What Do You Do If website Rankings are Dropped?

website Rankings

What Do You Do If website Rankings are Dropped?

First we need to understand the reason behind the rank drops. There are thousands of reasons by which can use drop in website rankings. You can follow certain practices to find out the reason behind rank drop. Sometimes it is due to search engine algorithm updates. But sometimes it is because of false marketing practices. Whatever the reason is, you can find it by following given below steps.

Use Webmasters: – This is one of the most important tool to use when you see a sudden rank drop. If you are getting any message or information in your webmaster inbox then review it and try to fix the problem. Webmaster data can be analyzed to see the search performance. Optimize the weekly or monthly search keywords under “Search Analytics” and see if there’s any problem.

Google Analytics: – Another Google Tool to check the reason behind sudden drop in website rankings. If you have huge organic traffic and suddenly it drops down then review the channels and try to create a filter on property to avoid future problems. Follow detailed guide of Managing and creating filter by google here (https://support.google.com/analytics/answer/1034823?hl=en)

Search Engine Algorithm: – Most of the time rankings move up and down because of search engine algorithm updates. So you should always keep an eye on SEO table to see recent google update and keep on making the changes in website content according to update to avoid penalty and rank drops.

Adwords: – If you are driving traffic through ad-campaigns, then go through all the running campaigns and see if any campaign is not performing. Either you can boost the campaign by making certain changes or remove the campaign and create another one.

Social Traffic: – Websites receive a lot of traffic from social media these days. It is one of the easiest platforms to drive traffic but sometimes it doesn’t perform according to expectations. In this situation, optimize the social content and do a proper SMO to improve it.

These are major steps you can perform to see the cause of rank drops. Once you get the reason, start working on it and get the ranks back. However, you can also perform normal SEO check up. You can follow given below steps to perform a SEO check for your website whenever you see sudden drop in website rankings.

  • Perform a backlinks check by using webmaster tool under “Links to your site”
  • PR links performance
  • Do a regular check on referral traffic
  • Review all web 2.0 links if you have created any for your website or blog
  • Refresh the PBN, micro-blogs and directory submission.
  • Check for the Dead URLs
  • Go for URL fixes and see if any URL is giving you error
  • Avoid Keyword stuffing and see any article or page where you have stuffed keywords
  • Review webmaster errors and fix them on priority
  • Check the schema markup
  • Review the content and see if you can make changes to get back your website rankings

Perform the checks and work smartly.

How to write SEO friendly content

SEO Friendly Content

Writing content is not an easy task. Every content writer invests a good amount of time in writing content. But when it comes to SEO friendly content, it requires even much more time and efforts. After all content plays an important role in SEO and we can get better results if we focus on generating SEO friendly content for our website or blogs. Interesting website drives interest and better engagement which helps us to get positive results. Apart from generating curiosity and reading interest, you can focus on few SEO techniques to get better results.

All you need to do is keep few parameters in your mind while working on generating content for better SEO results. Today I am going to share some key points which can help you do so. You can create an impact on results if you follow these points. A lot of amazing content writers struggle with SEO techniques. By following these steps you can solve this problem and generate quality content which is SEO friendly.

Before getting into tips, techniques and tricks let’s understand what is SEO friendly content and its importance.

SEO Friendly Content

We all know that content is information or write-ups which we write on website or blog to inform visitors about product, services and information. Content is considered as king when it comes to SEO results. If we work on content, we can drive more and more engagement on our web platforms. Let’s move on to the next step and let me share few steps to generate amazing SEO content for your website or blogs.

Original Content:

Always keep your focus on generating original content while writing for your website product, services or information. It is strongly not recommended to copy content from other sources. If you generate quality content, it will give you better result than copied content. Search engine crawlers will give you preference if you are writing original content for your website or blog. There’s no fixed parameter decided by search engines but with my 5 years of experience in SEO, I would suggest you to keep more than 92% content original. You can take the inspiration from different sources and write it in your own words. But Never Ever copy exact same words from sources and write them on your website.

Avoid Over Optimizing

The major part of SEO is covered by keywords in content generation. But you have to keep the optimizing in your mind. Do not over optimize or stuff your article paragraphs with keywords. Keep the spirit of information in article instead of feeding unnecessary keywords in it. If you want to use any particular keyword then use it smartly and represent it as a useful word in your content.

Maintain the keyword density

Keyword Density is the percentage of keywords contained within the total number of indexable words in web page content. Maintain the ratio and quality in your articles. Do not get confused between keyword density and keyword proximity. Both are different from each other. If you want help on understanding the difference between both techniques then you can refer Difference between Keyword Density and Keyword Proximity It will help you to clear the confusion and understand both the techniques.

