Leverage Browser Caching: Importance and SEO benefits

Leverage browser caching is a common term between digital marketers and developers who work for website performance. Enabling leverage browser caching for better SEO results is common practice but today I am going to share some more insights on this. I am going to share what is the meaning of leverage browser caching and how it works. Also what the SEO benefits of using this on your website. So let’s start and learn more about this technique.

Leverage Browser Caching

It is a method of enabling browsers to save website data such as JavaScript, HTML, CSS, Images and other files to improve the re-visit site performance. Re-visit site performance is when a user open a website in mobile or desktop device and re-open it after some time after closing it. You should know that every time you open a website, your device browser downloads web files to show proper results. Sometimes page contains limited files and contains less data. But when you open a heavy content website which has images or big file size, videos and content in several megabytes then the server response rate of website is usually slow.

At the time of loading a website, each file make a separate request to server which makes it very busy and causes slow responses.

How leverage browser caching works?

It is a method of making certain website pages or some parts of pages as being needed to be updated at different intervals. For example, if you have a static page which has some heavy images in it which you don’t change every day. By enabling leverage browser caching, you can tell visitors browser to only download images once in a month or week or so on. If the users visit website again within defined time period such as a month, week or so on, they will find previous image while navigating website.

You can also take the example of your website logo. Generally it’s pretty common that websites uses the same logo so you can use this method for your website/blog logo image.

Importance and SEO benefits of leverage browser caching

Having a great page speed and serving more visits on website is the AIM of every digital marketer and website owners. By using this method you can solve the problem of website load time and meet the user expectations. It helps to improve site performance by reducing the bounce rate and giving better page speed. You can also visit How to reduce bounce rate for more information. Another major benefit of having using this method is reducing load from web servers which is the main reason of providing better website load response.

How to enable Leverage Browser Caching for website

In order to enable this, you need to edit your website HTTP headers to set expiry times for certain types of files.

Enabling Leverage Browser Caching by using .htaccess file

Locate the .htaccess file in your root domain by using ftp clients such as core or filezilla. Use notepad or notepad ++ to edit .htaccess file. Now set the given below parameters to tell user’s browser what types of files to cache.

<IfModule mod_expires.c>

ExpiresActive On

ExpiresByType image/jpg “access 1 month”

ExpiresByType image/jpeg “access 1 month”

ExpiresByType image/gif “access 1 month”

ExpiresByType image/png “access 1 month”

ExpiresByType text/css “access 1 month”

ExpiresByType application/pdf “access 1 month”

ExpiresByType application/javascript “access 1 month”

ExpiresByType application/x-javascript “access 1 month”

ExpiresByType application/x-shockwave-flash “access 1 month”

ExpiresByType image/x-icon “access 1 month”

ExpiresDefault “access 2 days”

</IfModule>

**NOTE** Please adjust the 1 Month into your specified time period. It is just an example but you can adjust the time period according to your website content.

You can also try given below method

leverage browser caching steps

 

Pro Tip

Keep in mind that if you set up too long parameters on files, then website visitors might not get the fresh version of your website or blog even after an update or complete layout change. So be careful while using leverage browser caching.

SEO benefits of a business listing

SEO benefits of a business listing

Major SEO benefits of a business listing

Before getting into SEO benefits of a business listing, I would like to tell you that it is not at all a ranking factor. It is a practice which can boost your SEO if you do it correctly. Applying white hat techniques for better rankings is always the best practice in search engine optimization. Listing your business is one of them. It is always a good idea to list your business online. Today we are going to learn major SEO benefits of a business listing in google, bing and other search engines. Also I will share some good tips to maintain your business listing to get better results. You will learn how can you generate Do Follow backlinks and use your business listing in Local SEO.

But first let’s understand What is business listing in search engines.

Business Listing

Business listing is basically the information of your business for local search results which includes complete information of your business. All the business listings includes following information.

  • Business’ name
  • Complete physical address
  • Support phone or contact number
  • Business website (URL)
  • Map Link

This is how a business listing looks like.

