Change wordpress login URL without plugins and with plugins

wordpress login url

Change wordpress login URL without plugin and with plugin

Today’s topic is based on how you can change wordpress login url without the help of plugins and with the help of plugins. I am going to share few cools steps to do that. There are multiple ways by which you can change wordpress login url page. You can customize according to your need but the process is not easy and you should be very careful while making such changes. One single mistake could affect your website or blog badly and may create additional problems. So make sure you know what you are going to do.

Before getting into the process of learning how to change worddpress login url, let’s understand why we do it and what are the benefits of doing this.

Motive of changing WordPress Login

Most commonly we do it to save our website or blog from hackers and spam attacks. Creating difficult gateways for hackers enhance our website security and help us to handle hack attempts. It is pretty common to guess standard wordpress login url or login page. Usually people set login page as /administrator /admin /webadmin /webconsole /console and many more but all of them are guessable. By customizing login url, you can add an extra layer of security on your web.

Let’s move on to the process and learn how can we change login url without the help of plugins.

Change WordPress Login without plugins

Changing or customizing login url without plugins is an easy process but you should be very careful while fiddling with codes in website backend. It is always suggested to create a backup before making such changes so that you could restore your previous settings in case you messed up.

Creating custom login page require five simple steps to do.

  • Create a new file on server.
  • Copy the code from your existing wp-login.php file, and then paste it into your new file.
  • Replace each instance of wp-login.php with the new file name. Make sure to choose a strong and hard to guess name. For example once I used “BadGateway” for a client website.
  • Save the file as New-login.php or new login name.php
  • Delete the old wp-login.php file.
  • Login through your new URL.

Isn’t it sounds easy? Well yes it is easy. You can do it in any text editor such as notepad but I would recommend notepad ++ to do this. Notepad++ would help you to make changes easily.

**Note** Make sure to double check all the changes before saving the file.

However, people who don’t know how to create file on server, they can simply create file in their computer and upload it on server by using ftp clients such as filezilla. All you need to do is, connect your website to client and upload your saved file. For help on this you can refer Filezilla Client Tutorial

Change wordpress login with Plugins

If you are not comfortable with codes and looking for an easy way of changing login URL then I would suggest you to install the plugin WPS Hide Login. This is the easiest way for website admins to change wordpress site URL.

  1. Install the pluginwordpress login hide plugin
  2. Click on settings
  3. Scroll down to “Login URL” option and choose the login page according to you.wordpress login hide plugin settings
  4. Hit save and you are done.

Pro SEO Tip: Choose a hard to guess login page rather than using admin, administrator, webadmin, myweb, myblog, console or webconsole.

I hope now you know how to change wordpress login url without the help of plugins and with the help of plugins. If you any feedback or suggestions for this information then do comment below.

 

Meaning of High competition keyword and Low competition keywords

Meaning of High or low competition keywords

If we are discussing about high or low competition keyword, then probably we know some about digital marketing. Today’s topic is focused to provide better information on keyword usage. I am going to explain the meaning of high or low competition keyword in this article. It will help you to choose right keywords to target and create an enhanced marketing strategy for your website or blog.

Often we get this question from beginners that how to choose the best keywords? As soon as they start using keyword research tools, they get confused between high competition keyword and low competition keywords. Let’s get the confusion clear and learn about both of these keyword types today. But before getting into the details, let’s understand what keywords are and how to use them in a best possible manner.

Keywords

As I’ve mentioned in my previous post “How to use keywords for better SEO results”, Keywords are basically the words or phrases which search engines match with your website content or advertisement with the terms people are searching for. While optimizing website we always try to use keywords for better SEO results. For example, for my blog “TheSEOGuy” I prefer people to search “The SEO Guy India”. Because my blog’s TLD represents country India. So this is an important keyword for me and I am using this keyword while performing On-Page SEO. Similarly people target keywords for their product, services and brand pages.

