When we develop a website, we design a blue print and then and we create structure after that we apply skin/color/design/format etc. It is not possible for us to develop a website without having a structure. I’ve written this to make you understand about importance of structure. Now let’s talk more about Data Highlighter tool.
Effect of Data Highlighter tool in SEO
Yes this tool has effect on website SEO. This tool is used for teaching Google about the pattern of structured data on your website. You can simply use Data Highlighter to tag the data fields on your site with a mouse. Then Google can present your data more attractively — and in new ways — in search results and in other products such as the Google Knowledge Graph.
If you have structured data on your website, then it would be a lot easier for crawlers to understand. It would give you better SERP results.
Apart from getting better results, this tool would help you to design structure data with ease. You can simply add the information without using any codes. All you need is, open the the tool and start tagging your content.
You can easily define information such as “Product Category”, “Author”, “Date Published”, “Logo” , “Date created” and many more.
How to use Data Highlighter Tool
In order to use data highlighter tool, you can open the old search console, (https://www.google.com/webmasters/tools/)> Go to the top left menu > Click on Search appearance > Choose Data Highlighter.
From there you can click on Start highlighting and put the URL for which you wanted to use structured data. Choose category i.e. type of content and then you will be able to highlight the data.
Highlighting data with this tool easy but if face any problem while using this, you can refer the “Data Highlighter” guide here.