Here is how to find which keywords are performing for your website

performing for your website

Here is how to find which keywords are performing for your website

Digital marketing is not easy and performing while competing with thousands of competitors required a lot of hard work and excellent skills. Search Engine Optimization is a process which can boos t your website performance. And get ranks on search engine result pages. But it’s hard for you to find out the performing keywords for your website. Most of the time people start looking for tools to perform this check. Even there are thousands of tools available which claims that they can find performing keywords for your website. But the question whether you could find performing keywords for your website without any paid tool or not?

The answer is YES, you can find the best performing keywords for your website without using paid tools. Today I am going to share some good steps by which you can find out the keywords which are ranking for your website. For this you don’t need any paid tool. But you can use google webmaster aka Google Search Console and Google Analytics. Both the tools are free and must to have for every SEO Guy.

Step 1 Finding keywords performing for your website by Google Search Console

Login to search Console

Choose the property

Click on “Performance” from the left hand side menu

Step 1 search console

Now scroll down and choose queries

step 2 search console

As you can see in the above image, queries are listed in console which people are using to find out my blog. These queries are basically they keywords performing for my website. If you follow the process, you can find keywords performing for your website.  You can download the data on weekly basis, monthly basis and quarterly basis to conduct a keyword analysis for your website. Download the keywords in excel sheet and analyze which are the best keywords performing for your website.

Step 2 Finding keywords performing for your website by Google Analytics

Login to Google Analytics

Choose the website property & click All website data

Now Click on Acquisition

Select Search Console

Open Queries

step 1 google analytics

Now you can see the keywords which people have used to search your website. You can again export the list of keywords from the console for keyword analysis. While you were collecting the data, you can adjust the dates according to your need. I’ve shown you the data of last 7 days for my blog.

You can adjust the dates according to your choice. All you need to do is go to top right section of the console and select the date range. You can select 7 days, One Month, Today, yesterday and even custom the date for a long date range. It’s totally up to you.

Refer the Screenshot below.

step 2 google analytics

In order to collect more data for performing keywords we can use dates options.

Hope these steps for finding performing keywords for your website would help you to analyze keyword performance in a better way. The best part is, you don’t need any paid tool to do so. You can do it by available Google tools.

Comment below if you could add more options to the list. All the feedback and suggestions are welcome.

What are Negative Keywords

Negative Keywords

What are Negative Keywords

Whenever we run ads on ads network of any particular search engines, we create a list of negative keywords on which we don’t want to show our ads. These keywords are basically called “Negative Keywords”. We call them Negative Match as well. For example if you are running an add for a book store then you probably target the audience and have used the keyword “Book Store” as keywords in your campaign list but this add will also show up to the user who is looking for “adult book store”. This is just an example. You can imagine how fast your campaign amount would be used if this “adult book store” keyword has more searches than “Book Store”. So “Adult book” or “Adult” would be the negative keyword in this situation.

However, we use the negative keywords in paid campaigns often. It doesn’t have much effect on SEO. It is only required in SEO during building backlinks and forum postings.

How can it be helpful for a business

  • It can be helpful to keep your campaign clean and invest your money only with right potential audience.
  • You can design your budget and run campaigns for longer period of time.
  • It is also helpful to analyze which keyword might get affected because of negative keywords so you could re-frame or avoid that keyword in your add campaign.
  • Negative keywords in your ad-campaign would help you to decrease the number of “low potential” audience

How to find Negative keyword in ad-campaign

In order to find out the negative keywords, Open >go to the left hand side menu > click Keywords in the page menu, then choose Negative keywords along the top.

How to edit negative keyword list

  1. Click on the edit icon over the right side of the negative keyword and select the pencil icon Edit.
  2. Edit the list and make the changes in negative keyword list. To change your negative keyword’s match type, use the drop-down menu to select a new match type.
  3. Click Save.

How to remove your negative keyword from the list

  1. Check the boxes next to the negative keywords you’d like to remove.
  2. Select Remove.

How to download your negative keyword

  1. Select the 3-dot icon above the table.
  2. Click the download button download icon.
  3. Choose the download format for your report. You can also email yourself the report or schedule reports to be sent to you.

You can also follow the google guide for Negative Keyword and follow the best practices.

How to choose best keywords from Keyword Planner

best keywords

How to choose best keywords from Keyword Planner

In order to conduct research to find out the best keywords from keyword planner tool, first you need to put major keywords related to your business in tool and hit find keywords. You will get the list of keywords within the console. But how to find out which is the better keyword? In order to get the answer of this question, you have to follow basic keyword research strategy. Given below are the steps which you can follow:

  • Get help of google trends: Put the keywords in google trends and see if any keyword is performing well. Analyze the search trend by reviewing search data for multiple countries. It will give you a broad idea about keyword performance in different locations.
  • Use keyword suggestions: Follow the suggestive keywords from search engines. For that you can use multiple search engines such as duckduckgo, bing, qwant, Ecosia, and wikipedia.  Try product search by using e-commerce portals such as amazon. At the end you can also use social media platforms such as facebook, twitter, reddit, quora andYoutube to collect relevant keyword data.
  • Focus on search numbers: Analyze and focus on maximum search volumes while doing your keyword research using keyword planner tool. Pick the keywords with maximum searches and use it correctly within the content.
  • Use Filters during keyword research: Use the filters to get the best outcome of keyword search volume in keyword planner keywords keyword planner tool

I hope, after these steps you will be able to verify which keyword you actually want and which can perform for your business/website/blog. You can also follow How to use keywords for better SEO results to enhance your SEO results. If you have suggestions and feedback for this content then please comment below.