Image Optimization for Google Search
If you are running a website or blog on wordpress then you should always optimize images because it would help you to get some additional benefits. Apart from getting SEO benefits, you can avoid issues such as improper visualization, image load speed and better quality. In order to perform image optimization you can follow given below steps.
Specify the image name: Give your creative/images proper name instead of saving them by generic names. Having a name on image would work as short description. So you should always have it.
ALT tags: If you are into SEO then I believe you know the importance of ALT tags and its relevance. Never ever ignore alt tags when it comes to image optimization. Crawlers may not see your images but they can read the alt tags on your image.
Use Descriptive captions: If you are running a blog then it is one of the important features for both your blog viewers and google. Put a caption on images would give you better engagement and help people to remember about your article
Focus on image size: This is one of the task which you should always perform because image optimization can’t be completed without creating images with required size. The major benefit is, you can decrease the image load time on your blog or website and can expert better site load time. Do not use heavy images on your wordpress blog/website. It will create problems in load time.
Use of dimensions: Most of the website owners get their images done by professional image editors but when it comes to blog/personal profiles, people do it on their own and use the dimensions which they are not suppose to use. Keep an eye on image size and use the right size while uploading.
Here is how to use Google disavow tool
Google disavow tool help you to keep your site safe and remove spam backlinks by using Google Search Console. But before actually getting into the process of disavowing backlinks by using Google Disavow tool, website owners should contact the website owners from where the backlinks are generated. Standard process is to connect with them and ask for removal. If it didn’t help or you didn’t get any positive response then you can proceed with this and use Search Console to get rid of those spam backlinks.
You can use disavow Option to remove such links. You can directly ask Google not to take certain links into account when accessing your site.
But you have to be very careful while using this option. This is an advanced feature. You should know the consequences of using Google Disavow Tool. If used incorrectly, this feature can potentially harm your site’s performance in Google’s search engine result page (SERP). Disavow backlinks from your website only if youhave a considerable number of spammy, artificial, or low-quality links pointing to your site and you are confident enought that the links are causing issues for your website.
Steps to follow
This is a two-step process. First, you’ll need to download a list of links to your site. Next, you’ll create a file containing only the links you want to disavow, and upload this to Google.
Download links to your site
- On the Webmaster Tools home page, click the site you want.
- On the Dashboard, click Search Traffic, and then click Links to Your Site.
- Under Who links the most, click More.
- Click Download more sample links. If you click Download latest links, you’ll see dates as well.
While looking at the links to your site in Search Console, make sure to verify both the www and the non-www version of your domain in your Search Console account because too Google, these are entirely different sites.
Upload a list of links to disavow
- Go to the disavow links tool page.
- Select your website.
- Click Disavow links.
- Create a list of website which you wanted to remove in notepad and save the file in a text format (.txt). Given below would be the format of text file.
- Click Choose file and upload.
Now you are done with the process. Google will take some time to process the information so have some patience.
Hope this would help you to use google disavow tool. If you face any problem or require further information you can also refer google guide of using Google Disavow Tool Here
What is IP canonicalization in SEO
IP canonicalization in SEO is a technique sometimes used for better SEO (search engine optimization) results. It works when a website’s IP address is canonicalized. It means the physical website IP address should redirect to the domain name. For example, if visitors enter the website IP address (18.104.22.168) in their web browser, they should be redirected to domain name i.e. www.example.com. Here www.example.com represents your domain name.
Otherwise, a search engine may index your site under both the IP address and the domain name. This duplicate content could potentially harm your site’s search engine ranking.
In order to understand IP canonicalization you can refer google guide. Google has defined canonicalization in details at Consolidate duplicate URLs You can have a look for better understanding of canonicalization.
This is not must to have technique but always good to have technique. You can meet one extra parameter of SEO by using this.
Why does canonicalization matter?
