YouTube SEO tips 2020: Rank Videos on Top

YouTube SEO

In order to rank videos on top, you must know YouTube SEO. It is a method which can boost your performance within the platform and help you to gain better ranks and can bring more views and engagements on your YouTube Channel. Today we are going to learn about YouTube SEO. I will share few steps and tools to perform SEO for YouTube Videos.

Before getting into tips and tricks, first we need to know about the ranking factors so that we could work according to them.

Social Engagement

Social engagement is form of any type of engagement such as Video comments, Subscribers, Social Shares, Likes/Dislikes, CTR (Click through Rate) and recommendations.

Video Comments

Being a content marketer, it’s not easy for you to make everyone happy. You will see both positive and negative comments on your videos. But you need to understand the importance of it and use it for your betterment. But what if there are no user comments or lesser user comments on your videos? In this situation you need to work hard and encourage people to comment on your videos. Later in this article we will learn about the techniques by which we can make users to comment on videos.


All YouTube channel owners want subscribers on their channel. Apart from asking people to subscribe to your channel there are few methods which could follow to gain subscribers and improve engagement on your channel.

Social Shares

If your videos are being shared by people, it drives great engagement on your videos and channel. It is one of the major factors in YouTube rankings.

Likes and Dislikes

Likes and dislikes are core engagement factors and also helps videos to rank within the platform. These are considered as best engagement metrics for any YouTube video and can help in improving rankings.

CTR (Click through Rate)

Click through rate in YouTube is based on number of times people got the videos on search results divided by number times people click on it to watch. You could improve your CTR by having compelling titles and thumbnails. Choose something that makes your result stand out from the rest.


It is similar to shares by instead of social media platforms; it is done on specific platform or personality. For example, if your video is recommended by celebrity or authorized authority, then engagement break records for your videos.

All these are Social Engagement ranking factors. Let’s move on to next factor which is:

Length of Video

Length of video is important according to your targeted audience and channel category. It is also a good ranking factor. A good length of video would give you better response. According to a study conducted by Backlinko, “The average length of a first page YouTube video is 14 minutes, 50 seconds.”

Video Length

This is the average time of most ranked videos. As I said earlier, you could adjust your video length according to targeted audience. For example, if you are planning to create tutorial videos, then it should be of good length with easy steps to learn. However if you want to attract audience who are looking for quick tips then the length of video should not be long.

video length cooking tips

Keyword Research for YouTube Videos

Keywords play an important role in any form of SEO. While working for YouTube SEO, you need to put maximum efforts to collect best keywords for your videos. In order to conduct keyword research, first you need to set an AIM and find keywords according to it. There are few common things which you need to keep in your mind while doing keyword research for your YouTube videos.


Target the relevant keywords which can describe your videos. Do not choose the keywords on the basis of search volume. Always keep quality in your mind and pick the best keywords which are relatable to your YouTube videos. Let’s take an example of TheSEOGuy. At my platform I provide digital marketing services and I am based out in Delhi. If I would ever create a video, then my focus keywords would be “Digital marketing Services”. In order to find more relevant keywords based on this, I will use YouTube search feature i.e.

relevant keywords

These are the actual search terms used by people while looking for content on YouTube.


It’s nearly impossible to find zero competition on YouTube because whatever you do, you have to deal with competition. Apart from analysing competition in keyword planner tool, I try to collect data from direct competitors by analysing their content and keywords used by them in their video titles and description.

digital marketing youtube seo

Research on multiple Search Engines

You need to collect data from as much as platforms to filter out best keywords for you YouTube Video. It will help you to perform better YouTube SEO. For example, we could use multiple search engines such as bing, duckduckgo, ecosia and many more.

ecosia keywords

bing keywords

duckduckgogoogle keywords

Pro Tips:

While doing keyword research I always keep in mind that I am going to upload fresh content and it is not at all easy to rank on high competition keywords. So I target the low competition keywords first and try to achieve ranks. Let’s take another example here.

content marketing competition example

In above image I tried to check out keyword worth on YouTube. As you can see there are more than 2,000,000 results for the keyword “Content Marketing”. It is not easy for me to outrank existing videos. So in this case I need to create a plan and target keywords on which I could get ranks and can relate my content with targeted keyword. So I tried “Marketing Tactic”

content marketing competition example-YouTube SEO

As you can see that “Marketing Tactics” has just 41,000 results and if I would work smartly, I could achieve my goal. After following these steps it’s time to take all the keywords on your list and roll them through search and see which ones have a decent competition.

Use of Tags and Filename

Use of quality tags and filename are part of SEO factors for YouTube videos. If you are concerned about YouTube SEO, then you can’t ignore these.

YouTube Tag

YouTube tags are used to highlight video content. It helps viewers to understand video content. However, you have to keep quality in your mind while creating tags for your videos. Tags should be relevant to the content of your videos. Tags can identify the category your video belongs to and help people discover your videos in the sidebar suggestions of “related videos” section.


The video file name should include your main keywords. It would be great if you are have used the similar keyword in video tile and description and tags. Filename should be relevant and descriptive enough to related with video content.

Adding Transcript

Search engines are bots and we all know that they can’t listen to audio, see image and watch videos but they do index texts. So having a transcript on your videos would help you to boost YouTube SEO. A transcript enables search engines to ingest your multimedia content and index it accordingly.

