Best 6 second ads
Digital marketing is evolving and every day we encounter something new. Being a Digital Marketer myself, I learn new things every day. Today we are going to talk about how you can someone create best 6 second ads. But before talking about creating best 6 second ads, let’s understand what kind of ads are these. All these small ads of small duration are called “Bumper ads”. This is kind of short video but very much effective ad format. It can deliver some extra ordinary results in customer reach and brand awareness.
How does it work?
This small advertisement plays before, during, or after another video. Because of its small duration, the viewers don’t have any option to skip the advertisement.
What would be payment method for bumper ads?
Advertisers are charged based on advertisement impressions. Bumper ads use CPM (cost-per-thousand impressions) bidding, so the advertisers pay each time their ad is shown 1,000 times.
How can I create best 6 second ads?
It is not an easy task to capture someone’s attention in within seconds. It requires out of the box creativity and amazing skills on visual and audio. Creating media for 6 seconds with brand and product information along with visuals required some serious skills. But there are few steps which you can follow while creating bumper ads. If you follow the right steps, you can create best 6 second ads and get amazing results. Given below are few suggestions for creating the best 6 second ads.
- Don’t compare bumper ads with display ads: Bumper ads are altogether different from other ad types and have it’s own value. It pretty common between marketers to create comparison between ad types. We are supposed to focus on ad campaigns instead of worrying about ad type. This would really help you to understand the better outcome of ad type.
- Focus on simplicity. Creating ads with simple solutions would be the best option to gain attention of viewer. Being a product/service owner, you should always think about solving problem and delivering a solution to your audience. Don’t get into too much of competition. Focus on your provided solution.
- Put the clarity & relevancy in your ads: The ad content should be contextually relevant and clear to your targeted audience. Always remember that you are showing your product/services to people who have shown interest in particular category. Try to maintain the relevancy while generating the ad idea.
These were few suggestions by which you can create best 6 second ads. If you have more suggestions then do comment below.
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