YouTube SEO: Rank Videos on Top Tips by TheSEOGuy

YouTube SEO

In order to rank videos on top, you must know YouTube SEO. It is a method which can boost your performance within the platform and help you to gain better ranks and can bring more views and engagements on your YouTube Channel. Today we are going to learn about YouTube SEO. I will share few steps and tools to perform SEO for YouTube Videos.

Before getting into tips and tricks, first we need to know about the ranking factors so that we could work according to them.

Social Engagement

Social engagement is form of any type of engagement such as Video comments, Subscribers, Social Shares, Likes/Dislikes, CTR (Click through Rate) and recommendations.

Video Comments

Being a content marketer, it’s not easy for you to make everyone happy. You will see both positive and negative comments on your videos. But you need to understand the importance of it and use it for your betterment. But what if there are no user comments or lesser user comments on your videos? In this situation you need to work hard and encourage people to comment on your videos. Later in this article we will learn about the techniques by which we can make users to comment on videos.

Subscribers

All YouTube channel owners want subscribers on their channel. Apart from asking people to subscribe to your channel there are few methods which could follow to gain subscribers and improve engagement on your channel.

Social Shares

If your videos are being shared by people, it drives great engagement on your videos and channel. It is one of the major factors in YouTube rankings.

Likes and Dislikes

Likes and dislikes are core engagement factors and also helps videos to rank within the platform. These are considered as best engagement metrics for any YouTube video and can help in improving rankings.

CTR (Click through Rate)

Click through rate in YouTube is based on number of times people got the videos on search results divided by number times people click on it to watch. You could improve your CTR by having compelling titles and thumbnails. Choose something that makes your result stand out from the rest.

Recommendations

It is similar to shares by instead of social media platforms; it is done on specific platform or personality. For example, if your video is recommended by celebrity or authorized authority, then engagement break records for your videos.

All these are Social Engagement ranking factors. Let’s move on to next factor which is:

Length of Video

Length of video is important according to your targeted audience and channel category. It is also a good ranking factor. A good length of video would give you better response. According to a study conducted by Backlinko, “The average length of a first page YouTube video is 14 minutes, 50 seconds.”

Video Length

This is the average time of most ranked videos. As I said earlier, you could adjust your video length according to targeted audience. For example, if you are planning to create tutorial videos, then it should be of good length with easy steps to learn. However if you want to attract audience who are looking for quick tips then the length of video should not be long.

video length cooking tips

Keyword Research for YouTube Videos

Keywords play an important role in any form of SEO. While working for YouTube SEO, you need to put maximum efforts to collect best keywords for your videos. In order to conduct keyword research, first you need to set an AIM and find keywords according to it. There are few common things which you need to keep in your mind while doing keyword research for your YouTube videos.

Relevancy

Target the relevant keywords which can describe your videos. Do not choose the keywords on the basis of search volume. Always keep quality in your mind and pick the best keywords which are relatable to your YouTube videos. Let’s take an example of TheSEOGuy. At my platform I provide digital marketing services and I am based out in Delhi. If I would ever create a video, then my focus keywords would be “Digital marketing Services”. In order to find more relevant keywords based on this, I will use YouTube search feature i.e.

relevant keywords

These are the actual search terms used by people while looking for content on YouTube.

Competition

It’s nearly impossible to find zero competition on YouTube because whatever you do, you have to deal with competition. Apart from analysing competition in keyword planner tool, I try to collect data from direct competitors by analysing their content and keywords used by them in their video titles and description.

digital marketing youtube seo

Research on multiple Search Engines

You need to collect data from as much as platforms to filter out best keywords for you YouTube Video. It will help you to perform better YouTube SEO. For example, we could use multiple search engines such as bing, duckduckgo, ecosia and many more.

ecosia keywords

bing keywords

duckduckgogoogle keywords

Pro Tips:

While doing keyword research I always keep in mind that I am going to upload fresh content and it is not at all easy to rank on high competition keywords. So I target the low competition keywords first and try to achieve ranks. Let’s take another example here.

content marketing competition example

In above image I tried to check out keyword worth on YouTube. As you can see there are more than 2,000,000 results for the keyword “Content Marketing”. It is not easy for me to outrank existing videos. So in this case I need to create a plan and target keywords on which I could get ranks and can relate my content with targeted keyword. So I tried “Marketing Tactic”

content marketing competition example-YouTube SEO

As you can see that “Marketing Tactics” has just 41,000 results and if I would work smartly, I could achieve my goal. After following these steps it’s time to take all the keywords on your list and roll them through search and see which ones have a decent competition.

Use of Tags and Filename

Use of quality tags and filename are part of SEO factors for YouTube videos. If you are concerned about YouTube SEO, then you can’t ignore these.

YouTube Tag

YouTube tags are used to highlight video content. It helps viewers to understand video content. However, you have to keep quality in your mind while creating tags for your videos. Tags should be relevant to the content of your videos. Tags can identify the category your video belongs to and help people discover your videos in the sidebar suggestions of “related videos” section.

Filename

The video file name should include your main keywords. It would be great if you are have used the similar keyword in video tile and description and tags. Filename should be relevant and descriptive enough to related with video content.

Adding Transcript

Search engines are bots and we all know that they can’t listen to audio, see image and watch videos but they do index texts. So having a transcript on your videos would help you to boost YouTube SEO. A transcript enables search engines to ingest your multimedia content and index it accordingly.

Every video has a title and description but content is blank for search engine bots/crawlers. Transcripts are body text of your video content and helps search engines to read it.

