Meta data represents your website or blog before the content does. It’s the first thing which user sees when they conduct searches on search engines. But when you are managing your website or blog using CMS such as wordpress, you have to rely on SEO Plugins to manage Mata data. Though it’s easy but sometimes, we need less plugins and want to manage website as we do on other platforms rather than CMS’s. Today’s topic is based on how to add Meta description without plugins.
Meta data contains three important categories.
Meta Title is basically the title of your page which represents content information in SERP for example.
As you can see in above image, the title of this page represents the hint of information which is relevant to user search. Being a user, I can easily understand what kind of content would be available under this article.
Meta description is a small description available on SERP page. Users can read the description and understand the content without opening the article or link. For example
As you can see in above example image, a short description is representing the content. Any user could understand the content easily by reading Meta description and it is also the first point of interaction between your content and users. You have to be very smart or creative while writing Meta descriptions. It should be clear enough to make user understand the content. At the same time you have to use relevant keywords in it.
Meta Keywords are basically the Meta tag that appear in the HTML code of a Web page which passes the page content information to search engines. It helps search engines to understand the page content easily. The difference between Meta keywords and content keywords is, Meta keywords are used for search engines only whereas content keywords are used for both search engines and users. It looks like this.
Now let’s move on to the steps by which you can add meta data to a web page without plugins.
It’s quite easy process if you understand the web backend. If you have some coding skills, and can maintain the website backend then it is much easier for you to add meta description without plugins.
Given below are the steps to add meta data without plugins
- First, open a text editing program such as Notepad or notepad ++. Notepad ++ is recommended to perform this because it gives you additional benefits of using & understanding codes easily while creating files
- Now you need to log in to the Web hosting account provided to you by your hosting provider.
- Locate the file manager.
- Now open the web pages in the directory on which you want to add Meta data.
- Download the page and save it in your computer.
- Now right click on the web page and choose “Open with Notepad or Notepad ++”. You will get your web page in the text editor.
- Add the meta data in the head section of the page and save it. Make sure to save the data before the head closing tag </head>.
- Given below is the example of meta data
<title>TheSEOGuy – A place of Best Digital marketing Services</title>
<meta name=”description” content=”TheSEOGuy is a platform for all your digital marketing needs. Get the best Digital marketing Services here.”>
<meta name=”keywords” content=”SEO Services, SMO Services, SMM Services, Content Marketing, Local SEO, Digital marketing, Online Marketing”>
The final step would be uploading the web page to your server. Once you are done, open the website and navigate the page on which you have added the Meta data. Now open web page and go to page source and check whether the data is reflecting or not.
Pro Tip: Always create a backup before editing or making changes to a web page backend. The best tool you could use is, FileZilla. It gives you an easy option to get into web directory and locate pages easily. Also you can upload and download pages with ease. Drag and drop option is also available.