Every video has a title and description but content is blank for search engine bots/crawlers. Transcripts are body text of your video content and helps search engines to read it.

These are few factors of YouTube SEO. If you work smartly, according to above listed ranking factors, you could rank your videos on top.

However, when it comes to YouTube SEO, everyone look for easy options. So let’s talk about few YouTube SEO tools. Tools are always important for better performance if you are using correct tools and using tools wisely.  Given below are few good “YouTube SEO Tools”.

  1. TubeBuddy: This tool provides some amazing options to creators such as bulk video editing, Adding quick links, direct upload on social media channels i.e. Facebook, helps in social monitoring and so much more.
  2. DrumUp: DrumUp is basically a content discovery tool. It helps you to manage promotions for your YouTube channel or videos.
  3. Cyfe: It helps you to analyse and track your video’s performances and stats. You could monitor reports within an easy dashboard. Cyfe lets you easily monitor your overall channel’s performance, as well as performance metrics for each individual level. It lets you check out metrics like views, traffic sources, audience retention, and engagement.
  4. Canva: It is a great platform to create useful and effective thumbnails for your YouTube Videos. The best part about this tools is, it has drag-and-drop format and provides access to photographs, vector images, graphics, and fonts. Even if you are not professional in editing photos, you could create great images with the help of this tool.


  • What are the benefits of YouTube SEO?
    • If you optimize your channel and youtube videos, you could get better engagement and views. It is very important for channels to attract more audience. YouTube SEO could help you to build your brand more aggressively.
  • What is Importance of YouTube SEO?
    • The channel owners could generate better engagement on their content. By applying YouTube SEO Tips, channel owners can rank their videos on top and reach out to more people.
  • How do I made my YouTube Video Viral?
    • YouTube SEO could help you to boost your performance in terms of searches but in order to create viral content, you have to come up with unique and original content idea. Follow the tips mentioned above and work accordingly.
  • How do you do SEO on YouTube?

Given below are few best practices for YouTube SEO

    • Use correct name for your video file while uploading it on youtube.
    • Put the keywords in Video Title but do not over optimize use it naturally.
    • Work on Video Description and put a brief description about video and use your targeted keyword in there.
    • Upload the video under correct category to reach out targeted audience.
    • Create customized thumbnail for your videos.
    • It would be great if you could upload SRT file to add and display subtitles and captions.
    • Insert Cards and End Screen to work on your channel branding.
  • What are the Video Best Practices?
    • In order to find out best practices for your video optimization, please follow the guidelines available on support forum. You can refer the guidelines by visiting here

Hope these steps would help you to get into competition and rank your videos on top. If you have feedback for me on this article then do comment below.

How to index backlinks

how to index backlinks

Welcome again at TheSEOGuy. Hope you are enjoying the information available here. If you are visiting the platform for the first time, then don’t worry you will get the answer you are looking for. Today I am going to talk about backlinks. And when it comes to backlinks, the biggest challenge in front of a marketer is to get them indexed in Google. There’s no point of building backlinks are which are not indexed in Google or other search engines. Let’s understand the importance of backlinks and then I will share some tips to index backlinks faster. I hope this information will help you to understand, how to index backlinks. But before that, let’s understand what backlinks are and why they are important for a website or blog.

What are Backlinks?

Backlinks are basically the incoming links which points towards your website or blog. For example, if your or someone else write about your website or blog on their platform and gives a referral link then it would be counted as backlinks.  There are two major types of backlinks and we call them “NoFollow Backlinks” and “DoFollow Backlinks”. The importance of DoFollow links is always more than the NoFollow links. You can refer my previous guide of difference between Nofollow and Dofollow links to understand better about it.

Importance of Backlinks

Backlinks are always important to increase the trust of a website or blog between search engine crawlers. With the help of backlinks, crawlers can identify how genuine your content is, and trust your website. Also backlinks are one of the most important factors in ranking a website in SERP. We work on a website or blog to get ranks and building quality backlinks could help us in achieving good ranks.

Now we know what backlinks are and why they are important. Let’s come to the topic we started. Let’s move on to the steps to learn how to index backlinks.

How to Index Backlinks

There are two ways to index backlinks. First is, to build backlinks DoFollow platforms which provides do follow and second is put your efforts to index backlinks faster manually.

Indexing DoFollow Backlinks

You really don’t need to do much to get dofollow backlinks indexed. Just build the backlinks and wait for few days (approximately seven days) and check the webmaster. You will be able to see the backlinks over there.

Indexing NoFollowBacklinks

Most of the platforms don’t have DoFollow option. It’s very common to see that you tried to build backlinks for your website or blog but the platform from where you build backlinks has added “NoIndex” tag.

Now the question is why platforms add Noindex tag?

This practice of adding Noindex tag is just to fight with spammy posts & content. The aim is to provide a clean and safe platform for visitors and inform the same to search engines such as Google or bing.

Let’s understand this way. If you have a website and it has content which contains spam links, you would not like to get those posts indexed in Google or any other search engine. The best option to deal with such situation is to add “noindex” tag on URL. The lesser spam links on your website or towards your website creates a positive impression and help to gain better domain authority. It could help you in gaining better rankings in SERP (search engine result page).