In order to perform well, I use multiple keyword research tools to collect the keywords data and do my research. But when I started I was confused between them but not anymore. Since you know about the keywords, now let’s understand about high or low competition keywords.

High Competition Keywords

High competition keywords are those keywords which are picked by advertisers to drive more sales to their website. Let’s understand by one example. I am a SEO Strategist who sometimes does freelancing. Whenever I will run an ad campaign to promote my blog, I will target the keywords which can give me opportunities to reach out people who are looking for SEO Services. In this situation I will target keywords like “SEO Services in Delhi” “SEO freelancers in Delhi” “SEO Companies in Delhi”.

So “SEO Services” is a low competition keyword but has very much high search volume but “SEO Services in Delhi” is a high competition keyword with low search volume or maybe high search volume.

Let’s take one example from given below images

high or low competition keyword

In this images, you can see that “Online Digital Marketing” is a high competition keyword when we look for Digital marketing company (Refer the searched keywords on the top). The Average monthly searches for this keyword are pretty good and I can use this in my next campaign. On the other hand, Top SEO Agency is showing exactly same average monthly searches but the competition is low. I can understand that this keyword is not picked by marketers because of low conversion rate so I can avoid it. Don’t think that all low competition keywords are bad because they have no competition. I will explain the use of low competition keywords as well.

*Note* you will get competition on most of the keywords but few keywords would give you a blank value (-) which means that google doesn’t have enough data for that particular keyword to categorize it as “Low, Medium or High competition Keyword”.

Use of High Competition Keywords

As I’ve explained above, high competition keywords are basically used in ad campaigns where marketers are looking to drive more sales. These are the key factor for all successful advertisement campaigns. You can choose any platform to run your advertisements by collecting data of high competition keywords. You can use as many keyword research tools to collect the data. Here I have given you one example of “Keyword Planner Tool” by google. It is the most frequent tool used by digital marketers to collect keyword data. You can switch between tools according to your convenience.

Low Competition Keywords

Low competition keywords are those keywords which has less competition because marketers who run ad campaigns don’t pick them while designing ad campaign. That’s the only difference. These keywords are good for you if you are focused on SEO because you can achieve better ranks on these keywords while working for SERP (Search Engine Result Pages). Sometimes low competition keywords has huge search volume and you can consider them using while performing On-Page SEO and Off-Page SEO. Here few Necessary steps for better off-page SEO.

Tip: Always target the industry keywords while picking up the low competition keywords. Broaden searches are good but it should be related to your website category or business niche.

Use of Low competition Keywords

Low Competition keywords are basically they keywords to achieve ranks on search engine result pages. You can target them to get ranks and grow your audience. If you have a new website or blog which needs people’s attention, then start with low competition keywords to achieve good ranks. It will help you to grow your website audience organically. If you do the right SEO for your website or blog, then you can also achieve ranks on some high competition keywords as well. As soon as you get results on low competition keywords, you can start targeting high competition keywords and push your limits to get better reach.

Conclusion

Better understanding of High or low competition keywords would give you better results in SEO (Search Engine Optimization) as well as SEM (Search Engine Marketing). You can choose between keywords according to your need and get better results.

I hope this information of high or low competition keywords would help you to understand the difference between competitions. Now you know the use and meaning of high competition keywords and low competition keywords. If you have any feedback or suggestion on this information then do comment below. Or use my contact page to get in touch with me. You can write freely and help me to make it a better platform for all SEO Answers. I am always open and ready for all feedback and suggestions.

How to fix 404 errors on your website

Fix 404 errors on your website

Getting any error on website is not good for Search Engine Optimization. In order to get better SERP results, we have to keep on analyzing the website/blog and fix errors on regular basis. The most common and brutal error is 404 page not found. Let’s understand what it is and how can you fix 404 errors on your website.

