Content optimization in SEO is a method of using your content in a best possible manner. It is a process of optimizing content by keeping all the SEO factors in mind. It is a method of testing your writing skills and check whether your write up is capable enough to reach the largest possible targeted audience. There are few common factors which you need to keep in your mind while content optimization. Today I am going to share some information on content optimization in SEO based out on my personal and professional experiences. It will help you to understand the content optimization process. But before getting into the process of learning content optimization in SEO, let’s understand what is content and why optimization is important.
Content is nothing but written information which represents your website information. It represents your business, product, services, information, contact, achievements, awards, testimonials and every piece of written information. For example, TheSEOGuy is an internet platform to learn SEO techniques, latest SEO tips and tricks and answers of few SEO (Search Engine Optimization) questions. Content on TheSEOGuy represents the information and helps everyone to learn. Similarly if you have a website or blog, you will write about your business/product/services and further information.
Since you know about what is content, let’s move to the next part, which is Content Optimization in SEO.
Content Optimization in SEO
Optimization has multiple verticals and based on our requirement, we choose the optimization method. Today we are going to learn about content optimization in SEO. It is a process of finding improvements in write-up and making it SEO (Search Engine Optimization) friendly so that it could reach to maximum number of people. Content optimization is a process which can turn your ordinary write up into a viral content and help your website/blog to grow. If we do it correctly, we can reach to maximum number of people without any tool or advertisement campaign. Which means you can save your money and still get better engagement on your website or blog. Isn’t it interesting?
Let’s learn how it is possible and what are we supposed to do in order to perform content optimization.
How to do Content Optimization in SEO
I have already explained what content optimization is, above. Let’s understand how to do it correctly. Given below are few steps to keep in mind while doing Content Optimization:
Always create high quality content while writing your website or blog content. It is strictly not advised to copy content from any source. It will take some time to generate original content but it is equally more beneficial for you. However, while writing content, don’t repeat or duplicate information. Always prepare for your write up and do a deep research on your topic, make it interesting and worthy versus competitors. If you have a blog then try putting interesting facts, information and original case studies.
Writing a lengthy write-up (content) which represents your aim/product/service/information is always good for your website visitors. It helps them a chance to engage with the content and generate curiosity to explore more topics. Write as much as information you can to represent your website or blog. There’s no such parameters defined by search engines on minimum content length but it is always good to write more than 600 words in a write up. Between 600 to 1000 words works really well and I learned this from my SEO Experience.
Keyword Density and Keyword Proximity
I had written an article earlier on Difference between Keyword Density and Keyword Proximity which can help you to understand its importance. It is an integral part of content optimization in SEO. You could learn about keyword density and keyword proximity and try to maintain the ration of keyword density and proximity for better optimization results.
Use internal linking wisely to represent your content in a better way. Internal links are important; this is to improve page authorities because Google looks to links for an understanding of importance. It also helps user to build trust on content. Use the relative internal links in your write-up where it is required. You can refer the example of Keyword density and Keyword Proximity where I have used one of my old articles.
External links works similarly to internal links. The only difference is, those are the links of external sources. For example if you write a fact or information which is inspired or taken from Wikipedia then you would mention Wikipedia in your write up to build trust between the user and your content. Similarly, the citations and credit represents the external links which we use to inform our website users to inform about the original source of information.
Header tags or heading tags are basically the headlines which we use in content. Most commonly used heading tags in content are H1, H2, H3, H4, H5 and H6. But we get better results by using H2 and H3. We use them to create better visibility of content for both visitors and search engine crawlers. It makes them to understand our website content easily and more efficiently.
Meta Data of Post/Page
Meta data works as a summary of your content to search engine crawlers. When crawling bots visit your website and index web pages, they read all the Meta data including description, keyword and title. Meta data really affect click-through rates (CTR – is part of the algorithm). Given below is the example of Meta Data.
Use the short sentences and use simple words to make it clear and easily for website visitor to understand the information. Try to avoid passive sentences, use transition words, avoid consecutive sentences to start lines and keep the paragraph length short.
Images play an important role in representing your content on website or blogs. Make sure to use the original images created by you. It is strictly not advised to use copied images. Try to create your own original images and optimize them before uploading within the content. You can refer Image Optimization Tips for better understanding of it.
URL Structure/URL Length
Optimizing URL Structure or URL length is an additional step during the process of content optimization in SEO. URL’s represents the content. If we create short and user friendly URLs, we can explain about the content easily. For example https://theseoguy.in/blog/seo-friendly-url-seo-best-practices/ If you read this URL, you can easily understand that this page/post represents the information of “SEO Friendly URLs”. We should always create easy to understand URLs.
So these are few steps which you can follow to understand content optimization in SEO. Hope this would clear the confusion. However, if you have any feedback or suggestion for this information, then do comment below.