How to index backlinks

how to index backlinks

Welcome again at TheSEOGuy. Hope you are enjoying the information available here. If you are visiting the platform for the first time, then don’t worry you will get the answer you are looking for. Today I am going to talk about backlinks. And when it comes to backlinks, the biggest challenge in front of a marketer is to get them indexed in Google. There’s no point of building backlinks are which are not indexed in Google or other search engines. Let’s understand the importance of backlinks and then I will share some tips to index backlinks faster. I hope this information will help you to understand, how to index backlinks. But before that, let’s understand what backlinks are and why they are important for a website or blog.

What are Backlinks?

Backlinks are basically the incoming links which points towards your website or blog. For example, if your or someone else write about your website or blog on their platform and gives a referral link then it would be counted as backlinks.  There are two major types of backlinks and we call them “NoFollow Backlinks” and “DoFollow Backlinks”. The importance of DoFollow links is always more than the NoFollow links. You can refer my previous guide of difference between Nofollow and Dofollow links to understand better about it.

Importance of Backlinks

Backlinks are always important to increase the trust of a website or blog between search engine crawlers. With the help of backlinks, crawlers can identify how genuine your content is, and trust your website. Also backlinks are one of the most important factors in ranking a website in SERP. We work on a website or blog to get ranks and building quality backlinks could help us in achieving good ranks.

Now we know what backlinks are and why they are important. Let’s come to the topic we started. Let’s move on to the steps to learn how to index backlinks.

How to Index Backlinks

There are two ways to index backlinks. First is, to build backlinks DoFollow platforms which provides do follow and second is put your efforts to index backlinks faster manually.

Indexing DoFollow Backlinks

You really don’t need to do much to get dofollow backlinks indexed. Just build the backlinks and wait for few days (approximately seven days) and check the webmaster. You will be able to see the backlinks over there.

Indexing NoFollowBacklinks

Most of the platforms don’t have DoFollow option. It’s very common to see that you tried to build backlinks for your website or blog but the platform from where you build backlinks has added “NoIndex” tag.

Now the question is why platforms add Noindex tag?

This practice of adding Noindex tag is just to fight with spammy posts & content. The aim is to provide a clean and safe platform for visitors and inform the same to search engines such as Google or bing.

Let’s understand this way. If you have a website and it has content which contains spam links, you would not like to get those posts indexed in Google or any other search engine. The best option to deal with such situation is to add “noindex” tag on URL. The lesser spam links on your website or towards your website creates a positive impression and help to gain better domain authority. It could help you in gaining better rankings in SERP (search engine result page).

In order to get these links indexed you can follow given below steps.

Social Signals

Use social signals by sharing link on social platforms and drive engagement. You can use as much as social platforms and if you get engagement on your social post, it will generate social signals and help crawlers to read and index content.

Ping your backlinks

After generating social signals, second step would be ping your backlinks. You can use any pinging service provider to do that. You can choose between platforms according to your choice. But use this option wisely.

**IMPORTANT NOTE**

DO NOT USE PINGING SERVICES EXCESSIVELY, USE IT ONCE OR MAYBE TWICE BUT MAINTAIN GOOD NUMBER OF DAYS GAP WHILE USING IT TWICE. RECOMMENDED GAP IS 7-10 DAYS.

Build a Web2.0 for backlinks

You could create a web 2.0 by using free platforms such as blogger. Create your own space and list all of your backlinks there. Request indexing for all the blogger posts and submit sitemap. Blogger is just an example. you could use any web2.0 platform according to your choice.

List your backlinks

Create a list of your backlinks and save them in a Google Doc or Evernote file. You could also create a bookmark for your backlinks. I personally tried this and it works for me every time. While doing bookmarking, try to create a public doc or link. It will help to reach out more people. If you are getting clicks on your listed links, it would be an additional benefit for you.

Pro Tip

Do not rely on tools which offer paid services to index backlinks. None of them will give you a guarantee of indexing backlinks.  Instead put your efforts in building quality do follow backlinks.

Hope this information would help you to learn how to index backlinks. If you have additional information apart from above listed steps, then do comment below. Feel free to share your feedback or suggestions for this information.