What are Page Not Found Errors (404 Errors)

404 errors referred to Page Not Found. It means whenever a user has landed on a non-existing URL or page of your website/blog by a search query on search engines. Either the page has been removed or moved to another location. In this situation, the user will get 404 error or page not found error. For example I have a page https ://theseoguy .in /seo-tips/test-blog-post but I find it useful for another category so I moved it to another location such as https ://theseoguy .in /blog/test-blog-post without using redirection then user and search engines will not be able to see the page. For any keyword if this page is ranking and user lands on it then it will give 404 error to visitor.

Steps to Fix 404 errors on your website

In order to fix 404 errors on your website, you need to follow basic steps. First collect the list of all 404 errors and then apply fix. The fixes could be different according to your need or marketing strategy. Follow given below steps to fix 404 errors:

Collect All Errors using Google Search Console

Login to search Console

Choose the property

Click on Coverage from left hand side menu.

Download the list of errors

Search Console step 1 - fix 404 errors on your website

If you scroll down the report as mentioned in above image, you can find out the details of errors such as Status, Error Type, Validation (If applied) Trend and affected pages. Once you have the data with you, you can choose the fixing method according to your marketing strategy. You can get the error pages removed from search engine database, block search engines to crawl or index those pages or put permanent redirection on 404 error pages. It’s totally up to you what method you choose to fix 404 errors on your website.

Step 1: Here is how to get the page removed from search engine database

This is effective method for pages which you have removed from your website completely. To apply this fix, you need to follow given below steps.

Login to search Console

Choose the property

Click on Go to the old version left hand side menu.

After getting onto the old version, click on Google index from left hand side menu and choose “Remove URLs”

Search Console step 2 - fix 404 errors on your website

After opening the remove URL page, you need to click on “Temporary Hide” and paste the URL which is giving 404 errors on your website.

Search Console step 3 - fix 404 errors on your website

Once you submit URL, you will get three options which are given below:

  • Clear URL from Cache and temporarily remove from Search
  • Clear URL from Cache Only
  • Clear Cache and temporarily hide all URLs begin with

Choose between the options according to your need and submit the request. After this request, Google will verify the request and take actions according to your submitted request.

Search Console step 4- fix 404 errors on your website

Let’s move on to step 2 to fix 404 errors on your website. The step 2 refers to the redirection technique. While working on Search Engine optimization, we only prefer 301 redirections. It is also known as permanent redirection. In this method we inform search engines that the 404 error page has been permanently moved to another location and for that we use 301 redirection codes.

Using Permanent Redirection on 404 Pages

301 is hypertext transfer protocol (http) response code status. It shows that the destination page (URL) is moved permanently to another location or destination. This is the best practice when you are moving your site from non-secure server i.e. http to a secure server https. Both search engines Bing and Google recommend using a 301 redirect to change the URL of a page as it is shown in search engine results, providing that URL will permanently change and is not due to be changed again anytime soon.

You can refer “How 301 redirect work – Steps to add 301 redirect” to find complete steps to put permanent redirection on 404 pages and get the problem resolved.

Step 3: Block search engines to crawl or index

It is not a permanent fix for 404 errors. You cannot fix 404 errors from your website by blocking search engine crawlers to avoid visiting error pages. The errors will stay on your website till the time you get the permanent fix. But this method helps in to file a de-index report and get the errors fixed as fast as possible.

In order to implement this fix, you have to either add nofollow, noindex tag on those URL’s or adjust your website robots.txt file. You can follow given below steps to adjust robots file in order to block crawlers to visit particular pages.

Create or open the existing robots file of your website

Add Disallow : and put the url which you want search engines not to visit.

Refer the screenshot below

Robots file step 5 - fix 404 errors on your website

You can add the URL’s in robots file as mentioned in the above example. But make sure to use it wisely and don’t put too many URL’s in it. If you are getting a lot of 404 errors by a particular category then it’s better to add the category instead of entire page.

