You are doing right if you are getting visitors on your website or blog. But you need to worry when visitors are not spending time while exploring the web. Instead they are closing web and going back to search engine and performing another search to find relative information. This would be the bounce rate for your website/blog. Increasing bounce rate on website or blog is big reason to worry for webmasters and digital marketers. Today we will learn few SEO techniques which can help you to reduce bounce rate.
What is Bounce Rate
In SEO we call it Single Page Session. Bounce rate is percentage of visitors who lands on your website but instead of continuing they leave or close the website/page. It is when the visitors navigate away from the website after viewing only one page and they close the window. This is what we call “Bounce Rate in SEO”. It is like when you accidentally click on wrong URL and close it instantly without checking.
Tips to reduce Bounce rate
When it comes to reduce bounce rate, we apply different methods. You can also try following suggestions to get rid of bounce rate.
Major reason behind bounce rate is content readability. People often close website which are not interesting and the content seems monotonous. If your website/blog doesn’t have interesting information with creative representation, you might see visitors bouncing back. It is important to provide quality information to keep the visitor on website/blog.
How to improve content readability?
- Write short and informative paragraphs with images and facts. It will improve your content representation and create interest between your website visitors.
- Represent your content with descriptive headers and add interesting facts or case studies to keep user engaged.
- Add formatting where it is required. Put Bold, Italic and (►) bullet points to represent your content clearly.
- Add internal and external links to add value in your content.
- Engage with your visitors by asking questions and creating curiosity.
- At the end of content, encourage users to share their feedback or add your conclusion for the information provided on your website/blog.
- Adding screen shots, charts and expert reviews would help you to build trust between your website or blog visitors and help you to get better word of mouth.
Writing creative content is the key to create engagement between users. If you are a good story teller then the listener or reader will never go to sleep or find your content monotonous. While representing content, show your creativity and represent content in best possible creative manner.
Things to follow to represent content creatively
Add your brand while telling the story. Give citations and reference to your brand analysis, surveys and searches. When you do that, visitors often check the analysis provided by you. This practice generates curiosity between readers and helps to reduce bounce rate.
If possible then add interactive content which encourage user to take part in your questions, suggestions and polls created by you.
Create Genuine Content
Writing catchy headlines are good but do not forget to relate your content headline with content information. Wiring false or fake information would lead to a negative impression and is not good for your website marketing strategies. Always rely on facts and write the truth. You may use your words to represent content but the information should be correct.
Technical SEO Suggestions to reduce bounce Rate
Generate Meta Content: First step of on-page SEO to build audience and attract both users and search engines to your website or blog. Writing descriptive Meta data along with focus keyword would give your better results.
Focus on Devices: While generating content always keep your audience type in your mind and review devices and user behavior. Go to Google Analytics and go to Acquisition>Search Console>Devices. This report would help you to understand what types of devices are used to explore your website.
After this you can decide your content strategies and make it user friendly according to devices used to visit your platform.
Use of right keywords: Every digital marketer or blogger conduct a keyword research before writing content for website or blog. But if we use the right keywords then it would add more value to our content and help users to stay for a longer period of time. For example, if you are running an information platform then you should focus on keywords which are non-commercial and related to information only. I.e. TheSEOGuy is based on information and using keywords like “reduce bounce rate” is relatable for content but using “Tools to reduce bounce rate” is not for my audience. If you are running a commercial platform then you can consider the commercial keywords.
Using high value keywords along with brand keywords would add more value to your content and generate better SEO results.
Focus on right audience type: Targeting the right audience is the first rule while working to reduce bounce rate. If you are targeting the right audience type then the chances of getting higher bounce rate automatically reduce. Take help of google analytics to analyze audience type and see interests while drafting your content.
Off site work (Backlinks): If you have done everything right and followed the right steps for on-page then you are left with off-page work only.
Key points to remember while building backlinks to reduce bounce rate
Use of Anchor Text: Using anchor text wisely while building backlinks would certainly help you to reduce bounce rate. Genuine information with right anchor text leads to more traffic and trust.
Tip: Target the Do Follow platforms to generate backlinks. Always prefer quality over quantity for long time results.
Set External links to open in new window: It is a Small but effective trick to avoid bounce rate. If the user is staying on your website even after clicking on a link, then sessions would continue instead of bounce back and creating another page view. Users can easily switch between windows and get back to where they were while exploring your website or blog.
Improve website loading speed: Work on your website loading speed to cater every visitor. If your website or blog would take time to load then it would increase the bounce rate. Every visitor expects a web page to load instantly or within a second or two. If the website is taking more than 8 seconds to load then it is a problem for you. The slower your website’s landing pages load, the higher your bounce rate will be. And, search engines are also concerned about site speed – you can slip in rankings, if your site is consistently slow to load, resulting in a higher bounce rate. Nobody Likes a Slow Website
Tips to improve website loading speed
- Try to get in touch with hosting provider and ask for better speed
- Compress Images
- Use lesser plugins ( WordPress only)
- Avoid URL redirects
- Use Cookie free domain
Hope this information on how to “Reduce Bounce Rate” would help you to create a strategy for your website or blog. And you will be able to reduce bounce rate. Do let us know if you find this information useful. Comment below your feedback or suggestions.