Keep exploring TheSEOGuy for more Latest SEO Tips

Importance of original images in SEO

Importance of original images in SEO

Importance of original images in SEO

You must have heard about using original content for better SEO results. Content is considered as king in terms of SEO process. But often webmasters don’t focus on original graphics or images. Importance of original images in SEO is not less than the written content. But often we have seen webmasters using stock images instead of generating original images. Today I am going to share some insights on Importance of original images in SEO. It will help you to decide when and how you can use stock images and where to use original images. Let’s begin the learning.

Original Images

Original Images are basically graphics or images which are not published on internet anywhere in the world. To understand it better we can take the example of Company Logo. Every company or organization has unique logo which they use on their web or other internet platforms. It is considered as fresh and an unused image. It represents a particular company or organization. It is very rare that you find two organizations with same logo image. Similarly, if you use original images in your content and publish on internet platforms it will give you more benefits than using stock images.

Stock Images

Stock images are basically the images which you can purchase or download from various image hosting websites or providers. You can get the graphics or images according to your content and use it on your website or social platforms along with your content. But the question is if we are getting the stock data from verified vendors or platforms then what’s the problem in using it?

Well let me explain you in a simplest way. Images are virtual objects which can be sold multiple times. You got the image for your web but it is possible that the same image is already been sold to someone else and published on internet. Just to make it easy, I would like to show an example of reverse image search results.

(Reverse image example)

As you can see in the above image, after reverse image search I can see the exact or similar images which are used earlier under different URL’s, websites and other internet platforms.

Since this is the original image, all the results are showing TheSEOGuy.

How to do reverse Image Search

Since you know the importance of original images by using reverse image search method, Let me share the steps do perform reverse image search.

Method 1: Upload image

  • Open browser
  • Go to images.google.com
  • Click on the image icon
  • Upload an imgage
  • Click on choose file
  • Select the image from your computer
  • Click upload
  • It will show you the results similar to image you have uploaded.

Method 2: Direct Image search

  • Open the website or blog where images are uploaded already
  • Right Click on the image
  • Select “Search Google for image”

Method 3: Search Images by URL

  • Open browser
  • Go to images.google.com
  • Click on the image icon
  • Copy the image URL and paste it in the box. (You can copy the image URL by right clicking on image and selecting “Copy Image Address”)
  • Hit Enter

Reverse Image Search is important

Google can’t see images but can read alt tags and it would work great if you have original images. If you have the knowledge and skill to do it, then creating your own thumbnail for your blog, as well as the images within the blog, is the finest idea. No matter if you are using a free blog or a paid one, this is a great way to get additional traffic to your site (use the right Alt Text).

Moreover, this ensures that you have the most relevant images based on your website or blog. Stock images do not always fit the context, especially if you are writing something unique.

Advantage of using original images

When you perform reverse image search with your original images, you will find number of your blog/website links and few similar business/niche domains. Reverse image search is pretty much common in few countries and people like to dig as much as information if they really like your product or information. It would help you to attract new visitors and drive more engagement on your website. Original content is always better than using copied content.

Disadvantage of using stock images

When you perform reverse image search you can actually see the number of business/website/blogs have used the same image. It doesn’t create good impression on user. Stock images are quickly well-known but also well-ignored type of content. User would not be interested in images which they have already seen somewhere else. It doesn’t attract new users on your website.

Tip: Use images with little informative text or try to use info-graphics on your post to share little bit information of your product/information. You can refer Google Image SEO Tips to learn few cool image SEO Tips.

I tried to put some insights on importance of original images in SEO. Hope you like the information. If you have any feedback or suggestions for this then do comment below. You can also contribute if you know more tips and tricks to improve image SEO score.

How to fix 404 errors on your website

Fix 404 errors on your website

Getting any error on website is not good for Search Engine Optimization. In order to get better SERP results, we have to keep on analyzing the website/blog and fix errors on regular basis. The most common and brutal error is 404 page not found. Let’s understand what it is and how can you fix 404 errors on your website.