Robots file step 6 - fix 404 errors on your website

As you can see in the above image, the category is disallowed so that search engine crawlers will not index or follow the pages under that particular category.

These are major steps which you can follow to fix 404 errors on your website. Hope these steps would help you to fix problems on your blog or website. However, If you have more suggestions for this information then do comment below. I am always open for all feedback and suggestions. Let’s make it a better place for everyone who are looking for SEO Answers.

Leverage Browser Caching: Importance and SEO benefits

Leverage browser caching is a common term between digital marketers and developers who work for website performance. Enabling leverage browser caching for better SEO results is common practice but today I am going to share some more insights on this. I am going to share what is the meaning of leverage browser caching and how it works. Also what the SEO benefits of using this on your website. So let’s start and learn more about this technique.

Leverage Browser Caching

It is a method of enabling browsers to save website data such as JavaScript, HTML, CSS, Images and other files to improve the re-visit site performance. Re-visit site performance is when a user open a website in mobile or desktop device and re-open it after some time after closing it. You should know that every time you open a website, your device browser downloads web files to show proper results. Sometimes page contains limited files and contains less data. But when you open a heavy content website which has images or big file size, videos and content in several megabytes then the server response rate of website is usually slow.

At the time of loading a website, each file make a separate request to server which makes it very busy and causes slow responses.

How leverage browser caching works?

It is a method of making certain website pages or some parts of pages as being needed to be updated at different intervals. For example, if you have a static page which has some heavy images in it which you don’t change every day. By enabling leverage browser caching, you can tell visitors browser to only download images once in a month or week or so on. If the users visit website again within defined time period such as a month, week or so on, they will find previous image while navigating website.

You can also take the example of your website logo. Generally it’s pretty common that websites uses the same logo so you can use this method for your website/blog logo image.

Importance and SEO benefits of leverage browser caching

Having a great page speed and serving more visits on website is the AIM of every digital marketer and website owners. By using this method you can solve the problem of website load time and meet the user expectations. It helps to improve site performance by reducing the bounce rate and giving better page speed. You can also visit How to reduce bounce rate for more information. Another major benefit of having using this method is reducing load from web servers which is the main reason of providing better website load response.

How to enable Leverage Browser Caching for website

In order to enable this, you need to edit your website HTTP headers to set expiry times for certain types of files.

Enabling Leverage Browser Caching by using .htaccess file

Locate the .htaccess file in your root domain by using ftp clients such as core or filezilla. Use notepad or notepad ++ to edit .htaccess file. Now set the given below parameters to tell user’s browser what types of files to cache.

<IfModule mod_expires.c>

ExpiresActive On

ExpiresByType image/jpg “access 1 month”

ExpiresByType image/jpeg “access 1 month”

ExpiresByType image/gif “access 1 month”

ExpiresByType image/png “access 1 month”

ExpiresByType text/css “access 1 month”

ExpiresByType application/pdf “access 1 month”

ExpiresByType application/javascript “access 1 month”

ExpiresByType application/x-javascript “access 1 month”

ExpiresByType application/x-shockwave-flash “access 1 month”

ExpiresByType image/x-icon “access 1 month”

ExpiresDefault “access 2 days”

</IfModule>

**NOTE** Please adjust the 1 Month into your specified time period. It is just an example but you can adjust the time period according to your website content.

You can also try given below method

leverage browser caching steps

 

Pro Tip

Keep in mind that if you set up too long parameters on files, then website visitors might not get the fresh version of your website or blog even after an update or complete layout change. So be careful while using leverage browser caching.

SEO benefits of a business listing

SEO benefits of a business listing

Major SEO benefits of a business listing

Before getting into SEO benefits of a business listing, I would like to tell you that it is not at all a ranking factor. It is a practice which can boost your SEO if you do it correctly. Applying white hat techniques for better rankings is always the best practice in search engine optimization. Listing your business is one of them. It is always a good idea to list your business online. Today we are going to learn major SEO benefits of a business listing in google, bing and other search engines. Also I will share some good tips to maintain your business listing to get better results. You will learn how can you generate Do Follow backlinks and use your business listing in Local SEO.