Business listing Theseoguy
Business listing Theseoguy

Here you can see the business listing which contains all the information related to TheSEOGuy

Things to remember while listing your business

Use the accurate information to list your business in search engines. You have to double check the information such as your business’s name, contact phone number, physical address and website URL before submitting it to search engines. The information should exactly the same in each citation.

Google uses the information from citations to verify the accuracy of a business’s contact details and ask the online authority of the business.

Avoid Duplicate contents

Whatever information you provide should be original because it is not possible to list multiple businesses under one URL. However, your business information can be pulled through to other online directories. If either of the details is incorrect, there is a risk of duplicate listings being created.

SEO benefits of a business listing

seo benefits of business listing theseoguy discovery

Free Business Branding

You can monitor the views generated by visitors and can use them to design a better business marketing strategy and SEO strategy for your website. Here in the image you can see the search flow. Discovery views shows customers who my business listing searching for a particular category, product or services related to my business.

Map views apart from SERP

seo benefits of business listing theseoguy mapviews

Analyzing map views could help you to understand the visitor behavior. Within the Google My Business panel, you can analyze the map views generated by visitors. You can clearly see the number of views generated by customers by search listing and map listing.

seo benefits of business listing theseoguy customer actions

This is how you can monitor the direct business leads generated. By reviewing customer actions, you can monitor number of call you received, direction requests and direct visits to your business website.

Direct Leads through local SEO

seo benefits of business listing theseoguy phone calls

With the help of phone calls monitor within my business panel, you can monitor the phone calls behavior and days where you have received maximum and minimum calls. I receive most calls on Wednesday according to above image. It means I can easily focus on customer service calls on Wednesday. I can ask team members to get ready convert maximum leads by the number of calls received.

seo benefits of business listing theseoguy testimonial

Getting a testimonial is always good but by the help of google my business listing panel, I can monitor the testimonial effect on my business searches. Here in this image you can see that when did I received the maximum testimonial benefit by image posted by one of the customer.

Can generate dofollow backlinks

If you use your business listing correctly, you can also generate dofollow backlinks. For this you can use the option to publish posts where you can share information related to your business and encourage visitors to check your services or information. Placing links smartly always works and give better results.

Given below is the example of one post which I shared via google my business posts.

Business listing Theseoguy dofollow links

You can see that I have placed the link of my blog post How to create best 6 second ads this would be a dofollow link and help this post to rank in SERP. This is considered one of the best SEO benefits of a business listing.

Conclusion

Listing your business online can help you in getting better results in local SEO and can also give you a chance to get better SERP results. Hope this information of SEO benefits of a business listing would help you to understand the importance of business listing.

If you have any suggestion or feedback related to this information then do comment below.

Types of SEO: Search Engine Optimization

Types of SEO

Search Engine Optimization aka SEO is a marketing method. But it has many shades. Every digital marketer is aware about SEO and its different shades. Today I am going to share the types of SEO and categories of SEO along with their usage in digital marketing. We can generate amazing results for our business or marketing platform such as website, blogs and mobile apps by using different types of SEO.

Majorly SEO (Search Engine Optimization) has three types and four major categories which are:

  • On-Page SEO (Type of SEO)
  • Off-Page SEO (Type of SEO)
  • Local SEO (Type of SEO)
  • White Hat SEO (Category of SEO)
  • Grey Hat SEO (Category of SEO)
  • Black Hat SEO (Category of SEO)
  • Negative SEO (Category of SEO)

On-Page SEO

On Page SEO refers to the actions taken inside website or at website backend. It majorly includes website/blog/app optimization & analysis. While doing On-Page SEO webmasters and marketers synchronize their work to get better results in SERP (Search Engine Result Page). On-Page SEO includes both content and source optimization and analysis.