Avoid Duplicate content

Duplicate content is when you put the same content under different pages or URLs. For example, If I have written an article on Content Optimization in SEO, I will try not to copy content from there and paste it here. Instead I will write more original content related to topic. That’s how I can make search engine crawlers understand page content of different pages. If I will copy and paste same content, search engine crawlers won’t be able to differentiate between pages.  So it is suggested not to copy your own content as well.

Create a clean link structure

Create clean link structure which is easy enough to represent the gist of your content. It is a common but effective practice. Most of the time, we could understand the content by just reading the link headlines. The same applicable for search engine crawlers. The link structure should be simple for both website visitors and search engine crawlers. If search engine crawlers are able to understand content easily, they will indext it faster and give your better results in SERP. For example, I’ve written an article “How to use keywords for better SEO results” and the link for that article is https://theseoguy.in/how-to-use-keywords-for-better-seo-results/ .

Generate Interest

Try to write interesting articles which drives curiosity between users. You can put interesting facts, information or something new to read. Also adding up few case studies will also help you. Reading non interesting information is monotonous. It could increase the bounce rate. Bounce rate is an important factor of SEO so you cannot ignore this.  If you want tips on reducing bounce rate, you can follow How to reduce bounce rate.

Use LSI Keyword Method in content

LSI stands for latent semantic indexing. It is a method which search engines including Google use to study and compare relationships between different terms and concepts. These keywords can be used to improve SEO traffic and create more visibility and higher rankings in search results. For example, I have a blog on Search Engine Optimization (SEO) information so I would try to use related keywords such as “SEO Tips”, “Search Engine Optimization Tricks”, “Digital Marketing”, and “Online Marketing”. These are the LSI keywords for a SEO Blog.

Use of Long Tail Keywords

Long tail keywords are key players in generating SEO Friendly content. It helps user and search engines to understand the content and relate it to particular category easily. For example, I am a SEO strategist and have an organization where I provide SEO services. I will try to add keywords which define my website category along with services and product such as “Best SEO Services”. “Top SEO Consultants in India”, “Best SEO Services providers in India”, “Best SEO Services in affordable prices” and “SEO consultants near me”. If you read these keywords carefully, you can see that every long tail keyword is based on one particular keyword such as “Top SEO Consultants in India” is based on “SEO Consultants”. Similarly, Best SEO Services in affordable prices is built on “SEO Services”.

However, using power words is different from LSI method. In order to understand better user of Power Words, you can visit Innovative Ways to increase traffic to your website for free.

The Guidelines

While applying these many methods do not overlap or ignore the content guidelines defined by search engines. If you follow the right search engine guidelines, you will get amazing results. You can check the Google’s guidelines by exploring Prohibited and Restricted Content.

Conclusion

Using right parameters and generating original content will be the best thing to do. It will always help you to write SEO friendly content. The basic thumb rule of generating content is to keep the interest between users. You can’t keep users on your website or blog if the information is not interesting or relative to your audience type.

Pro Tip: Never use article spinners and the content should be at least 92% original. Take the inspiration but do not copy content from other website/portals.

Hope these tips of how to write SEO Friendly Content would help you to generate more quality content for your website or blogs. If you have feedback or suggestions for this information then do share your thoughts below.

What is SMO Marketing

SMO Marketing

What is SMO MARKETING

SMO stands for Social Media Optimization. SMO Marketing is based on Social Media Marketing. It’s is in trend since the social media platforms are getting huge traffic & engagements. Most of the social media platforms such as facebook, & twitter are turning into marketing platforms because of their user engagement. They have good customer reach and every marketer catch as much as eyeballs to market product or services. Social media platforms are easy tools to reach larger audience to market product or services.

Social Media optimization is nothing but bunch of techniques and strategies for promoting awareness of a brand, publication, product, etc. on social media, especially by encouraging people to get involved in content. It helps to drive better engagement.

Social media optimization is in many ways connected to the technique of viral marketing where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites. A good & unique viral marketing campaign can boost the traffic more effectively on your website/blog.

You can follow Social media optimization – Wikipedia for better understanding and usage of SMO.

While doing social media optimization or SMO marketing, we have to understand algorithm and technique of every social media platform. Not all platforms are similar so it is very important to learn about their rules and regulation for content and marketing.

TIP: Always look into viral content before creating content for your campaign. Rely on originality and show your best creativity. Copying content would not give your better results.

URL indexing in Google

URL indexing in Google

Which tools are best for direct URL indexing in Google

After developing the website/blog every website owner want to get his/her website indexed in Google servers. URL indexing in Google is always on high priority for every website owner. Earlier, there was a tool called “Google URL Submission Box” which helped a lot of people to get their website indexed faster in google servers. It was very easy to use and very effective for people who want simple tools to get their website URL’s indexed. In order to use the tool users have to type “Submit URL to google” and hit enter. A box will appear in SERP where users can paste their URL which they wanted to indexed and click on submit. This was the easiest way but on July-25-2018, Google removed this tool. They have an official announcement on their twitter handle.

