Content Syndication Strategy for better content marketing
Building a good content syndication strategy requires a lot of efforts, researches and hard work. It is because syndication is not at all a simple process. It has involvement of multiple platforms or channels. Majorly content syndication can be done on web syndication platforms, broadcast syndication platforms, search syndication platforms and print syndication (Electronic) platforms. But before getting into content syndication strategy, let’s understand more about syndication.
What is syndication?
Syndication refers to the method of selling something for publication or broadcast to multiple channels such as newspapers, periodicals, websites, stations, etc. Basically it is a method of using content on multiple domains or different channels.
Content syndication is a method of republishing content on other sites in order to reach a broader and bigger audience. Basically, content syndication is when a post, article or any other piece of content from your website or blog is featured on a popular site that is relevant to your website or blog category. For example, if you are dealing in X services or have X services information on your website or blog, and you are publishing same article/content on different channel which has similar information related to your X services/information then it would be content syndication.
Let’s take the example of TheSEOGuy. It is a platform of Search Engine Optimization information. You can get answers of few difficult SEO questions. I publish information here and try to write similar information on different internet platforms which also have search engine optimization information such as Google Webmaster Blog, SEO Blogs, SEO product Websites and public forums such as Quora.
How to build better Content Syndication Strategy?
Now we know the difference between syndication and content syndication. I hope its clear enough to understand that building a good content syndication strategy could give you better SEO (Search Engine Optimization) results. But the question is, what are the key points to remember while building a strong content syndication strategy?
I tried to collect few best steps which you can include in your content syndication strategy and can get maximum exposure. Given below are the points to remember.
Use of Snippets:
While sharing or posting your content on different portals, try to use snippets instead of posting the whole content. It’s because the purpose of content syndication is to drive traffic to your website or blog. Be creative with words and use right anchor texts to link your blog while sharing information.
Use White papers
White paper domains or platforms are considered as good marketing platforms. Because the documents are shared by trusted vendors and have trustworthy information in it. If you are using any white paper domain then do share the right information. Do not brag about the content. Instead use correct and accurate information and cite your domain so that visitors could search about your website or blog.
Creating E-books for content syndication is another fine example of a good content syndication strategy. It helps to built trust between users. Once a visitor downloads or starts reading e-books, it gives your site better engagement. Offline E-books often help in word of mouth as well. Whenever users download your e-book with high quality content, they would talk about it and share it with others.
Share case studies
Generating original high quality information is the best way to reach out more people. You can follow this practice by generating few case studies which can only be found on your platforms. Use snippets while sharing content and encourage users to visit your platform. This type of content has the lowest bounce rate and multiple sessions which is the best thing for a website or blog.
Target do follow portals/blog/forums
If you are reading this article about Content Syndication Strategy, then I can assume you already know the importance of Do Follow links. While using content syndication method, target the do follow portals, blogs and forums. It will give you more SEO benefits along with engagement. Apart from reading broad audience, you can get good SEO rankings if you are targeting do follow portals.
You can also refer “How to create high quality backlinks for any website” for better assistance while building content syndication strategy.
Hope this information would help you to understand the concept of content syndication and better use of it. If you find any mistake in this information then do comment below.