But first let’s understand What is business listing in search engines.

Business Listing

Business listing is basically the information of your business for local search results which includes complete information of your business. All the business listings includes following information.

  • Business’ name
  • Complete physical address
  • Support phone or contact number
  • Business website (URL)
  • Map Link

This is how a business listing looks like.

Business listing Theseoguy
Business listing Theseoguy

Here you can see the business listing which contains all the information related to TheSEOGuy

Things to remember while listing your business

Use the accurate information to list your business in search engines. You have to double check the information such as your business’s name, contact phone number, physical address and website URL before submitting it to search engines. The information should exactly the same in each citation.

Google uses the information from citations to verify the accuracy of a business’s contact details and ask the online authority of the business.

Avoid Duplicate contents

Whatever information you provide should be original because it is not possible to list multiple businesses under one URL. However, your business information can be pulled through to other online directories. If either of the details is incorrect, there is a risk of duplicate listings being created.

SEO benefits of a business listing

seo benefits of business listing theseoguy discovery

Free Business Branding

You can monitor the views generated by visitors and can use them to design a better business marketing strategy and SEO strategy for your website. Here in the image you can see the search flow. Discovery views shows customers who my business listing searching for a particular category, product or services related to my business.

Map views apart from SERP

seo benefits of business listing theseoguy mapviews

Analyzing map views could help you to understand the visitor behavior. Within the Google My Business panel, you can analyze the map views generated by visitors. You can clearly see the number of views generated by customers by search listing and map listing.

seo benefits of business listing theseoguy customer actions

This is how you can monitor the direct business leads generated. By reviewing customer actions, you can monitor number of call you received, direction requests and direct visits to your business website.

Direct Leads through local SEO

seo benefits of business listing theseoguy phone calls

With the help of phone calls monitor within my business panel, you can monitor the phone calls behavior and days where you have received maximum and minimum calls. I receive most calls on Wednesday according to above image. It means I can easily focus on customer service calls on Wednesday. I can ask team members to get ready convert maximum leads by the number of calls received.

seo benefits of business listing theseoguy testimonial

Getting a testimonial is always good but by the help of google my business listing panel, I can monitor the testimonial effect on my business searches. Here in this image you can see that when did I received the maximum testimonial benefit by image posted by one of the customer.

Can generate dofollow backlinks

If you use your business listing correctly, you can also generate dofollow backlinks. For this you can use the option to publish posts where you can share information related to your business and encourage visitors to check your services or information. Placing links smartly always works and give better results.

Given below is the example of one post which I shared via google my business posts.

Business listing Theseoguy dofollow links

You can see that I have placed the link of my blog post How to create best 6 second ads this would be a dofollow link and help this post to rank in SERP. This is considered one of the best SEO benefits of a business listing.

Conclusion

Listing your business online can help you in getting better results in local SEO and can also give you a chance to get better SERP results. Hope this information of SEO benefits of a business listing would help you to understand the importance of business listing.

If you have any suggestion or feedback related to this information then do comment below.

Types of SEO: Search Engine Optimization

Types of SEO

Search Engine Optimization aka SEO is a marketing method. But it has many shades. Every digital marketer is aware about SEO and its different shades. Today I am going to share the types of SEO and categories of SEO along with their usage in digital marketing. We can generate amazing results for our business or marketing platform such as website, blogs and mobile apps by using different types of SEO.