What are Page Not Found Errors (404 Errors)

404 errors referred to Page Not Found. It means whenever a user has landed on a non-existing URL or page of your website/blog by a search query on search engines. Either the page has been removed or moved to another location. In this situation, the user will get 404 error or page not found error. For example I have a page https ://theseoguy .in /seo-tips/test-blog-post but I find it useful for another category so I moved it to another location such as https ://theseoguy .in /blog/test-blog-post without using redirection then user and search engines will not be able to see the page. For any keyword if this page is ranking and user lands on it then it will give 404 error to visitor.

Steps to Fix 404 errors on your website

In order to fix 404 errors on your website, you need to follow basic steps. First collect the list of all 404 errors and then apply fix. The fixes could be different according to your need or marketing strategy. Follow given below steps to fix 404 errors:

Collect All Errors using Google Search Console

Login to search Console

Choose the property

Click on Coverage from left hand side menu.

Download the list of errors

Search Console step 1 - fix 404 errors on your website

If you scroll down the report as mentioned in above image, you can find out the details of errors such as Status, Error Type, Validation (If applied) Trend and affected pages. Once you have the data with you, you can choose the fixing method according to your marketing strategy. You can get the error pages removed from search engine database, block search engines to crawl or index those pages or put permanent redirection on 404 error pages. It’s totally up to you what method you choose to fix 404 errors on your website.

Step 1: Here is how to get the page removed from search engine database

This is effective method for pages which you have removed from your website completely. To apply this fix, you need to follow given below steps.

Login to search Console

Choose the property

Click on Go to the old version left hand side menu.

After getting onto the old version, click on Google index from left hand side menu and choose “Remove URLs”

Search Console step 2 - fix 404 errors on your website

After opening the remove URL page, you need to click on “Temporary Hide” and paste the URL which is giving 404 errors on your website.

Search Console step 3 - fix 404 errors on your website

Once you submit URL, you will get three options which are given below:

  • Clear URL from Cache and temporarily remove from Search
  • Clear URL from Cache Only
  • Clear Cache and temporarily hide all URLs begin with

Choose between the options according to your need and submit the request. After this request, Google will verify the request and take actions according to your submitted request.

Search Console step 4- fix 404 errors on your website

Let’s move on to step 2 to fix 404 errors on your website. The step 2 refers to the redirection technique. While working on Search Engine optimization, we only prefer 301 redirections. It is also known as permanent redirection. In this method we inform search engines that the 404 error page has been permanently moved to another location and for that we use 301 redirection codes.

Using Permanent Redirection on 404 Pages

301 is hypertext transfer protocol (http) response code status. It shows that the destination page (URL) is moved permanently to another location or destination. This is the best practice when you are moving your site from non-secure server i.e. http to a secure server https. Both search engines Bing and Google recommend using a 301 redirect to change the URL of a page as it is shown in search engine results, providing that URL will permanently change and is not due to be changed again anytime soon.

You can refer “How 301 redirect work – Steps to add 301 redirect” to find complete steps to put permanent redirection on 404 pages and get the problem resolved.

Step 3: Block search engines to crawl or index

It is not a permanent fix for 404 errors. You cannot fix 404 errors from your website by blocking search engine crawlers to avoid visiting error pages. The errors will stay on your website till the time you get the permanent fix. But this method helps in to file a de-index report and get the errors fixed as fast as possible.

In order to implement this fix, you have to either add nofollow, noindex tag on those URL’s or adjust your website robots.txt file. You can follow given below steps to adjust robots file in order to block crawlers to visit particular pages.

Create or open the existing robots file of your website

Add Disallow : and put the url which you want search engines not to visit.

Refer the screenshot below

Robots file step 5 - fix 404 errors on your website

You can add the URL’s in robots file as mentioned in the above example. But make sure to use it wisely and don’t put too many URL’s in it. If you are getting a lot of 404 errors by a particular category then it’s better to add the category instead of entire page.

Robots file step 6 - fix 404 errors on your website

As you can see in the above image, the category is disallowed so that search engine crawlers will not index or follow the pages under that particular category.

