Types of SEO: Search Engine Optimization

Types of SEO

Search Engine Optimization aka SEO is a marketing method. But it has many shades. Every digital marketer is aware about SEO and its different shades. Today I am going to share the types of SEO and categories of SEO along with their usage in digital marketing. We can generate amazing results for our business or marketing platform such as website, blogs and mobile apps by using different types of SEO.

Majorly SEO (Search Engine Optimization) has three types and four major categories which are:

  • On-Page SEO (Type of SEO)
  • Off-Page SEO (Type of SEO)
  • Local SEO (Type of SEO)
  • White Hat SEO (Category of SEO)
  • Grey Hat SEO (Category of SEO)
  • Black Hat SEO (Category of SEO)
  • Negative SEO (Category of SEO)

On-Page SEO

On Page SEO refers to the actions taken inside website or at website backend. It majorly includes website/blog/app optimization & analysis. While doing On-Page SEO webmasters and marketers synchronize their work to get better results in SERP (Search Engine Result Page). On-Page SEO includes both content and source optimization and analysis.

On-Page SEO Checklist

  • HTML Informer (HTML Type)
  • Website Title (Length & Pixels)
  • Meta Description (Type and data)
  • Meta Keywords (Relevant industry keywords related to web content)
  • URL Parameter (Length and Structure)
  • Schema Implementation (Website Category, type and information)
  • Web Page Size (Use light html pages)
  • Site Speed (Fast loading speed)
  • Move site to Secure Server (https)
  • Content Optimization (use of right keywords in content and content relevancy)
  • Heading Tags (Use of H1, H2, H3, H4, H5 & H6)
  • Deep-linking or In-links (Internal linking)
  • Optimizing bounce Rate
  • Analyzing of audience type and collecting remarketing data

Off-Page SEO

Off-Page SEO aka Off-Site SEO refers to actions taken outside of your own website or blog to impact the website rankings within search engine results pages. Off-Page SEO works like a helping hand and create website strength for website or blogs. Majorly it refers to website promotion on multiple platforms. Often people get confused it with link building but off-page is not just building backlinks for website. It’s a method of creating website strength and gaining visitors by creating engagement on multiple internet platforms.

Off-Page SEO Checklist

  • Backlinks Building (Quality or DoFollow backlinks for website)
  • Forum Submission (Profiling & content sharing)
  • Directory Submission (Content sharing on directories)
  • Web2.0 support (Micro blogs and Web2.0 referrals)
  • Q&A posts (Question and Answer with using website/blog content)
  • User Generate Content (Generating or encouraging for UGC)
  • Social Signals (Posting content on social platforms such as Facebook, twitter, linkedin & quora)
  • Referral Traffic (Creating referral from similar business industry)
  • Online PR (Online Brand Reputation Management by using public or private internet platforms)
  • Apart from these two major types of SEO, we have some more types in the list.
  • Optimizing referral website (checking spam score and DA/PA or referring domain)

Local SEO

Local SEO (Search Engine Optimization) is one of the best methods for you if you have a product for local audience. Since the internet revolution has started every market need digital marketing. It is an incredibly effective way to market your local business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them online. Local market’s are reaching out to customer by different methods and creating their own kind of customer type.

Local SEO plays a very important role in your business. Local search engine optimization aka Local SEO is similar to standard SEO. If you are into service industry and wanted to reach more people then you should design better SEO strategies for local business. You have to follow few steps to boost local SEO for your business.

Local SEO Checklist

  • Optimization of Google My Business Page
  • Enable Rich Cards and Structured Data
  • Fix On Page SEO Errors
  • Use local listing channels
  • Engage with users

White Hat SEO

According to its name, White Hat SEO refers to the techniques which strictly adhere to search engine guidelines. It is the combination of guidelines and skills to get rankings on SERP. If we practice White Hat SEO, then the results stays for longer period of time. Until there’s any update on search engine algorithm or parameters or you mistakenly do something wrong, website results are safe. It’s not easy to loss rankings gained by doing White Hat SEO. All the major types of SEO provide better results with White Hat SEO. It includes writing relevant, quality and useful content which is providing quality results to website visitors. Sharing or promoting content on social media channels for better exposure.

Black Hat SEO

Exact opposite of White Hat SEO, black hat is a method which doesn’t adhere to search engine guidelines. It is a combination of strictly not recommended techniques. It may be possible that ranks would reflect early but the risk is so high. Even it has an extra risk of getting the website or blog banned from search engine or get it de-indexed from search engine index. Black Hat SEO include practices such as keyword stuffing, paid backlinks, cloaking, Pagejacking, White/hidden text, use of PBN (Private Blog Networks).