 

Since Google has removed the “Google URL submission box” there’s only one option left with users which is search console (Webmaster tool). Users can also use the feature of “Fetch as google” for URL indexing.

However, it is always good to submit the sitemap after updating content or creating content on website. It gives you better results than submitting a particular URL.

Normally it take some time to get your URL’s indexed so you have to be patient after submitting sitemap or using “Fetch as google”. If you wanted to see whether the link is indexed by Google or not then you can use new search console. Follow given below steps to find out URL indexing in google status by using new search console

Open https://search.google.com/search-console

Login with your email id & Password

Choose property

Click on URL Inspection from left hand side menu

Paste the url in box and hit enter

Refer the screenshot below

URL indexing in Google

You can see the status of URL in front of you. It is one of the option in new search console (Google Webmaster tool). For more SEO Tips & Tricks keep exploring TheSEOGuy.

Original Images vs Stock Images in SEO

Original Images vs Stock Images in SEO

Should I create original images for my blog articles or use stock images?

It is always recommended to use original images over stock images. You can perform image optimization and use alt tags. Google can’t see images but can read alt tags and it would work great if you have original images. If you have the knowledge and skill to do it, then creating your own thumbnail for your blog, as well as the images within the blog, is the finest idea. No matter if you are using a free blog or a paid one, this is a great way to get additional traffic to your site (use the right Alt Text). Moreover, this ensures that you have the most relevant images based on your blog. Stock images do not always fit the context, especially if you are writing something unique.

Advantage of using original images

When you perform reverse image search with your original images, you will find number of your blog/website links and few similar business/niche domains. Reverse image search is pretty much common in few countries and people like to dig as much as information if they really like your product/information. It would help you to attract new visitors and drive more engagement on your website/blog. Original content is always better than using copied content.

Disadvantage of using stock images

When you perform reverse image search you can actually see the number of business/website/blogs have used the same image. It doesn’t create good impression on user. Stock images are quickly well-known but also well-ignored. User would not be interested in images which they have already seen somewhere else. It doesn’t attract new users on your website/blog.

Tip: Use images with little informative text or try to use info-graphics on your post to share little bit information of your product/information.

How to Enable Robots.txt file in wordpress

Robots.txt file

How to enable robot.txt file in WordPress?

If your wordpress website or blog has problems with robots.txt file, then your website or blogs performance might be in trouble. It is not at all good for website performance. In order to fix Robots.txt, first you need to check what is wrong with the file. Today I am going to share some steps by which you can learn how to enable robots.txt file in wordpress. 

Before getting into the process of how to enable robots.txt in wordpress, let’s understand what is robots file and how it works.

Robots.txt file

Robots.txt, is a standard used by websites to communicate with web crawlers and other web robots. The standard specifies how to inform the web robot about which areas of the website should not be processed or scanned. Robots are often used by search engines to categorize websites. By using robots file we make sure that crawlers follow website according to our requirements. For example, I have a blog which has some pages/post which I don’t want search engines to cache or follow then I can use this file to do that. I can adjust my robots file for the website so that crawlers would read the information which I want them to read.

Here is how to see live robots

In order to see live robots you can try to open live robots file by writing your domain name followed by robots.txt in url. For example type the full root domain of your website or blog like example.com and add robots.txt at the end and hit enter. Let’s take example of example domain. If I want to see the live robots for example domain then I will write example.com/robots.txt and hit enter. After that I will be able to see live robots for example domain. 

However, You can also test the robots file in webmaster. All you need to do is, login to webmaster and select the property and choose crawl from the left hand side menu and hit robots.txt tester.

Refer the screenshot below to test robots file

robots

You can test the urls and see if there’s any problem with indexing by using this option in google webmaster console aka search console.

**NOTE** : This option was available in old google webmaster (Search Console). New search console doesn’t have this feature. But you can still see the live robots by following URL method as explained earlier.

How to enable or fix robots.txt file in wordpress

If you are using wordpress and facing this problem then you can solve this problem in minutes. The best way to solve this problem is by using yoast plugin. You have to install yoast plugin into your wordpress. Once you install and activate the plugin, navigate to the SEO › Tools tab in your dashboard, and look for the option that says File editor:

wordpress step one

Clicking on that link will send you to a new page, where you can edit your .htaccess file without leaving your dashboard. There’s also a handy button that reads Create robots.txt file, which does exactly what you’d expect:

Once you click on this button, the tab will display a new editor where you can modify your robots.txt file directly. Keep in mind that Yoast SEO sets its own default rules, which override your existing virtual robots.txt file.

Whenever you add or remove rules, remember to click on the Save changes to robots.txt button, so they persist:

wordpress step three

That’s easy enough! 

