How to create high quality backlinks for any website

high quality backlinks

How to create high quality backlinks for any website

Every marketer has this question when they start working on a website. Building backlinks are easy but it’s very hard to generate high quality backlinks. This is very common and most asked question by marketers, SEO specialist and bloggers. There are thousands of tools available by which you can generate high quality backlinks. But building original quality link is some which I prefer. You can follow given below steps to create backlinks.

Social backlinks: Use your social media presence and post your links on verified social platforms. Use the trending content and try to link your website link with the content. Use all of your social platforms to do the same.

Web2.0 Web2.0 work on UGC (User Generate Content) it could be the social media platform or other content based platform which works on user engagement. It is easy to generate high quality backlinks and can help a lot. However, consider checking the page authority. If you are getting do follow links then it would be the best platform to built backlinks.

Micro-blogging These platforms work on your content creativity. Micro blogs are platform which are content based but you have very little space to create a buzz about link. Built the backlinks and use the anchor texts wisely to get best out of it.

Gust Posts and Blog Commenting

Another standard practice is “commenting”. You can use following tips for blog guest posts. Use Google search queries to find blogs accepting guest contributors:

  • Your keyword + inurl:write-for-us
  • Your keyword + guest-posts
  • Your keyword + inurl:guest-post-guidelines
  • Your keyword + become a contributor
  • Your keyword + bloggers wanted
  • Your keyword + submit an article
  • Your keyword + want to write for
  • Your keyword + contribute
  • Your keyword + become an author
  • Your keyword + guest post by
  • Your keyword + now accepting guest posts

However, you might also be interested to know what you are suppose to do when website rankings are dropped. If yes then you can read What Do You Do If website Rankings are Dropped

Also, comment below your feedback or suggestion for this information.

What is IP canonicalization in SEO

IP canonicalization in SEO

What is IP canonicalization in SEO

IP canonicalization in SEO is a technique sometimes used for better SEO (search engine optimization) results. It works when a website’s IP address is canonicalized. It means the physical website IP address should redirect to the domain name. For example, if visitors enter the website IP address (177.17.1.0) in their web browser, they should be redirected to domain name i.e. www.example.com. Here www.example.com represents your domain name.

Otherwise, a search engine may index your site under both the IP address and the domain name. This duplicate content could potentially harm your site’s search engine ranking.

In order to understand IP canonicalization you can refer google guide. Google has defined canonicalization in details at Consolidate duplicate URLs You can have a look for better understanding of canonicalization.

This is not must to have technique but always good to have technique. You can meet one extra parameter of SEO by using this.

Why does canonicalization matter?

Canonicalization is important to control Duplicate content because is a complicated subject in SEO. But when search engines crawl many URLs with identical (or very similar) content, it can cause a number of SEO problems. There are multiple issues but the most common issue is when search crawlers have to go through too much duplicate content, they may miss some of your unique content. Apart from this, large-scale duplication may affect your website ranking ability. Finally, even if your content does rank, search engines may pick the wrong URL as the “original.” Using canonicalization helps you control your duplicate content. Dealing with duplicate content is not an easy task for website owners. Canonicalization could make it easy for you. It is an easy process.

Target country in Google webmaster

Target country

Target country in Google webmaster

If your business is based on location or within specific country then using Target Country in Google Webmaster would definitely help you to create better content.

What is Target Country?

Target country is an option for webmasters or website owners to target specific countries or users for their business. If you are located in United States of America or any other country then you might generate more business from users who are located within your country. It is good to have users from across the world but when it comes to business or services, users within country always give better results.

Purpose of Target Country

The sole purpose of creating “International Targeting report” is to provide website owners information about the traffic type and location. If you are a website owner then it would be good for you to get the results of user location. It will help you to design your strategies towards the content and user behavior.

Also, if you are willing to target the audience for a particular location, then you can also use this feature. For example, if your product/services belong to any specific country then you can target the audience of that particular location by defining hreflang tags.

However, if you want to understand how to use this feature then you can visit International Targeting report it will give you brief understanding of this feature.

Depending on your business or services, you can use this feature. If you have physical services then it is important for you to target local audience. On the other hand if you have online services which can be used all over the world then you can focus on a broad audience and design your content strategies according to your services.

Things to avoid during website SEO

Things to avoid during website SEO

Things to avoid during website SEO of a new website

There are certain things to avoid during website SEO of a new website/blog. Most of the steps are available in Google support platform. But I would like to add few more in the list from my experience in Digital Marketing as SEO Strategist.