These are major steps which you can follow to fix 404 errors on your website. Hope these steps would help you to fix problems on your blog or website. However, If you have more suggestions for this information then do comment below. I am always open for all feedback and suggestions. Let’s make it a better place for everyone who are looking for SEO Answers.

Here is how to find out competitor backlinks without SEO Tools

competitor backlinks

Check competitor backlinks with out SEO Tools

Creating high quality backlinks is most effective marketing method if you are working towards website online presence. We all know that having a good number of quality backlinks give us better ranking in SERP (Search Engine Result Page). But after reaching on certain level, you need to keep an eye on your competitors and their activities. After getting into SERP race, you need stability so that your competitors would not steal your rankings. There are thousands of methods spying on competitor but the best one is to keep an eye on their backlinks.

When it comes to finding out the competitor backlinks, most of the marketers rely on different tools. Some most commonly used tools as ahref, semrush, linminer, seo powersuit and similarweb. But what if you are not interested to purchase a paid subscription of these tools? In this situation, you have to use your brain and work manually to find out competitor backlinks. Today I am going to share some google tips and tricks which will help you to learn how to spy on competitors and find out competitor backlinks without seo tools. By the help of these tips and tricks you can easily monitor your competitor backlinks and fasten your belts to compete with them.

Finding out the comment backlinks

Blog commenting is a good backlinking method. If you are using it correctly, you can get good results in SERP. We all know that generating backlinks by posting on blogs/forums always helps in a positive way. In order to find out your competitor backlinks which are built by using blog commenting method, try the following google trick.

Method: 1 Keyword/anchor text in comments

  • Open browser
  • Open Google in an incognito tab
  • Type : keyword “domain” “comment” -“Comments have been disabled for this post”
  • Hit enter

PS: Here you need to avoid typing https or .com/.in/.edu/org and so on domain extensions. For example if your competitor has a website https://theseoguy.in and you want to spy on backlinks generated by blog commenting then use trick and remove https:// and .in just type theseoguy.

I am sharing a case study for the client where my client was dealing in education and running a computer education center. Their competitors were gaining ranks on even on my clients brand keywords. The moment I get this project, I start digging out about the competitors. And finding out their website strength is the first point to start with. I followed method 1 to find out backlinks which are generated by comments.

Refer the screenshot below

competitor backlinks method 1

In the above image you can see the URL’s where my client’s competitor has put their URLs and used comment box to generate backlinks. After reviewing all 10 pages with 100 results, I was able to find out the platforms which are providing backlinks to my client’s competitor.

Method 2: Keyword in URL, Citations, Blog posts and Meta data

  • Open browser
  • Open Google in an incognito tab
  • Type: inurl:domain
  • Hit enter

Similar to method 1, but little simple method to find out the backlinks. It is pretty common to check number of cached url’s by typing site:https.//www.domain,com/ but here in this technique, you can avoid the https and .com both to find out the url’s which have competitor name in it.

Refer the screenshot below.

competitor backlinks method 2

In the above screenshot you can see the domains which either has the competitor name in it or has citations. Method 1 and Method 2 are relative but the only difference is, you can only find comments platform by using method 1 but method 2 will give you results or URLs which has your competitor name, citation, profile or comment.

Method: 3 Keyword/anchor text in social bookmarking sites

Social bookmarking is a common and effective practice while building quality backlinks. And if you could spy on your competitor bookmarks without using any tool would be an advantage for you. In order to do that you can follow given below steps.

  • Open browser
  • Open Google in an incognito tab
  • Type: keyword “add to this list” site: mix.com (mix.com is written just for an example. You can change it according to your choice)
  • Hit enter

If you follow this practice, you can find out the bookmarks created for particular keyword. You can switch the keywords and bookmarking site according to your choice. The only flaw in this method is, you can spy within one bookmarking website at a time. You have to switch the site after finding the results. Given below is one example of this method.

competitor backlinks method 3

In above image you can see all the bookmarks created on mix.com for particular keyword.

