Before talking about better off page SEO steps, I would like to bust a myth about off-page SEO. Most of the people who start doing digital marketing believe that off-page SEO is to build backlinks only. But in reality, it’s more than just building backlinks. It is a technique of promoting your website content, product and information on multiple internet platforms such as social, personal blogs, media channels, forums and Question & answers platforms. Off page SEO refers to techniques that can help a website owner or digital marketer to improve website position in SERP (Search Engine Results Page). If we perform the better off-page SEO, then we could get better results in website/blog rankings. Given below are few good steps which you can follow to perform better off-page SEO.
Shareable Content Creation
Interesting and informative content always helps to drive more engagement and attracts good number of visitors on website. Quality content is always the KING in search engine optimization. Test your skills with the words and create original and quality content which you can share with people. Content should be descriptive enough and have interesting and some new information. It will help to increase more organic traffic to your website or blog.
Reaching out to Influencer
Reaching out to influencers is always a best practice to reach out to different audience. If you have attractive content then you can always take help of influencers in promoting your website content. It also helps in enhancing your audience type because every influencer has its own audience. If you reach out to multiple influencers then you are expanding your audience and can get boost in your website’s organic traffic.
Pro Tip: Try to reach out influencers with related business category. It will add more value to your website visitors and site engagement.
Make your Contribution
Similar to influencers, you can conduct a research to find out blogs where you can share or write about your website. Target the quality platforms and show your skills. Never get into quantity while finding out the platforms.
Pro Tip: Don’t be repetitive while writing or sharing content. Always use fresh content which should be descriptive enough to attract visitors.
Use of Social Media
Social media plays a major role in many countries such as India. Users spent good amount of time on social media and trust information available on different social media platforms. Social media could be the game changers for you if you can use it correctly. You can target multiple categories such as business, entertainment, politics and many more. The best part about social media is, you can also attach direct links to your website and can get better off-page SEO results.
Pro Tip: Add info-graphics and attach links to your website or blog.
One of the old but still effective off-page SEO techniques is social bookmarking. When you create bookmarks to your webpage or blog post on popular social bookmarking websites, you gain high traffic to your webpage or blog.
Diving into forum conversations and putting your content wisely is the best use of forums. Initiate a conversation or reply to threats. You can also give your suggestions, advises and share your opinion.
Pro Tip: Always target the “Do-Follow” forums.
Question and Answer
One of the best ways to get better off-page SEO results & high traffic is question and answer websites. For this you can join high PR question and answer sites and search for questions related to your business category. Write your answer and give a link to your website or blog. If you do it wisely then you will definitely get a boost in your organic traffic.
Pro Tip: Never spam the forums with excessively link sharing. Try to be original and write quality answers.
Use image submission forums and website to show your creativity. You can also add reference links and attract good amount of visitors towards your blog/website. You can also include info-graphics in the list to get more effective & better off-page SEO results.
Pro Tip: Perform image optimization before posting images on internet platforms.