In order to get these links indexed you can follow given below steps.

Social Signals

Use social signals by sharing link on social platforms and drive engagement. You can use as much as social platforms and if you get engagement on your social post, it will generate social signals and help crawlers to read and index content.

Ping your backlinks

After generating social signals, second step would be ping your backlinks. You can use any pinging service provider to do that. You can choose between platforms according to your choice. But use this option wisely.



Build a Web2.0 for backlinks

You could create a web 2.0 by using free platforms such as blogger. Create your own space and list all of your backlinks there. Request indexing for all the blogger posts and submit sitemap. Blogger is just an example. you could use any web2.0 platform according to your choice.

List your backlinks

Create a list of your backlinks and save them in a Google Doc or Evernote file. You could also create a bookmark for your backlinks. I personally tried this and it works for me every time. While doing bookmarking, try to create a public doc or link. It will help to reach out more people. If you are getting clicks on your listed links, it would be an additional benefit for you.

Pro Tip

Do not rely on tools which offer paid services to index backlinks. None of them will give you a guarantee of indexing backlinks.  Instead put your efforts in building quality do follow backlinks.

Hope this information would help you to learn how to index backlinks. If you have additional information apart from above listed steps, then do comment below. Feel free to share your feedback or suggestions for this information.

Keep exploring TheSEOGuy for more Latest SEO Tips

Importance of original images in SEO

Importance of original images in SEO

Importance of original images in SEO

You must have heard about using original content for better SEO results. Content is considered as king in terms of SEO process. But often webmasters don’t focus on original graphics or images. Importance of original images in SEO is not less than the written content. But often we have seen webmasters using stock images instead of generating original images. Today I am going to share some insights on Importance of original images in SEO. It will help you to decide when and how you can use stock images and where to use original images. Let’s begin the learning.

Original Images

Original Images are basically graphics or images which are not published on internet anywhere in the world. To understand it better we can take the example of Company Logo. Every company or organization has unique logo which they use on their web or other internet platforms. It is considered as fresh and an unused image. It represents a particular company or organization. It is very rare that you find two organizations with same logo image. Similarly, if you use original images in your content and publish on internet platforms it will give you more benefits than using stock images.

Stock Images

Stock images are basically the images which you can purchase or download from various image hosting websites or providers. You can get the graphics or images according to your content and use it on your website or social platforms along with your content. But the question is if we are getting the stock data from verified vendors or platforms then what’s the problem in using it?

Well let me explain you in a simplest way. Images are virtual objects which can be sold multiple times. You got the image for your web but it is possible that the same image is already been sold to someone else and published on internet. Just to make it easy, I would like to show an example of reverse image search results.

(Reverse image example)

As you can see in the above image, after reverse image search I can see the exact or similar images which are used earlier under different URL’s, websites and other internet platforms.

Since this is the original image, all the results are showing TheSEOGuy.

How to do reverse Image Search

Since you know the importance of original images by using reverse image search method, Let me share the steps do perform reverse image search.

Method 1: Upload image

  • Open browser
  • Go to
  • Click on the image icon
  • Upload an imgage
  • Click on choose file
  • Select the image from your computer
  • Click upload
  • It will show you the results similar to image you have uploaded.

Method 2: Direct Image search

  • Open the website or blog where images are uploaded already
  • Right Click on the image
  • Select “Search Google for image”

Method 3: Search Images by URL

  • Open browser
  • Go to
  • Click on the image icon
  • Copy the image URL and paste it in the box. (You can copy the image URL by right clicking on image and selecting “Copy Image Address”)
  • Hit Enter

Reverse Image Search is important

Google can’t see images but can read alt tags and it would work great if you have original images. If you have the knowledge and skill to do it, then creating your own thumbnail for your blog, as well as the images within the blog, is the finest idea. No matter if you are using a free blog or a paid one, this is a great way to get additional traffic to your site (use the right Alt Text).

Moreover, this ensures that you have the most relevant images based on your website or blog. Stock images do not always fit the context, especially if you are writing something unique.

Advantage of using original images

When you perform reverse image search with your original images, you will find number of your blog/website links and few similar business/niche domains. Reverse image search is pretty much common in few countries and people like to dig as much as information if they really like your product or information. It would help you to attract new visitors and drive more engagement on your website. Original content is always better than using copied content.

Disadvantage of using stock images

When you perform reverse image search you can actually see the number of business/website/blogs have used the same image. It doesn’t create good impression on user. Stock images are quickly well-known but also well-ignored type of content. User would not be interested in images which they have already seen somewhere else. It doesn’t attract new users on your website.

Tip: Use images with little informative text or try to use info-graphics on your post to share little bit information of your product/information. You can refer Google Image SEO Tips to learn few cool image SEO Tips.

I tried to put some insights on importance of original images in SEO. Hope you like the information. If you have any feedback or suggestions for this then do comment below. You can also contribute if you know more tips and tricks to improve image SEO score.

How to fix 404 errors on your website

Fix 404 errors on your website

Getting any error on website is not good for Search Engine Optimization. In order to get better SERP results, we have to keep on analyzing the website/blog and fix errors on regular basis. The most common and brutal error is 404 page not found. Let’s understand what it is and how can you fix 404 errors on your website.

