What is Bounce Rate in SEO

What is Bounce Rate in SEO

In SEO we call it Single Page Session. Bounce rate is percentage of visitors who lands on your website but instead of continuing they leave or close the website/page. It is when the visitors navigate away from the website after viewing only one page and they close the window. This is what we call “Bounce Rate in SEO”.

It is like when you accidentally click on wrong URL and close it instantly without checking. For more information on bounce rate and how you can decrease the bounce rate you can follow Bounce rate – Analytics Help

Benefits of analyzing Bounce Rate

If you analyze bounce rate frequently, you get to know more about the reasons of less engagement on your website/blog. You can also optimize on which page your visitors are closing the website. Once you are done with the analysis, you know which page/content needs modification and what is the users behavior towards your website/blog content.

How to optimize Bounce Rate?

In order to optimize bounce rate you need google analytic tool. You can follow given below steps to optimize bounce rate.

  1. Visit analytics.google.com
  2. Put your account id & password
  3. Choose the property
  4. Go to Acquisition>All Traffic> Source Medium
  5. You will get a screen like below:

Bouce rate

Now you have to sort the data by bounce rate.

Apply secondary dimension in it. For that you can scroll up and choose secondary dimension. Refer the screenshot below.


Under the Behavior drop-down, you will get “Exit Page”. Choose the exit page and you will get results like below


exit screen

After applying secondary dimension, you know on which page your users are closing the window. After analyzing the report you know which page or content needs improvement. It will help you to solve bounce rate problem.

That’s how you can optimize Bounce rate in SEO.

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I am a SEO strategist who loves to solve search engine optimization problems. Created TheSEOGuy with the AIM to provide a better information platform for people who are looking for SEO Answers.

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