Analytical meaning of unique visitors – Web Analytics

Unique Visitors

Identifying unique visitors for a website is a good web analytics practice. It helps you in many ways. Website owners or marketers could use the data to design or adjust marketing strategies based on provided results. By analyzing unique visitors, website owners could understand the user flow, behavior, web content response/engagement, sales-attrition and product performances. It is also the best way of measuring the popularity of website. But the real questions is what is the best way to identify unique visitors for a website? I am going to share some steps by which you can find out the analytical meaning of unique visitors, its importance in web analytics and ways how to identify unique visitors. Before that let’s understand what is unique visitors for a website?

Unique visitors

According to its name, unique visitors are people who visit your website or blog for the first time. Analytical tools such as Google Analytics, Bing Analytics, Yandesk and other tracking tool uses visitor’s IP address, Browser Cookies, Registration ID and Use Agent to identify a unique visitor. These are called the identifiers. As soon as a visitor lands on your website or blog, these analytical tools track the data and record it within the panel. Every user generates sessions which helps website owners to understand user behavior.

Please note that a single user could create multiple sessions. While navigating the website or blog, users explore multiple pages which creates multiple sessions. Here is how you can analyze Page Sessions in Google analytics.

Identify unique visits in Google Analytics

In order to identify unique visits in Google Analytics tool you can follow given below steps.

  1. Open Google Analytics
  2. Click on Audience from the left hand side menu
  3. Choose Overview
  4. Set the date range from when till when you want the data.

Unique Visitors Audience overview step 1

That’s how you could get an overview of new visitors on your web. However, in order to analyze the behavior and deep understanding, you can explore the audience section in google analytics tool. All you need to do is click on “Behavior” and choose “New vs. Returning” under audience report menu. You will get the data. You can adjust the dates to shrink or broaden the data.

Unique Visitors Audience overview step 2

If you would explore the audience report, you can actually do the better analysis on user behavior.

You can also identify the unique visitors by doing regular traffic check under acquisition. All you need to do is, Click on “Acquisition” in top left menu on choose “All Traffic” & select “Source/Medium”. The moment you get report, you will get a column name “New Users”.

Unique Visitors Acquisition overview step 1

Along with users, you can get detailed traffic report under this option.

Benefits of analyzing unique visitors

As stated above, analyzing unique visitors helps us to understand the user behavior & user flow. By collecting the data, you can design your marketing campaigns. Also get maximum exposure by adjusting or re-designing marketing strategies according to data. Few major benefits of analyzing unique visits are:

  1. It helps us in designing re-marketing campaigns.
  2. Identify the attrition rate.
  3. Measure website popularity.
  4. It can help us in understanding user behavior/engagement.
  5. You can enhance the performance of product/services page by identifying new visits.

Comment below if you find this information useful. However, you can also share your feedback or suggestions for this information.

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I am a SEO strategist who loves to solve search engine optimization problems. Created TheSEOGuy with the AIM to provide a better information platform for people who are looking for SEO Answers.

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