What are Page Not Found Errors (404 Errors)

404 errors referred to Page Not Found. It means whenever a user has landed on a non-existing URL or page of your website/blog by a search query on search engines. Either the page has been removed or moved to another location. In this situation, the user will get 404 error or page not found error. For example I have a page https ://theseoguy .in /seo-tips/test-blog-post but I find it useful for another category so I moved it to another location such as https ://theseoguy .in /blog/test-blog-post without using redirection then user and search engines will not be able to see the page. For any keyword if this page is ranking and user lands on it then it will give 404 error to visitor.

Steps to Fix 404 errors on your website

In order to fix 404 errors on your website, you need to follow basic steps. First collect the list of all 404 errors and then apply fix. The fixes could be different according to your need or marketing strategy. Follow given below steps to fix 404 errors:

Collect All Errors using Google Search Console

Login to search Console

Choose the property

Click on Coverage from left hand side menu.

Download the list of errors

Search Console step 1 - fix 404 errors on your website

If you scroll down the report as mentioned in above image, you can find out the details of errors such as Status, Error Type, Validation (If applied) Trend and affected pages. Once you have the data with you, you can choose the fixing method according to your marketing strategy. You can get the error pages removed from search engine database, block search engines to crawl or index those pages or put permanent redirection on 404 error pages. It’s totally up to you what method you choose to fix 404 errors on your website.

Step 1: Here is how to get the page removed from search engine database

This is effective method for pages which you have removed from your website completely. To apply this fix, you need to follow given below steps.

Login to search Console

Choose the property

Click on Go to the old version left hand side menu.

After getting onto the old version, click on Google index from left hand side menu and choose “Remove URLs”

Search Console step 2 - fix 404 errors on your website

After opening the remove URL page, you need to click on “Temporary Hide” and paste the URL which is giving 404 errors on your website.

Search Console step 3 - fix 404 errors on your website

Once you submit URL, you will get three options which are given below:

  • Clear URL from Cache and temporarily remove from Search
  • Clear URL from Cache Only
  • Clear Cache and temporarily hide all URLs begin with

Choose between the options according to your need and submit the request. After this request, Google will verify the request and take actions according to your submitted request.

Search Console step 4- fix 404 errors on your website

Let’s move on to step 2 to fix 404 errors on your website. The step 2 refers to the redirection technique. While working on Search Engine optimization, we only prefer 301 redirections. It is also known as permanent redirection. In this method we inform search engines that the 404 error page has been permanently moved to another location and for that we use 301 redirection codes.

Using Permanent Redirection on 404 Pages

301 is hypertext transfer protocol (http) response code status. It shows that the destination page (URL) is moved permanently to another location or destination. This is the best practice when you are moving your site from non-secure server i.e. http to a secure server https. Both search engines Bing and Google recommend using a 301 redirect to change the URL of a page as it is shown in search engine results, providing that URL will permanently change and is not due to be changed again anytime soon.

You can refer “How 301 redirect work – Steps to add 301 redirect” to find complete steps to put permanent redirection on 404 pages and get the problem resolved.

Step 3: Block search engines to crawl or index

It is not a permanent fix for 404 errors. You cannot fix 404 errors from your website by blocking search engine crawlers to avoid visiting error pages. The errors will stay on your website till the time you get the permanent fix. But this method helps in to file a de-index report and get the errors fixed as fast as possible.

In order to implement this fix, you have to either add nofollow, noindex tag on those URL’s or adjust your website robots.txt file. You can follow given below steps to adjust robots file in order to block crawlers to visit particular pages.

Create or open the existing robots file of your website

Add Disallow : and put the url which you want search engines not to visit.

Refer the screenshot below

Robots file step 5 - fix 404 errors on your website

You can add the URL’s in robots file as mentioned in the above example. But make sure to use it wisely and don’t put too many URL’s in it. If you are getting a lot of 404 errors by a particular category then it’s better to add the category instead of entire page.

Robots file step 6 - fix 404 errors on your website

As you can see in the above image, the category is disallowed so that search engine crawlers will not index or follow the pages under that particular category.

These are major steps which you can follow to fix 404 errors on your website. Hope these steps would help you to fix problems on your blog or website. However, If you have more suggestions for this information then do comment below. I am always open for all feedback and suggestions. Let’s make it a better place for everyone who are looking for SEO Answers.

Here is how to find out competitor backlinks without SEO Tools

competitor backlinks

Check competitor backlinks with out SEO Tools

Creating high quality backlinks is most effective marketing method if you are working towards website online presence. We all know that having a good number of quality backlinks give us better ranking in SERP (Search Engine Result Page). But after reaching on certain level, you need to keep an eye on your competitors and their activities. After getting into SERP race, you need stability so that your competitors would not steal your rankings. There are thousands of methods spying on competitor but the best one is to keep an eye on their backlinks.

When it comes to finding out the competitor backlinks, most of the marketers rely on different tools. Some most commonly used tools as ahref, semrush, linminer, seo powersuit and similarweb. But what if you are not interested to purchase a paid subscription of these tools? In this situation, you have to use your brain and work manually to find out competitor backlinks. Today I am going to share some google tips and tricks which will help you to learn amazing competitor backlinks spying techniques. By the help of these tips and tricks you can easily monitor your competitor backlinks and fasten your belts to compete them.