Canonicalization is important to control Duplicate content because is a complicated subject in SEO. But when search engines crawl many URLs with identical (or very similar) content, it can cause a number of SEO problems. There are multiple issues but the most common issue is when search crawlers have to go through too much duplicate content, they may miss some of your unique content. Apart from this, large-scale duplication may affect your website ranking ability. Finally, even if your content does rank, search engines may pick the wrong URL as the “original.” Using canonicalization helps you control your duplicate content. Dealing with duplicate content is not an easy task for website owners. Canonicalization could make it easy for you. It is an easy process.
Target country in Google webmaster
If your business is based on location or within specific country then using Target Country in Google Webmaster would definitely help you to create better content.
What is Target Country?
Target country is an option for webmasters or website owners to target specific countries or users for their business. If you are located in United States of America or any other country then you might generate more business from users who are located within your country. It is good to have users from across the world but when it comes to business or services, users within country always give better results.
Purpose of Target Country
The sole purpose of creating “International Targeting report” is to provide website owners information about the traffic type and location. If you are a website owner then it would be good for you to get the results of user location. It will help you to design your strategies towards the content and user behavior.
Also, if you are willing to target the audience for a particular location, then you can also use this feature. For example, if your product/services belong to any specific country then you can target the audience of that particular location by defining hreflang tags.
However, if you want to understand how to use this feature then you can visit International Targeting report it will give you brief understanding of this feature.
Depending on your business or services, you can use this feature. If you have physical services then it is important for you to target local audience. On the other hand if you have online services which can be used all over the world then you can focus on a broad audience and design your content strategies according to your services.
Things to avoid during website SEO of a new website
There are certain things to avoid during website SEO of a new website/blog. Most of the steps are available in Google support platform. But I would like to add few more in the list from my experience in Digital Marketing as SEO Strategist.
Avoid Short Cuts: When we are working on a project or doing SEO for our personal website/blog, the very first thing to do is Keep patience. SEO is not a magic wand which can give you results over night. It require good amount of time.
Focus on Quality: Always focus on quality instead of quantity. Never compromise your future with short term success.
Do your research: Always do deep researches before diving into any product and creating marketing strategy. You may require numbers to compare and decide what you want. Start from ground zero and take help of each and every report. Analyzing is the best way to drive better results.
Few technical suggestions
- Never miss out monitoring. Daily monitoring of analytics data. Especially source/medium and compare data with previous data.
- Do not let the data disappeared from webmaster. Download Backlinks data from webmaster under “Links to your Site” every week and keep an eye on performing keywords. Every week you would see new keywords which can help you in future website content.
- “NEVER COPY” any data from any source. Always rely on original content. Be it images or text you should never use copied content in your website.
- Do not built backlinks in bulk without checking spam score of the website. Always keep an eye on link back sites. Sometimes you would see URL’s in webmaster which you don’t remember. So check the spam score of website and if it doesn’t meet your standard then get rid of URL ASAP by using “remove URL” tool in search console.
- Follow the practice of 1 link from 100 URLs instead of 100 links from 1 URL while building backlinks. Using variety of anchor text would certainly give you good results.
- Don’t rely on paid tools. Technology is good but it is always good to learn each thing every day. Always ask yourself that why you need paid tools and what kind of problem they are going to solve.
If you have more suggestions to the list then please comment below and solve problems of fellow marketers.
Referral traffic in SEO
Referral is the number of website visitors which website receives from different domains instead of search engines. These type of visitors are called Referral traffic in SEO. When we build backlinks for our website/blog we use multiple domains to divert or redirect traffic to our website. This traffic is called referral traffic. When you receive a user/visitor from different domain to your domain would be counted as referral. In order to check referral traffic, you can use Google analytics tools. Given below is the example screen shot of referral traffic recorded in Google analytic tool.
Referral traffic is important for your website because it sends potential customers to your domain from other sites that might have the same target group and people trust their recommendations already. Therefore, by checking the list of referrals you can better identify the interests of the customers coming from those sites and what are they reading usually, optimize your content for them and convert those visitors into customers.