Majorly SEO (Search Engine Optimization) has three types and four major categories which are:

  • On-Page SEO (Type of SEO)
  • Off-Page SEO (Type of SEO)
  • Local SEO (Type of SEO)
  • White Hat SEO (Category of SEO)
  • Grey Hat SEO (Category of SEO)
  • Black Hat SEO (Category of SEO)
  • Negative SEO (Category of SEO)

On-Page SEO

On Page SEO refers to the actions taken inside website or at website backend. It majorly includes website/blog/app optimization & analysis. While doing On-Page SEO webmasters and marketers synchronize their work to get better results in SERP (Search Engine Result Page). On-Page SEO includes both content and source optimization and analysis.

On-Page SEO Checklist

  • HTML Informer (HTML Type)
  • Website Title (Length & Pixels)
  • Meta Description (Type and data)
  • Meta Keywords (Relevant industry keywords related to web content)
  • URL Parameter (Length and Structure)
  • Schema Implementation (Website Category, type and information)
  • Web Page Size (Use light html pages)
  • Site Speed (Fast loading speed)
  • Move site to Secure Server (https)
  • Content Optimization (use of right keywords in content and content relevancy)
  • Heading Tags (Use of H1, H2, H3, H4, H5 & H6)
  • Deep-linking or In-links (Internal linking)
  • Optimizing bounce Rate
  • Analyzing of audience type and collecting remarketing data

Off-Page SEO

Off-Page SEO aka Off-Site SEO refers to actions taken outside of your own website or blog to impact the website rankings within search engine results pages. Off-Page SEO works like a helping hand and create website strength for website or blogs. Majorly it refers to website promotion on multiple platforms. Often people get confused it with link building but off-page is not just building backlinks for website. It’s a method of creating website strength and gaining visitors by creating engagement on multiple internet platforms.

Off-Page SEO Checklist

  • Backlinks Building (Quality or DoFollow backlinks for website)
  • Forum Submission (Profiling & content sharing)
  • Directory Submission (Content sharing on directories)
  • Web2.0 support (Micro blogs and Web2.0 referrals)
  • Q&A posts (Question and Answer with using website/blog content)
  • User Generate Content (Generating or encouraging for UGC)
  • Social Signals (Posting content on social platforms such as Facebook, twitter, linkedin & quora)
  • Referral Traffic (Creating referral from similar business industry)
  • Online PR (Online Brand Reputation Management by using public or private internet platforms)
  • Apart from these two major types of SEO, we have some more types in the list.
  • Optimizing referral website (checking spam score and DA/PA or referring domain)

Local SEO

Local SEO (Search Engine Optimization) is one of the best methods for you if you have a product for local audience. Since the internet revolution has started every market need digital marketing. It is an incredibly effective way to market your local business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them online. Local market’s are reaching out to customer by different methods and creating their own kind of customer type.

Local SEO plays a very important role in your business. Local search engine optimization aka Local SEO is similar to standard SEO. If you are into service industry and wanted to reach more people then you should design better SEO strategies for local business. You have to follow few steps to boost local SEO for your business.

Local SEO Checklist

  • Optimization of Google My Business Page
  • Enable Rich Cards and Structured Data
  • Fix On Page SEO Errors
  • Use local listing channels
  • Engage with users

White Hat SEO

According to its name, White Hat SEO refers to the techniques which strictly adhere to search engine guidelines. It is the combination of guidelines and skills to get rankings on SERP. If we practice White Hat SEO, then the results stays for longer period of time. Until there’s any update on search engine algorithm or parameters or you mistakenly do something wrong, website results are safe. It’s not easy to loss rankings gained by doing White Hat SEO. All the major types of SEO provide better results with White Hat SEO. It includes writing relevant, quality and useful content which is providing quality results to website visitors. Sharing or promoting content on social media channels for better exposure.

Black Hat SEO

Exact opposite of White Hat SEO, black hat is a method which doesn’t adhere to search engine guidelines. It is a combination of strictly not recommended techniques. It may be possible that ranks would reflect early but the risk is so high. Even it has an extra risk of getting the website or blog banned from search engine or get it de-indexed from search engine index. Black Hat SEO include practices such as keyword stuffing, paid backlinks, cloaking, Pagejacking, White/hidden text, use of PBN (Private Blog Networks).