Finding out the comment backlinks

Blog commenting is a good backlinking method. If you are using it correctly, you can get good results in SERP. We all know that generating backlinks by posting on blogs/forums always helps in a positive way. In order to find out your competitor backlinks which are built by using blog commenting method, try the following google trick.

Competitor backlinks Method 1 (Keyword/anchor text in comments)

Open browser

Open Google in an incognito tab

Type : keyword “domain” “comment” -“Comments have been disabled for this post”

Hit enter

PS: Here you need to avoid typing https or .com/.in/.edu/org and so on domain extensions. For example if your competitor has a website and you want to spy on backlinks generated by blog commenting then use trick and remove https:// and .in just type theseoguy.

I am sharing a case study for the client where my client was dealing in education and running a computer education center. Their competitors were gaining ranks on even on my clients brand keywords. The moment I get this project, I start digging out about the competitors. And finding out their website strength is the first point to start with. I followed method 1 to find out backlinks which are generated by comments.

Refer the screenshot below.

competitor backlinks method 1

In the above image you can see the URL’s where my client’s competitor has put their URLs and used comment box to generate backlinks. After reviewing all 10 pages with 100 results, I was able to find out the platforms which are providing backlinks to my client’s competitor.


Competitor backlinks Method 2 (Keyword in URL, Citations, Blog posts and Meta data)

Open browser

Open Google in an incognito tab

Type: inurl:domain

Hit enter

Similar to method 1, but little simple method to find out the backlinks. It is pretty common to check number of cached url’s by typing site:https.//www.domain,com/ but here in this technique, you can avoid the https and .com both to find out the url’s which have competitor name in it.

Refer the screenshot below.

competitor backlinks method 2

In the above screenshot you can see the domains which either has the competitor name in it or has citations. Method 1 and Method 2 are relative but the only difference is, you can only find comments platform by using method 1 but method 2 will give you results or URLs which has your competitor name, citation, profile or comment.

Competitor backlinks Method 3 (Keyowrd/anchor text in social bookmarking sites)

Social bookmarking is a common and effective practice while building quality backlinks. And if you could spy on your competitor bookmarks without using any tool would be an advantage for you. In order to do that you can follow given below steps.

Open browser

Open Google in an incognito tab

Type: keyword “add to this list” site: ( is written just for an example. You can change it according to your choice)

Hit enter

If you follow this practice, you can find out the bookmarks created for particular keyword. You can switch the keywords and bookmarking site according to your choice. The only flaw in this method is, you can spy within one bookmarking website at a time. You have to switch the site after finding the results. Given below is one example of this method.

competitor backlinks method 3

In above image you can see all the bookmarks created on for particular keyword.

Finding out the platform

Apart from all the above competitor backlinks analyzing techniques, you can also monitor if any of your competitor is using particular CMS for website or blog. This method is little different and used to find out the competitor CMS rather than backlinks. By using this method you can analyze the CMS platforms such as wordpress, expressonengine, blogger, wix, penzu, strikingly, drupal, joomla and many more. Follow the steps given below to use this method.

Open browser

Open Google in an incognito tab

Type: keyword “powered by expressionengine” (Expressionengine is just an example. You can switch to another CMS according to your choice.)

Hit enter

You can use this method to find out third level domains and blogs as well.

Hope these tips and tricks would help you to find out competitor backlinkss without SEO Tools. If you can add more information or have suggestions/feedback for this information then do comment below. Share the information with people who are looking for such tips and tricks.

Content Syndication Strategy for better content marketing

Content Syndication Strategy

Content Syndication Strategy for better content marketing

Building a good content syndication strategy requires a lot of efforts, researches and hard work. It is because syndication is not at all a simple process. It has involvement of multiple platforms or channels. Majorly content syndication can be done on web syndication platforms, broadcast syndication platforms, search syndication platforms and print syndication (Electronic) platforms. But before getting into content syndication strategy, let’s understand more about syndication.

What is syndication?

Syndication refers to the method of selling something for publication or broadcast to multiple channels such as newspapers, periodicals, websites, stations, etc. Basically it is a method of using content on multiple domains or different channels.

Content Syndication

Content syndication is a method of republishing content on other sites in order to reach a broader and bigger audience. Basically, content syndication is when a post, article or any other piece of content from your website or blog is featured on a popular site that is relevant to your website or blog category. For example, if you are dealing in X services or have X services information on your website or blog, and you are publishing same article/content on different channel which has similar information related to your X services/information then it would be content syndication.

Let’s take the example of TheSEOGuy. It is a platform of Search Engine Optimization information. You can get answers of few difficult SEO questions. I publish information here and try to write similar information on different internet platforms which also have search engine optimization information such as Google Webmaster Blog, SEO Blogs, SEO product Websites and public forums such as Quora.

How to build better Content Syndication Strategy?

Now we know the difference between syndication and content syndication. I hope its clear enough to understand that building a good content syndication strategy could give you better SEO (Search Engine Optimization) results. But the question is, what are the key points to remember while building a strong content syndication strategy?

I tried to collect few best steps which you can include in your content syndication strategy and can get maximum exposure. Given below are the points to remember.

