SEO Strategies for Local Business

SEO Strategies for Local Business

SEO Strategies for Local Business

Local SEO plays a very important role in your business. Local search engine optimization aka Local SEO is similar to normal SEO. If you are into service industry and wanted to reach more people then you should design better SEO strategies for local business. You have to follow few steps to boost local SEO for your business. Today we are going to talk about how you can create best SEO strategies for local business. Given below are few best practices to boost your local SEO.

Optimization of Google My Business Page

My business page represents your business and its product information on google listings. You can get the verification done and reach more audience by using it correctly. If Google can verify your business as authentic, it will potentially reward you with a coveted sidebar space in Google local search. If your business has multiple locations then you can add all of your locations and get more visibility in listings for different locations. Few Benefits of my business page

• You can create high quality content and share it on google my business page.
• Share interior and exterior images of your business.
• Respond to customer reviews on your business. It would help you to generate better trust score.
• Update products details and prices.
• Use additional features such as text messaging.

Enable Rich Cards and Structured Data

Enabling rich cards and structured data would help the search engines to understand your business and products. If you have defined the categories and product information correctly, then you will get better views in map views and listing views. It would also help you in getting a google business box. Google business box is the box which appears at right hand side of the search page. Google business box contains information following information of your business.
• Website Address
• Map link
• Business Address
• Phone number
• Product posts
• User Reviews
• Similar Businesses
• Social Handles

This information is quite helpful to drive better local traffic.

Fix On Page SEO Errors

It is common practice but it gives better results when it comes to Local SEO. Work on your websites URL Structure, Create descriptive Title Tags and Generate Meta data which should be good enough to describe your products or services. You can also work on website interlinking and make it easier for search engines to understand your website data including products, services, business category and USP’s.

Use local listing channels

You can find out the local business listing channels where you can get listing for your business. Create descriptive listing and share as much as information you can while creating business listings. Check if the listing channel is providing “DoFollow” links. This would be an additional benefit for your business.
Given below are few good local listing websites to get a listing for your business.

• indiamart.com
• mapquest.com
• sulekha.com
• yellowpages.webindia123.com
• targetstudy.com
• yellowpages.cybo.com
• grotal.com
• asklaila.com
• aimoon.com
• burrp.com
• yellow.place1
• resources.afaqs.com
• biz.prlog.org
• in.wowcity.com
• infoline.com
• in.enrollbusiness.com
• directory.edugorilla.com
• fullhyderabad.com
• in.ypgo.net
• whereincity.com
• findglocal.com
• kudzu.com
• indiaonline.in
• nfoisinfo.co.in
• yelloyello.com
• vcsdata.com
• jantareview.com
• in.99nearby.com
• hotfrog.in
• indianindustry.com
• freelistingindia.in
• starofservice.in
• startlocal.in
• driveat.com
• zonalinfo.com
• tuugo.in
• cylex.in42
• indiabook.com
• addyp.com
• clickedindia.net
• yellowpages.in
• indiacatalog.com
• indisearch.com
• threebestrated.in
• ncrcities.com
• urbanhomez.com
• mysheriff.co.in
• 99localsearch.com
• dealerbaba.com
• zoompo.com
• entireindia.com
• rajb2b.com
• clickblue.in
• yelu.in
• localfrog.in
• dialindia.com
• biz15.co.in
• justvisitonline.com
• bizzduniya.com
• place123.net
• lemonhunt.com
• firstdial.in
• finddigitally.com
• orapages.com
• needfinder.in
• jimyellowpages.com
• ncrpages.in
• sharelocalbusiness.com
• indiaontrade.com
• tradesights.com
• onestopb2b.com
• sabmilega.com
• sabmilega.com
• indiabusinessenquiry.com
• dialyou.com
• serviceindia.com
• indyapages.com
• callme.co.in
• indyapages.com
• mybusinesslive.in
• zipleaf.in
• attamarketonline.com
• searchrunners.com
• edigitalyouth.com
• goodlinksindia.in
• indianindustriesdirectory.com
• gostartups.in
• findshops.in
• greaternoidadirectory.com
• altaindia.com
• adroitdirectory.com
• xploremycity.com
• khojinindia.com
• indiabizdir.com
• gurgaononcall.com
• indiabusinessindex.com
• sevanow.com
• easy4dial.com
• gogurucool.com
• toplocal.in19
• wannapreneur2entrepreneur.com
• businesspeeps.com
• parentpuddle.com
• khargharcity.com
• oncallbiz.com
• getinfoonline.com
• pepdeck.com
• eqlic.com
• yellowpagesdir.in
• addressenquiry.com
• turantdial.com
• businessmention.in
• topyellowpage.com
• dailyees.com
• indiaplayschools.com
• puchojee.com

Engage with users

Create better engagement with users by responding to user reviews and feedback. Always respond to your business users and website visitors. It will help to create better impression and generate better user generated content. Number of high positive feedback would also help you to gain better ratings and search views for your business listing.