On-Page SEO Checklist

  • HTML Informer (HTML Type)
  • Website Title (Length & Pixels)
  • Meta Description (Type and data)
  • Meta Keywords (Relevant industry keywords related to web content)
  • URL Parameter (Length and Structure)
  • Schema Implementation (Website Category, type and information)
  • Web Page Size (Use light html pages)
  • Site Speed (Fast loading speed)
  • Move site to Secure Server (https)
  • Content Optimization (use of right keywords in content and content relevancy)
  • Heading Tags (Use of H1, H2, H3, H4, H5 & H6)
  • Deep-linking or In-links (Internal linking)
  • Optimizing bounce Rate
  • Analyzing of audience type and collecting remarketing data

Off-Page SEO

Off-Page SEO aka Off-Site SEO refers to actions taken outside of your own website or blog to impact the website rankings within search engine results pages. Off-Page SEO works like a helping hand and create website strength for website or blogs. Majorly it refers to website promotion on multiple platforms. Often people get confused it with link building but off-page is not just building backlinks for website. It’s a method of creating website strength and gaining visitors by creating engagement on multiple internet platforms.

Off-Page SEO Checklist

  • Backlinks Building (Quality or DoFollow backlinks for website)
  • Forum Submission (Profiling & content sharing)
  • Directory Submission (Content sharing on directories)
  • Web2.0 support (Micro blogs and Web2.0 referrals)
  • Q&A posts (Question and Answer with using website/blog content)
  • User Generate Content (Generating or encouraging for UGC)
  • Social Signals (Posting content on social platforms such as Facebook, twitter, linkedin & quora)
  • Referral Traffic (Creating referral from similar business industry)
  • Online PR (Online Brand Reputation Management by using public or private internet platforms)
  • Apart from these two major types of SEO, we have some more types in the list.
  • Optimizing referral website (checking spam score and DA/PA or referring domain)

Local SEO

Local SEO (Search Engine Optimization) is one of the best methods for you if you have a product for local audience. Since the internet revolution has started every market need digital marketing. It is an incredibly effective way to market your local business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them online. Local market’s are reaching out to customer by different methods and creating their own kind of customer type.

Local SEO plays a very important role in your business. Local search engine optimization aka Local SEO is similar to standard SEO. If you are into service industry and wanted to reach more people then you should design better SEO strategies for local business. You have to follow few steps to boost local SEO for your business.

Local SEO Checklist

  • Optimization of Google My Business Page
  • Enable Rich Cards and Structured Data
  • Fix On Page SEO Errors
  • Use local listing channels
  • Engage with users

White Hat SEO

According to its name, White Hat SEO refers to the techniques which strictly adhere to search engine guidelines. It is the combination of guidelines and skills to get rankings on SERP. If we practice White Hat SEO, then the results stays for longer period of time. Until there’s any update on search engine algorithm or parameters or you mistakenly do something wrong, website results are safe. It’s not easy to loss rankings gained by doing White Hat SEO. All the major types of SEO provide better results with White Hat SEO. It includes writing relevant, quality and useful content which is providing quality results to website visitors. Sharing or promoting content on social media channels for better exposure.

Black Hat SEO

Exact opposite of White Hat SEO, black hat is a method which doesn’t adhere to search engine guidelines. It is a combination of strictly not recommended techniques. It may be possible that ranks would reflect early but the risk is so high. Even it has an extra risk of getting the website or blog banned from search engine or get it de-indexed from search engine index. Black Hat SEO include practices such as keyword stuffing, paid backlinks, cloaking, Pagejacking, White/hidden text, use of PBN (Private Blog Networks).

Grey Hat SEO

Grey Hat SEO is the method which fall in-between white hat and black hat SEO techniques. It is the smartest way of doing SEO by using black hath techniques by landing in Search Engine Guidelines. For example spin or slightly altered content, link exchanges and paying users for posting positive reviews.

Negative SEO

Negative SEO is a method which is done for other websites or competitors. It includes the blackhat techniques which are performed on other websites or competitor’s websites to bring down their rankings in SERP. Most commonly Negative SEO includes building un-natural links focusing on competitor website. Also posting negative reviews, altering their website content and sometimes hacking their website to modify or delete their content.

