Tag: search console

How to change URL Parameters of website

Ravi Kumar Rana
URL Parameters

How to change URL Parameters of website by search console

Changing URL parameters of website is a risky task until you don’t know about it completely. Even when you try to adjust URL parameters of website by using search console, you will get a warning. Basically URL parameters are decided by google. Website owners can make the changes according to their marketing strategy. Take the reference of given below sample URL parameters to have better understanding

  1. https://example.com
  2. https://www.example.com
  3. example.com

If you are willing to change URL parameters then you should know it totally depends on your Content Management System or platform. If you are using PHP then you can follow steps mentioned at 410 redirect url with dynamic GET parameters or do a research on “How to change dynamic URL into static URL” it will definitely give you some amazing answers.

You can follow given below steps to make changes in URL parameters.

  1. login to webmasters
  2. Click on Crawl form the left hand side menu
  3. Choose URL parameters
  4. You will get a warning “Use this feature only if you’re sure how parameters work. Incorrectly excluding URLs could result in many pages disappearing from search.” If you are 100% sure about this then you can proceed and adjust the parameters according to your need.

Attached is the screenshot for your reference.

URL Parameters

This is a Critical change to make. So you have to be 100% sure and have good understanding of URL parameters. It is good to refer google guidelines before using this feature. You can find the Google Guidelines on URL parameters at Use URL parameters to send data to your site

However, if you are concerned about google ads url parameters then you should know that you can insert URL parameters into your URLs so that your URLs track information about a click. URL parameters are made of a key and a value separated by an equals sign (=) and joined by an ampersand (&). The first parameter always comes after a question mark in a URL. For example, http://example.com?product=1234&utm_source=google

Do comment below if you find this information useful.

Target country in Google webmaster

Ravi Kumar Rana
Target country

Target country in Google webmaster

If your business is based on location or within specific country then using Target Country in Google Webmaster would definitely help you to create better content.

What is Target Country?

Target country is an option for webmasters or website owners to target specific countries or users for their business. If you are located in United States of America or any other country then you might generate more business from users who are located within your country. It is good to have users from across the world but when it comes to business or services, users within country always give better results.

Purpose of Target Country

The sole purpose of creating “International Targeting report” is to provide website owners information about the traffic type and location. If you are a website owner then it would be good for you to get the results of user location. It will help you to design your strategies towards the content and user behavior.

Also, if you are willing to target the audience for a particular location, then you can also use this feature. For example, if your product/services belong to any specific country then you can target the audience of that particular location by defining hreflang tags.

However, if you want to understand how to use this feature then you can visit International Targeting report it will give you brief understanding of this feature.

Depending on your business or services, you can use this feature. If you have physical services then it is important for you to target local audience. On the other hand if you have online services which can be used all over the world then you can focus on a broad audience and design your content strategies according to your services.