These are the steps which you can follow to design better SEO strategies for local business. Hope it will help you to create strategies for your business.

However, if you still have any question, feedback or suggestion on how to create “SEO Strategies for local business” then do comment below of write to us here

Geo Meta Tags : Usage & its importance

Geo Meta Tags

Geo Meta Tags : Usage & its importance

Geo Meta tags are basically used to define the location of website. It tells the search engines where your business/website is located. It is good to have if you have a website/product based on hyper-local market and you wanted to do local SEO.

Overall it doesn’t have any impact on website SEO. You can use the geo meta tags by adding following codes.

  • <meta name=”geo.region” content=”IN-DL” /> (Here IN represents the country and DL represents the state. It is good to define geo details clearly)
  • <meta name=”geo.placename” content=”Delhi” /> (Here you can put the City name which you wanted to represent)
  • <meta name=”geo.position” content=”00.000000;00.000000″ /> (put the city coordinates)
  • <meta name=”TheSEOGuy” content=”00.000000, 00.000000″ /> (add the location coordinates here)

Pro Tip for First time Users: Always get the business listing with search engines along with GEO Meta Tags. It would be more clear for search engines to understand your business and location.

In case of Google, you can share small posts of 1500 characters and images and tags your products to get better views in local searches i.e. Map Views, Searches and can get more clicks and calls direct to you.

Hope this information would help you to understand the Geo Meta Tags and its usage. Now you know the benefits and its importance. If in case you have additional information, you can commend below. We would love to hear and make this information perfect for future visitors.

However, if you have any feedback or suggestion related to this article, you can write to us and let us know. I love to hear from people and I welcome all feedback and suggestions. So don’t hold yourself if you wanted to speak. Just visit my Contact Page and start sharing your feedback.

Stay tuned for more new fresh content and more quality SEO Answers. If you like the information then do share it with others.

 

How to create high quality backlinks for any website

high quality backlinks

How to create high quality backlinks for any website

Every marketer has this question when they start working on a website. Building backlinks are easy but it’s very hard to generate high quality backlinks. This is very common and most asked question by marketers, SEO specialist and bloggers. There are thousands of tools available by which you can generate high quality backlinks. But building original quality link is some which I prefer. You can follow given below steps to create backlinks.

Social backlinks: Use your social media presence and post your links on verified social platforms. Use the trending content and try to link your website link with the content. Use all of your social platforms to do the same.

Web2.0 Web2.0 work on UGC (User Generate Content) it could be the social media platform or other content based platform which works on user engagement. It is easy to generate high quality backlinks and can help a lot. However, consider checking the page authority. If you are getting do follow links then it would be the best platform to built backlinks.

Micro-blogging These platforms work on your content creativity. Micro blogs are platform which are content based but you have very little space to create a buzz about link. Built the backlinks and use the anchor texts wisely to get best out of it.

Gust Posts and Blog Commenting

Another standard practice is “commenting”. You can use following tips for blog guest posts. Use Google search queries to find blogs accepting guest contributors:

  • Your keyword + inurl:write-for-us
  • Your keyword + guest-posts
  • Your keyword + inurl:guest-post-guidelines
  • Your keyword + become a contributor
  • Your keyword + bloggers wanted
  • Your keyword + submit an article
  • Your keyword + want to write for
  • Your keyword + contribute
  • Your keyword + become an author
  • Your keyword + guest post by
  • Your keyword + now accepting guest posts

However, you might also be interested to know what you are suppose to do when website rankings are dropped. If yes then you can read What Do You Do If website Rankings are Dropped

Also, comment below your feedback or suggestion for this information.

What Do You Do If website Rankings are Dropped?

website Rankings

What Do You Do If website Rankings are Dropped?

First we need to understand the reason behind the rank drops. There are thousands of reasons by which can use drop in website rankings. You can follow certain practices to find out the reason behind rank drop. Sometimes it is due to search engine algorithm updates. But sometimes it is because of false marketing practices. Whatever the reason is, you can find it by following given below steps.