However, if you don’t have plugin installed then you can try to download or create generic robots.txt file and upload it by using FTP clients such as filezilla. You can take help of article Upload Files Using the FileZilla FTP Client (Windows & Mac) to know how to upload files using filezilla.

So these were the steps to enable robots.txt file in wordpress. Hope you get the answer of “how to enable robots.txt in wordpress” If you still have any question, feedback or suggestion for this information then do comment below.

Best Free SEO Tools

best free seo tools

Best free SEO tools

Search Engine Optimization (SEO) is a process of skills and knowledge. But sometimes we need tools to make our work easy so that we could get better outcome. Having better tools could give us an opportunity to perform out of the box and get amazing SEO results. Today I am going to tell you about some best free tools which could help you to maximize your productivity and get more results. But before getting into the list of best free SEO tools, I would like to suggest that do not rely on tools too much. SEO (Search Engine Optimization) is a method which requires a sharp brain and good information about on-going trends along with process knowledge.

There are thousands of Free SEO Tools available online. Most of them claims to be the best free SEO tool but it totally depends on your requirement. Each tool has its own USP. Every tool is important according to your need but there few most important tools which you can use for better SEO results. As per my experience in SEO, I would suggest you to have a look on given below suggestion of tools.

Google Analytics

Google analytics is a performance tracking tool which helps you to understand the website behavior and adjust/design/create/innovate your marketing strategy. This tool gives you the data which you require for better SEO results. For example

  • Audience type and behavior
  • Demographics (User Age and Gender)
  • User Location and Language
  • Behavior of user such as if it is new or returning visitor
  • Devices information which shows devices used to surf/explore your website
  • User Flow (Which are the enter and exit page for users)
  • Website Traffic Sources
  • Monitor Social Traffic
  • Keep an eye on your campaigns (paid promotions)
  • Number of keywords used to reach to your website
  • Number of Conversions (Sales)

It also shows the real time user data which shows number of current sessions, events and total number of visitors on your website.

Keyword planner

Google keyword planner is a keyword research tool. It gives you a broad idea of keyword also known as search terms related to your website product or services. You can get the complete value of keywords including their average monthly searches, competition and cost of bid along with search history of previous years. By the help of this tool, you can find out the number of keywords to target and be in competition while working for better SEO (Search Engine Optimization) results.

Here is how to choose best keywords from keyword planner I had written an article which explains the best use of keyword planner tool.

Google Webmaster aka Search Console

Google webmaster also known as Google Search console is one of the best free SEO tools. I personally like this tool. SEO cannot be done without analyzing performance of website. And this tool gives you power to do that. You can perform website analysis by using Search Console and work on website improvement. This tool is a game changer if you know how to use it correctly. Apart from collecting data of analysis reports such as Performance, Coverage, index, Backlinks, Product and AMP (Accelerated Mobile Pages) you can always solve website issues. Most commonly we face issues like indexing, crawling errors and broken links.

All issues can be sorted out by analysing reports by using Google search console tool.

Structured data testing tool

Google Structured data testing is also an important tool in the list of best free SEO tools. According to its name, you can perform structured data test by using this tool. All you need to do is open Structured Data Testing Tool paste or write the url in testing tool and hit Run test. You will get the results which shows the structured data of your website and list of error on which you can work.  Given below is one screenshot of Structured Data Testing Tool.

Structure Data Testing Tool

Page Speed Insights

Basically this tool is used for finding out the website load speed. If you have a responsive web design then this tool can do a lot for you. It can help you to find out steps to follow in order to improve your site experience and load speed. You can access the tool here.

Structured data Mark-up helper

Structured data mark-up helper tool helps you to define your web page type and generate structured data according to page type. For example, I tag most of my information as article because those are article based on Search Engine Optimization. All you need to do is, visit Structured Data markup and login with your search console login ID and passwords.

Now paste or write the URL which you want to tag and publish pages. You can use different markups for different category of pages by using this tool.

Google My Business Dashboard

Google My business dashboard is one of the most useful and best free SEO tools for local SEO. If you are running a business and looking for local conversions/customers then you should do local SEO. And this tool gives you a chance to perform well in local SEO. By using this tool, you can engage with customers, get a local listing and convert potential visitors into confirm sales leads. I had posted information on “SEO Strategies for Local Business” which can help you to understand the importance of this tool. Also you can check out some amazing SEO Benefits of a Business Listing

Apart from these many tools, if you have any custom requirement for your blog or website then you can choose between paid tools available in market. But as far as SEO concern, you can solve almost every SEO problem by using above listed tools.

Conclusion:

Using tools wisely for better performance is much more important than relying on them. It’s totally up to your need that how many tools you require. Even you can have as much as tools but you should always have better understanding of Search Engine Optimization while using them. Having good knowledge would decrease the dependency on paid tools.