Search Engine Optimization is the process of gaining or improving website ranking and visibility in search engines result page (SERP). When it comes to search engine results, we get to see two types of results when we search for any product or services.
- Paid Search results also known as Ads
- Organic Search Results also known as website ranks.
Paid searches can be generated quickly by running ad campaigns on search engines but organic searches require a lot of efforts and good knowledge of organic web marketing (SEO). SEO focus on organic search often referred to as natural search, unpaid search or earned results. SEO is a lengthy process but results generated by SEO stays for longer period of time. If you have good SEO knowledge then you can reach on top for your product or services keywords and can generate better business.
Rankings in SERP can drive more business than running ads because you might run out of the budget while running ad campaigns but you will never run out of your mind while doing SEO. It is a process which requires time and efforts. If you have gained good rankings for your keywords which are related to your business, then you don’t need to invest your money in running ad campaigns.
Everyone wants to rank on search engines especially on Google as it receives 63,000 searches per second on any given day. And to place on top of that number SEO plays an important role.
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