Grey Hat SEO

Grey Hat SEO is the method which fall in-between white hat and black hat SEO techniques. It is the smartest way of doing SEO by using black hath techniques by landing in Search Engine Guidelines. For example spin or slightly altered content, link exchanges and paying users for posting positive reviews.

Negative SEO

Negative SEO is a method which is done for other websites or competitors. It includes the blackhat techniques which are performed on other websites or competitor’s websites to bring down their rankings in SERP. Most commonly Negative SEO includes building un-natural links focusing on competitor website. Also posting negative reviews, altering their website content and sometimes hacking their website to modify or delete their content.

Difference between Keyword Density and Keyword Proximity

Keyword Density and Keyword Proximity

Keywords are the key factors while we write or generate content for our website or blogs. There are few good methods of using keywords such as Long Tail Keywords, Latent semantic indexing Keywords (LSI Keywords), Keyword Density and Keyword proximity. But most of the time it’s confusing to spot difference between keyword density and keyword proximity. Today I am going to share some good information which will help you to understand the basic difference between keyword density and keyword proximity.

What is Keyword Density?

Keyword density is the count of keywords used in content. This is the ratio or percentage of keywords contained within the total number of indexable words in a web page content. The preferred keyword density ratio varies from search engine to search engine. In general, the best practice of keyword density is from 1.5% to 4% within every thousand words.  For example if you are writing content for 1000 words then you can use your keyword for 40 times within the content. But it is always good to maintain the flesch reading score. This is a readability test which is designed to indicate how difficult a passage in English is to understand.

What is Keyword Proximity?

Keywords Proximity is the term for keyword closeness. It means the distance between two keywords in a long tail keyword which is originated from a short keyword. For example, if there is a keyword “SEO consultant India” then its long tail variation could be “Who is the best SEO Consultant in India“. Here, the long tail keyword has all the three essential keywords “Best”, “SEO Consultant”, and “India”. Now the proximity between “Best” and “SEO Consultant” is 1 word. And keyword proximity between “SEO Consultant” and “India” is again 1 word. But as you can see, the keyword proximity between “Best” and “India” it is 3 words. Keyword Proximity is one of the important factors of LSI (Latent semantic Index) because it creates variations that search engine expects your content to have while it has the main focus keyword like “SEO Consultant India”.

Hope this would help you to understand the difference between keyword density and keyword proximity. Please comment below if you have any suggestions to improve the information.

How to use keywords for better SEO results

use keywords for better SEO results

What are keywords

Keywords are basically the words or phrases which search engines match with your website content or advertisement with the terms people are searching for. While optimizing website we always try to use keywords for better SEO results. But it’s not easy to find out which keyword should be use in content or advertisement campaign. There are different ways by which you can use keywords for better SEO results. Today we are going to talk about the best usage of keywords for better SEO results.

Keyword Research

First, you have to make sure that you are using the keywords after conducting keyword research. It is good to use the better keywords with good search volume and higher potentials. For this you can take help of any free tool but I would recommend Google Keyword Planner.

Never forget the synonyms keywords for better SEO results.

Using synonyms requires a lot of smart work. You can visit Hidden SEO Techniques to know the better way of using synonyms with your targeted keywords. A smart use of synonyms along with keywords will help you to get better visibility over search engines. It is quite known fact that whenever user searches for particular keyword, search engines show relative searches. You should always take care of this while using keywords.

On Page Keyword Usage

Using keywords wisely is all you need to do while working on-page SEO. You can follow the given below steps to use keywords wisely.

  • Put the keyword in URL along with power word
  • Use exact keyword in Title
  • Add keyword in Header tags such as <h2> <h3>
  • While drafting content, try to use keywords twice in first paragraph
  • Use LSI method for better keyword usage
  • Do not forget to use keyword at the end of content (Footer)
  • Maintain the keyword density. It should be not more than 2%
  • Use power words along with keywords
  • Always use keyword in meta description and exact keyword with synonyms in meta keywords.
  • Never do internal deep linking with same keyword for different content. It will confuse search engines.