Grey Hat SEO

Grey Hat SEO is the method which fall in-between white hat and black hat SEO techniques. It is the smartest way of doing SEO by using black hath techniques by landing in Search Engine Guidelines. For example spin or slightly altered content, link exchanges and paying users for posting positive reviews.

Negative SEO

Negative SEO is a method which is done for other websites or competitors. It includes the blackhat techniques which are performed on other websites or competitor’s websites to bring down their rankings in SERP. Most commonly Negative SEO includes building un-natural links focusing on competitor website. Also posting negative reviews, altering their website content and sometimes hacking their website to modify or delete their content.

Difference between Keyword Density and Keyword Proximity

Keyword Density and Keyword Proximity

Keywords are the key factors while we write or generate content for our website or blogs. There are few good methods of using keywords such as Long Tail Keywords, Latent semantic indexing Keywords (LSI Keywords), Keyword Density and Keyword proximity. But most of the time it’s confusing to spot difference between keyword density and keyword proximity. Today I am going to share some good information which will help you to understand the basic difference between keyword density and keyword proximity.

What is Keyword Density?

Keyword density is the count of keywords used in content. This is the ratio or percentage of keywords contained within the total number of indexable words in a web page content. The preferred keyword density ratio varies from search engine to search engine. In general, the best practice of keyword density is from 1.5% to 4% within every thousand words.  For example if you are writing content for 1000 words then you can use your keyword for 40 times within the content. But it is always good to maintain the flesch reading score. This is a readability test which is designed to indicate how difficult a passage in English is to understand.

What is Keyword Proximity?

Keywords Proximity is the term for keyword closeness. It means the distance between two keywords in a long tail keyword which is originated from a short keyword. For example, if there is a keyword “SEO consultant India” then its long tail variation could be “Who is the best SEO Consultant in India“. Here, the long tail keyword has all the three essential keywords “Best”, “SEO Consultant”, and “India”. Now the proximity between “Best” and “SEO Consultant” is 1 word. And keyword proximity between “SEO Consultant” and “India” is again 1 word. But as you can see, the keyword proximity between “Best” and “India” it is 3 words. Keyword Proximity is one of the important factors of LSI (Latent semantic Index) because it creates variations that search engine expects your content to have while it has the main focus keyword like “SEO Consultant India”.

Hope this would help you to understand the difference between keyword density and keyword proximity. Please comment below if you have any suggestions to improve the information.

How to use keywords for better SEO results

use keywords for better SEO results

What are keywords

Keywords are basically the words or phrases which search engines match with your website content or advertisement with the terms people are searching for. While optimizing website we always try to use keywords for better SEO results. But it’s not easy to find out which keyword should be use in content or advertisement campaign. There are different ways by which you can use keywords for better SEO results. Today we are going to talk about the best usage of keywords for better SEO results.

Keyword Research

First, you have to make sure that you are using the keywords after conducting keyword research. It is good to use the better keywords with good search volume and higher potentials. For this you can take help of any free tool but I would recommend Google Keyword Planner.

Never forget the synonyms keywords for better SEO results.

Using synonyms requires a lot of smart work. You can visit Hidden SEO Techniques to know the better way of using synonyms with your targeted keywords. A smart use of synonyms along with keywords will help you to get better visibility over search engines. It is quite known fact that whenever user searches for particular keyword, search engines show relative searches. You should always take care of this while using keywords.

On Page Keyword Usage

Using keywords wisely is all you need to do while working on-page SEO. You can follow the given below steps to use keywords wisely.