These are few factors of YouTube SEO. If you work smartly, according to above listed ranking factors, you could rank your videos on top.

However, when it comes to YouTube SEO, everyone look for easy options. So let’s talk about few YouTube SEO tools. Tools are always important for better performance if you are using correct tools and using tools wisely.  Given below are few good “YouTube SEO Tools”.

  1. TubeBuddy: This tool provides some amazing options to creators such as bulk video editing, Adding quick links, direct upload on social media channels i.e. Facebook, helps in social monitoring and so much more.
  2. DrumUp: DrumUp is basically a content discovery tool. It helps you to manage promotions for your YouTube channel or videos.
  3. Cyfe: It helps you to analyse and track your video’s performances and stats. You could monitor reports within an easy dashboard. Cyfe lets you easily monitor your overall channel’s performance, as well as performance metrics for each individual level. It lets you check out metrics like views, traffic sources, audience retention, and engagement.
  4. Canva: It is a great platform to create useful and effective thumbnails for your YouTube Videos. The best part about this tools is, it has drag-and-drop format and provides access to photographs, vector images, graphics, and fonts. Even if you are not professional in editing photos, you could create great images with the help of this tool.

Hope these steps would help you to get into competition and rank your videos on top. If you have feedback for me on this article then do comment below.

Mobile Marketing tips and tricks to generate more leads

mobile marketing

Mobile marketing is growing so fast that mobile searches has already took over desktop searches back in 2016. After the android revolution, every company or business owners are working so hard to built better mobile marketing strategies so that they could drive more engagement and fulfill their sales dreams. The number of mobile internet users is continuously growing which creates a big marketplace. Hence it is important for every business owner or company to cater as much as mobile audience by delivering the best results. Today I am going to share few mobile marketing tips and mobile SEO tricks which can help you to generate more leads. But before that first we need to understand what mobile marketing is.

Mobile Marketing

Mobile marketing refers to the marketing method which is focused on a particular audience. By doing mobile marketing companies try to reach out specific audience on their tables, mobile devices and smart mobile by different methods. Majorly the methods are Mobile websites, MMS, SMS, Emails, Social media feeds and mobile applications. These many methods make it a multi channel online marketing method.

Mobile Marketing Tips and Tricks

Every mobile marketing method is unique. In order to perform better results, you can follow given below steps to enhance performance of every marketing method.

Mobile Website SEO

Mobile website SEO is integral part of mobile marketing. Building a mobile friendly website and creating mobile website SEO strategies is the first step of it. Given below are certain key points to remember while working towards mobile website SEO.

  • Build a clean coded website which search engines can index easily and give you faster results.
  • Always test your mobile website page load speed with google speed test tool https://developers.google.com/speed/pagespeed/ It is recommended to work through the suggestions offered
  • Built a response website layout.
  • Always use the light content such as images. Compress heavy banners and product images for better website performance.
  • Get a separate sitemap for your mobile website. If you have explainer or product videos on your mobile site then consider having video site maps for them.
  • Mobile searches drive great local traffic so you should focus on local SEO and provide content according to your product or services.
  • AMP (Accelerated Mobile Pages) is another good way to create a better mobile view for visitor and enhance your mobile website engagement. Having less bounce rate and more engagement is key factor of getting SERP ranks.
  • Once you are done with the mobile website, List your site in mobile website directories.
  • While building backlinks for your mobile website, do not compromise with the quality. Build quality backlinks instead of quantity. It will give you better results for a longer term.

MMS (Multi Media Message)

Creative or enhanced text message are always visually better than simple text messages. But while doing mobile marketing, we have to be creative and use it wisely. Graphics Interchange Format is (GIF) is one of the best example here. Given below is one example of GIF image.

Theseoguy gif

You can use different kind of graphics, ino-graphics, texts and creative content to make it descriptive and interesting.

SMS (Short Message Service)

SMS marketing (short message service marketing) is a technique that uses permission-based text messaging to spread promotional messages. Driving promotions by using text messages is another good mobile marketing method. All you need is a creative text which is descriptive and interesting enough to encourage user to raise a query. Queries generated by SMS campaigns are considered potential direct leads which you can convert into sales by putting fewer efforts. The people who are contacting business owners after reading text messages are already aware about product or services. All you need is skills to convert those queries into business.

Email (Electronic Mail)

Email marketing is basically the method of sharing commercial messages over electronic mail platforms such as gmail, hotmail, yahoomail, outlook mail, windows mail and other mailing platforms. By using emails, we can share rich content including images, videos and text. Email marketing helps you to interact with your audience while promoting your brand and increasing sales. Email marketing is the highly effective digital marketing strategy. The first marketing email was sent in 1978. Since then it is considered as the best and highly used marketing methods between small and big business owners.

Social Media Feeds

Social media marketing refers to the process of gaining traffic or attention through social media sites such as facebook, twitter, google plus and many more. As per the survey conducted by Globalwebindex, social media ranked number 2 for product research channels.

mobile marketing global web index
Image Source: Globalwebindex, GWI commerce, Q3 2017.

In above image you can see that people are using social media very frequently for product research. It shows that targeting social media for mobile marketing is a good idea to give a boost to your product searches. Most of the time social media is used on mobile platforms by either using mobile applications or mobile websites.

Mobile App Marketing

Due to increasing population of mobile app users, creating a mobile app and designing mobile app marketing strategy would definitely give you a better reach. Mobile apps have their own marketplace and audience. In order to rank your mobile app you can follow Mobile App Marketing Tips. Here you can learn all the tips and tricks to improve your app store ranking and can learn how to increase app installs.