Use of Snippets:

While sharing or posting your content on different portals, try to use snippets instead of posting the whole content. It’s because the purpose of content syndication is to drive traffic to your website or blog. Be creative with words and use right anchor texts to link your blog while sharing information.

Use White papers

White paper domains or platforms are considered as good marketing platforms. Because the documents are shared by trusted vendors and have trustworthy information in it. If you are using any white paper domain then do share the right information. Do not brag about the content. Instead use correct and accurate information and cite your domain so that visitors could search about your website or blog.

Create E-books

Creating E-books for content syndication is another fine example of a good content syndication strategy. It helps to built trust between users. Once a visitor downloads or starts reading e-books, it gives your site better engagement. Offline E-books often help in word of mouth as well. Whenever users download your e-book with high quality content, they would talk about it and share it with others.

Share case studies

Generating original high quality information is the best way to reach out more people. You can follow this practice by generating few case studies which can only be found on your platforms. Use snippets while sharing content and encourage users to visit your platform. This type of content has the lowest bounce rate and multiple sessions which is the best thing for a website or blog.

Target do follow portals/blog/forums

If you are reading this article about Content Syndication Strategy, then I can assume you already know the importance of Do Follow links. While using content syndication method, target the do follow portals, blogs and forums. It will give you more SEO benefits along with engagement. Apart from reading broad audience, you can get good SEO rankings if you are targeting do follow portals.

Pro Tip:

You can also refer “How to create high quality backlinks for any website” for better assistance while building content syndication strategy.

Hope this information would help you to understand the concept of content syndication and better use of it. If you find any mistake in this information then do comment below.

What are header tags: Here is how to create perfect H1 Tag

header tags

What are Header Tags

Before the internet, we used to read news papers, magazines to find out current affairs and information. We all have heard the word “Headlines”. After the internet revolution, “Headlines” converted into “Header Tags”. It is not wrong if we call header tags as virtual headlines. Drafting content and representing it with better indications and visualization is good practice. It looks great with content. But how can you make the search engines understand the formatting? To solve this problem we can use the HTML Tags to define content formatting. We can use tags to define Title, Heading, Paragraph, font color and text type (bold, italic or strike out). These tags make crawlers to differentiate between the content types and read it according to your representation. Every tag has its own value. Be it title tags, heading tags or paragraph tags.

Given below are examples of Header Tags

HTML headings are defined with the <h1> to <h6> tags:

<h1>Website Heading 1</h1>

<h2>Website Heading 2</h2>

<h3>Website Heading 3</h3>

<h4>Website Heading 4</h4>

<h5>Website Heading 5</h5>

<h6>Website Heading 6</h6>

Importance of header tags

Header tags are the basic HTML tags. These are used to identify content headings and subheadings within your written content from other text types i.e. paragraph text. Search engines recognize the copy in your header tags as more important than the rest. These are important for search engine crawlers to understand structured content and read content systematically. We can do formatting to make humans understand the color, headings, paragraphs and other visual presentation but in order to make search engine crawlers understand the organized data, we have to use these HTML Tags.

How to create perfect Header Tags:

  • While creating header tags, you should keep few things in your mind.
  • Tags should be grammatically correct.
  • Do not over stuff heading with keywords.
  • Put the target keyword in Header tags (Make sure to use one keyword to which is focused on your written content).
  • Relate tags with page title.
  • Focus on H1, H2 and H3 as they have more SEO value.
  • Try using synonyms or similar words of H1 in H2 or H3
  • Placement of tags should be right and relevant. I.e. using header tags before the paragraph is considered as best practice. Using them in the middle of information is not recommended.
  • Try using unique header tags for different pages.

Given below are few examples of heading tags which I have used in my earlier post Best SEO suggestions to improve keyword ranking in 2019

header tags example

As you can see above, I’ve used H1, H2 and H3 header tags because they have the better SEO (Search Engine Optimization) value. If you go through Google Accessibility, then you can find given below information on heading tags.

header tags Google Accessibility

Hope this would help you to understand the importance of H1, H2 and H3 tags. Stay tuned for more SEO answers. Do comment below your feedback on this information.

How 301 redirect work – Steps to add 301 redirect

Steps to add 301 redirect

Wondering what is permanent redirection or 301 redirect & how it works? Also looking for steps to add 301 redirect? Today I will show you the use of permanent redirect (301) and steps to add 301 redirect (permanent redirection) to your website or blog. But before that we should know what is 301 redirect later I will explain how it works and it’s benefits in SEO (Search Engine Optimization).

301 Redirect Definition

301 is hyper text transfer protocol (http) response code status. It shows that the destination page (URL) is moved permanently to another location or destination. This is the best practice when you are moving your site from non secure server i.e. http to a secure server https. Both search engines Bing and Google recommend using a 301 redirect to change the URL of a page as it is shown in search engine results, providing that URL will permanently change and is not due to be changed again anytime soon.

Steps to add 301 redirect

You can add permanent redirection by using different methods.  

WordPress redirect by using .htaccess file.

