Analytical meaning of unique visitors – Web Analytics

Unique Visitors

Identifying unique visitors for a website is a good web analytics practice. It helps you in many ways. Website owners or marketers could use the data to design or adjust marketing strategies based on provided results. By analyzing unique visitors, website owners could understand the user flow, behavior, web content response/engagement, sales-attrition and product performances. It is also the best way of measuring the popularity of website. But the real questions is what is the best way to identify unique visitors for a website? I am going to share some steps by which you can find out the analytical meaning of unique visitors, its importance in web analytics and ways how to identify unique visitors. Before that let’s understand what is unique visitors for a website?

Unique visitors

According to its name, unique visitors are people who visit your website or blog for the first time. Analytical tools such as Google Analytics, Bing Analytics, Yandesk and other tracking tool uses visitor’s IP address, Browser Cookies, Registration ID and Use Agent to identify a unique visitor. These are called the identifiers. As soon as a visitor lands on your website or blog, these analytical tools track the data and record it within the panel. Every user generates sessions which helps website owners to understand user behavior.

Please note that a single user could create multiple sessions. While navigating the website or blog, users explore multiple pages which creates multiple sessions. Here is how you can analyze Page Sessions in Google analytics.

Identify unique visits in Google Analytics

In order to identify unique visits in Google Analytics tool you can follow given below steps.

  1. Open Google Analytics
  2. Click on Audience from the left hand side menu
  3. Choose Overview
  4. Set the date range from when till when you want the data.

Unique Visitors Audience overview step 1

That’s how you could get an overview of new visitors on your web. However, in order to analyze the behavior and deep understanding, you can explore the audience section in google analytics tool. All you need to do is click on “Behavior” and choose “New vs. Returning” under audience report menu. You will get the data. You can adjust the dates to shrink or broaden the data.

Unique Visitors Audience overview step 2

If you would explore the audience report, you can actually do the better analysis on user behavior.

You can also identify the unique visitors by doing regular traffic check under acquisition. All you need to do is, Click on “Acquisition” in top left menu on choose “All Traffic” & select “Source/Medium”. The moment you get report, you will get a column name “New Users”.

Unique Visitors Acquisition overview step 1

Along with users, you can get detailed traffic report under this option.

Benefits of analyzing unique visitors

As stated above, analyzing unique visitors helps us to understand the user behavior & user flow. By collecting the data, you can design your marketing campaigns. Also get maximum exposure by adjusting or re-designing marketing strategies according to data. Few major benefits of analyzing unique visits are:

  1. It helps us in designing re-marketing campaigns.
  2. Identify the attrition rate.
  3. Measure website popularity.
  4. It can help us in understanding user behavior/engagement.
  5. You can enhance the performance of product/services page by identifying new visits.

Comment below if you find this information useful. However, you can also share your feedback or suggestions for this information.

What is Bounce Rate in SEO

Bounce Rate in SEO

Bounce Rate and SEO

Bouce Rate In SEO is called Single Page Session. Bounce rate is percentage of visitors who lands on your website but instead of continuing they leave or close the website/page. It is when the visitors navigate away from the website after viewing only one page and they close the window. The simplest way to define bounce rate is when users accidentally click on URL on SERP page and close it instantly without surfing the web.

How to optimize Bounce Rate?

In order to optimize bounce rate you need google analytic tool. You can follow given below steps to optimize bounce rate.

  1. Visit
  2. Put your account id & password
  3. Choose the property
  4. Go to Acquisition>All Traffic> Source Medium
  5. You will get a screen like below:
Bouce rate

Now you have to sort the data by bounce rate.

Apply secondary dimension in it. For that you can scroll up and choose secondary dimension. Refer the screenshot below.


Under the Behavior drop-down, you will get “Exit Page”. Choose the exit page and you will get results like below

exit screen

After applying secondary dimension, you will get to know about the pages where your website visitors are leaving from portal.

Benefits of analyzing Bounce Rate

If webmasters analyze bounce rate frequently, they get to know about the reasons of less engagement on their website or blogs. Getting user engagement statics helps webmasters to work on SEO strategy and develop better engagement on website. While analyzing process of bounce rate, webmaster could identify the pages where users are leaving the website. Driving engagement on web or retaining users is a biggest task for webmasters. If the bounce rate is high then it is not at all easy to achieve better SEO rankings. SERP rankings for website may fluctuate if webmasters don’t work to reduce bounce rate.

FAQs – Bounce Rate

Is there any good bounce rate?

If the percentage of bounce rate is lesser and reports are showing 0 to 15 percent bounce rate then it would be considered as Good Bounce Rate. However, it completely depends on your marketing goals.

What is the difference between exit rate and bounce rate?

As per google, Exit Rate is the percentage that were the last in the session. For all sessions that start with the page, Bounce Rate is the percentage that were the only one of the session. Bounce Rate for a page is based only on sessions that start with that page. Sources: Bounce Rates

You may also follow How to Reduce Bounce Rate to learn about methods to handle bounce rate on your website. Hope this would help you to understand what is Bounce rate in SEO. Please do comment below your feedback for this information and help me in making this a quality platform for Digital Marketing Tips.