Off Page Keyword Usage

  • Try to use the keyword as anchor text while building backlinks
  • Use the keywords during commenting
  • Put the keywords in your phrases while doing guest blogging
  • Try to be generate URL’s with the keywords. for example if you are willing to share content on website like reddit then try to get the content url with your keyword ie. reddit,com/category/directory/your-keyword-share
  • Use your keyword as ALT tag while doing image optimization

Tip: Try to be creative while using keywords with transition words. It would help bots to understand your website content in a better way.

So this was the information by which you can optimize your website content and use keywords for better SEO results. If you have more suggestions then do comment below.

How to choose best keywords from Keyword Planner

best keywords

How to choose best keywords from Keyword Planner

In order to conduct research to find out the best keywords from keyword planner tool, first you need to put major keywords related to your business in tool and hit find keywords. You will get the list of keywords within the console. But how to find out which is the better keyword? In order to get the answer of this question, you have to follow basic keyword research strategy. Given below are the steps which you can follow:

  • Get help of google trends: Put the keywords in google trends and see if any keyword is performing well. Analyze the search trend by reviewing search data for multiple countries. It will give you a broad idea about keyword performance in different locations.
  • Use keyword suggestions: Follow the suggestive keywords from search engines. For that you can use multiple search engines such as duckduckgo, bing, qwant, Ecosia, startpage.com and wikipedia.  Try product search by using e-commerce portals such as amazon. At the end you can also use social media platforms such as facebook, twitter, reddit, quora andYoutube to collect relevant keyword data.
  • Focus on search numbers: Analyze and focus on maximum search volumes while doing your keyword research using keyword planner tool. Pick the keywords with maximum searches and use it correctly within the content.
  • Use Filters during keyword research: Use the filters to get the best outcome of keyword search volume in keyword planner tool.best keywords keyword planner tool

I hope, after these steps you will be able to verify which keyword you actually want and which can perform for your business/website/blog. You can also follow How to use keywords for better SEO results to enhance your SEO results. If you have suggestions and feedback for this content then please comment below.

What is Bounce Rate in SEO

Bounce Rate in SEO

What is Bounce Rate in SEO

Bouce Rate In SEO is called Single Page Session. Bounce rate is percentage of visitors who lands on your website but instead of continuing they leave or close the website/page. It is when the visitors navigate away from the website after viewing only one page and they close the window. The simplest way to define bounce rate is when users accidentally click on URL on SERP page and close it instantly without surfing the web.

How to optimize Bounce Rate?

In order to optimize bounce rate you need google analytic tool. You can follow given below steps to optimize bounce rate.

  1. Visit analytics.google.com
  2. Put your account id & password
  3. Choose the property
  4. Go to Acquisition>All Traffic> Source Medium
  5. You will get a screen like below:

Bouce rate

Now you have to sort the data by bounce rate.

Apply secondary dimension in it. For that you can scroll up and choose secondary dimension. Refer the screenshot below.

Behavior

Under the Behavior drop-down, you will get “Exit Page”. Choose the exit page and you will get results like below

 

exit screen

After applying secondary dimension, you will get to know about the pages where your website visitors are leaving from portal.

Benefits of analyzing Bounce Rate

If webmasters analyze bounce rate frequently, they get to know about the reasons of less engagement on their website or blogs. Getting user engagement statics helps webmasters to work on SEO strategy and develop better engagement on website. While analyzing process of bounce rate, webmaster could identify the pages where users are leaving the website. Driving engagement on web or retaining users is a biggest task for webmasters. If the bounce rate is high then it is not at all easy to achieve better SEO rankings. SERP rankings for website may fluctuate if webmasters don’t work to reduce bounce rate.

You may also follow How to Reduce Bounce Rate to learn about methods to handle bounce rate on your website. Hope this would help you to understand what is Bounce rate in SEO. Please do comment below your feedback for this information and help me in making this a quality platform for Digital Marketing Tips.

What Do You Do If website Rankings are Dropped?

website Rankings

What Do You Do If website Rankings are Dropped?

First we need to understand the reason behind the rank drops. There are thousands of reasons by which can use drop in website rankings. You can follow certain practices to find out the reason behind rank drop. Sometimes it is due to search engine algorithm updates. But sometimes it is because of false marketing practices. Whatever the reason is, you can find it by following given below steps.

Use Webmasters: – This is one of the most important tool to use when you see a sudden rank drop. If you are getting any message or information in your webmaster inbox then review it and try to fix the problem. Webmaster data can be analyzed to see the search performance. Optimize the weekly or monthly search keywords under “Search Analytics” and see if there’s any problem.