Avoid Short Cuts: When we are working on a project or doing SEO for our personal website/blog, the very first thing to do is Keep patience. SEO is not a magic wand which can give you results over night. It require good amount of time.

Focus on Quality: Always focus on quality instead of quantity. Never compromise your future with short term success.

Do your research: Always do deep researches before diving into any product and creating marketing strategy. You may require numbers to compare and decide what you want. Start from ground zero and take help of each and every report. Analyzing is the best way to drive better results.

Few technical suggestions

  1. Never miss out monitoring. Daily monitoring of analytics data. Especially source/medium and compare data with previous data.
  2. Do not let the data disappeared from webmaster. Download Backlinks data from webmaster under “Links to your Site” every week and keep an eye on performing keywords. Every week you would see new keywords which can help you in future website content.
  3. “NEVER COPY” any data from any source. Always rely on original content. Be it images or text you should never use copied content in your website.
  4. Do not built backlinks in bulk without checking spam score of the website. Always keep an eye on link back sites. Sometimes you would see URL’s in webmaster which you don’t remember. So check the spam score of website and if it doesn’t meet your standard then get rid of URL ASAP by using “remove URL” tool in search console.
  5. Follow the practice of 1 link from 100 URLs instead of 100 links from 1 URL while building backlinks. Using variety of anchor text would certainly give you good results.
  6. Don’t rely on paid tools. Technology is good but it is always good to learn each thing every day. Always ask yourself that why you need paid tools and what kind of problem they are going to solve.

If you have more suggestions to the list then please comment below and solve problems of fellow marketers.

Referral traffic in SEO

Referral traffic in SEO

Referral traffic in SEO

Referral is the number of website visitors which website receives from different domains instead of search engines. These type of visitors are called Referral traffic in SEO. When we build backlinks for our website/blog we use multiple domains to divert or redirect traffic to our website. This traffic is called referral traffic. When you receive a user/visitor from different domain to your domain would be counted as referral. In order to check referral traffic, you can use Google analytics tools. Given below is the example screen shot of referral traffic recorded in Google analytic tool.

Referral traffic in SEO two

Referral traffic is important for your website because it sends potential customers to your domain from other sites that might have the same target group and people trust their recommendations already. Therefore, by checking the list of referrals you can better identify the interests of the customers coming from those sites and what are they reading usually, optimize your content for them and convert those visitors into customers.

If a user if coming to your platform then he/she is curious about your product/services and this user has more potential of taking your services than other users. Referral traffic is always important and being a digital marketer, I always keep an eye on referral traffic. It helps me to create content strategies to drive more potential audience.

Benefits of Referral Traffic

Referral traffic also has SEO benefits. When someone visits your website from another site they are usually clicking on a link or completing some type of social activity. Google and other search engines consider these links and social signals as positive ranking factors as long as they are coming from trusted websites. Building backlinks with high quality content is always helpful to get better ranks in SERP. Always keep quality in mind while building backlinks for your website/blog. Having quality content would help you to get better results.

How to find out age of website visitors

How to find out age of website visitors

How to find out age of website visitors

Finding user age is an important factor for you if you are working on a dedicated product which caters particular age. You can use do your research on keywords by using tools provided by Google. There are two options to find out the age of website visitors for particular keywords.

  1. Google Analytics
  2. GoogleAds

Google Analytics: If you are using the premium version of Google analytics then you need to explore the menu to get the data. Follow the steps below

  • Login to Analytics
  • Choose the property
  • Go to Audience from left hand side menu
  • Choose Demographic
  • Click on Age
  • Refer the screenshot below

google analytic trick step one

After choosing the age you can add the secondary dimension of “Keywords”

google analytic trick step two

You will get the results of particular keywords and age of users in the data.

google analytic trick step three

Since I am using the free version of analytics, I am not getting the keywords but it is showing not provided and not set. But if you are using the premium version of Google analytics, you will get the complete list.

Google Ads: Create a campaign and choose the audience and define age of your expected customers. Run the campaign for a while and analyze the performance report. Under the keywords, you can go to search terms and see what people are actually searching for. This is one of the common practices by marketers to find out the age of website visitors. You can try it on your own and see the results.

