once you are done with google business dashboard, you can share small posts of 1500 characters and images and tags your products to get better views in local searches i.e. Map Views, Searches and can get more clicks and calls direct to you. Writing posts by google my business platform will give you a chance to reach more customers and you can also use targeted business keywords to boost local SEO. For detailed guide on local SEO you can follow SEO Strategies for Local Business

Hope this information would help you to understand the Geo Meta Tags and its usage. Now you know the benefits and its importance. If you have additional information on this topic then do comment below. Do share your feedback or suggestions here. You could share this information with people who are not aware about this.

Keep exploring for more fresh content and SEO Tips.

How to create high quality backlinks for any website

high quality backlinks

How to create high quality backlinks for any website

Every marketer has this question when they start working on a website. Building backlinks are easy but it’s very hard to generate high quality backlinks. This is very common and most asked question by marketers, SEO specialist and bloggers. There are thousands of tools available by which you can generate high quality backlinks. But building original quality link is some which I prefer. You can follow given below steps to create backlinks.

Social backlinks: Use your social media presence and post your links on verified social platforms. Use the trending content and try to link your website link with the content. Use all of your social platforms to do the same.

Web2.0 Web2.0 work on UGC (User Generate Content) it could be the social media platform or other content based platform which works on user engagement. It is easy to generate high quality backlinks and can help a lot. However, consider checking the page authority. If you are getting do follow links then it would be the best platform to built backlinks.

Micro-blogging These platforms work on your content creativity. Micro blogs are platform which are content based but you have very little space to create a buzz about link. Built the backlinks and use the anchor texts wisely to get best out of it.

Gust Posts and Blog Commenting

Another standard practice is “commenting”. You can use following tips for blog guest posts. Use Google search queries to find blogs accepting guest contributors:

  • Your keyword + inurl:write-for-us
  • Your keyword + guest-posts
  • Your keyword + inurl:guest-post-guidelines
  • Your keyword + become a contributor
  • Your keyword + bloggers wanted
  • Your keyword + submit an article
  • Your keyword + want to write for
  • Your keyword + contribute
  • Your keyword + become an author
  • Your keyword + guest post by
  • Your keyword + now accepting guest posts

However, you might also be interested to know what you are suppose to do when website rankings are dropped. If yes then you can read What Do You Do If website Rankings are Dropped

Also, comment below your feedback or suggestion for this information.

What Do You Do If website Rankings are Dropped?

website Rankings

What Do You Do If website Rankings are Dropped?

First we need to understand the reason behind the rank drops. There are thousands of reasons by which can use drop in website rankings. You can follow certain practices to find out the reason behind rank drop. Sometimes it is due to search engine algorithm updates. But sometimes it is because of false marketing practices. Whatever the reason is, you can find it by following given below steps.

Use Webmasters: – This is one of the most important tool to use when you see a sudden rank drop. If you are getting any message or information in your webmaster inbox then review it and try to fix the problem. Webmaster data can be analyzed to see the search performance. Optimize the weekly or monthly search keywords under “Search Analytics” and see if there’s any problem.

Google Analytics: – Another Google Tool to check the reason behind sudden drop in website rankings. If you have huge organic traffic and suddenly it drops down then review the channels and try to create a filter on property to avoid future problems. Follow detailed guide of Managing and creating filter by google here (https://support.google.com/analytics/answer/1034823?hl=en)

Search Engine Algorithm: – Most of the time rankings move up and down because of search engine algorithm updates. So you should always keep an eye on SEO table to see recent google update and keep on making the changes in website content according to update to avoid penalty and rank drops.

Adwords: – If you are driving traffic through ad-campaigns, then go through all the running campaigns and see if any campaign is not performing. Either you can boost the campaign by making certain changes or remove the campaign and create another one.

Social Traffic: – Websites receive a lot of traffic from social media these days. It is one of the easiest platforms to drive traffic but sometimes it doesn’t perform according to expectations. In this situation, optimize the social content and do a proper SMO to improve it.

These are major steps you can perform to see the cause of rank drops. Once you get the reason, start working on it and get the ranks back. However, you can also perform normal SEO check up. You can follow given below steps to perform a SEO check for your website whenever you see sudden drop in website rankings.

  • Perform a backlinks check by using webmaster tool under “Links to your site”
  • PR links performance
  • Do a regular check on referral traffic
  • Review all web 2.0 links if you have created any for your website or blog
  • Refresh the PBN, micro-blogs and directory submission.
  • Check for the Dead URLs
  • Go for URL fixes and see if any URL is giving you error
  • Avoid Keyword stuffing and see any article or page where you have stuffed keywords
  • Review webmaster errors and fix them on priority
  • Check the schema markup
  • Review the content and see if you can make changes to get back your website rankings

Perform the checks and work smartly.