If a user if coming to your platform then he/she is curious about your product/services and this user has more potential of taking your services than other users. Referral traffic is always important and being a digital marketer, I always keep an eye on referral traffic. It helps me to create content strategies to drive more potential audience.
Benefits of Referral Traffic
Referral traffic also has SEO benefits. When someone visits your website from another site they are usually clicking on a link or completing some type of social activity. Google and other search engines consider these links and social signals as positive ranking factors as long as they are coming from trusted websites. Building backlinks with high quality content is always helpful to get better ranks in SERP. Always keep quality in mind while building backlinks for your website/blog. Having quality content would help you to get better results.
How to find out age of website visitors
Finding user age is an important factor for you if you are working on a dedicated product which caters particular age. You can use do your research on keywords by using tools provided by Google. There are two options to find out the age of website visitors for particular keywords.
- Google Analytics
Google Analytics: If you are using the premium version of Google analytics then you need to explore the menu to get the data. Follow the steps below
- Login to Analytics
- Choose the property
- Go to Audience from left hand side menu
- Choose Demographic
- Click on Age
- Refer the screenshot below
After choosing the age you can add the secondary dimension of “Keywords”
You will get the results of particular keywords and age of users in the data.
Since I am using the free version of analytics, I am not getting the keywords but it is showing not provided and not set. But if you are using the premium version of Google analytics, you will get the complete list.
Google Ads: Create a campaign and choose the audience and define age of your expected customers. Run the campaign for a while and analyze the performance report. Under the keywords, you can go to search terms and see what people are actually searching for. This is one of the common practices by marketers to find out the age of website visitors. You can try it on your own and see the results.
Tip: It is always suggested to put 3 ads in one campaign. You can design your ads according to campaign and go live. Keeping limited keywords in campaign would help you to analyze keyword performance in a better way. Stuffing keyword in your campaign would cost you a lot so be careful while designing campaigns.
Google SEO updates
Keeping regular information of Google SEO updates is important if you are into digital marketing. In order to get better results in marketing, you need to keep yourself updated with latest Search Engine updates and algorithms. You can design or adjust your marketing strategies according to latest SEO updates if you are aware about the latest algorithm updates of search engines. Google SEO updates can help you designing effective marketing strategies. You can achieve your goals if you are doing everything right according to search engine algorithms.
From where to get Latest SEO Updates
Being a SEO Strategist myself, I can understand how hard it is to find and collect latest SEO updates data. Most common problem is to find the platform for genuine updates. If we follow right platforms, we can get the information which we require. Whenever Google releases any updates, they publish it on their official blog. You can follow official google blog here https://webmasters.googleblog.com/ but this is not the only platform for updates. You can also follow official social handles of Google. Because company also use social media to create awareness about upcoming products and updates for its users.
You can keep an eye on their official twitter handle Google Webmasters (@googlewmc) | Twitter. You can track the latest updates, information and get to know about Google’s upcoming projects here.
Apart from following official platforms, you can also get alerts on your inbox directly. Sounds interesting? Yes, it’s true. If you don’t have time to explore between platforms, you can customize alerts and get every single information in your inbox straightaway. Given below are the steps to get custom alerts in your inbox.
Google Custom Alerts
If you are more concerned about Google SEO Updates, Google SEO tips and techniques then you can create custom alerts for the same. Custom alerts would give you every piece of information about Google products, tips and much more. Creating custom alerts is an easy process. Follow the steps given below to create alerts.
- login to gmail
- visit Monitor the Web for interesting new content (google.com/alerts)
- Put the search terms in the box on which you want updates or you can also click on + button to add categories
- Click on create alert
According to your custom alert keywords, you will be notified by Google through emails.
Tip: Create a folder in your gmail and label all Google alert messages to keep them in a easily available directory. It will save your time to find particular email from your inbox.