Difference between Keyword Density and Keyword Proximity

Keyword Density and Keyword Proximity

Keywords are the key factors while we write or generate content for our website or blogs. There are few good methods of using keywords such as Long Tail Keywords, Latent semantic indexing Keywords (LSI Keywords), Keyword Density and Keyword proximity. But most of the time it’s confusing to spot difference between keyword density and keyword proximity. Today I am going to share some good information which will help you to understand the basic difference between keyword density and keyword proximity.

What is Keyword Density?

Keyword density is the count of keywords used in content. This is the ratio or percentage of keywords contained within the total number of indexable words in a web page content. The preferred keyword density ratio varies from search engine to search engine. In general, the best practice of keyword density is from 1.5% to 4% within every thousand words.  For example if you are writing content for 1000 words then you can use your keyword for 40 times within the content. But it is always good to maintain the flesch reading score. This is a readability test which is designed to indicate how difficult a passage in English is to understand.

What is Keyword Proximity?

Keywords Proximity is the term for keyword closeness. It means the distance between two keywords in a long tail keyword which is originated from a short keyword. For example, if there is a keyword “SEO consultant India” then its long tail variation could be “Who is the best SEO Consultant in India“. Here, the long tail keyword has all the three essential keywords “Best”, “SEO Consultant”, and “India”. Now the proximity between “Best” and “SEO Consultant” is 1 word. And keyword proximity between “SEO Consultant” and “India” is again 1 word. But as you can see, the keyword proximity between “Best” and “India” it is 3 words. Keyword Proximity is one of the important factors of LSI (Latent semantic Index) because it creates variations that search engine expects your content to have while it has the main focus keyword like “SEO Consultant India”.

Hope this would help you to understand the difference between keyword density and keyword proximity. Please comment below if you have any suggestions to improve the information.

How to use keywords for better SEO results

use keywords for better SEO results

What are keywords

Keywords are basically the words or phrases which search engines match with your website content or advertisement with the terms people are searching for. While optimizing website we always try to use keywords for better SEO results. But it’s not easy to find out which keyword should be use in content or advertisement campaign. There are different ways by which you can use keywords for better SEO results. Today we are going to talk about the best usage of keywords for better SEO results.

Keyword Research

First, you have to make sure that you are using the keywords after conducting keyword research. It is good to use the better keywords with good search volume and higher potentials. For this you can take help of any free tool but I would recommend Google Keyword Planner.

Never forget the synonyms keywords for better SEO results.

Using synonyms requires a lot of smart work. You can visit Hidden SEO Techniques to know the better way of using synonyms with your targeted keywords. A smart use of synonyms along with keywords will help you to get better visibility over search engines. It is quite known fact that whenever user searches for particular keyword, search engines show relative searches. You should always take care of this while using keywords.

On Page Keyword Usage

Using keywords wisely is all you need to do while working on-page SEO. You can follow the given below steps to use keywords wisely.

  • Put the keyword in URL along with power word
  • Use exact keyword in Title
  • Add keyword in Header tags such as <h2> <h3>
  • While drafting content, try to use keywords twice in first paragraph
  • Use LSI method for better keyword usage
  • Do not forget to use keyword at the end of content (Footer)
  • Maintain the keyword density. It should be not more than 2%
  • Use power words along with keywords
  • Always use keyword in meta description and exact keyword with synonyms in meta keywords.
  • Never do internal deep linking with same keyword for different content. It will confuse search engines.

Off Page Keyword Usage

  • Try to use the keyword as anchor text while building backlinks
  • Use the keywords during commenting
  • Put the keywords in your phrases while doing guest blogging
  • Try to be generate URL’s with the keywords. for example if you are willing to share content on website like reddit then try to get the content url with your keyword ie. reddit,com/category/directory/your-keyword-share
  • Use your keyword as ALT tag while doing image optimization

Tip: Try to be creative while using keywords with transition words. It would help bots to understand your website content in a better way.