  • Put the keyword in URL along with power word
  • Use exact keyword in Title
  • Add keyword in Header tags such as <h2> <h3>
  • While drafting content, try to use keywords twice in first paragraph
  • Use LSI method for better keyword usage
  • Do not forget to use keyword at the end of content (Footer)
  • Maintain the keyword density. It should be not more than 2%
  • Use power words along with keywords
  • Always use keyword in meta description and exact keyword with synonyms in meta keywords.
  • Never do internal deep linking with same keyword for different content. It will confuse search engines.

Off Page Keyword Usage

  • Try to use the keyword as anchor text while building backlinks
  • Use the keywords during commenting
  • Put the keywords in your phrases while doing guest blogging
  • Try to be generate URL’s with the keywords. for example if you are willing to share content on website like reddit then try to get the content url with your keyword ie. reddit,com/category/directory/your-keyword-share
  • Use your keyword as ALT tag while doing image optimization

Tip: Try to be creative while using keywords with transition words. It would help bots to understand your website content in a better way.

So this was the information by which you can optimize your website content and use keywords for better SEO results. If you have more suggestions then do comment below.

How to choose best keywords from Keyword Planner

best keywords

How to choose best keywords from Keyword Planner

In order to conduct research to find out the best keywords from keyword planner tool, first you need to put major keywords related to your business in tool and hit find keywords. You will get the list of keywords within the console. But how to find out which is the better keyword? In order to get the answer of this question, you have to follow basic keyword research strategy. Given below are the steps which you can follow:

  • Get help of google trends: Put the keywords in google trends and see if any keyword is performing well. Analyze the search trend by reviewing search data for multiple countries. It will give you a broad idea about keyword performance in different locations.
  • Use keyword suggestions: Follow the suggestive keywords from search engines. For that you can use multiple search engines such as duckduckgo, bing, qwant, Ecosia, startpage.com and wikipedia.  Try product search by using e-commerce portals such as amazon. At the end you can also use social media platforms such as facebook, twitter, reddit, quora andYoutube to collect relevant keyword data.
  • Focus on search numbers: Analyze and focus on maximum search volumes while doing your keyword research using keyword planner tool. Pick the keywords with maximum searches and use it correctly within the content.
  • Use Filters during keyword research: Use the filters to get the best outcome of keyword search volume in keyword planner tool.best keywords keyword planner tool

I hope, after these steps you will be able to verify which keyword you actually want and which can perform for your business/website/blog. You can also follow How to use keywords for better SEO results to enhance your SEO results. If you have suggestions and feedback for this content then please comment below.

What is Bounce Rate in SEO

What is Bounce Rate in SEO

In SEO we call it Single Page Session. Bounce rate is percentage of visitors who lands on your website but instead of continuing they leave or close the website/page. It is when the visitors navigate away from the website after viewing only one page and they close the window. This is what we call “Bounce Rate in SEO”.

It is like when you accidentally click on wrong URL and close it instantly without checking. For more information on bounce rate and how you can decrease the bounce rate you can follow Bounce rate – Analytics Help

Benefits of analyzing Bounce Rate

If you analyze bounce rate frequently, you get to know more about the reasons of less engagement on your website/blog. You can also optimize on which page your visitors are closing the website. Once you are done with the analysis, you know which page/content needs modification and what is the users behavior towards your website/blog content.

How to optimize Bounce Rate?

In order to optimize bounce rate you need google analytic tool. You can follow given below steps to optimize bounce rate.

  1. Visit analytics.google.com
  2. Put your account id & password
  3. Choose the property
  4. Go to Acquisition>All Traffic> Source Medium
  5. You will get a screen like below:

Bouce rate

Now you have to sort the data by bounce rate.

Apply secondary dimension in it. For that you can scroll up and choose secondary dimension. Refer the screenshot below.

Behavior

Under the Behavior drop-down, you will get “Exit Page”. Choose the exit page and you will get results like below

 

exit screen

After applying secondary dimension, you know on which page your users are closing the window. After analyzing the report you know which page or content needs improvement. It will help you to solve bounce rate problem.

That’s how you can optimize Bounce rate in SEO.