What are Custom Search Engines

Custom Search Engines

What are Custom Search Engines?

When it comes to search engines very few people know that there are more than 300 search engines. Most commonly used search engine in India is google. But apart from search engines there are custom search engines. It’s not just a word but real thing which is not famous between people. Today I would tell you some good information of custom search engines and few benefits of it. In order to use custom search engines first we need to understand what it is and how it works. So here it goes.

Custom Search Engines

Google has provided an option to create or custom our own search engine. You can find these search engines by visiting https://www.google.com/cse/ Google Custom Search lets you include a search engine on your website to help your visitors find the information they’re looking for. Because Custom Search is based on Google’s core search technology, you can be confident that your users are getting high quality, relevant results. You can customize a lot of your search engine, including:

  • Apply your site’s look and feel to the search box and results page
  • Use search features such as refinements, auto-complete, and promotions to enhance your users’ search experience
  • Understand your users’ behavior by linking your search engine with Google Analytics
  • Make money from your search engine with Google AdSense

How is Custom Search different from Google Web Search?

If you are willing to create search engine for your website/blog then you have the option to set your custom search engine to search the entire web, similar to a normal search on Google.com. However, you might notice some differences. Your custom search engine:

  • Emphasizes your results over anything else on the web
  • Doesn’t include some Google Web Search features, such as personalized results
  • May have a subset of results from the Google index if you include more than ten sites

Benefits of using Custom Search Engines

If you are a business owner and willing your visitors to search about your product within your website then you can use this feature. It will hardly take five minutes to configure. You can place your search box within your website and show results related to your product/services only.

Using Google’s search will likely also help you figure out how well they trust different pages on a site or a subset of sites, as it likely factors in link popularity and other off site relevancy measurements (unlike most site search services). If your site is easier to search it is easier for you and others to cite your archived content.

This is well documented and easy to use. The best part about custom search is the response time. You can see an amazing response time which can make your visitor/customer to stay on your web and drive more engagement. It is the best way to drive engagement by putting minimum efforts.