Bounce Rate and SEO
Bouce Rate In SEO is called Single Page Session. Bounce rate is percentage of visitors who lands on your website but instead of continuing they leave or close the website/page. It is when the visitors navigate away from the website after viewing only one page and they close the window. The simplest way to define bounce rate is when users accidentally click on URL on SERP page and close it instantly without surfing the web.
How to optimize Bounce Rate?
In order to optimize bounce rate you need google analytic tool. You can follow given below steps to optimize bounce rate.
- Visit analytics.google.com
- Put your account id & password
- Choose the property
- Go to Acquisition>All Traffic> Source Medium
- You will get a screen like below:
Now you have to sort the data by bounce rate.
Apply secondary dimension in it. For that you can scroll up and choose secondary dimension. Refer the screenshot below.
Under the Behavior drop-down, you will get “Exit Page”. Choose the exit page and you will get results like below
After applying secondary dimension, you will get to know about the pages where your website visitors are leaving from portal.
Benefits of analyzing Bounce Rate
If webmasters analyze bounce rate frequently, they get to know about the reasons of less engagement on their website or blogs. Getting user engagement statics helps webmasters to work on SEO strategy and develop better engagement on website. While analyzing process of bounce rate, webmaster could identify the pages where users are leaving the website. Driving engagement on web or retaining users is a biggest task for webmasters. If the bounce rate is high then it is not at all easy to achieve better SEO rankings. SERP rankings for website may fluctuate if webmasters don’t work to reduce bounce rate.
FAQs – Bounce Rate
If the percentage of bounce rate is lesser and reports are showing 0 to 15 percent bounce rate then it would be considered as Good Bounce Rate. However, it completely depends on your marketing goals.
As per google, Exit Rate is the percentage that were the last in the session. For all sessions that start with the page, Bounce Rate is the percentage that were the only one of the session. Bounce Rate for a page is based only on sessions that start with that page. Sources: Bounce Rates
You may also follow How to Reduce Bounce Rate to learn about methods to handle bounce rate on your website. Hope this would help you to understand what is Bounce rate in SEO. Please do comment below your feedback for this information and help me in making this a quality platform for Digital Marketing Tips.