So this was the information by which you can optimize your website content and use keywords for better SEO results. If you have more suggestions then do comment below.

How to choose best keywords from Keyword Planner

best keywords

How to choose best keywords from Keyword Planner

In order to conduct research to find out the best keywords from keyword planner tool, first you need to put major keywords related to your business in tool and hit find keywords. You will get the list of keywords within the console. But how to find out which is the better keyword? In order to get the answer of this question, you have to follow basic keyword research strategy. Given below are the steps which you can follow:

  • Get help of google trends: Put the keywords in google trends and see if any keyword is performing well. Analyze the search trend by reviewing search data for multiple countries. It will give you a broad idea about keyword performance in different locations.
  • Use keyword suggestions: Follow the suggestive keywords from search engines. For that you can use multiple search engines such as duckduckgo, bing, qwant, Ecosia, startpage.com and wikipedia.  Try product search by using e-commerce portals such as amazon. At the end you can also use social media platforms such as facebook, twitter, reddit, quora andYoutube to collect relevant keyword data.
  • Focus on search numbers: Analyze and focus on maximum search volumes while doing your keyword research using keyword planner tool. Pick the keywords with maximum searches and use it correctly within the content.
  • Use Filters during keyword research: Use the filters to get the best outcome of keyword search volume in keyword planner tool.best keywords keyword planner tool

I hope, after these steps you will be able to verify which keyword you actually want and which can perform for your business/website/blog. You can also follow How to use keywords for better SEO results to enhance your SEO results. If you have suggestions and feedback for this content then please comment below.

What is Bounce Rate in SEO

What is Bounce Rate in SEO

In SEO we call it Single Page Session. Bounce rate is percentage of visitors who lands on your website but instead of continuing they leave or close the website/page. It is when the visitors navigate away from the website after viewing only one page and they close the window. This is what we call “Bounce Rate in SEO”.

It is like when you accidentally click on wrong URL and close it instantly without checking. For more information on bounce rate and how you can decrease the bounce rate you can follow Bounce rate – Analytics Help

Benefits of analyzing Bounce Rate

If you analyze bounce rate frequently, you get to know more about the reasons of less engagement on your website/blog. You can also optimize on which page your visitors are closing the website. Once you are done with the analysis, you know which page/content needs modification and what is the users behavior towards your website/blog content.

How to optimize Bounce Rate?

In order to optimize bounce rate you need google analytic tool. You can follow given below steps to optimize bounce rate.

  1. Visit analytics.google.com
  2. Put your account id & password
  3. Choose the property
  4. Go to Acquisition>All Traffic> Source Medium
  5. You will get a screen like below:

Bouce rate

Now you have to sort the data by bounce rate.

Apply secondary dimension in it. For that you can scroll up and choose secondary dimension. Refer the screenshot below.

Behavior

Under the Behavior drop-down, you will get “Exit Page”. Choose the exit page and you will get results like below

 

exit screen

After applying secondary dimension, you know on which page your users are closing the window. After analyzing the report you know which page or content needs improvement. It will help you to solve bounce rate problem.

That’s how you can optimize Bounce rate in SEO.

What Do You Do If website Rankings are Dropped?

website Rankings

What Do You Do If website Rankings are Dropped?

First we need to understand the reason behind the rank drops. There are thousands of reasons by which can use drop in website rankings. You can follow certain practices to find out the reason behind rank drop. Sometimes it is due to search engine algorithm updates. But sometimes it is because of false marketing practices. Whatever the reason is, you can find it by following given below steps.

Use Webmasters: – This is one of the most important tool to use when you see a sudden rank drop. If you are getting any message or information in your webmaster inbox then review it and try to fix the problem. Webmaster data can be analyzed to see the search performance. Optimize the weekly or monthly search keywords under “Search Analytics” and see if there’s any problem.