Google Analytics: – Another Google Tool to check the reason behind sudden drop in website rankings. If you have huge organic traffic and suddenly it drops down then review the channels and try to create a filter on property to avoid future problems. Follow detailed guide of Managing and creating filter by google here (https://support.google.com/analytics/answer/1034823?hl=en)

Search Engine Algorithm: – Most of the time rankings move up and down because of search engine algorithm updates. So you should always keep an eye on SEO table to see recent google update and keep on making the changes in website content according to update to avoid penalty and rank drops.

Adwords: – If you are driving traffic through ad-campaigns, then go through all the running campaigns and see if any campaign is not performing. Either you can boost the campaign by making certain changes or remove the campaign and create another one.

Social Traffic: – Websites receive a lot of traffic from social media these days. It is one of the easiest platforms to drive traffic but sometimes it doesn’t perform according to expectations. In this situation, optimize the social content and do a proper SMO to improve it.

These are major steps you can perform to see the cause of rank drops. Once you get the reason, start working on it and get the ranks back. However, you can also perform normal SEO check up. You can follow given below steps to perform a SEO check for your website whenever you see sudden drop in website rankings.

  • Perform a backlinks check by using webmaster tool under “Links to your site”
  • PR links performance
  • Do a regular check on referral traffic
  • Review all web 2.0 links if you have created any for your website or blog
  • Refresh the PBN, micro-blogs and directory submission.
  • Check for the Dead URLs
  • Go for URL fixes and see if any URL is giving you error
  • Avoid Keyword stuffing and see any article or page where you have stuffed keywords
  • Review webmaster errors and fix them on priority
  • Check the schema markup
  • Review the content and see if you can make changes to get back your website rankings

Perform the checks and work smartly.

How to write SEO friendly content

SEO Friendly Content

Writing content is not an easy task. Every content writer invests a good amount of time in writing content. But when it comes to SEO friendly content, it requires even much more time and efforts. After all content plays an important role in SEO and we can get better results if we focus on generating SEO friendly content for our website or blogs. Interesting website drives interest and better engagement which helps us to get positive results. Apart from generating curiosity and reading interest, you can focus on few SEO techniques to get better results.

All you need to do is keep few parameters in your mind while working on generating content for better SEO results. Today I am going to share some key points which can help you do so. You can create an impact on results if you follow these points. A lot of amazing content writers struggle with SEO techniques. By following these steps you can solve this problem and generate quality content which is SEO friendly.

Before getting into tips, techniques and tricks let’s understand what is SEO friendly content and its importance.

SEO Friendly Content

We all know that content is information or write-ups which we write on website or blog to inform visitors about product, services and information. Content is considered as king when it comes to SEO results. If we work on content, we can drive more and more engagement on our web platforms. Let’s move on to the next step and let me share few steps to generate amazing SEO content for your website or blogs.

Original Content:

Always keep your focus on generating original content while writing for your website product, services or information. It is strongly not recommended to copy content from other sources. If you generate quality content, it will give you better result than copied content. Search engine crawlers will give you preference if you are writing original content for your website or blog. There’s no fixed parameter decided by search engines but with my 5 years of experience in SEO, I would suggest you to keep more than 92% content original. You can take the inspiration from different sources and write it in your own words. But Never Ever copy exact same words from sources and write them on your website.

Avoid Over Optimizing

The major part of SEO is covered by keywords in content generation. But you have to keep the optimizing in your mind. Do not over optimize or stuff your article paragraphs with keywords. Keep the spirit of information in article instead of feeding unnecessary keywords in it. If you want to use any particular keyword then use it smartly and represent it as a useful word in your content.

Maintain the keyword density

Keyword Density is the percentage of keywords contained within the total number of indexable words in web page content. Maintain the ratio and quality in your articles. Do not get confused between keyword density and keyword proximity. Both are different from each other. If you want help on understanding the difference between both techniques then you can refer Difference between Keyword Density and Keyword Proximity It will help you to clear the confusion and understand both the techniques.

Avoid Duplicate content

Duplicate content is when you put the same content under different pages or URLs. For example, If I have written an article on Content Optimization in SEO, I will try not to copy content from there and paste it here. Instead I will write more original content related to topic. That’s how I can make search engine crawlers understand page content of different pages. If I will copy and paste same content, search engine crawlers won’t be able to differentiate between pages.  So it is suggested not to copy your own content as well.