Open/download .htaccess file

# BEGIN WordPress

<IfModule mod_rewrite.c>

RewriteEngine On

RewriteBase /

RewriteRule ^index\.php$ – [L]

RewriteCond %{REQUEST_FILENAME} !-f

RewriteCond %{REQUEST_FILENAME} !-d

RewriteRule . /index.php [L]


# END WordPress

# BEGING 301 Redirects

Redirect 301 /blog-post-1/

# End 301 Redirects

ASP .NET Redirect

<script runat=”server”>

private void Page_Load(object sender, System.EventArgs e)


Response.Status = “301 Moved Permanently”;




ASP Redirect

<%@ Language=VBScript %>


Response.Status=”301 Moved Permanently”

Response.AddHeader “Location”,””


PHP Redirect


Header( “HTTP/1.1 301 Moved Permanently” );

Header( “Location:” );


JSP (Java) Redirect



response.setHeader( “Location”, “” );

response.setHeader( “Connection”, “close” );


CGI PERL Redirect

$q = new CGI;

print $q->redirect(“”);

Ruby on Rails Redirect

def old_action

headers[“Status”] = “301 Moved Permanently”

redirect_to “”


SEO Benefits of using 301 permanent redirection

Major benefit of using 301 redirect is automatically sending website visitors who landed on a 404 (not found) pages straight to 200 (Active) pages. It helps to maintain user experience without even letting user know about it.

It also helps webmasters to reduce the number of 404 (not found)pages in search console and boost website performance.

A301 redirect tells web browsers and search engines that the page is permanently shifted or moved to another location.

Also, it helps in performing better search engine optimization results. It helps in getting more link juice if we are doing it in corrective manner. According to Moz, a 301 redirect “passes between 90-99% of link juice (ranking power) to the redirected page.”

When we require to add 301 redirect?

We all know that we add redirection when we move or shift location of web page or url to another location or destination. Given below are few situations where we can use 301 redirect.

 Updating link structure or slug: If you are running a website which shows as and you want it as then you can use this method on your website. It also goes with your blog posts when you want to update it according to your need. For example, if your blog posts looks like and you wanted to show it as then also you can use this method to create better user experience and can avoid 404 errors.

 Adding Secure Socket Layer to your website: If you have a website or blog which is on non secure server i.e. http and wanted to move it on secure server i.e. https then adding 301 redirect is the best option for you to move site without losing your SEO score in SERP.

Tip: Make sure to add a 301 redirect to send all unsecured traffic to the SSL version of your site.

Upgrading or Changing domain name: If you have plans to upgrade your domain name or change it without losing your rankings in SERP then you can use 301 redirect for this. It will redirect your usual traffic to your new domain without harming your SEO Score.

It is one of the best options to fix index coverage issues in Google search console. I hope now you know all the steps to add 301 redirect and will be able to use it to solve your SEO problem. If you have further suggestions and feedback then do comment below.

Best SEO suggestions to improve keyword ranking in 2020

improve keyword ranking

Google’s core algorithm changes bring a lot of work for every marketer. It is not going to easy in 2020 to rank for particular keyword or improve keyword ranking. Ranking for a keyword in organic search is a repeatable process. You won’t get the results you want 100% of the time,especially if you’re a new website trying to rank for a popular keyword. But if you take content marketing and SEO seriously, you can start to make things happen. All you need is a strong content marketing strategy and some deep research skills to analyze keyword performance.

Follow the steps to improve keyword ranking

Conduct Keyword research: To start with the process, first you need to conduct the keyword research. Identify your potential keywords first and find better suggestion by help of search console.For this you can follow given below steps.

  • Open Search Console
  • Go to Click on Performance on the top left side
  • Apply filter by clicking on “NEW”
  • Choose Queries does not containing & put your brand name or domain name
  • Click apply

Refer the screenshot below

Search Console Performance Step

Now you can see few keywords which are generating search impressions for your website/blog. Don’t copy the exact keywords but create the synonyms.

Keyword planner

Once you are done with the keywords list, you can go to keyword planner and put the keywords to find similar keywords and their monthly search volume.

You will get the set of keywords which you can target according to your website/blog content. The interesting part about this is, you can conduct research for keywords for different countries and regions. All you need to do is, just switch the country and collect more relative keywords to include in your research.

That’s how you can create a good database of keywords to target.

Competitor Research

Always keep an eye on competitor searches and performing keywords. You can do it by using keyword planner tool while conducting research. For this all you need to do is, just put the competitor URL while searching for“New Keywords”. After this, You will get the list of keywords which are performing for that particular URL. Now you can choose between the best keywords to improve keyword ranking. Collect those keywords to create backlinks and to trig more engagement on your website or blog.

*Note*: Never use competitor brand name keywords as anchor text while building backlinks. It will kill the user engagement and trust score.

Use of Long Tail keywords to improve keyword ranking

Using long tail keywords wisely on web content would help you to get better on-page SEO score. It will also help you to drive more engagement and kill the bounce rate. As you know that lesser bounce rate and higher engagement are two important factors of better SEO performance of any website or blog. Use LSI keywords and maintain the keyword proximity for better results. If you don’t know what keyword proximity is then check Difference between Keyword Density and Keyword Proximity here I’ve explained it in detail.

Follow the regular on-page steps

Regular on-page steps refers to the generic use of keywords such as putting keyword in URL, Meta Data, Header Tags (H1,H2,H3), Image Alt Tags and Internal Linking. However, while performing the on-page for particular keyword, always maintain the keyword density. It will help crawlers to understand your content in a better way & help you to improve keyword ranking.