Tip: It is always suggested to put 3 ads in one campaign. You can design your ads according to campaign and go live. Keeping limited keywords in campaign would help you to analyze keyword performance in a better way. Stuffing keyword in your campaign would cost you a lot so be careful while designing campaigns.

 

Google SEO Updates

google seo updates

Google SEO updates

Keeping regular information of Google SEO updates is important if you are into digital marketing. In order to get better results in marketing, you should have the right information with you. You can only design your marketing strategies if you are aware about latest algorithm updates of search engines. Google SEO updates can help you designing effective marketing strategies. You can achieve your goals if you are doing everything right according to search engine algorithms.

Whenever Google releases updates, they publish it on their official blog. You can follow official google blog here https://webmasters.googleblog.com/ but this is not the only platform where google releases its updates. Google also use social media to create awareness about upcoming products and updates for its users.

You can keep an eye on their official twitter handle Google Webmasters (@googlewmc) | Twitter. You can track the latest updates, information and get to know about Google’s upcoming projects here.

Google Custom Alerts

If you are more concerned about Google SEO Updates, Google SEO tips and techniques then you can create custom alerts for the same. Custom alerts would give you deep information about Google products, tips and much more. Creating custom alerts is an easy process. If you don’t know how to create custom alerts then you can follow the steps given below to create alerts.

  1. login to gmail
  2. visit Monitor the Web for interesting new content (google.com/alerts)
  3. Put the search terms in the box on which you want updates or you can also click on + button to add categories
  4. Click on create alert

According to your custom alert keywords, you will be notified by Google through emails.

Tip: Create a folder in your gmail and label all Google alert messages to keep them in a easily available directory. It will save your time to find particular email from your inbox.

How to Enable Robots.txt file in wordpress

Robots.txt file

How to enable robot.txt file in WordPress?

Having problems with robots.txt file is not good for website performance. In order to fix Robots.txt, first you need to check what is wrong with the file. In order to see live robots you can try to open live robots file by writing your domain name followed by robots.txt in url. For example you have to write example.com/robots.txt and hit enter to see live robots.

However, You can also test the robots file in webmaster. All you need to do is, login to webmaster and select the property and choose crawl from the left hand side menu and hit robots.txt tester.

Refer the screenshot below to test robots file

robots

You can test the urls and see if there’s any problem with indexing by using this option in google webmaster console aka search console.

How to fix robots.txt file in wordpress

If you are using wordpress and facing this problem then you can solve this problem in minutes. The best way to solve this problem is by using yoast plugin. You have to install yoast plugin into your wordpress. Once you install and activate the plugin, navigate to the SEO › Tools tab in your dashboard, and look for the option that says File editor:

wordpress step one

Clicking on that link will send you to a new page, where you can edit your .htaccess file without leaving your dashboard. There’s also a handy button that reads Create robots.txt file, which does exactly what you’d expect:

Once you click on this button, the tab will display a new editor where you can modify your robots.txt file directly. Keep in mind that Yoast SEO sets its own default rules, which override your existing virtual robots.txt file.

Whenever you add or remove rules, remember to click on the Save changes to robots.txt button, so they persist:

wordpress step three

That’s easy enough! Now let’s see how another popular plugin does the same thing.

However, if you don’t have plugin installed then you can try to download or create generic robots.txt file and upload it by using filezilla.

Follow Upload Files Using the FileZilla FTP Client (Windows & Mac) to know how to upload files using filezilla.

Best Free SEO Tools

Best Free SEO Tools

Best free SEO tools

There are thousands of Free SEO Tools available online and each tools has it’s different USP’s. Every tool is important according to your need but there few most important tools which you can use for better SEO results. As per my experience in SEO, I would suggest you to have a look on given below suggestions.

  • Google Analytics
  • Data Studio
  • Google optimize
  • Tag Manager
  • Keyword planner
  • Google Webmaster aka Search Console
  • Structured data testing tool
  • Email markup tester
  • Structured data markup helper
  • Google Suit

Apart from these many tools, if you have any custom requirement for your blog or website then you can choose between paid tools available in market. But as far as SEO concern, you can solve almost every SEO problem by using above listed tools.

Pro Tip for SEO Tools

Using tools wisely for better performance is much more important than relying on paid tools. You can have as much as tools for better performance. But you should always have better understanding of marketing. It will help you to decrease your dependency on paid tools.

Using tools are good but don’t always rely on tools. Search engine optimization require skills and efforts. Always keep a track on tool performance and understand the tool completely before using it.