What is SMO Marketing

SMO Marketing

What is SMO MARKETING

SMO stands for Social Media Optimization. SMO Marketing is based on Social Media Marketing. It’s is in trend since the social media platforms are getting huge traffic & engagements. Most of the social media platforms such as facebook, & twitter are turning into marketing platforms because of their user engagement. They have good customer reach and every marketer catch as much as eyeballs to market product or services. Social media platforms are easy tools to reach larger audience to market product or services.

Social Media optimization is nothing but bunch of techniques and strategies for promoting awareness of a brand, publication, product, etc. on social media, especially by encouraging people to get involved in content. It helps to drive better engagement.

Social media optimization is in many ways connected to the technique of viral marketing where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites. A good & unique viral marketing campaign can boost the traffic more effectively on your website/blog.

You can follow Social media optimization – Wikipedia for better understanding and usage of SMO.

While doing social media optimization or SMO marketing, we have to understand algorithm and technique of every social media platform. Not all platforms are similar so it is very important to learn about their rules and regulation for content and marketing.

TIP: Always look into viral content before creating content for your campaign. Rely on originality and show your best creativity. Copying content would not give your better results.

Things to avoid during website SEO

Things to avoid during website SEO

Things to avoid during website SEO of a new website

There are certain things to avoid during website SEO of a new website/blog. Most of the steps are available in Google support platform. But I would like to add few more in the list from my experience in Digital Marketing as SEO Strategist.

Avoid Short Cuts: When we are working on a project or doing SEO for our personal website/blog, the very first thing to do is Keep patience. SEO is not a magic wand which can give you results over night. It require good amount of time.

Focus on Quality: Always focus on quality instead of quantity. Never compromise your future with short term success.

Do your research: Always do deep researches before diving into any product and creating marketing strategy. You may require numbers to compare and decide what you want. Start from ground zero and take help of each and every report. Analyzing is the best way to drive better results.

Few technical suggestions

  1. Never miss out monitoring. Daily monitoring of analytics data. Especially source/medium and compare data with previous data.
  2. Do not let the data disappeared from webmaster. Download Backlinks data from webmaster under “Links to your Site” every week and keep an eye on performing keywords. Every week you would see new keywords which can help you in future website content.
  3. “NEVER COPY” any data from any source. Always rely on original content. Be it images or text you should never use copied content in your website.
  4. Do not built backlinks in bulk without checking spam score of the website. Always keep an eye on link back sites. Sometimes you would see URL’s in webmaster which you don’t remember. So check the spam score of website and if it doesn’t meet your standard then get rid of URL ASAP by using “remove URL” tool in search console.
  5. Follow the practice of 1 link from 100 URLs instead of 100 links from 1 URL while building backlinks. Using variety of anchor text would certainly give you good results.
  6. Don’t rely on paid tools. Technology is good but it is always good to learn each thing every day. Always ask yourself that why you need paid tools and what kind of problem they are going to solve.

If you have more suggestions to the list then please comment below and solve problems of fellow marketers.

Referral traffic in SEO

Referral traffic in SEO

Referral traffic in SEO

Referral is the number of website visitors which website receives from different domains instead of search engines. These type of visitors are called Referral traffic in SEO. When we build backlinks for our website/blog we use multiple domains to divert or redirect traffic to our website. This traffic is called referral traffic. When you receive a user/visitor from different domain to your domain would be counted as referral. In order to check referral traffic, you can use Google analytics tools. Given below is the example screen shot of referral traffic recorded in Google analytic tool.

Referral traffic in SEO two

Referral traffic is important for your website because it sends potential customers to your domain from other sites that might have the same target group and people trust their recommendations already. Therefore, by checking the list of referrals you can better identify the interests of the customers coming from those sites and what are they reading usually, optimize your content for them and convert those visitors into customers.

If a user if coming to your platform then he/she is curious about your product/services and this user has more potential of taking your services than other users. Referral traffic is always important and being a digital marketer, I always keep an eye on referral traffic. It helps me to create content strategies to drive more potential audience.

Benefits of Referral Traffic

Referral traffic also has SEO benefits. When someone visits your website from another site they are usually clicking on a link or completing some type of social activity. Google and other search engines consider these links and social signals as positive ranking factors as long as they are coming from trusted websites. Building backlinks with high quality content is always helpful to get better ranks in SERP. Always keep quality in mind while building backlinks for your website/blog. Having quality content would help you to get better results.