Off Page SEO

After conducting research, finding best keywords, applying them systematically, doing on-page you just left with Off Page-SEO. To perform better off page-SEO you can take help of multiple internet platforms. You can try given below platforms.

  • Social Networking Sites: You can share your content on social networks such as Twitter,Facebook, reddit and Tumblr.
  • Blogging platforms: Try free blogging platforms to share your content. But do remember to use the anchor text wisely while creating anchor texts for your website or blog.
  • Blog Marketing: Get help of free affiliate channels or influencers would be the best option in this situation. You can try reaching out to the owners who can help you in promoting your content. Having one link from multiple platforms is always considered as best practice in backlinks building process. It will certainly help you to improve keyword ranking.
  • Forum Posting: Old fashioned but still an effective technique to promote website or blog content. You can target the forums according to your website content and take part in forum discussions and post your content. But always behave like human while posting on forums. Else your post will not be shared or you will be block from posting or sharing.
  • Info Graphics & Photo Sharing: Using info Graphics and photo sharing website double the chance of getting more & better engagement to your post.
  • Video Marketing: If you can create videos and have sense of using video marketing platforms then it would be a bonus for you. There are thousands of platforms which are absolutely free for users where they can share their videos. You can create a short video along with descriptive content and use the video marketing platforms.
  • Business Reviews: If you have written the business content or product information,then getting business reviews is most important for you. Try some free platforms or talk to experts who can write product reviews for you on their platforms.

Use of Local SEO to improve keyword ranking

If you are doing local SEO for your website/blog, then it is possible that you get some good results with minimal efforts & investment.For this all you need to do is, create a list of local listing websites and internet platforms. Submit your listing and share your content.

Pro Tip: Use of power words is always helpful while doing local SEO. For example if you are promoting any “free service” then you can use keyword as “Absolutely Free Service” Using these keywords will help your web content to perform well and improve keyword rankings.

Innovative ways to increase traffic to your website for free

increase traffic to your website

It is hard to increase traffic to your website for fee but it is not an impossible task to achieve. If you follow right strategy and apply right marketing tactics, then you can easily increase traffic to your website. We all know that the best way to increase website traffic is to gain rankings in SERP (Search Engine Result Page) by doing the right SEO. You could get the most valuable traffic is generated by SEO.

Best SEO suggestions to increase traffic to your website

  1. Website Content: You should always write the high quality content on website. Provide value for your potential readers. Write the content which is can cover your website content and is relatable to your website services or product.
  2. Keyword Research: Do the keyword research before creating or using the keywords in your content. Don’t just stuff keywords in your content. Instead focus on building your own brand keywords which can create value to your product or services.
  3. Social Media: use Social media wisely to increase traffic to your website. For this you can join relevant business groups, publish a link to your website. But do not use it excessively or more frequently. It might create negative impression between people or group admins who can block you from posting content.
  4. Cooperate with influencers: This requires some money, but you will get relevant visitors to your website. Cooperate with popular web resources and ask them to mention your website or blog in their articles. Or write articles by yourself and place it in their resources.
  5. Engage with users: While representing your website or services on multiple social platforms, you should prove a better response rate. Focus on engaging with your visitors and convert frequent visitors into permanent users.

Few best on-page SEO suggestions to boost website traffic

  1. Get Mobile Friendly Website: The desktop searches were taken over by mobile searches in 2014. Now the ratio of mobile searches vs desktop searches are 60:40. Where 60% of searches are generated by mobile devices. Hope it is a good reason to get a mobile friendly website.
  2. Website Loading/Response Time: This small change could give you biggest numbers in website visitors. Most of the users don’t consider websites which takes longer time to respond. It causes higher bounce rate & negative customer experience.
  3. HTML Pages: Create light HTML pages to represent your website product or services. Each page should have relevant Meta data and keywords to represent content. It enables search engine crawlers to understand your website content easily and show them in SERP.
  4. Website Structured Data & Sitemaps: Create structured data for your website so that crawlers could read the website data structure easily and can crawl your website or blog pages according to its relevance. Having a sitemap makes it easy for search engine crawlers to crawl your website frequently.
  5. Use of Power words: Using power words along with product or services pages would help you to generate curiosity & interest between visitors in your website content. Power words are nothing but a way to represent content more effectively. For example if you are using word “Fee” anywhere on your website’s product page or services page then you can user a power word “Absolutely” and represent free as “Absolutely Free”. If you are using word “services” then you can represent it as “Amazing Services”. Power Words would help you to add more value in your content.

Free Tools to Increase Traffic to your website

There are thousands of tools available by which you can increase traffic to your website. I am sharing few best free tools to do that.

  • Google Analytics
  • Data Studio
  • Google optimize
  • Tag Manager
  • Keyword planner
  • Google Webmaster aka Search Console
  • Structured data testing tool
  • Email markup tester
  • Structured data markup helper
  • Google Suit

Pro Tip: You should also consider things such as backlinking & social signals to support your On-Page SEO Strategies. Generating high quality backlinks would certainly be helpful in this. Nothing beats the traffic generated organically.

Hope these suggestions would help you to increase traffic to your website or blog. If you have more suggestions then do comment below.

You may also like How to use Keywords for better SEO Results