How to find out age of website visitors
Finding user age is an important factor for you if you are working on a dedicated product which caters particular age. You can use do your research on keywords by using tools provided by Google. There are two options to find out the age of website visitors for particular keywords.
- Google Analytics
Google Analytics: If you are using the premium version of Google analytics then you need to explore the menu to get the data. Follow the steps below
- Login to Analytics
- Choose the property
- Go to Audience from left hand side menu
- Choose Demographic
- Click on Age
- Refer the screenshot below
After choosing the age you can add the secondary dimension of “Keywords”
You will get the results of particular keywords and age of users in the data.
Since I am using the free version of analytics, I am not getting the keywords but it is showing not provided and not set. But if you are using the premium version of Google analytics, you will get the complete list.
Google Ads: Create a campaign and choose the audience and define age of your expected customers. Run the campaign for a while and analyze the performance report. Under the keywords, you can go to search terms and see what people are actually searching for. This is one of the common practices by marketers to find out the age of website visitors. You can try it on your own and see the results.
Tip: It is always suggested to put 3 ads in one campaign. You can design your ads according to campaign and go live. Keeping limited keywords in campaign would help you to analyze keyword performance in a better way. Stuffing keyword in your campaign would cost you a lot so be careful while designing campaigns.