Internet searches are changing so fast. It has completely shifted from Desktop to Mobile in past few years. Now the internet platforms are attracted towards mobile apps. It brings some more hard work for website owners and business owners. Now it is important to create marketing strategy for mobile app marketing as well thus every marketer is looking for best ways to market android app & iOS app. Today we are going to learn few best ways to market android app and iOS app.
Originality is the Key:
Chances of getting people’s attention are very low if you are just copying ideas. You should create an app with original idea. Your app should solve problem of people. Or you could be the first developer to come outwith your type of app or Present an existing category of app in a new, unique way. You should always do your market research at first, and then create pre-launch and post-launch campaigns according to your marketing strategy.
APP Store Optimization
As we have discussed in Mobile App Marketing tips, ASO is one of the strongest methods to optimize your app performance and create a better marketing strategy. It will help you to understand user behavior so that you could adjust your marketing campaigns according to it and get the best out of it. ASO stands for App store optimization. It is the process of improving the visibility of a mobile application in an application store. Just like SEO (search engine optimization), which is for websites. ASO (App store optimization) is for mobile applications.
Use of Electronic Media
You can use free press release for your app installation by inviting your potential users. Give them a chance to play with your app and test on their own. Share your app by giving viewers some high-resolution views of the product. Another ways is to conduct Quiz Contests related to your app business category and engage users. Distributing prizes would definitely attract users to take part and increase the app installs.
Build a micro-site
Having a micro-site would help you to use multiple internet platforms. You can share your app USP’s on website and share link on uncountable number of internet platforms. You can get into discussion groups and initiate a conversation, you can share website link on social media platforms such as facebook, twitter, linkedin, quora, reddit & tumblr.
Reviews & Feedback
The very first thing user checks before installing an app is reviews. So you should have some good reviews on your app feedback page. But while promoting app you could get help of different internet platforms where people could see your app reviews. For example you can use ProductHunt & Betalist. You could also involve influencers and bloggers who can write app& website reviews on their platform. This is the easiest and best ways to market android app.
Invest your time in studying the competition
Pre- launch marketing strategy starts with stalking competitive apps and understanding their success algorithm. Do your deep research and find key points to target. It is not going to easy to beat competition with same app idea. However, it also helps if you are going to launch an original idea. You can review the similar apps and get better vision of handling upcoming user feedback/suggestions and problems.
So this was the list of few best ways to market android app& iOS app. Hope it would help you in your upcoming business idea. If you have any suggestions then do comment below. You can also share the information with others.