Lazy loading SEO problems are basically for bloggers and people who serve ads on their website or blog. Often lazy loading is considered as image loading problems while surfing internet but it is not what it looks like. Lazy loading is a method of using resources wisely and showing the best possible results. For example, it can delay the initialization process of any image, audio, video or heavy script until it is required. This is a concept for entire web than just loading images on website or blogs. Today I am going to share more information about lazy loading SEO best practices. It will help you to understand more about this.
What is Lazy loading
It is a technique that defers loading of non-critical resources at page load time. Instead, these non-critical resources are loaded at the moment of need. Where images are concerned, “non-critical” is often synonymous with “off-screen”. It is also known as smart loading is a program which can help in improving your website performance by loading pages faster, reducing resource consumption and contention, and improves view ability rate by pausing the requesting and rendering of ads until they approach the user’s view-port.
Most commonly it is used when you are serving ads on your platform. It can help you in providing better user experience which is an important factor to reduce bounce rate on your platform. For example, if you are using this method, ads would react according to website speed. You don’t need to disable or enable ads every time. It will automatically adjust and show ads when it is relevant. As I told earlier, Lazy loading enables pages to load faster, reducing latency and CPU consumption.
SEO Benefits of Lazy Loading
Website Performance: Most important benefit of using this method is getting a better website response rate. It can help you to provide better user experience by giving good response rate.
Better use of website Content: As you know this method helps to you delay the process of initializing heavy scripts, videos and audios on website which helps you to serve better content. For example, given below are the examples of lighthouse and lazy load.
Refer the Lazy Load Guide for detailed information or applying this method in your website or blog. However, you can also check given below sample implementation script of lazy loading.
Hope it would help you to understand briefly about lazy loading and implement in your blog or website. If you have a monetized blog, then it would be a game changer for you. However, if you have a youtube channel and want to rank your videos on top then you can refer YouTube SEO Tips
With the recent change to the image search results by Google, traffic from image related queries has actually improved a lot. Although you are obviously going to get some traffic in from people who just want to see the image, you do get some people who have more time to invest into your site now.
Hope this information of lazy loading would help you to understand this in a better way.
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