Create a clean link structure

Create clean link structure which is easy enough to represent the gist of your content. It is a common but effective practice. Most of the time, we could understand the content by just reading the link headlines. The same applicable for search engine crawlers. The link structure should be simple for both website visitors and search engine crawlers. If search engine crawlers are able to understand content easily, they will indext it faster and give your better results in SERP. For example, I’ve written an article “How to use keywords for better SEO results” and the link for that article is https://theseoguy.in/how-to-use-keywords-for-better-seo-results/ .

Generate Interest

Try to write interesting articles which drives curiosity between users. You can put interesting facts, information or something new to read. Also adding up few case studies will also help you. Reading non interesting information is monotonous. It could increase the bounce rate. Bounce rate is an important factor of SEO so you cannot ignore this.  If you want tips on reducing bounce rate, you can follow How to reduce bounce rate.

Use LSI Keyword Method in content

LSI stands for latent semantic indexing. It is a method which search engines including Google use to study and compare relationships between different terms and concepts. These keywords can be used to improve SEO traffic and create more visibility and higher rankings in search results. For example, I have a blog on Search Engine Optimization (SEO) information so I would try to use related keywords such as “SEO Tips”, “Search Engine Optimization Tricks”, “Digital Marketing”, and “Online Marketing”. These are the LSI keywords for a SEO Blog.

Use of Long Tail Keywords

Long tail keywords are key players in generating SEO Friendly content. It helps user and search engines to understand the content and relate it to particular category easily. For example, I am a SEO strategist and have an organization where I provide SEO services. I will try to add keywords which define my website category along with services and product such as “Best SEO Services”. “Top SEO Consultants in India”, “Best SEO Services providers in India”, “Best SEO Services in affordable prices” and “SEO consultants near me”. If you read these keywords carefully, you can see that every long tail keyword is based on one particular keyword such as “Top SEO Consultants in India” is based on “SEO Consultants”. Similarly, Best SEO Services in affordable prices is built on “SEO Services”.

However, using power words is different from LSI method. In order to understand better user of Power Words, you can visit Innovative Ways to increase traffic to your website for free.

The Guidelines

While applying these many methods do not overlap or ignore the content guidelines defined by search engines. If you follow the right search engine guidelines, you will get amazing results. You can check the Google’s guidelines by exploring Prohibited and Restricted Content.

Conclusion

Using right parameters and generating original content will be the best thing to do. It will always help you to write SEO friendly content. The basic thumb rule of generating content is to keep the interest between users. You can’t keep users on your website or blog if the information is not interesting or relative to your audience type.

Pro Tip: Never use article spinners and the content should be at least 92% original. Take the inspiration but do not copy content from other website/portals.

Hope these tips of how to write SEO Friendly Content would help you to generate more quality content for your website or blogs. If you have feedback or suggestions for this information then do share your thoughts below.

What is SMO Marketing

SMO Marketing

What is SMO Marketing

SMO stands for Social Media Optimization. SMO Marketing is based on Social Media Marketing. It’s is in trend since the social media platforms are getting huge traffic & engagements. Most of the social media platforms such as facebook, & twitter are turning into marketing platforms because of their user engagement. They have good customer reach and every marketer catch as much as eyeballs to market product or services. Social media platforms are easy tools to reach larger audience to market product or services.

Social Media optimization is nothing but bunch of techniques and strategies for promoting awareness of a brand, publication, product, etc. on social media, especially by encouraging people to get involved in content. It helps to drive better engagement.

How does it work?

Social media optimization is in many ways connected to the technique of viral marketing where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites. A good & unique viral marketing campaign can boost the traffic more effectively on your website/blog.

While doing social media optimization or SMO marketing, we have to understand algorithm and technique of every social media platform. Not all platforms are similar so it is very important to learn about their rules and regulation for content and marketing.

TIP: Always look into viral content before creating content for your campaign. Rely on originality and show your best creativity. Copying content would not give your better results.

This was the general information for what is SMO marketing. Hope it would help you to understand the basic concept. However, you can also check out Social Media Marketing Strategies for Small Business. A guide which could help you to develop amazing digital marketing strategies for small business.

Hope this would help you while working for your website growth. If you have feedback or suggestions for this information then do not hesitate. Please comment below your suggestions and feedback.

URL indexing in Google

url indexing in google

Which tools are best for direct URL indexing in Google

After developing the website/blog every website owner want to get his/her website indexed in Google servers. URL indexing in Google is always on high priority for all web masters. Earlier, there was a tool called “Google URL Submission Box” which helped a lot of people to get their website indexed faster in google servers. It was very easy to use tool and very effective for people who want simple tools to get their website URL’s indexed.