Use Webmasters: – This is one of the most important tool to use when you see a sudden rank drop. If you are getting any message or information in your webmaster inbox then review it and try to fix the problem. Webmaster data can be analyzed to see the search performance. Optimize the weekly or monthly search keywords under “Search Analytics” and see if there’s any problem.

Google Analytics: – Another Google Tool to check the reason behind sudden drop in website rankings. If you have huge organic traffic and suddenly it drops down then review the channels and try to create a filter on property to avoid future problems. Follow detailed guide of Managing and creating filter by google here (https://support.google.com/analytics/answer/1034823?hl=en)

Search Engine Algorithm: – Most of the time rankings move up and down because of search engine algorithm updates. So you should always keep an eye on SEO table to see recent google update and keep on making the changes in website content according to update to avoid penalty and rank drops.

Adwords: – If you are driving traffic through ad-campaigns, then go through all the running campaigns and see if any campaign is not performing. Either you can boost the campaign by making certain changes or remove the campaign and create another one.

Social Traffic: – Websites receive a lot of traffic from social media these days. It is one of the easiest platforms to drive traffic but sometimes it doesn’t perform according to expectations. In this situation, optimize the social content and do a proper SMO to improve it.

These are major steps you can perform to see the cause of rank drops. Once you get the reason, start working on it and get the ranks back. However, you can also perform normal SEO check up. You can follow given below steps to perform a SEO check for your website whenever you see sudden drop in website rankings.

  • Perform a backlinks check by using webmaster tool under “Links to your site”
  • PR links performance
  • Do a regular check on referral traffic
  • Review all web 2.0 links if you have created any for your website or blog
  • Refresh the PBN, micro-blogs and directory submission.
  • Check for the Dead URLs
  • Go for URL fixes and see if any URL is giving you error
  • Avoid Keyword stuffing and see any article or page where you have stuffed keywords
  • Review webmaster errors and fix them on priority
  • Check the schema markup
  • Review the content and see if you can make changes to get back your website rankings

Perform the checks and work smartly.

How to write SEO friendly content

SEO friendly content

How to write SEO friendly content

Writing content is not an easy task. Every content writer or website owner invest good amount of time in writing SEO friendly content to get better results. Website content is always play a key role in getting better engagement and positive results. But there are few parameters for SEO friendly content which every content writer or website owner should follow.

Content is always the king when it comes to SEO results. You should focus on generating Original Content there are very few things which you need to keep in your mind while generating SEO friendly content.

  • Don’t fill your page with lists of keywords
  • Maintain the keyword density
  • If your site contains pages, links, or text that you don’t intend visitors to see, Google considers those links and pages deceptive and may ignore your site.
  • Don’t create multiple copies of a page under different URLs.
  • Build your site with a logical link structure. Every page should be reachable from at least one static text link.
  • Give visitors the information they’re looking for
  • Use LSI keywords
  • Focus on long tail keywords

If you will follow the right Google guideline on Prohibited and Restricted Content then you might get good results.

Using right parameters and generating original content will be the best thing to follow in order to write SEO friendly content.

Tip: Never use article spinners and the content should be at least 80% original. Take the inspiration but do not copy content from other website/portals.

 

What is SMO Marketing

SMO Marketing

What is SMO MARKETING

SMO stands for Social Media Optimization. SMO Marketing is based on Social Media Marketing. It’s is in trend since the social media platforms are getting huge traffic & engagements. Most of the social media platforms such as facebook, & twitter are turning into marketing platforms because of their user engagement. They have good customer reach and every marketer catch as much as eyeballs to market product or services. Social media platforms are easy tools to reach larger audience to market product or services.

Social Media optimization is nothing but bunch of techniques and strategies for promoting awareness of a brand, publication, product, etc. on social media, especially by encouraging people to get involved in content. It helps to drive better engagement.

Social media optimization is in many ways connected to the technique of viral marketing where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites. A good & unique viral marketing campaign can boost the traffic more effectively on your website/blog.

You can follow Social media optimization – Wikipedia for better understanding and usage of SMO.

While doing social media optimization or SMO marketing, we have to understand algorithm and technique of every social media platform. Not all platforms are similar so it is very important to learn about their rules and regulation for content and marketing.

TIP: Always look into viral content before creating content for your campaign. Rely on originality and show your best creativity. Copying content would not give your better results.

Things to avoid during website SEO

Things to avoid during website SEO

Things to avoid during website SEO of a new website

There are certain things to avoid during website SEO of a new website/blog. Most of the steps are available in Google support platform. But I would like to add few more in the list from my experience in Digital Marketing as SEO Strategist.

