What are Negative Keywords

Negative Keywords

What are Negative Keywords

Whenever we run ads on ads network of any particular search engines, we create a list of negative keywords on which we don’t want to show our ads. These keywords are basically called “Negative Keywords”. We call them Negative Match as well. For example if you are running an add for a book store then you probably target the audience and have used the keyword “Book Store” as keywords in your campaign list but this add will also show up to the user who is looking for “adult book store”. This is just an example. You can imagine how fast your campaign amount would be used if this “adult book store” keyword has more searches than “Book Store”. So “Adult book” or “Adult” would be the negative keyword in this situation.

However, we use the negative keywords in paid campaigns often. It doesn’t have much effect on SEO. It is only required in SEO during building backlinks and forum postings.

How can it be helpful for a business

  • It can be helpful to keep your campaign clean and invest your money only with right potential audience.
  • You can design your budget and run campaigns for longer period of time.
  • It is also helpful to analyze which keyword might get affected because of negative keywords so you could re-frame or avoid that keyword in your add campaign.
  • Negative keywords in your ad-campaign would help you to decrease the number of “low potential” audience

How to find Negative keyword in ad-campaign

In order to find out the negative keywords, Open ads.google.com >go to the left hand side menu > click Keywords in the page menu, then choose Negative keywords along the top.

How to edit negative keyword list

  1. Click on the edit icon over the right side of the negative keyword and select the pencil icon Edit.
  2. Edit the list and make the changes in negative keyword list. To change your negative keyword’s match type, use the drop-down menu to select a new match type.
  3. Click Save.

How to remove your negative keyword from the list

  1. Check the boxes next to the negative keywords you’d like to remove.
  2. Select Remove.

How to download your negative keyword

  1. Select the 3-dot icon above the table.
  2. Click the download button download icon.
  3. Choose the download format for your report. You can also email yourself the report or schedule reports to be sent to you.

You can also follow the google guide for Negative Keyword and follow the best practices.

How to choose best keywords from Keyword Planner

best keywords

How to choose best keywords from Keyword Planner

In order to conduct research to find out the best keywords from keyword planner tool, first you need to put major keywords related to your business in tool and hit find keywords. You will get the list of keywords within the console. But how to find out which is the better keyword? In order to get the answer of this question, you have to follow basic keyword research strategy. Given below are the steps which you can follow:

  • Get help of google trends: Put the keywords in google trends and see if any keyword is performing well. Analyze the search trend by reviewing search data for multiple countries. It will give you a broad idea about keyword performance in different locations.
  • Use keyword suggestions: Follow the suggestive keywords from search engines. For that you can use multiple search engines such as duckduckgo, bing, qwant, Ecosia, startpage.com and wikipedia.  Try product search by using e-commerce portals such as amazon. At the end you can also use social media platforms such as facebook, twitter, reddit, quora andYoutube to collect relevant keyword data.
  • Focus on search numbers: Analyze and focus on maximum search volumes while doing your keyword research using keyword planner tool. Pick the keywords with maximum searches and use it correctly within the content.
  • Use Filters during keyword research: Use the filters to get the best outcome of keyword search volume in keyword planner tool.best keywords keyword planner tool

I hope, after these steps you will be able to verify which keyword you actually want and which can perform for your business/website/blog. You can also follow How to use keywords for better SEO results to enhance your SEO results. If you have suggestions and feedback for this content then please comment below.