What is Google Answer Box?
Before we start about tips to appear in Google answer box, we need to understand what it is and how it works. Google is always focused and working to provide quality results for users. As a result, in 2015 Google introduced a new rich featured snippet to their SERP results. The feature was Google Answer Box. This new feature was introduced to provide better quality & fast results to user without exploring multiple SERP pages. Irrespective of Pagerank, results are shown to users. Whenever we post questions in Google search box, we get results along with a small box of suggestions which includes similar questions and answers. In the three years since its debut in SERP, Google Answer Box has become a top target for search engine optimization strategists. That’s not surprising, because content featured in the answer box has the highest CTR of any piece of content on the SERP.
How Google Answer Box works?
Google’s Answer box falls under Knowledge graph of Google. This algorithm answers users exactly on the search results page. To display the most relevant information, it uses side boxes, carousels, lists, answer boxes and tables.
Why Google Answer Box is important?
Most important reason to think about Google answer box is, it is focused on quality content rather than SERP ranks. It doesn’t matter what rank you got for content but if you are providing quality content then you can get featured in Google answer box for particular search query.
It leaves a big impact on CRO and page traffic. It’s because the traffic generated by search box is purely organic.
We all know that Internet searches are diverted from Desktop devices to Mobile. The internet users are growing exponentially and internet became an important part of life. Social, Information, Education and every other category can see the influence of internet. Apart from this another big reason to work for google answer box is, digital assistants. Yes, most of the digital assistants like Siri, Cortana and Alexa are pulling results from Google Answer Box.
Voice search is getting into trends and soon leave a big impact on internet search type.
Tips to appear in Google Search Box
Research Google Answer Box Keywords: Do a research on keywords which are already in google search box. It will be more easy for you to provide answers if you already know the question. So do your research and provide the best quality content.
Target the questions as Keywords: The answer box is responsible to provide answers. It means you can add questions keywords in your website/blog content and write answers. Do your research and find out the questions which are related to your business/website/blog category. Once you are done, write the perfect quality answer.
Tip: Represent your content as question answer & add header tags i.e. H1, H2 and H3 in question.
Write Short, Clear and quality answer: Show your creativity while answering the question. Google Search Box will pick the best answer but it should be clear enough. Most of the time answers within 100 words are picked. However, it is not confirmed by google neither any update on word count. It is a personal experiment which shows that maximum 74 words (356 Characters with space) can be shown in Google Answer Box.
Include bullet list or number list in Answers: Using bullet points are the best indicator to show steps in answers. It will help Google knowledge graph to understand the question and steps written in answer. For example most of the questions contains why, how, when, what and who and most of the answers have suggestions and steps to describe answers. Almost every how-to question has answers with bullet list.
Always keep location in your mind while writing answers. You don’t want to get into competition for location where you don’t serve or have reach. Locations always have a big impact on searches. It can help you to gain better results if you target the right location while working to win Google answer box
Hope this information would help you to achieve your task. If you have more suggestions and feedback then comment below your suggestions and help us in providing quality information.