Avoid Short Cuts: When we are working on a project or doing SEO for our personal website/blog, the very first thing to do is Keep patience. SEO is not a magic wand which can give you results over night. It require good amount of time.

Focus on Quality: Always focus on quality instead of quantity. Never compromise your future with short term success.

Do your research: Always do deep researches before diving into any product and creating marketing strategy. You may require numbers to compare and decide what you want. Start from ground zero and take help of each and every report. Analyzing is the best way to drive better results.

Few technical suggestions

  1. Never miss out monitoring. Daily monitoring of analytics data. Especially source/medium and compare data with previous data.
  2. Do not let the data disappeared from webmaster. Download Backlinks data from webmaster under “Links to your Site” every week and keep an eye on performing keywords. Every week you would see new keywords which can help you in future website content.
  3. “NEVER COPY” any data from any source. Always rely on original content. Be it images or text you should never use copied content in your website.
  4. Do not built backlinks in bulk without checking spam score of the website. Always keep an eye on link back sites. Sometimes you would see URL’s in webmaster which you don’t remember. So check the spam score of website and if it doesn’t meet your standard then get rid of URL ASAP by using “remove URL” tool in search console.
  5. Follow the practice of 1 link from 100 URLs instead of 100 links from 1 URL while building backlinks. Using variety of anchor text would certainly give you good results.
  6. Don’t rely on paid tools. Technology is good but it is always good to learn each thing every day. Always ask yourself that why you need paid tools and what kind of problem they are going to solve.

If you have more suggestions to the list then please comment below and solve problems of fellow marketers.

Referral traffic in SEO

Referral traffic in SEO

Referral traffic in SEO

Referral is the number of website visitors which website receives from different domains instead of search engines. These type of visitors are called Referral traffic in SEO. When we build backlinks for our website/blog we use multiple domains to divert or redirect traffic to our website. This traffic is called referral traffic. When you receive a user/visitor from different domain to your domain would be counted as referral. In order to check referral traffic, you can use Google analytics tools. Given below is the example screen shot of referral traffic recorded in Google analytic tool.

Referral traffic in SEO two

Referral traffic is important for your website because it sends potential customers to your domain from other sites that might have the same target group and people trust their recommendations already. Therefore, by checking the list of referrals you can better identify the interests of the customers coming from those sites and what are they reading usually, optimize your content for them and convert those visitors into customers.

If a user if coming to your platform then he/she is curious about your product/services and this user has more potential of taking your services than other users. Referral traffic is always important and being a digital marketer, I always keep an eye on referral traffic. It helps me to create content strategies to drive more potential audience.

Benefits of Referral Traffic

Referral traffic also has SEO benefits. When someone visits your website from another site they are usually clicking on a link or completing some type of social activity. Google and other search engines consider these links and social signals as positive ranking factors as long as they are coming from trusted websites. Building backlinks with high quality content is always helpful to get better ranks in SERP. Always keep quality in mind while building backlinks for your website/blog. Having quality content would help you to get better results.

Google SEO Updates

google seo updates

Google SEO updates

Keeping regular information of Google SEO updates is important if you are into digital marketing. In order to get better results in marketing, you should have the right information with you. You can only design your marketing strategies if you are aware about latest algorithm updates of search engines. Google SEO updates can help you designing effective marketing strategies. You can achieve your goals if you are doing everything right according to search engine algorithms.

Whenever Google releases updates, they publish it on their official blog. You can follow official google blog here https://webmasters.googleblog.com/ but this is not the only platform where google releases its updates. Google also use social media to create awareness about upcoming products and updates for its users.

You can keep an eye on their official twitter handle Google Webmasters (@googlewmc) | Twitter. You can track the latest updates, information and get to know about Google’s upcoming projects here.

Google Custom Alerts

If you are more concerned about Google SEO Updates, Google SEO tips and techniques then you can create custom alerts for the same. Custom alerts would give you deep information about Google products, tips and much more. Creating custom alerts is an easy process. If you don’t know how to create custom alerts then you can follow the steps given below to create alerts.

  1. login to gmail
  2. visit Monitor the Web for interesting new content (google.com/alerts)
  3. Put the search terms in the box on which you want updates or you can also click on + button to add categories
  4. Click on create alert

According to your custom alert keywords, you will be notified by Google through emails.

Tip: Create a folder in your gmail and label all Google alert messages to keep them in a easily available directory. It will save your time to find particular email from your inbox.