Method 4: Finding out the platform

Apart from all the above competitor backlinks analyzing techniques, you can also monitor if any of your competitor is using particular CMS for website or blog. This method is little different and used to find out the competitor CMS rather than backlinks. By using this method you can analyze the CMS platforms such as wordpress, expressonengine, blogger, wix, penzu, strikingly, drupal, joomla and many more. Follow the steps given below to use this method.

  • Open browser
  • Open Google in an incognito tab
  • Type: keyword “powered by expressionengine” (Expressionengine is just an example. You can switch to another CMS according to your choice.)
  • Hit enter

You can use this method to find out third level domains and blogs as well.

Hope these tips and tricks would help you to find out competitor backlinks without SEO Tools. If you can add more value to this information or have suggestions and feedback for this post, then do comment below.

Share the information with people who are looking for such tips and tricks. And keep Exploring TheSEOGuy for Latest SEO Tips and SEO Tricks

Content Syndication Strategy for better content marketing

Content Syndication Strategy

Content Syndication Strategy for better content marketing

Building a good content syndication strategy requires a lot of efforts, researches and hard work. It is because syndication is not at all a simple process. It has involvement of multiple platforms or channels. Majorly content syndication can be done on web syndication platforms, broadcast syndication platforms, search syndication platforms and print syndication (Electronic) platforms. But before getting into content syndication strategy, let’s understand more about syndication.

What is syndication?

Syndication refers to the method of selling something for publication or broadcast to multiple channels such as newspapers, periodicals, websites, stations, etc. Basically it is a method of using content on multiple domains or different channels.

Content Syndication

Content syndication is a method of republishing content on other sites in order to reach a broader and bigger audience. Basically, content syndication is when a post, article or any other piece of content from your website or blog is featured on a popular site that is relevant to your website or blog category. For example, if you are dealing in X services or have X services information on your website or blog, and you are publishing same article/content on different channel which has similar information related to your X services/information then it would be content syndication.

Let’s take the example of TheSEOGuy. It is a platform of Search Engine Optimization information. You can get answers of few difficult SEO questions. I publish information here and try to write similar information on different internet platforms which also have search engine optimization information such as Google Webmaster Blog, SEO Blogs, SEO product Websites and public forums such as Quora.

How to build better Content Syndication Strategy?

Now we know the difference between syndication and content syndication. I hope its clear enough to understand that building a good content syndication strategy could give you better SEO (Search Engine Optimization) results. But the question is, what are the key points to remember while building a strong content syndication strategy?

I tried to collect few best steps which you can include in your content syndication strategy and can get maximum exposure. Given below are the points to remember.

Use of Snippets:

While sharing or posting your content on different portals, try to use snippets instead of posting the whole content. It’s because the purpose of content syndication is to drive traffic to your website or blog. Be creative with words and use right anchor texts to link your blog while sharing information.

Use White papers

White paper domains or platforms are considered as good marketing platforms. Because the documents are shared by trusted vendors and have trustworthy information in it. If you are using any white paper domain then do share the right information. Do not brag about the content. Instead use correct and accurate information and cite your domain so that visitors could search about your website or blog.

Create E-books

Creating E-books for content syndication is another fine example of a good content syndication strategy. It helps to built trust between users. Once a visitor downloads or starts reading e-books, it gives your site better engagement. Offline E-books often help in word of mouth as well. Whenever users download your e-book with high quality content, they would talk about it and share it with others.

Share case studies

Generating original high quality information is the best way to reach out more people. You can follow this practice by generating few case studies which can only be found on your platforms. Use snippets while sharing content and encourage users to visit your platform. This type of content has the lowest bounce rate and multiple sessions which is the best thing for a website or blog.

Target do follow portals/blog/forums

If you are reading this article about Content Syndication Strategy, then I can assume you already know the importance of Do Follow links. While using content syndication method, target the do follow portals, blogs and forums. It will give you more SEO benefits along with engagement. Apart from reading broad audience, you can get good SEO rankings if you are targeting do follow portals.

Pro Tip:

You can also refer “How to create high quality backlinks for any website” for better assistance while building content syndication strategy.

Hope this information would help you to understand the concept of content syndication and better use of it. If you find any mistake in this information then do comment below.