In order to use the tool users have to type “Submit URL to google” and hit enter. A box will appear in SERP where users can paste their URL which they wanted to indexed and click on submit. This was the easiest way but on July-25-2018, Google removed this tool. They have an official announcement on their twitter handle.

 

Since Google has removed the “Google URL submission box” there’s only one option left with users to request indexing by “Fetch as Google” option in Google Webmaster Tool aka Search Console.

However, it is always good to submit the sitemap after updating content or generating new content on website. It also helps in getting the site indexed faster.

Normally it take some time to get your URL’s indexed so you have to be patient after submitting sitemap or using “Fetch as google”. If you wanted to see whether the link is indexed by Google or not then use new search console to find out. Given below are the steps to verify whether the URL is indexed by google or not.

Refer the screenshot below

URL indexing in Google

As you can see in above image, the URL which I tested is indexed by google. Similarly, if any URL is not indexed then I will get to know about the indexed status. You can also request for indexing from here.

Hope this would help you to understand URL indexing in google. For more SEO Tips & Tricks keep exploring TheSEOGuy.

How to Enable Robots.txt file in wordpress

Robots.txt file

How to enable robots.txt file in WordPress?

If your wordpress website or blog has problems with robots.txt file, then your website or blogs performance might be in trouble. It is not at all good for website performance. In order to fix Robots.txt, first you need to check what is wrong with the file. Today I am going to share some steps by which you can learn how to enable robots.txt file in wordpress. 

Before getting into the process of how to enable robots.txt in wordpress, let’s understand what is robots file and how it works.

Robots.txt file

Robots.txt, is a standard used by websites to communicate with web crawlers and other web robots. The standard specifies how to inform the web robot about which areas of the website should not be processed or scanned. Robots are often used by search engines to categorize websites. By using robots file we make sure that crawlers follow website according to our requirements. For example, I have a blog which has some pages/post which I don’t want search engines to cache or follow then I can use this file to do that. I can adjust my robots file for the website so that crawlers would read the information which I want them to read.

Here is how to see live robots

In order to see live robots you can try to open live robots file by writing your domain name followed by robots.txt in url. For example type the full root domain of your website or blog like example.com and add robots.txt at the end and hit enter. Let’s take example of example domain. If I want to see the live robots for example domain then I will write example.com/robots.txt and hit enter. After that I will be able to see live robots for example domain. 

However, You can also test the robots file in webmaster. All you need to do is, login to webmaster and select the property and choose crawl from the left hand side menu and hit robots.txt tester.

Refer the screenshot below to test robots file

robots

You can test the urls and see if there’s any problem with indexing by using this option in google webmaster console aka search console.

**NOTE** : This option was available in old google webmaster (Search Console). New search console doesn’t have this feature. But you can still see the live robots by following URL method as explained earlier.

How to enable or fix robots.txt file in wordpress

If you are using wordpress and facing this problem then you can solve this problem in minutes. The best way to solve this problem is by using yoast plugin. You have to install yoast plugin into your wordpress. Once you install and activate the plugin, navigate to the SEO › Tools tab in your dashboard, and look for the option that says File editor:

wordpress step one

Clicking on that link will send you to a new page, where you can edit your .htaccess file without leaving your dashboard. There’s also a handy button that reads Create robots.txt file, which does exactly what you’d expect:

Once you click on this button, the tab will display a new editor where you can modify your robots.txt file directly. Keep in mind that Yoast SEO sets its own default rules, which override your existing virtual robots.txt file.

Whenever you add or remove rules, remember to click on the Save changes to robots.txt button, so they persist:

wordpress step three

That’s easy enough! 

However, if you don’t have plugin installed then you can try to download or create generic robots.txt file and upload it by using FTP clients such as filezilla. You can take help of article Upload Files Using the FileZilla FTP Client (Windows & Mac) to know how to upload files using filezilla.

So these were the steps to enable robots.txt file in wordpress. Hope you get the answer of “how to enable robots.txt in wordpress”.

You may also like Useful SEO Plugins to boost your SEO score. A complete list of plugins which can help you to boost SEO score and improve your blog/website performances.

Hope this information would help you. However, if you still have any question, feedback or suggestion for this information then do comment below. All the feedback and suggestions are very meaningful and I take every feedback very seriously.

Keep exploring TheSEOGuy for more amazing SEO tips.