Google Analytics: – Another Google Tool to check the reason behind sudden drop in website rankings. If you have huge organic traffic and suddenly it drops down then review the channels and try to create a filter on property to avoid future problems. Follow detailed guide of Managing and creating filter by google here (https://support.google.com/analytics/answer/1034823?hl=en)

Search Engine Algorithm: – Most of the time rankings move up and down because of search engine algorithm updates. So you should always keep an eye on SEO table to see recent google update and keep on making the changes in website content according to update to avoid penalty and rank drops.

Adwords: – If you are driving traffic through ad-campaigns, then go through all the running campaigns and see if any campaign is not performing. Either you can boost the campaign by making certain changes or remove the campaign and create another one.

Social Traffic: – Websites receive a lot of traffic from social media these days. It is one of the easiest platforms to drive traffic but sometimes it doesn’t perform according to expectations. In this situation, optimize the social content and do a proper SMO to improve it.

These are major steps you can perform to see the cause of rank drops. Once you get the reason, start working on it and get the ranks back. However, you can also perform normal SEO check up. You can follow given below steps to perform a SEO check for your website whenever you see sudden drop in website rankings.

  • Perform a backlinks check by using webmaster tool under “Links to your site”
  • PR links performance
  • Do a regular check on referral traffic
  • Review all web 2.0 links if you have created any for your website or blog
  • Refresh the PBN, micro-blogs and directory submission.
  • Check for the Dead URLs
  • Go for URL fixes and see if any URL is giving you error
  • Avoid Keyword stuffing and see any article or page where you have stuffed keywords
  • Review webmaster errors and fix them on priority
  • Check the schema markup
  • Review the content and see if you can make changes to get back your website rankings

Perform the checks and work smartly.

How to write SEO friendly content

SEO friendly content

How to write SEO friendly content

Writing content is not an easy task. Every content writer or website owner invest good amount of time in writing SEO friendly content to get better results. Website content is always play a key role in getting better engagement and positive results. But there are few parameters for SEO friendly content which every content writer or website owner should follow.

Content is always the king when it comes to SEO results. You should focus on generating Original Content there are very few things which you need to keep in your mind while generating SEO friendly content.

  • Don’t fill your page with lists of keywords
  • Maintain the keyword density
  • If your site contains pages, links, or text that you don’t intend visitors to see, Google considers those links and pages deceptive and may ignore your site.
  • Don’t create multiple copies of a page under different URLs.
  • Build your site with a logical link structure. Every page should be reachable from at least one static text link.
  • Give visitors the information they’re looking for
  • Use LSI keywords
  • Focus on long tail keywords

If you will follow the right Google guideline on Prohibited and Restricted Content then you might get good results.

Using right parameters and generating original content will be the best thing to follow in order to write SEO friendly content.

Tip: Never use article spinners and the content should be at least 80% original. Take the inspiration but do not copy content from other website/portals.

 

What is SMO Marketing

SMO Marketing

What is SMO MARKETING

SMO stands for Social Media Optimization. SMO Marketing is based on Social Media Marketing. It’s is in trend since the social media platforms are getting huge traffic & engagements. Most of the social media platforms such as facebook, & twitter are turning into marketing platforms because of their user engagement. They have good customer reach and every marketer catch as much as eyeballs to market product or services. Social media platforms are easy tools to reach larger audience to market product or services.

Social Media optimization is nothing but bunch of techniques and strategies for promoting awareness of a brand, publication, product, etc. on social media, especially by encouraging people to get involved in content. It helps to drive better engagement.

Social media optimization is in many ways connected to the technique of viral marketing where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites. A good & unique viral marketing campaign can boost the traffic more effectively on your website/blog.

You can follow Social media optimization – Wikipedia for better understanding and usage of SMO.

While doing social media optimization or SMO marketing, we have to understand algorithm and technique of every social media platform. Not all platforms are similar so it is very important to learn about their rules and regulation for content and marketing.

TIP: Always look into viral content before creating content for your campaign. Rely on originality and show your best creativity. Copying content would not give your better results.